team up with social influencers

Team Up With Social Influencers

@Tal9D | @staceylamiller | @Cision | #CisionWebinar

Stacey Miller

Softball questions 1-2 per section to throw back and forth?

Today’s Participation

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• During today’s webinar, attendees will be in listen-only mode.

• If you are experiencing audio issues, please use the chat box to contact the webinar host.

• Submit text questions: Q&A addressed at the end of today’s webinar.

#CISIONWebinar

Natalia DykyjVice President, Product@Tal9D

Stacey MillerSenior Manager, Communications@staceylamiller

The changing nature of influence

@Tal9D | @Cision | #CisionWebinar

Influencer marketing involves marketing products and services to

those who have a sway over the things other people buy. This market

influence typically stems from an individual's expertise, popularity, or

reputation.

•www.marketing-schools.org

“The ‘influencer ecosystem’ in business marketing is a specialized group of people for each company,

an industry-specific and well-connected few who can reach the

purchase decision makers.”

– Molly Soat, American Marketing Association

By the numbers

92% of people trust recommendations from individuals (even if they don’t know them) over brands.(Source: Nielsen)


37% better retention is reported for customers acquired through word-of-mouth. (Source: Deloitte)


47% of users are influenced in their purchases by social media.

(Source: Deloitte)


81% of marketers who have used influencer marketing judged it to be effective.

(Source: eMarketer)


Source: The Shelf

Benefits of aligning your brand with influencers

cred·i·bil·i·tyˌkredəˈbilədē/noun1. the quality of being trusted and believed in.


How to implement influencer marketing

@staceylamiller | @Cision | #CisionWebinar

Find the right influencers

Karen Price-MuellerBeth Kanter

FinanceNon-Profit Education

Andrew Kelly

Tech

Robert Scoble

Pharma

Paul Tunnah

Travel

Ann Tran

Real Estate Retail

Anton Stetner Nicole Reyhle

Understand influencers

Building Rapport

#besties

Create an engagement schedule.

Relationship Management

Best Practices

Photo Credit: ibtimes.com

• New product or service features• Test messaging • Get feedback, focus group • Behind the scenes, exclusive • Before anyone else, VIP • Run contests• Get user-generated content • Exchange content


Photo Credit: Eric T. Tung / Facebook

Photo Credit: Kerry Gorgone / Facebook

Dont’s of Influencer Marketing

1.Don’t treat influencers like commodities.

2.Don’t ask for anything first.

3.Don’t forget to disclose if compensation is involved.


Questions?

Thank You for Attending!

About Cision

Cision is a leading global media intelligence company, serving the complete workflow of today’s communications, social media and content marketing professionals. By offering the industry’s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents:

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