6 weird google shopping feed hacks that retailers will love!
TRANSCRIPT
Rob Watson | [email protected] | @robpwatson
6 weird Google Shopping feed hacks that retailers will love!
#1 - 150 Character Titles
@robpwatson #brightonSEO
Original Title...
Mega Deal 6mm Laminate Flooring Oak Grey
Original Title...
Mega Deal 6mm Laminate Flooring Oak GreyNew 150 character title...
Laminate Flooring - Grey Oak 6mm Laminated Wood Floor Boards, Light Wide Wooden Mid-Length Plank, Click Installation, Textured Surface, Square Edge
#2 - Alternative Landing Page
@robpwatson #brightonSEO
make sure that the URL provided through 'adwords redirect' will redirect to the same website as given in the ‘link’
#3 - Promote Best Sellers At Scale
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#4 - Upper Funnel Keywords
@robpwatson #brightonSEO
Tactics Used...
● Best Seller product● Duplicate product
● 150 Character titles ○ “Ideas”○ “Living Room, Bathroom, Kitchen, etc”
● AdWords Redirect to category
...over 40% of shopping related searches on Google are for broad terms like "women's athletic clothing" or "living room furniture."
#5 - Structure Simulations
@robpwatson #brightonSEO
Brand A
Brand B
Brand A product type A
Brand A product type B
Brand A
Brand A product type A
Brand A product type A
Brand A
product type A
Brand A product type B
Brand A product type A
Brand A product type A
Brand A product type B
Before...
After...
#6 - Breaking Through
@robpwatson #brightonSEO
Bid increased to £4
150 Character title live
Bid decreased to £3
Rob Watson | [email protected] | @robpwatson
6 weird Google Shopping feed hacks that retailers will love!