STUDY ON CONSUMER EXPECTATIONS AND PERCEPTIONS

TOWARDS WEBSITE DEVELOPMENT.

Name: Shreyas PatankarRoll No: 59Guide:Prof. Santosh Pullewar

Objectives of the study

Determining important parameters for website development

Understanding the purpose of website development Understanding customer preferences for type of

website Determining need of SEO among web site customers

Scope of project

Determining and understanding requirement for website development and allied services for 50 organizations from various industries and influence of different factors responsible for website development decision in Pune region.

Significance of the study

• Determining target industry for website development business

• Better understanding of consumer preferences• Determining the influence of various factors

on purchase decision• Understanding of SWOT• Helping to sustain in competitive business

Industry profile

Fig.1 Overview of IT sector

Fig 2. IT services revenues

Fig.3 IT structure by size

Fig.4 Contribution of IT sector towards GDP

Porter’s five forces analysis for website designing industry

Fig.5 Porter’s five forces analysis

Major players in website industry

• SEO Valley solutions pvt. Ltd. Bangalore, Karnataka

• Page Traffic, New Delhi, Delhi• Techmagnate New Delhi, Delhi• SEO.IN Bangalore, Karnataka• Technosoft Services, Okhla, Delhi

Company ProfileCompany Name: Magicworks IT Solutions Pvt. Ltd.Mission:• Pillared on Integrity, Transparency, Team work,

Innovation, Excellence & Commitment to serve Clients’ satisfaction and their word of praise was, is and will be.

Vision:• Action and reaction, ebb and flow, trial and error,

change - this is the rhythm of living. Out of our over-confidence, fear; out of our fear, clearer vision, and fresh hope. And out of hope, progress.

Product lines

• Website Development & Services• Domain Name & Hosting Services• Print & Media Service• 3D Animation & Modeling• Consulting Services• Hire Dedicated Resources

Website RatesNo. of web pages Rate

5-10 8000-10,000

10-15 10,000-12000

15-20 12,000-15,000

Starter Silver Gold

100 MB webspace 500MB webspace 1GB webspace

1024 MB Bandwidth 5000MB Bandwidth 10GB Bandwidth

2 mail addresses 10 mail addresses Unlimited mail addresses

1 database Unlimited databases Unlimited databases

600 Rs /year 1000 Rs. /year 1500 Rs. /year

Web Hosting Plans

SEO PacksStarter Value Standard Premium Business

10 keywords 20 keywords 30 keywords 50 keywords 80 keywords

4000 Rs ./month

7000 Rs /month

10,000 Rs./month

14,000 Rs /month

25,000/ month

Major achievements

• over 700 clients around the globe• Some of the well known clients SEED infotech,

Zeal Enterprises, A1 Advantage, PPCE, MARC Communications, etc

Research Methodology

Formulating the objectives of the study

Designing the methods of data collection

Selecting the sample

Collecting the data

Reporting the findings

Processing and analyzing the data

Sampling plan• Sampling Population: Customers from

various sectors such as Real Estate, Education, Manufacturing, IT, Electronics, etc. in Pune region

• Sampling Frame: Customers from Bavdhan, Kothrud , Dhankawadi, Baner , Pune-Satara Road, Kondhwa Bk., Hadapsar, Tathawade

• Sampling Unit: Individual customer • Sample size: 250• Sampling Method: Non-Probability

Convenience sampling

Sampling procedure

• Construction, manufacturing, electronics, computer dealers, education industries

• Locally attached 50 companies each from those industries for survey

• Convenience sampling method under non-probability sampling

Data collection techniques used:Primary Data:• Interview• Questionnaire• Online Survey• MailingSecondary Data:• Online directories such as justdial.com,

indiamart.com, sulekha.com, etc.• Yellow pages• Company websites• Newspapers

Limitations of study

• Limited no. of organizations• Limited no. of industries• Time factor• Lack of visiting cards• Limited area• Respondent unwillingness

Findings • Website requirement: Organizations from manufacturing

(42.42%) and construction industries (24.24%) mostly interested . Computer dealers (9.09%) least requirement

• Website type: 93.93 % interested in dynamic website, computer dealers (66.67%) mostly require static website

• No. of webpages: Mostly 5 web pages required. Construction organizations(87.5 %) required 5-10.

• Urgency: 63.63 % require website in 5-15 days , rest require (36.37%) website in greater than 16 days

• SEO: Manufacturing organizations (67%) and computer dealers (65%) mostly interested. Educational institutes (25%) least interested.

• Web hosting: All construction organizations (100%) who were requiring website interested. Computer dealers (33.33%) least interested.

Suggestions• Targeting computer dealers & manufacturing

companies for SEO• Make provision of Windows based server for

web hosting• Adopt flexible pricing strategy• Provide complementary offers• Provide Online portfolio of best designs• Free web templates• Maintain freshness in website• CRM• Adequate no. of web developers

Type of service

Rate No. of orders

Monthly Turnover(Rs.)

Annual Turnover(Rs.)

After adding 1 web developer

Resulting Annual Turnover(Rs.)

Website 10,000 3/month 30,000 3,60,000 6 7,20,000

SEO 1,20,000/year

42/year 4,20,000 50,40,000

50/year

60,00,000

Webhosting

- - - 1,80,000 - 2,04,000

Designing & printing

25,000/month

- 3,00,000 - 3,00,000

3D modeling & consulting services

10,000/month

- 1,20,000 - 1,20,000

Total 60,00,000

73,44,000

Annual Current Turnover (A)

Annual Turnover on adding 1 web developer(B)

Annual Salary of 1 web developer per annum(C)

Annual Net Profit after addition of 1 web developer (B-A-C)

60,00,000 73,44,000 1,20,000 12,24,000

Learning• Understanding the operations of Magicworks IT

Solutions Pvt. Ltd. and handling customer's queries.• Adapting to the new business environment.• Dealing with the organizations from various sectors

such as construction, manufacturing, electronics, IT, education.

• Target achievement• Meeting the deadlines• Taking the full responsibility of representing the

organization.• Cold calling and marketing skills• Punctuality, time & work management

Conclusion

• Targeting construction organizations for website requirement

• Targeting manufacturing organizations and computer dealers for SEO

• Increasing web developers strength• Making arrangement of windows server for

web hosting• Targeting educational institutes mainly for

designing and printing

Thank you