5 Secrets to Improve YOUR LinkedIn Profile to Gain That Corporate Board Seat

1. Tie your strengths to accomplishments. First prioritize your strengths in relationship to a board seat. Then, show progress over your career of how you matured in the areas that are part of your board-level value proposition.

2. Get recommendations that speak to your strengths. Leverage the experience of top-level executives to enhance your network. If you presented to boards or worked with board committees, this is the very best place to ask for a recommendation.

3. List your promotions. Throughout your career you have moved up the ladder. Highlight this with bullets in each position. This should also include your non-profit work.

4. Use keywords in the title line. You are allowed 100 characters in your experience titles. Use all the space by adding keywords. For a CIO you might list: CIO, Technology Strategist and CEO Advisor.

5. Define and use keywords. Use keywords from your board-level value proposition. Be sure to use your most important keywords numerous times. This will optimize your chances to be found when searches are done.

Interested in more information? Join us Wednesday, March 4, 2015 at 9:00 a.m. PT, for an in-depth webinar titled “Edge Up YOUR LinkedIn Presence to Gain That Corporate Board Seat.” Register here: http://women2boards.com/webinars/linkedingainboardseat/

A great resource for director candidates is an ebook: Becoming a Public Company Director: Social Media Strategies (Amazon, Barnes, iBookstore $9.99).

Consultant to Boards, Author of Board Guru™ eBook Series and Previous Sitting Director

– Triple Crown Value Proposition

Tracy E. Houston, M.A. is the President of Board Resources Services, LLC. She is a refined specialist in board consulting and executive coaching with a heartfelt passion for rethinking performance, teams, and the boardroom. With a focus on leadership, strategy, and risk management, she consults primarily with directors, presidents, and senior officers to provide input on high level, sensitive, and complex issues. Sometimes called the Chief Potential Officer, Tracy has a background that includes sitting on a number of boards, board consulting, and coaching for potential. She develops unique insights into the vital role of human interaction and the inevitable fusion between barriers to growth and success. Extensively published, Tracy has written hundreds of blogs that are featured on numerous award-winning websites and has a

monthly board column hosted by ColoradoBiz Magazine. She is the creator of the Board Guru™ eBooks –a corporate governance leadership series.

Her company, Board Resource Services, has a website at www.eboardmember.com and www.eboardguru.com. Follow Tracy on Twitter @BoardGuru. Headquartered in the Denver, Colorado area, Tracy is an avid hiker.