5 types of social influencers

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    UNIVERSAL McCANN

    77 percent of Internet users read blogs.

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    BLOGHER COMMUNITY SURVEY

    of women use blogs tomake purchase decisions.

    87%

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    BRIAN SOLIS

    The main difference between bloggers

    and journalists is the medium they use to

    reach people. It all comes down to people.

    No messages. No pitching. Just respect

    and an understanding of what you

    represent and why it matters to bloggers

    and ultimately their readers.

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    ("=9/# E4F*,4=,3'Z K)0 X"* 6/41+ E;4"3, -),?

    OF PEOPLE SAY THAT

    POSTS BY THEIR FRIENDS ON

    SOCIAL MEDIA INFLUENCE

    THEIR PURCHASES.

    81%

    -'.#/$0 %&'.12314

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    Tweet your answer with #influence5

    TWEET ONE OF YOURTAKEAWAYS FOR A

    CHANCE TO WIN!

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