7 ways to increase traffic to your online store

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Post on 16-Apr-2017




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  • eCommerce tips & tricks | www.pixc.com/blog

    7 ways to increase traffic to your online store (plus one you havent thought about!)

    by Pixc.com


  • eCommerce tips & tricks | www.pixc.com/blog

    1. Create a blog

    Reason 1: Writing an informative blog positions you as an influencer

    People buy from those they know and trust, and becoming a trusted

    source on the internet is simply a matter of regularly producing content

    that helps and/or informs people.

    Reason 2: Youll attract visitors from organic search traffic over time

    Did you know that organic search is the biggest source of traffic on the

    internet? (51% of it, in fact.) But the truth about obtaining relevant search

    traffic through SEO is that it takes time.


  • eCommerce tips & tricks | www.pixc.com/blog

    2. Join forums and Facebook groups

    Find your customers where theyre already hanging out. People with

    strong interests in certain niches will often gravitate toward places where

    they can find others who share those interests. This means forums and

    Facebook groups will be hotspots to find your ideal customers.

    After you find these groups, its time to position yourself as an influencer.

    The important thing to remember is your primary focus should NOT be

    selling to these groups. Adopt the mentality that youre going to help

    group members with their questions and pain points.


  • eCommerce tips & tricks | www.pixc.com/blog

    3. Get press

    The trick to getting in the press is being at the top of journalists minds at

    all times. If there are media outlets youd like to be covered in, start by

    sparking relationships with writers at those outlets. Twitter is a great

    avenue to connect with journalists.

    Become their primary source for your niche by being helpful:

    Provide expert quotes

    Present new article ideas

    Guest post for the writer


  • eCommerce tips & tricks | www.pixc.com/blog

    4. Send sample products to influencers

    Influencer marketing can be incredibly effective. Go straight to one of the

    top social media apps out there: Instagram. Nowadays, only a third of

    consumers trust ads, while 90% of them trust peer recommendations.

    Heres how to find influencers:

    Use hashtags

    See who your followers are following

    Browse your feed and check out whos getting the most likes

    Contact companies dedicated to influencer marketing


  • eCommerce tips & tricks | www.pixc.com/blog

    5. Get a Pinterest account and start pinning

    Since Pinterest is such a visual medium, it lends itself well to eCommerce.

    You can post images and get found organically through hashtags and

    photo categories Pinterest users love to browse! Furthermore, if people

    like your photos enough to re-pin them, youll extend your traffic reach

    considerably. The more you post, the more traffic youll pull in.

    You should also try out buyable pins, which allow Pinterest users to make

    purchases on the spot!


  • eCommerce tips & tricks | www.pixc.com/blog

    6. Build a referral program

    Your biggest fans are the people who have already purchased from you,

    and its incredibly easy to gain a new customer through a current one.

    That means you should pursue referrals with a passion.

    Shoot your existing customers an email and make it easy for them to say

    yes. Offer a reward each time you receive a referral give a reward to

    both the new customer and the customer who referred them. Great ideas

    for referral incentives include discounts, free samples of products, and gift



  • eCommerce tips & tricks | www.pixc.com/blog

    7. Build an email marketing list

    Building an email list is valuable because:

    Email is the most personal medium

    Youre not at the mercy of a third-party traffic source

    Email drives more conversions than other mediums

    Build an email list by:

    Giving your visitors tons of places to opt in by placing sign-up forms

    across your site (pop-ups included!)

    Creating a lead magnet

    Running a contest that requires an email addresses from participants


  • eCommerce tips & tricks | www.pixc.com/blog

    BONUS TIP: Use higher-quality images and post more photos

    To round out our list, well go over a simple but extremely important

    traffic-maximizing tip: Pay close attention to the quality and quantity of

    your photos.

    Here are our top tips:

    Make sure your images have the right resolution

    Use white backgrounds for product photos

    Use images a lot more on Twitter

    Include a photo with everything you post on Facebook

    Use more images in your blog posts


  • eCommerce tips & tricks | www.pixc.com/blog

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