5 tips for landing page optimization
DESCRIPTION
You have 4 seconds to get their attention. We have 5 tips to make it happen. View the Guide to Effective Landing Page Optimization slideshare to learn: • How testing and optimization can improve your campaign ROI • How to engage online customers in the critical first four seconds • How to share results across your organizationTRANSCRIPT
LANDING PAGE OPTIMIZATION
Best Practices to Lift ConversionCONVERSION OPTIMIZATION PRESENTATION
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A landing page exists to convert site traffic into sales prospects.
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You have 4 seconds to get a customer’s attention, and hold it.
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THE KEY TO 4-SECOND SUCCESS
Messaging that resonates with the customer.
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THE WAY TO ACHIEVE IT:
Testing messaging and designs, so you can optimize landing pages effectively.
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Landing pages are the most vulnerable to customer
abandonment.
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Only 3% of visitors make a purchase.
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Testing + optimizing landing pages helps you get beyond 3%
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Test your messaging in a
controlled environment: Immediately
prove ROI.
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There are 5 best practices to help you optimize a landing page.
5
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There are 5 best practices to help you optimize a landing page.
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Choose one simple page with a clear call-to-action
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Focus on one metric, such as click-through or conversion rate.
There are 5 best practices to help you optimize a landing page.
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Have a sense of your baseline.
There are 5 best practices to help you optimize a landing page.
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Determine which page elements to test.
There are 5 best practices to help you optimize a landing page.
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Develop a hypothesis.
There are 5 best practices to help you optimize a landing page.
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