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Your business technologists. Powering progress

Atos and the Olympic & Paralympic Winter GamesToday for the Games,tomorrow for you

Media guide

WelcomeThierry Breton and Patrick Adiba 4

Writing historyThe history of technology at the Olympic and Paralympic Games 8Atos at the Games 10

The Olympic Games IT projectOur mission 14What we deliver 15The Sochi 2014 Games: numbers at a glance 15Our innovations for Sochi 2014 17

Our Business TechnologistsFigure of the Day 20

The firm of the futureAscent: our vision for sport and technology 24

About Atos at the GamesOur Sochi 2014 spokespeople 25Contacts for Sochi 2014 27

Contents

3

About AtosAtos SE (Societas europaea) is an international information technology services company with 2012 annual revenue of EUR 8.8 billion and 77,000 employees in 52 countries. Serving a global client base, it delivers IT services in 3 domains, Consulting & Technology Services, Systems Integration and Managed Services & BPO, and transactional services through Worldline. With its deep technology expertise and industry knowledge, it works with clients across the following market sectors: Manufacturing, Retail & Services; Public sector, Healthcare & Transport; Financial Services; Telco, Media & Utilities.

Atos is focused on business technology that powers progress and helps organizations to create their firm of the future. It is the Worldwide Information Technology Partner for the Olympic & Paralympic Games and is quoted on the NYSE Euronext Paris market. Atos operates under the brands Atos, Atos Consulting & Technology Services, Worldline and Atos Worldgrid.

Atos, the Atos logo, Atos Consulting, Worldline, Atos Cloud and Atos Worldgrid are registered trademarks of Atos SA. August 2013 © 2013 Atos.

For more information, visit: atos.net

London 2012 Atos press information pack

Thierry Breton, Chairman and CEO, Atos

These Winter Games represent our seventh Games in a row as the Worldwide IT Partner of the International Olympic Committee.

We believe that bringing people, technology and business together is the way forward, indeed this is the way that we power progress. There is no greater example of this than at the Olympic and Paralympic Games, which brings together the world’s population for the greatest show on earth every two years.

Atos has been a key technology provider for the Olympic Movement since 1989 when it started preparations for the 1992 Barcelona Games. For over 20 years, we have been working with the world’s most challenging customer setting up operations to fulfil an IT project unlike any other. Our Business Technologists step into unknown territory in countries where there is sometimes a

limited Atos presence, they rewrite history every two years and deliver on an extraordinary scale under the scrutiny of the entire world.

Sochi 2014 represents our seventh Games as the Worldwide IT Partner of the International Olympic Committee. The IOC needs a company that can best serve the ideals and interests of the Olympic Movement, both from an economic standpoint and by embracing new technologies to ensure the smooth and efficient organization of the Olympic Games.

I am very proud of our people - we rely on their unrivalled experience and expertise. The IT infrastructure our Business Technologists create for the

Games, while invisible to most people, is essential to the success of the Games. As past IOC President Jacques Rogge said when talking about IT at the Olympic Games in 2012 “The unsung hero of the Olympic Games is Atos, because without the Atos team, none of this would be possible.”

The facts and figures speak for themselves. What we do today for the Games, tomorrow we can do for you.

4 Atos and the Winter Games

Welcome

5Atos and the Winter Games

The Games are a complex mix of technology, processes and people. Not only is there the scale and complexity of the project,

covering many clients, sites and systems, but it is also a multi-supplier project with many varied dependencies. Furthermore, the whole event is highly visible and the world is watching. Where victory is measured by the smallest margin, there are no second chances!

Our challenge is to create an IT solution for each Olympic and Paralympic Games that allows the capture and reporting of every moment of the action and supports in bringing it to the world via television and the internet, first time, every time. This requires a blend of specialist skills and experience backed up by a complete understanding of just what the organizers, competitors and audience expect.

Patrick Adiba, Global Head of Human Resources and CEO Olympics & Major Events


Writing history

The historyof technologyat the Olympic and Paralympic Games

2012 The Atos Remote CIS covers all 26 sports, enabling broadcasters to cover more sports more cost eff ectively from London and from their home studios, in order to provide TV viewers at home better coverage of the London 2012 Games.

776BC to 349AD Architectural findings suggest that ancient Olympic Games used mechanical starting gates.

1948 The first Olympic Games broadcast into people's homes and also the first to establish the principle of the broadcast rights fee. The BBC agrees to pay one thousand guineas (approximately US$3,000). Concerned about financial hardship to the BBC, the OCOG does not accept the payment. More than 500,000 viewers watch the 64 hours of Olympic programming.

1998 Growing consumer interest in the internet drives the number of web hits to 634 million virtual visitors to the Olympic Winter Games in Nagano, Japan.

2004 Information technology is an intrinsic part of every Olympic Games and it is crucial to the success of the Olympic Games in Athens, Greece – from secure accreditation to accurate split-second scoring and relaying the results in real-time across the globe.



2014 Technology will further improve access to information. The ‘Info’ service (the Olympic intranet) will be delivered over mobile platform for the first time and the Commentator Information System (CIS) will also be available for the first time for all five Paralympic Winter Games sports.

1936 The Berlin Games are the first to be televised (privately broadcast in venues around the Olympic stadium), with events broadcast throughout the Olympic village, as well as German public halls and theatres. Results are transmitted internationally via telex. Newsreel film is rushed abroad via zeppelins.

1896 After a 1,500 year hiatus initially imposed by Roman conquerors, the first modern Olympic Games are held in Athens, Greece, but little has changed in the techniques used to determine competition results.

1924 Technology begins to win a place at the Olympic Games with the events first live radio broadcast.

1996 In conjunction with the Olympic Games in Atlanta, Georgia, the first-ever Olympic Games website receives 189 million hits.

1960 Computer punch cards are used for tallying results at the Olympic Winter Games in Squaw Valley, California. The Olympic Games held later this year in Rome are the first to be fully televised.

1964 Results are stored on computers for the first time, marking the permanent application of computer technology to the Olympic Games.

2002 While athletes from 77 nations compete in front of audiences of around 2.1 billion, a team from SchlumbergerSema, now Atos, are hailed by Jacques Rogge, President of the International Olympic Committee (IOC), as the 'unsung heroes behind the scenes'.

2000 With 10,651 athletes participating in 300 events, information technology is key to the running of the Olympic Games and web hits during the Olympic Games in Sydney escalate to 11.3 billion.

begins long-term partnership as IT provider for the Olympic Games

2010 Technology helps to minimize the environmental impact of the Olympic Games by reducing the CO2 emmissions of the Games IT infrastructure and improving access to information via online portals.

2006 The Torino Olympic Winter Games are marked by the introduction of web-based applications to manage the 90,000 accreditations and train 20,000 volunteers.

2008 For the first time in Beijing, the Commentator Information System (CIS) is provided to media back in their home countries, enabling them to have remote access to the real-time competition data and statistics.


Atos at the Games the history

The enormity and scope of creating an IT management system and infrastructure for the Olympic Games, the world’s largest sports IT contract, presents a host of unique challenges. At every Games Atos executes a carefully honed strategy based on years of experience in delivering comprehensive IT services for major global sporting events.

2002 Atos’ first Games as Worldwide Information Technology (IT) Partner of the International Olympic Committee (IOC). We deployed a team in North America for the IT management of the Olympic Winter Games in Salt Lake City. Throughout the 17 days of events and ceremonies, our IT systems and technology team delivered a personal best. We used knowledge transfer from previous Games to build a stable, secure IT platform, and we developed processes and applications that serve as the building blocks of future information technology, reports, archives and shared sports data for the next Olympic Games.

2008 While top-class athletes from around the world broke 43 world records and 132 Olympic records during the Beijing 2008 Olympic Games, behind the scenes the Atos Business Technologists achieved personal bests of their own. For the Beijing 2008 Olympic Games our IT team processed 70% more accreditations than any Games in history – more than 340,000 in total – and securely processed more than 80% more competition data for media and news agencies worldwide – totaling 1.5 million messages. We also enabled almost 50% more stories to be published each day in English by the Olympic News Service – an average of 500 stories a day – and added 40% more sports disciplines to the Commentator Information System (CIS) to provide broadcasters with more detailed, real-time information. In Beijing, our Business Technologists supported 30% more hits on INFO2008, the intranet for the Beijing 2008 Olympic Games, collected and filtered more than 12 million IT security events each day to detect any potential security risk for the Olympic Games IT systems. All were resolved, with no impact at all on the Olympic Games. Beijing was also the Games that Atos introduced the Remote Commentator Information System, a new service that enabled commentators to access competition results from the studios in their home countries in a fraction of a second. It also provided background information on the athletes and sports to help them add color to their commentaries. 2008 was also the year Atos became the Off icial Worldwide IT Partner for the International Paralympic Committee (IPC).


2010 Atos again successfully fulfilled its mandate to design, integrate, manage and secure the different IT systems needed to manage the Games and to relay competition results to a worldwide audience of more than three billion people. At Vancouver 2010, Atos was recognized for its Games-related sustainability technology innovations and commitment to creating greener Games. VANOC award us a “Sustainability Star” for helping it achieve its sustainability goals.

2004 Atos again announced the successful completion of IT operations for the Athens 2004 Olympic Games. During the 16 days of competition, more than five million security alerts to the Games IT systems were recorded, of which just 425 were serious and 20 critical. Intrusions included accredited people attempting to disconnect INFO 2004, the Olympic Games intranet that provided results, schedule and athlete information, in order to connect personal laptops to the Internet. The IT team was able to respond fast to all the critical alerts and prevent unauthorized access.

2012 Atos completed its sixth Olympics as Worldwide IT Partner of the IOC and third Paralympics as partner of the IPC. London 2012 was the most digitally enabled Olympic and Paralympic Games in history, with more people than ever tuning in to watch the events on more devices than ever before. It was the first Olympic Games in history to stream every single minute of the action live. It was also the first time ever at the Summer Games that all 26 Olympic sports, and five Paralympic sports, were added to the Commentator Information System.

For the Paralympics, Atos provided a groundbreaking new video player on the International Paralympic Committee’s (IPC) website, to integrate live video streaming and results within one single unified platform. It formed part of the IPC’s broadcast strategy to increase viewing opportunities and showcase the sporting excellence of the 4,250 Paralympic athletes at London 2012.

2006 As the lead systems integrator for the Olympic Winter Games in Torino, Atos managed a consortium of technology partners and suppliers to install and manage the Olympic IT infrastructure and systems. We operated the Main Technology Center, the Integration Test Lab, the PC Factory, and several data centers used for primary storage and back-up disaster recovery. We also handled the data and information security protecting the entire IT infrastructure of the Games. More than 2,500 athletes competed in 15 disciplines including skiing, ice hockey and snowboarding. Once the Olympic Games began, the Atos-led IT team worked 24/7 to monitor the IT systems and infrastructure across all the Olympic venues. It ensured that all results and athlete information was transmitted accurately and instantly to 10,000 media representatives, as well as the off icial Torino 2006 website and news and press agencies.

2014 Atos is set to complete its seventh Olympics as Worldwide IT Partner of the IOC and fourth Paralympics as partner of the IPC.


The Olympic Games IT project

London 2012 Atos press information pack 13

The Olympic Games IT project

Our mission

As lead integrator, project manager and IT operations manager, Atos is ultimately responsible for the IT systems for the Olympic and Paralympic Games.


What Atos delivers

What Atos DeliversAtos’ challenge is to create, through its 3,000 technology specialists, an IT solution for each Olympic and Paralympic Games that allows the capture and reporting of every moment of the action and supports in bringing it to the world via television and the Internet, first time, every time. This requires a blend of specialist skills and experience backed up by a complete understanding of just what the organizers, competitors and audience expect. As lead integrator, project manager and IT operations manager, Atos is ultimately responsible for the entire IT infrastructure of the Games.

uu Design – Atos is responsible for designing a high quality, complex and secure IT infrastructure on time, to specification and within budget. While designing the architecture for the current Games, Atos always consider the next Games and how to transfer the knowledge gained.

uu Build – Atos implements preventative IT security measures to protect against physical and digital attacks on the IT network architecture. The company is also responsible for building and refining a customized suite of software applications that power the Olympic Games.

uu Operate – Atos applies its ‘one team’ approach to ensure that a complex network of IT partners and suppliers, employees and volunteers work together to deliver the best possible service and support to each Olympic Games.

From the nerve center in the Technology Operations Centre to each Olympic venue and even mobile devices, IT plays an important role throughout the Games, contributing significantly to the development, management, and distribution of the information that is critical to the success of the Games.

The Olympic Winter Games 2014: numbers at a glance

Athletes6,000

98Sport Medal Events

25,000

volunteers

220,000Accreditations to issue



Security and Risk ManagementFor the London 2012 Olympic Games, Atos collected and filtered more than 15 million IT security events each day to detect any potential security risk for the Olympic Games IT systems. From these, less than 700 were identified as real issues and all were resolved, with no impact at all on the Olympic Games. Atos will implement similar practices for Sochi 2014.

Games Management SystemsThe Games Management Systems support the planning and operations of the Games, including accreditations (200,000 to be issued), sport entries and qualification (for 5,500 athletes), workforce management and the volunteer portal (for 25,000 volunteers).

Information Diffusion SystemsThis group of systems delivers real-time results to the media and the Olympic family. This includes the Commentator Information System and myInfo+.

uu myInfo+ – The new internet application enables accredited media, sports officials and athletes to access information such as schedules, transport news and sports records.

uu Commentator Information System (CIS) – The CIS provides commentators and journalists with touch-screen technology that gives results in real time, so quick they can see the results before they hear the roar of the crowd. We have also enhanced and extended our Remote CIS system. This service enables commentators to access the same competition results from the studios in their home countries in a fraction of a second.

5,600 PC's

servers

400

100,000Testinghours

3,000Business

Technologists

The Olympic Winter Games 2014: numbers at a glance


For Sochi 2014, technology will further improve access to information:

uu BYOD (Bring Your Own Device) - Anywhere, anyhow, any place – the ‘Info’ service (the Olympic intranet) will be delivered over mobile platform for the first time

uu Electronic access control for the Olympic family and all spectators (for first time for all!)

uu CIS (the Commentator Information System) will also be available for the first time for ALL 5 Paralympic Winter Games sports

The Sochi 2014 Olympic and Paralympic Games are the first ones to implement full virtualization in all its Games Data Centers. By using virtualization technologies Atos will reduce the number of servers by 40%, compared to Vancouver.

Furthermore, Atos, being extremely conscious about the impact of Climate Change on our environment, has used modern technologies to help reduce the carbon footprint.

Our innovations


Our Business Technologists

Our Business Technologists


Every Olympic and Paralympic Games throws up its own unique challenges for our team of Business Technologists. To prepare, they simulate real Games-time conditions through more than 100,000 hours of meticulous testing. When the unexpected happens, they are ready to respond and ensure there is no impact on the billions watching around the world.

Over 3000 Business Technologists from different organisations teaming up to

capture every moment for the entire world

As lead integrator, project manager and operations manager, we manage the key IT

solutions for the Games. The way people are interacting with the Games via their TVs,

mobile devices, social media and the internet makes Sochi 2014 the most

digitally enabled Winter Games of all time with over 3bn viewers.

Towards a zero emailTM Games

All organizations face challenges as a result of the explosion in data, and the Olympic and

Paralympic Games are no different. With so much data flowing in and requiring attention, it is crucial

that really important messages get through and are not ‘lost’ in the system. During Sochi 2014, the

technology team will no longer rely on email, but instead use collaboration tools to manage, monitor

and share information about the main critical processes of the operations. For Sochi, two core

Atos processes have become Zero email™ Certified™: the Security Information Event

Management (SIEM) and Monitoring processes.

255m IT security alerts neutralized

Critical to the success of the Olympic Games is protecting and securing the IT infrastructure behind

it. Technology should be invisible at the Olympic Games because that means everything is working

well. For the London 2012 Olympic Games, Atos collected and filtered more than 15 million IT security events each day to detect any potential security risk for the Olympic Games IT systems. From these, less than 700 were identified as real issues and all were

resolved, with no impact at all on the Olympic Games. Atos will implement similar practices

for Sochi 2014.


Real-time data to over

8 billion devicesThere will be a record of 98 medal events on the

Sochi 2014 Olympic Winter Games program, 12 more than there were on the Vancouver 2010 Olympic Winter Games program, and 82 more than there were at the first Olympic Winter Games in 1924. A total of 11 new venues

were built in two groupings for the Sochi 2014 Winter Games — the Coastal Cluster and the Mountain Cluster. We ensure that we deliver the results in real time from all the

fields of play to any device in real time. The TOC is the control center from where the Atos Business Technologists monitor and control the entire

technology operations for the Games.1st Games results

in the CloudAs an event that only happens once every two years,

each time in a different location, and which needs a huge computing infrastructure to generate huge peaks of data, the

Olympic Games would seem to be a perfect fit for Cloud computing. In future it might be more and more important however

the approach to the Cloud for the Sochi 2014 Games was conservative as a lot of the big technology decisions were taken back in 2010 when

the market for Cloud was not as mature. However, moving forward, more and more will be delivered over the Cloud. Sochi will see some significant technology firsts, including the deployment of the official

Games website over the Cloud and the implementation of full virtualization in all its Games Data Centres By using virtualization

technologies Atos will reduce the number of servers by 40%, compared to Vancouver. In the near future, more services will

be delivered over the Cloud, providing increased efficiency, agility and productivity. It is therefore inevitable that we

will see Games systems deployed over the Cloud in the future.

17 days of breaking records

It is Big time for Big Data. The Sochi 2014 Games will be the most digitally-enabled Winter Games to date with rich accurate

data and intelligence updated in real time for broadcasters and viewers. For Sochi we will

process 10% more results data to more than 3bn viewers and 8bn devices (a

3000% increase since 2002).

Throughout the Winter Olympic and Paralympic Games, we will be right at the heart of the action as we bring to life the facts and figures of the IT systems and Business Technologists that help power the Games. For each day of the Games we will publish a ‘Figure of the Day’ on our website, with the story behind how Atos is helping to make Sochi 2014 the most digitally advanced Games yet, as well as a look to future Games in Rio and beyond.

To keep up to date with our stories during the Games, visit Atos.net, follow us on twitter (@Atos) or Like us on Facebook (Facebook.com/Atos)


The firm of the future


Ascent: Promises of a converging world The technology and sport landscape has been changing at an unprecedented speed. Having been involved in every Olympic Games since 2002, our team of Business Technologists has witnessed this change first-hand.

Promises of a

converging world

How your car will help you drive better

Five jobs your kids will do

Meet the technophile leading Sochi 2014

The end of shopping as we know it

Thought leadership from Atos

Winter/Spring 2014

As one of the world’s leading IT companies and Worldwide IT Partner for the Olympic and Paralympic Games, we have the responsibility to think one step ahead, to anticipate coming sport and technology challenges, and work with the IOC and IPC to shape the “New Reality” that has emerged. This will enable them to power progress, from one Games to the next.

There has never been a better time to see how technology’s possibilities can power progress for sport. As Business Technologists with years of Olympic Games experience, we can provide that vision from Ascent, our thought leadership platform that will help create the Firm of the Future through our commitment to innovation.

Ascent, our thought leadership platform, combines the knowledge and insight from subject matter experts across all corners of Atos, sport and technology, to look ahead to the year 2020 and deliver our vision for the future: to accelerate progress by uniting people, business and technology.


Ascent magazine | Atos 17

Demographics

16 Ascent magazine | Atos

Today’s schools are preparing young people for jobs that don’t yet even exist, as the IT revolution looks set to change the face of the employment market. Here’s a sample of the sort of careers that lie in store...

Five jobs your kidswill do...

Business technologist Tomorrow’s dynamic business environment will require a unique type of professional – one who doesn’t presume to know the answers; a person who really listens and comes up with innovative answers to clients’ business challenges. Business technologists will be more than just techies, or consultants who aren’t truly accountable for delivery. They will consider the entire value chain with the sole purpose of delivering on business strategy. Their role will be to orchestrate ecosystems, providing teams of skilled consultants and industry experts to define and deliver an end-to-end blueprint that meets business objectives.

Digital agriculturalist The demand on food production from a burgeoning global population will force the emphasis onto more efficient, productive forms of farming. Smartphone capability is already enabling farmers in developing countries to group together in digitally connected cooperatives, using their mobility to buy and sell more economically and to share resources. On a global scale, the ability to use mobile technology to micro-manage food production in order to establish an agricultural synergy across the world will be a valuable skill that will help to reduce shortages and gluts and ensure minimum waste and maximum supply.

Personal environment designer The first smart glasses are only months away from commercial release, offering us all the possibility to experience the virtual and physical worlds as one. By the time today’s 10-year-olds are adults, face-mounted second screens will be commonplace with a whole new industry developed around them. A personal environment designer could facilitate a health examination by a consultant on the opposite side of the world; enable remote management of equipment; and visualise imaginary environments as downloadable themes, enabling the customer to experience the world as they would like to see it. We feel like an art deco makeover today…

Social media concierge Individuals, just like organizations, are increasingly using social media to publicize themselves to their peers and clients. But how, in such a time-pressured world, are people to keep their profiles up-to-date and show themselves to be truly at the ‘bleeding edge’? Step forward the social media concierge, who will act as the gatekeeper to your online profile, providing regular, brilliant content to your network in your name.

Medical cyborg specialistA whole new branch of medicine will develop to deal with the rise of implanted technology, as the possibilities of the ‘Internet of things’ encourage more and more of us to have nano sensors and chips embedded in our bodies. This new group of doctors can expect to be in high demand. Where else are people to turn when their stomachs stop talking to their microwaves?

Recruitment consultant

Ironically, while recruitment agencies try to predict the sort of jobs and skills that will be in highest demand in the future, one position that looks unlikely to survive the IT revolution is their own. Social networks like LinkedIn are already beginning to automate the pairing of suitable candidates with suitable jobs, and as our personal data becomes more transparent and starts to include performance measures, it will become quicker and easier for employers to carry out rapid online searches for ideal candidates at the push of a button, without having to engage a recruitment consultant.

...and the one they won’t

the sort of careers that lie in store...

Tomorrow’s dynamic business

up with innovative answers to

accountable for delivery. They

chain with the sole purpose of delivering on business strategy. Their role will be to orchestrate ecosystems, providing teams of skilled consultants and industry experts to define and deliver an end-to-end blueprint that meets

Social media concierge Individuals, just like organizations, are increasingly using social media to publicize themselves to their peers and clients. But how, in such a time-pressured world, are people to keep their profiles up-to-date and show themselves to be truly at the ‘bleeding edge’? Step forward the social media concierge, who will act as the gatekeeper to your online profile, providing regular, brilliant content to your

Digital agriculturalist The demand on food production from a burgeoning global population will force the emphasis onto more efficient, productive forms of farming. Smartphone capability is already enabling farmers in developing countries to group together in digitally connected cooperatives, using their mobility to buy and sell more economically and to share resources. On a global scale, the ability to use mobile technology to micro-manage food production in order to establish an agricultural synergy across the world will be a valuable skill that will help to reduce shortages and gluts and ensure minimum waste and maximum supply.

Personal environment designer The first smart glasses are only months away from commercial release, offering us all the possibility to experience the virtual and physical worlds as one. By the time today’s 10-year-olds are adults, face-mounted second screens will

Medical cyborg specialistA whole new branch of medicine will develop to deal with the rise of implanted technology, as the possibilities of the ‘Internet of things’ encourage more and more of us to have nano sensors and chips embedded in our bodies. This new group of doctors can expect to be in high demand. Where else are people to turn when their stomachs stop talking to their microwaves?

Today’s schools are preparing young people for jobs that don’t yet even exist, as the IT

looks set to change the face of the employment market. Here’s a sample of

Ascent magazine | Atos 54 Ascent magazine | Atos

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While traditional powerhouses like the United States, France, United

Kingdom and Japan lead the way in terms of technological and economic readiness, when it comes to actual consumer adoption, not one country in Europe or North America makes

it into the top ten. Instead it is the likes of Kenya, Vietnam and the Philippines that are setting the pace. Of the three categories of mobile payment – peer-to-peer (P2P), point-of-sale (PoS) and m-commerce – it is the last, where transactions are carried out using a mobile device, that is currently enjoying the greatest popularity.

Ascent has re-scaled the leading adopters according to their use of mobile payment — and there are some surprises. Could cash-free really change the face of the earth?

Countries re-scaled according to their use of mobile payment

The world — cashless

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This illustration is based on findings from MasterCard’s Mobile Payment Readiness Index (MPRI)

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Use of mobile Use of mobile Use of mobile Use of mobile Use of mobile Use of mobile Use of mobile Use of mobile Use of mobile Use of mobile Use of mobile Use of mobile Use of mobile Use of mobile Use of mobile Use of mobile Use of mobile payments across payments across payments across payments across payments across payments across payments across payments across payments across payments across payments across payments across payments across payments across payments across payments across payments across payments across payments across payments across payments across

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willingness is already willingness is already willingness is already willingness is already willingness is already willingness is already willingness is already willingness is already willingness is already willingness is already willingness is already willingness is already willingness is already willingness is already willingness is already willingness is already willingness is already willingness is already willingness is already willingness is already willingness is already willingness is already willingness is already willingness is already willingness is already willingness is already seeing double the seeing double the seeing double the seeing double the seeing double the seeing double the seeing double the seeing double the seeing double the seeing double the seeing double the seeing double the seeing double the seeing double the seeing double the seeing double the seeing double the seeing double the seeing double the seeing double the seeing double the seeing double the average usage of average usage of average usage of average usage of average usage of average usage of average usage of average usage of average usage of average usage of average usage of average usage of average usage of average usage of average usage of average usage of average usage of average usage of average usage of average usage of

mobile paymentsmobile paymentsmobile paymentsmobile paymentsmobile paymentsmobile paymentsmobile paymentsmobile paymentsmobile paymentsmobile paymentsmobile paymentsmobile paymentsmobile paymentsmobile paymentsmobile paymentsmobile paymentsmobile paymentsmobile paymentsmobile paymentsmobile paymentsmobile payments HONG KONG

6%

EGYPT

16%

15%

14%

M-commerceBuying and selling of goods and services through wireless handheld devices such as mobile phones.

P2P (Peer-to-peer)An online technology that allows customers to transfer funds from their bank account or credit card to another individual’s account via a mobile phone.

PoS (Point of sale)Mobile point-of-sale systems that enable a smartphone to act as a mini-cash register, capable of processing credit card transactions.

Sharing innovation and ideasThe technology and business landscape has been changing at an unprecedented speed. As one of the world’s leading IT companies, our Business Technologists have the responsibility to think one step ahead, to anticipate coming social, business and technology challenges, and to work with our clients and society at large to reinvent their growth models in the post-crisis economic environment

Interested in our Ascent – Thought Leadership publications?Stay connected with the latest forward-looking and inspirational publications on business & technology

atos.net/ascent


Marta SanfeliuAtos Chief Integrator for Sochi 2014

Marta Sanfeliu is the Atos Chief Integrator for the Sochi 2014 Olympic & Paralympic Games. She is responsible for leading the consortium of IT partners to design, build and operate the massive, mission critical IT infrastructure and solutions that will support the Sochi 2014 Games.

Marta will lead a team that will include employees from Atos, the technology partners, Sochi 2014 Organizing Committee, as well as volunteers. Marta came to Sochi with over a decade’s Olympic Games experience, having been Operations Manager at the Vancouver 2010 Winter Games. She was Central Operations Manager for the Beijing 2008 Olympic Games. For the Athens 2004 Olympic Games, Marta was Games Management System Project Manager and at the Sydney 2000 Olympic Games, she was managing the Electronic Accreditation and Sport Entries applications.

Prior to working on the Games, Marta was an Information Technology analyst for the Spanish Commercial Office in Beijing. Her career started in Barcelona as a developer and business analyst for financial systems used in the banking industry.

Marc MeyerExecutive Vice President Talents & Communications

Marc started his career in 1984 at the French Assemblée Nationale as a political advisor, before joining Bull Group in 1986, an international IT firm, where he held several senior positions in corporate and marketing communications.

In 1997, he joined Thomson, a consumer electronic firm and in 2001 was promoted to the company Executive Committee. In 2002 he joined the France Telecom / Orange Group as Executive Vice President for Communications. In 2005 he was appointed Special Advisor for Media and Communications at the French Ministry of Economy, Finance and Industry.

In 2007, Marc created his own management and communications consultancy firm, prior to joining Dexia in 2008, where he served as Head of Group Communications. Marc is a graduate from the Sorbonne University in Paris.

Gilles GrapinetSenior Executive Vice President, Global Functions and CEO Worldline

A graduate of the Ecole Nationale d’Administration, Gilles Grapinet’s previous roles include financial auditor, Head of Strategy & Information Systems of the French tax directorate, Director of the nation-wide Copernicus program for IT transformation of the tax administrations and Executive Committee member at Credit Agricole SA, in charge of Payment systems & Services.

He served as advisor for Economic and Financial Affairs of the French Prime Minister and as Chief of Staff for two French Ministers of Economy and Finance.

Patrick Adiba Global Head of Human Resources and CEO Olympics & Major Events

Patrick Adiba is CEO of the Iberia region and also in charge of the Olympic Games and Major Events within Atos. Prior to this position, he served also as Vice President Human Resources of SchlumbergerSema, and also Vice President and General Manager of its Latin America Branch.

Patrick holds a degree in Electronic and Telecommunications Engineering from INSA, Lyon and has an Executive MBA from Stanford University.

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