7 habits of highly effective travel entrepreneurs presented by meredith hill
TRANSCRIPT
7 Habits of Highly Effective Travel Entrepreneurs
Presented by Meredith Hill
Shift What?
• Your Focus• Your Expectations
Seeing is Believing?
“What is” Dictates Emotions
Dictate Your Emotions and let what you want find you!
OR
Do You Operate Under:
Let’s Look at Something You ALL Can Relate to
And How About This?
“The reason you don’t have what you want is because you are looking where it isn’t instead of feeling where it is.”
It’s Not About Action.It’s About Emotion
What emotional environment are
you creating?
Shift What?
• Your Focus• Your Expectations
This is How I Feel About Being in the
Travel Industry
•$1.3 Trillion Every Year•$3.4 Billion a day•$148 Million an hour•$2.4 Million a minute•$40,000 a second
Did You Know?Travel in the US Alone Generates:
“There has never been a more optimistic view of travelers’ intent to travel than now”
- Peter Yesawich, Vice Chairman of MMGY Global
Baby Boomer Population Entering Retirement
Online Booking Engines = Information Overload
Technology Makes it Easy to Work and Market from Anywhere
HOW?
Reverse Engineer Them!
1. Start with expenses;
Set Clear Goals
2. Add in your salary
Set Clear Goals
3. Make that your new revenue goal
Set Clear Goals
4. Work backwards
Set Clear Goals
Net Revenue Goal $75,172
Adjust for Host Agency Share Divide by 0.8
Gross Revenue Goal $93,965
Assume average commission 14%
2015 Sales Goal $671,179
Assume average commission 10%
2015 Sales Goal $939,650
Why Seize Opportunities?• Pathway to what you want will never appear all at once.• Manifestations will show up in the form of opportunities.• When you say “no” to them, you say “no” to your dream.• In the face of an opportunity, ask yourself if it showed up
after a state of inspiration or desperation.
Everything You Want in Life….
Best Way to Step Outside Your Comfort Zone?
You Can Join
The GIFTE Tribe
How Do You Make It Important?
Surrender is NOT:• Trying to control conditions• Trying to control people• Fighting what is
Surrender IS:• Controlling your emotions• Accepting people where they are• Making peace with where you are
Familiar?
Stay Focused on What?
Why?
Let’s take a step back and look at a bird’s eye view of the travel industry
20 Years Ago…
Who controlled travel distribution?
Today…
Who controls travel distribution?
What Does That Mean?
What Does That Mean?
Travel Agent Travel Expert
Product-fed marketing Information-led marketing
Boasts of credentials solutions
everybody a potential client Clear on target market
watches commissions shrink charges service fees
Advertises deals/specials Gives away best information for free
Difference between Marketing Styles
Sell the Solution, Not the Product!
“People don’t want to buy a quarter inch drill. They want a quarter inch hole.”
- Theodore Levitt
7 Habits ofHighly Effective Travel Entrepreneurs
1. Shift
2. Set Clear Goals
3. Seize Opportunities
4. Surround Yourself with a Supportive Tribe
5. Put Skin in the Game
6. Surrender
7. Stay Focused