5 seconds of summer album launch · 5 seconds of summer album launch exclusive content for the new...

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5 Seconds of Summer Album Launch Exclusive content for The New Broken Scene Objectives • Create sustainable buzz on social media around 5SOS’s new album Solution • Exclusive video content accessed through the album artwork, with new video content regularly released during the month of album launch Activation • Markets: UK • Promoted on Facebook & Twitter posts 1 min 46s dwell time per user 174,000 likes / retweets 147,000 blipps

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Page 1: 5 Seconds of Summer Album Launch · 5 Seconds of Summer Album Launch Exclusive content for The New Broken Scene Objectives •Create sustainable buzz on social media around 5SOS’s

5 Seconds of Summer Album LaunchExclusive content for The New Broken Scene

Objectives

• Create sustainable buzz on social media around 5SOS’s new album

Solution

• Exclusive video content accessed through the album artwork, with new video content regularly released during the month of album launch

Activation

• Markets: UK

• Promoted on Facebook & Twitter posts 1 min 46sdwell time per user

174,000likes / retweets

147,000blipps

Page 2: 5 Seconds of Summer Album Launch · 5 Seconds of Summer Album Launch Exclusive content for The New Broken Scene Objectives •Create sustainable buzz on social media around 5SOS’s

5 Seconds of Summer Album LaunchSee it come to life.

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