Top Five Best Practices for Enduring and Prospering in the Current Economic Environment – by Kamran Qamar

designed by Frank Chim

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2009

designed by Frank C

himero

What Worked?

Customer Empathy Managing By Balance Sheet Low Cost Sales Channels designed by Frank C

himero

Customer

Empathy

customer empathy ≠ customer service

Managing by

Balance Sheet

Market for: customer life-time value wallet share

Low Cost

Sales Channels

80 – 20 rule inversed = long tail web 2.0 = upright hockey stick

2010

designed by Frank Chim

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Empathy to

Employees

working is not living

TRUST

Trust = Speed Cost Trust = Speed Cost

As you go to work, your top responsibility should be to build trust. – Robert Eckert, CEO Mattel

Results = (Strategy x Execution) x Trust

2010

&

BEY

ON

D

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Export to Emerging Markets

BRIC

GROWTH RATE: China 9% India 6.4% Developing Asia 7.4%

The World: 3.1%

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Show Empathy to Customers Manage from Balance Sheet Employee Low Cost Channels Build Trust with Employees Conquer Emerging Markets

designed by Frank Chim

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designed by Frank Chim

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CP SPHERE Business Management Consultants

Strategy + Digital Marketing + Sales Channels Development

designed by Frank Chim

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