5 ways to nail video marketing for your small business
TRANSCRIPT
5 Ways to Nail Video Marketing for Your Small Business
Presented by Logan Nathan
Video Marketing for SMEs
Video Marketing for SMEsNote:solomoIT is an independent company based in not associated in anyway with LinkedIn.
Training & Coaching we provide are based on our own independent research and ‘hands-on’ use of this platform for business and individual use.
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If 2015 was declared as the “Year of Video Marketing”, 2016 should be called the “Year of Video Marketing Explosion”!
Video Marketing for SMEs
Video Marketing for SMEs
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Video Marketing has created success stories for several well-known brands!
The question is whether this is a possibility for small businesses with small budgets and little technical expertise!
Lets have a look…
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Viral Potential
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Videos that get views, likes and shares tend to entice certain emotions. If you don’t know your target
market you can never know what matters to them.
Integrate with Blogs
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A great way to grow your blog readership is to make videos out of your existing blogs
Drive Action
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Adding a call to action screen at the end of video or and auditory note, using
annotations, Ad overlays are all ways to drive your audience to take the desired
action
Educate Beyond Your Brand
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Video Story-telling can be a great way to engage your audience beyond product demos and promotional
material
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Users’ interact with videos on each social media platform can be different, and so must be your
strategy. Make sure you optimise your videos to get the right response at the right time!
Optimise For Platforms
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Video Marketing is no longer an arsenal reserved only for big brands. Today, even the smallest businesses are using it expand their reach, engage their audience and leverage it as their biggest customer acquisition tool.
Conclusion
Lets Connect!
Logan NathanDigital Transformation Strategist, Social Selling Specialist,
LinkedIn Trainer
Launch your brand to the next level with Video Marketing