Your Digital Content5 Ways to Monetize

Steve ChapmanDirector, Publishingsteve@newspaperdirect.com

Understanding and maintaining the value of content is more important than ever.

The value of your content can be derived from a number of five broad categories – with publishers drawing from one or more of these categories to develop their strategy.

The Broad CategoriesYour Digital Content5 Ways to Monetize

� Digital Subscriptions� Growing� Pricing is key

� Paywalls� Can be risky� Increased costs

� Additional content� Infrastructure� Resources

� Single Copy Sales� Small, but growing� Essential for discoverability

� Print + Free Digital� Authenticate print subscribers� Adds great value

� Multi-screen, multi-location� Maintain (and grow) subscriber base

� Digital Upgrades� Small premium� Digital extras

� bonus content, interactive features, ratings, social interactivity

� Device Bundles� Device with subscription purchase

� Drive long term retention

� Service Packages� Leverage brand or theme

� Bundle across services – print, digital, social, community, events

� In-App & On-Site� Drive messaging � Banners, popups, interstitial, splash screen,

welcome screen, inline

� One App, One Advertiser� Brought to you by…� Associates one brand with one publications

� In Publication� Expand on print advertisements� “Virtual Pages”

� Targeted� What readers are viewing� Right ad at right time

� Sponsoring content for the masses� Continuous free sponsored access � All or selected content

� Targeted User Groups� Specific group, location, or time period� Associations, loyalty clubs, “frequent”

programs, hospitality, events, shows, regions

� Title on Title Sponsoring� Leveraging top titles� Drive users to other publications

� More than a Digital Newspaper Shelf� Provide key features � Reach new demographics� Enjoy crossover benefits between publications� Increased discoverability� Expanded customer base

� Global Exposure Across Devices� Access to global markets� Supported across all platforms

� Unique Channels� Institutional, B2B, B2B2C� Difficult barrier-to-entry channels

� Pre-load Inclusion� Content exposure via pre-load deals

Your Digital Content5 Ways to Monetize

To Recap

Thank you

steve@newspaperdirect.com+1 (778) 288 9614