77 green project
TRANSCRIPT
DECLARATION
I under signed NIMI R. PATEL, a student of M.B.A here by decline that the project work presented in this report is my own work and have been carried out under the project guide of lect. Meeta Mehta of M.H.Gardi school of management,Rajkot.
This work has not been submitted to any other university for examination or for any other purpose.
Date:- Signature
Place:- Rajkot NIMI R. PATEL
PREFACE
Business, now a days becomes an important part to develop a country like in India. From the last decades industrial activities of organization enables us to see world as a small global. So, business can be considered a useful source to improve condition and national prosperity of country like India and now business is a global activity.
Practice is necessary for a person to improve his knowledge. It gives training and makes a man perfect. Therefore an ancient proverb proof that “Practice makes a man perfect”
As a curriculum part of M.B.A. course, I have undertaken my summer internship project in Vitagreen Products Pvt. Ltd., which deals in production of species, masalas, instant mixes and whole species, which are having master quality
This project gave me practical exposure, personal observation of the business and understanding the behavioral attitude of the people. At the same time, it had also given learning about business tactics, liaison work and leadership in this industry.
ACKNOWLEDGEMENT
I am glad to present this report and I feel that it is my duty to offer my sincere thanks to all those who have helped me in this regard.
My most profound thank to my Director Dr. G. L. Dave, who helped me throughout my training period. I would also like to thank my project guide Dr. Meeta Mehta.
My special thanks are toward the entire team of Vitagreen Products Pvt. Ltd., who helps me in giving information regarding the company. I would also like to thank my external project guide Mr. Lalit Thakar, a sales & marketing director of the company.
Lastly my over ridding thanks to my parents and friends for their support, encouragement, inspiration and excellent advice.
Date:-
Place:- Rajkot Signature of Student
Executive summary
Now a day’s food sector is growing sector and recession proof sector. Ministry of food and agriculture department has more focusing on food industry. As per the view of food and agriculture department food industry’s share in global market
will increase by 2% to 3% in 2015. Now a day’s consumers are moving toward the healthy foods.
India contributes 86% in world spices production as per the report of Food and Agriculture Organization. As per market survey I found that Everest is market leader in India. In India there are near to 253000 spices manufacturer in India. Contribution of spices industry in G.D.P. is also good in India.
This project also indicates about the consumer behavior towards the new products in spices, masalas and instant mixes.
Research about the “effect of new brand on consumer” is held through the help of questionnaire. And the result come out from that survey is generally most of people do not prefer new brand in spices, but here company reach at the top 5 spice company in Gujarat.
Table of content
List of tables
Sr.No. Particulars Page No.1. Introduction
2. Company overview
Production Department
Marketing Department
Human Resource Department
Finance Department
3. Review of literature
4. Objectives
5. Research Methodology
6. Data Analysis and Interpretation
6. Conclusion
7. Limitation of the project
8. Recommendations
9. Bibliography
10. Appendix
List of figures
Introduction
India has been considered as the "Spice Bowl of the World". India is well known as one of the largest producers,
consumers and exporters of spices and spice products. India grows over 50 spices in different parts as composed to 86 spices in the world.
What are Spices?
Spices are the aromatic parts of tropical plants traditionally used to flavor food, or the dried seeds or fruit of temperate plants used in the same way. Some of the substances we call spices come from the bark or roots of certain plants, but the majority are berries, seeds, or dried fruits.
INDEX
Sr.no. Particulars
Page
No.1.
History and overview of spices2.
Spices and masala industry in India3.
Major players of spices and masala industry in India
BRIEF HISTORY OF SPICES…
The spice trade developed throughout the Middle East in around 2000 BC with
cinnamon, Indonesian cinnamon and pepper. A recent archaeological discovery suggests that
the clove, indigenous to the Indonesian island of Ternate in the Maluku Islands, could have been
introduced to the Middle East very early on. Digs found a clove burnt onto the floor of a burned
down kitchen in the Mesopotamian site of Terqa, in what is now modern-day Syria, dated to
1700 BC.
From time immemorial, India has been considered as the "Spice Bowl of the World".
The history of Indian spices is almost as old as the 'human civilization of Spices '. Conquering
tribes from Assyrians and Babylonians, Arabians, Romans, Egyptians, the Chinese to the British
and the Portuguese all invaded India with one goal - to take advantage of the rich, natural
wealth and for Indian spices. The earliest written record in India on Spices is the venerable Vedas
- such as the Rig Veda (around 6000 BC), and the others - Yajurveda , Sama and Atharva.
By the year 1000 Arabians had conquered the Indus valley what is now India. They
brought the cumin and coriander that mixed with Indian pepper; ginger and turmeric make up
the base of so many South Asian dishes. It was this combination of spices that century’s later
British sailors spread throughout the world as curry powder. In India, Arabian traders got the
rare and exotic spices of the Far East from local spice merchants. India had spent the previous
two millennia spreading its culture to the Spice Islands of the east. Arabian traders were able to
make good money supplying these spices, even with the high prices paid to the Indian middle
men, not only to their countrymen back home, but to Europe as well. These traders of spices
paid for the Art and Education for which Arabia became famous in the present day.. In many
ways the culture of Arabia loved studying and learning different things.
India, the Queen of Spices, has always attracted the world with her exotic masalas. In fact, the connection goes back
many centuries. To the time when travelers like Vasco da Gama and Columbus were still exploring the geography of
the Earth. Even then, the mystique of Indian spices magnetized them to India and paved the way for a new
chapter to be written in the annals of time.
National importance of spices and spice products :-
India is well known as one of the largest producers, consumers and exporters of spices and spice
products. India grows over 50 spices in different parts as composed to 86 spices in the world.
India consumers considerable quantities spices and still exports around 218000 to 225000 tones
of spices products each year.
What are Spices?
Spices are the aromatic parts of tropical plants traditionally used to flavor food, or the dried seeds
or fruit of temperate plants used in the same way. Some of the substances we call spices come
from the bark or roots of certain plants, but the majority are berries, seeds, or dried fruits.
Some of the most popular spices in New Zealand – cinnamon, cloves, nutmeg, ginger, pepper –
are native to the Asian tropics. Some of the aromatic seed spices – coriander, fennel, fenugreek,
mustard, poppy – are native to the Mediterranean region. A few spices – allspice, chilies, vanilla –
are native to parts of the Caribbean and Central America.
Spices and condiments need no introduction since right from antiquity, they have been
considered virtually inseparable in the culinary art. Besides from the hieroglyphics on the walls
of the pyramids to the scriptures of the Bible and the Vedas. There is a constant mention
important role spices have plays role in the life of ancient people and also changing the course
of world history. It was the lure of the exotic spices that inspired the European navigators and
explorers that brought them to the source of India and South-East Asia. It was their desire to
establish a monopolistic trade in India, that resulted in frequent armed conflicts between
Europeans in India and elsewhere. An outline of past history of spices is well covered by Parry,
Pruthi and Mahindru and hence in need not be repeated again due to paucity of space.
SPICES & MASALA INDUSTRY IN INDIA
Indian Spices are very famous worldwide. Indian cooking is incomplete without spices. Indian
Spices is known as 'Masala' in India. Spices, herbs and condiments are combined ground together
is known as 'Masala'. When water, vinegar, yogurt or other liquids are sometimes added to the
ground spices is called as 'wet masala'. It is used as a marinade or sautéed in oil before adding the
main vegetable or meat so that the delicate flavors of the spices are released in the recipe.
India is a land of spices. Indian spices are known for their flavor both in domestic and
international market. Export of spices contributes to economy quite significantly. Each state of
India has been bestowed with some spices. Some spices like ginger, turmeric, chilies, etc. are
used as medicine in India.
Major spices like black pepper, cardamoms, chilies, ginger and turmeric are exported from India.
India is the largest producer with 2.48 million tones, exporter 0.20 million tones and consumer of
spices. Indian spices flavor foods in over 134 countries. Spices export touched Rs.11800 million
during the last year.
At present production is around 3.2 million tones of different spices valued at approximately 4.2
billion US dollar and India holds a prominent position in world spice production.
RECENT TREND
World spice production in tons…
INDIA16,07,082/- 86%
CHINA74,748/- 4%
BANGLADESH56,061/- 3%
PAKISTAN37,374/- 2%
TURKEY37,374/- 2%
NEPAL18,687/- 1%
OTHER COUNTRIES56,061/- 3%
TOTAL18,68,700/- 100%
COMPANIES OF RADHE GROUP OF ENERGY
RADHE REAL ESTATE AND INFRASTRUCTURE (Radhe Real Estate & Infrastructure aims at accomplishing zenith standards in real estate, property and infrastructure development with its highly professional approach and technically superior modus operandi.)
SUN TRACK ENERGY SYSTEMS PVT. LTD. (Sun track Energy Systems is engaged in the manufacture of Fluidized Bed Direct and Indirect Hot Air Generators.)
HI-CAN INDUSTRIES PVT. LTD. (Hi-can Industries Pvt. Ltd. is the new venture of Radhe Group of Energy, deals with the tin packaging to fulfill the packing need of the food industries.)
RADHE RENEWABLE ENERGY DEVELOPMENT PVT. LTD. (Radhe Renewable Energy Development Pvt. Ltd. is the core company of the Radhe Group of Energy whose main line of activity is manufacturing and marketing of non-conventional & renewable energy equipments, i.e. BIOMASS/COAL GASIFIER & ELECTRO STATIC PRECIPITATOR.)
RADHE ENGINEERING CO. (Radhe Engineering Co. is into manufacturing of Bio-mass Briquette Plant which is used to convert bio-mass into Briquettes / Bio-coal. After intensive development in the machinery in a consist manner the company has installed number of Biomass Briquette Plants Globally.
RADHE GREEN ENERGY PLANTATION PVT. LTD. (Radhe Green Energy Plantation Pvt. Ltd. is a wholly stated-owned enterprise and is put under the administration of Radhe
Renewable Energy Development Pvt. Ltd. The company mainly focuses on Energy Plantation providing inexhaustible renewable sources of energy which are essentially local and independent of unreliable and finite sources of fuel.)
VITAGREEN PRODUCTS PVT. LTD. (Vitagreen Products Pvt. Ltd. is a new arm of Radhe Group Of Energy into food industry to manufacture Spices, Masala and Instant Food
for bridging the gap of Traditional Indian Taste.)
HI-CON TECHNOCAST PVT. LTD. (Hi-con Technocast Pvt. Ltd. is a pioneering organization with latest technical know-how in Investment Castings. The company is managed by dynamic and highly technically qualified professionals with vast experience in Investment Casting (Lost Wax Process) and
metallurgical line of business.)
HI-MAC CASTING PVT. LTD. (Hi-Mac Castings Pvt. Ltd. has spun off as an individual new venture of Radhe Group of Energy in S.G. / C.I. Castings. With the latest automation technology from Japan’s Koyo makes High Pressure Moulding Line along with fully equipped floor catering the global market.)
SHAILBOND INFOMEDIA PVT. LTD. (Shailbond Info
media Pvt. Ltd. under the leadership of renowned artist Mr.
Kanu Patel is present across media - Films, Television,
Paintings as well as Exhibitions. It is nurturing the talent and
doing creative business.)
RADHE EXIM PVT. LTD. (Radhe Exim is a professional
firm floated by Radhe Group of Energy as International Trading
Division. With an ambition to start an autonomous Import
Export Company which provides quality goods to India and
Other Countries that serves to basic needs of Society &
Industries.)
I BOND INTERNATIONAL (I-Bond International came out
with innovative solution for fake note identification of currency
which is ultimate and burning need of growing Indian Economy
and financial sector.)
VISION…
To make 77Green a GENERIC BRAND in food category.
MISSION…
To manufacture and market international QUALITY PRODUCTS. To offer the real Indian test at
affordable prices. To Cater to all segments of global and local market.
Sr. No. ParticularsPage No.
1.
Introduction
2.
Manpower planning
3.
Job analysis
4.
Recruitment and selection
5.
Wage and salary administration
12.
Participation management
INTRODUCTION
Human resources management is a process of bringing people and organizations
together so that the role of the each are met. It is that part of management process which
concern of management of human resources is an organization. It tries to secure that best from
people by wining their whole hearted co-operation.. in short it may be defined as the art of
procuring, developing and maintaining competent work force to achieve the goal of an
organization in an effective and effective manner.
Human Resource Management (HRM) is the function within an organization that focuses
on recruitment of, management of, and providing direction for the people who work in the
organization. Human Resource Management can also be performed by line managers.
Human Resource Management is the organizational function that deals with issues
related to people such as compensation, hiring, performance management, organization
development, safety, wellness, benefits, employee motivation, communication, administration,
and training.
- Susan M. Heathfield
MANPOWER PLANNING
Manpower planning may be defined as the process of determining manpower
requirements and the means for meeting those requirements in order to carry out the
integrated plan of the organization.
Manpower planning is basically concern with having the right type of person as and
when required and improving the performance of the existing people to make them more
effective on their job.
VITAGREEN PRODUCTS PVT. LTD. has number of vacant available, the type of person required
and their qualification need, the source from where it can get human resource.
Management can ensure control of labor cost by avoiding both shortage and surplus of
manpower through proper manpower planning.
Four steps of manpower planning:-
(1) Anticipating manpower needs.
(2) Planning job requirements and job descriptions.
(3) Analyzing skills to determine the nature of manpower needed.
(4) Selecting the adequate source of recruitment.
JOB ANALYSIS
Job analysis is an integral part of human resource management. It is a human resource tool with
duties, responsibilities, and operations. Conditions and organizational aspect of particular are
studied, specified and clearly enumerated in job analysis. The job analysis is procedure by which
the fact with represent to each job is systematically discover and noted.
Job analysis is a process by which minute details of the job are accurately collected. It includes
the function and condition of the job as well as human resource requirements of the job.
VITAGREEN PRODUCTS PVT. LTD. is in emerging stage so, it may concern following
technique to its department.
Job performance
Personal observation
Past record
Experience
In production department, personal observation, job performance and past records are used for
job analysis.
In finance department log records, personal observation, job performance and past records are
used for job analysis.
RECRUITMENT & SELECTION
RECRUITMENT :-
Recruitment is the process of searching for employees and stimulating and encouraging them to
apply for job. The objective of recruitment process is to attract maximum no. of candidate so as
to have more no. of auction available. Process of finding and attempting to attract job candidate
who are capable of effectively filling the vacancy
It is a process of searching for prospective employee and stimulating and encouraging them to
apply for a job in the organization.
- FLIPPO
Recruitment return to the attempt of getting interested application and providing an pull of
prospective employees. So that we can select the right person for the right job.
SOURCES OF RECRUITMENT
INERNAL EXTERNAL
SELECTION:-
Selection is the process of choosing the candidate that is fit for the job and rejecting those that
are not fit for the job. Therefore sometimes selection is negative process in contrast to positive
programmer of recruitment.
Selection procedure involves series of personal studies to discover the qualification and
characterization at an applicant for the job. The are subject to screening text and it is successful
under each seemly text. He may be finally selected and appointed by the organization.
INDEX…
Sr. No.
Particulars Page
No.1. Introduction
2. Marketing organization chart
3. Range of Product
4. Advertisement
5. Sales promotion
INTRODUCTION
Marketing management is a broad scope of the study of marketing focusing on the
practical application of the techniques and marketing activities of a certain company or business.
This business discipline encompasses marketing planning and strategy, orientations, and
processes needed in attaining company goals by providing value to clients. Since it has a wide
coverage involving all factors required to satisfy customers, marketing management must be all-
pervasive and part of every employee’s scope of work, from the subordinates to those in the
higher management.
Marketing deals with customers. Marketing is managing profitable customer
relationships. The twofold goal of marketing is to attract new customers by promising
superior value and to keep and growing current customers by delivering satisfaction.
Sound marketing is critical to the success of every organization. Large profit based firms
like Procter & Gamble, Toyota, Wal-Mart, IBM and Marriot use marketing. But so do
non-profit based organizations such as colleges, hospitals, museums and even churches many
people think of marketing only as selling and advertising. But today, marketing must not be
understood in the old sense of making a sale, that is “Telling and Selling”,
MARKETING CHART
DIRECTOR MARKETING (CORPORATE OFFICE – RAJKOT
General Mgr (EXPORT) – CORPORATE OFFICE – RAJKOT
Vice-President (MARKETING) CORPORATE OFF ICE – RAJKOT
General Mgr (Brand / Promotion / Media) CORPORATE – RAJKOT
General Manager (MARKETING) CORPORATE OFFICE - RAJKOT
INDIA - WESTERN ZONE
STATE HEAD H.Q. – STATE
INDIA - IINORTH ZONE
STATE HEAD H. Q - STATE
INDIA - IIIEASTERN ZONE
STATE HEADH.Q. - STATE
INDIA – IV SOUTHZONESTATE HEADH.Q - STATE
INDIA - WESTERN ZONE
H.Q – STATE ASM
INDIA - IINORTH ZONE
H.Q. – STATE ASM
INDIA - IIIEASTERN ZONE
H.Q. – STATE ASM
INDIA – IV SOUTHZONE
H.Q. STATE ASM
ADVERTISING
Modern market is competitive market. Advertising is the best tool for increasing the
sells. Advertising is the powerful tool without advertisement the company cannot stand and to
grow in the market. Advertisement is the mass media of communication. Advertisement play a
very important role in any unit thus success of the marketing program it largely depend on
advertisement
"Advertising is the non personal communication of information usually paid for and
usually persuasive in nature about products, services”
Advertising is often thought of as the paid, non-personal promotion of a cause, idea,
product, or service by an identified sponsor attempting to inform or persuade a particular target
audience. Advertising has taken many different forms since the beginning of time. In many
countries, advertising is the most important source of income for the media through which it is
conducted. In addition to newspapers, magazines, and broadcast media, advertising media
include direct mail, billboards and posters, transit advertising, the Internet, and promotional
items such as matchbooks or calendars. Advertisers attempt to choose media that are favored
by the advertisers' target audience.
As a sales promotion tools advertisement plays very significant role in the any business
enterprises.
INDIAWESTERN ZONE S O H.Q. ZONE
INDIA - IINORTH ZONES O H.Q ZONE
INDIA - IIIEASTERN ZONES O H.Q. ZONE
INDIA – IV SOUTHZONE
S O H.Q. ZONE
INDIAWESTERN ZONE
SALES REP
INDIA - IINORTH ZONE
SALES REP
INDIA - IIIEASTERN ZONE
SALES REP
INDIA – IV SOUTHZONE
SALES REP
Quality of product speaks it self of the VITAGREEN PRODUCTS PVT. LTD.
VITAGREEN PRODUCTS PVT. LTD. uses following tools of advertising…
Media
Print Media
INDEX
Sr. No.
Particulars Page
No.1. Introduction
2. Financial department chart
3. Classification of Assets
4. Advertisement Budget
INTRODUCTION
Finance is the most important part of the any part of the business .The functions of
finance in an organization is interlinked with other managerial responsibilities and in many
instances, the finance manager could also done the role of a managing director. For the smooth
functioning as well as to achieve excellence, organizations have to concentrate on the financial
impact of a decision and its consequences. This also helps the organization to aim at a desired
competency level against its competitors
Finance is the blood for any organization. Without adequate finance the organization
can not succeed. Procurement and allocation of the fund should be done after analyzing the
condition of the firm and all the available project of the firm. Finance management is concern
with the rising of adequate funds at the minimum cost and using them effectively in business.
In other words, finance is concerned with the financial problems of the business
organization with the best possible solution to the concerned problem. Thus, finance management
dose not stop at procuring the required finance. It has also to see that it is effectively utilized in
business.
FINANCE DEPARTMENT CHART
DIRECTOR
CHIEFFINANCIAL OFFICER
ACCOUNTANT
ASSISTANT ACCOUNTANTS
ASSISTANT ACCOUNTANTS
CLASSIFICATION OF ASSETS
ASSETS
FIXED ASSETS…
LandMachineryVehiclesFurnitureShade & Building
CURRENT ASSETS…
StocksCash and Bank
Loans & advances
VITAGREEN PRODUCTS PVT. LTD. invested their on fund. So far they haven’t take any loans
& advances in the company.
ADVERSISEMENT BUDGET…
For any new company advertisement plays very important role. Advertisement is the blood of
any new organization and VITAGREEN PRODUCTS PVT. LTD. has approximately 80 lakh Rs for
the advertisement in which they will use following tools for advertisement.
MOBILE VAN
HORDINGS
MEDIA
PRINT MEDIA
WEB MEDIA
RADIO CHANNELS
NEWS PAPER ADVERTISEMENT
FREE SAMPLING
FOOD RELATED MAGAZINES
STICKERS AND DANGLERS
CAN. O. P
FREE GIFT OF WALL CLOCK TO DISTRIBUTORS
TRAVELLING BAG
INDEX
Sr. No.
Particulars Page
No.1. Objectives of Study
2. Rationale of Study
3. Importance of Study
4. Scope of Study
5. Limitations of Study
6. Sources of Data (Primary & Secondary)
7. Research & Sampling Plan
OBJECTIVES OF STUDY
To understand that which media company should use to attract the more end users. To
understand that where should company has focus so the demand will go high. One of my
objectives is to understand that for which benefit end users are attracting to buy the product. If we
take a glance towards the retailers so they mostly attracts from schemes. My one of object was
also that to understand that for which benefit retailers attracts more to sell the products. And my
last objective is that as per the experience of retailer which is best tool for development of brand.
RATIONALE OF STUDY
My rational was to get maximum practical exposure and also to see that how a new
brand can get placement in the heart and minds of end users and retailers. i want to know the
mindsets of end users and retailers that what actually they are expecting from company so the
company can easily develop the brand. I have chosen this topic as the company is at initial level
and can get best way for brand development.
IMPORTANCE OF STUDY
The organization can use data as secondary source. Company can know that where
they have tried to place their product so they can get maximum benefit. I can get practical
exposure and understand that which media is better for the organization so they can develop
the brand in proper way and get maximum placement.
To know the retailer behavior.
SCOPE OF STUDY
The study was carried out by me in the following cities- RAJKOT, JAMNAGAR,
JETPUR, JAM-KANDORNA, DHORAJI, BOTAD, GADHADA, SURAT, AHMEDABAD, and
BHAVANAGAR with total 100 samples of end users and 100 samples of retailers. The
study has carried out using the close ended questions. Total days were 20 for the study.
Sample of retailers were from A class category, B class category and from C class
category.
LIMITATIONS OF STUDY
Due to time and money consideration sample size was limited which is100 in retailers and
100 in end users.
Findings are based on the information provided by the respondents during the study which
may be subject to personal bias.
Research was carried out in limited cities.
People were denying giving the answers.
The study is conducted in limited cities.
SOURCES OF DATA
a) Primary Data Questionnaire
Observation
b) Secondary Data Previous Reports
Articles
Websites
I have collected primary data.
RESEARCH PLAN
As the large number of retailers and end users are large it was not feasible to conduct the survey
so I have restricted myself to 100 respondents in retailers and 100 respondents in end users.
RESEARCH TOOL:- I have used questionnaire for collecting
information from respondent.
Types of questionnaire:- An unstructured questionnaire
was used as the tool to collect the primary data.
Types of Questions:- All the questions in questionnaire were
close ended.
SAMPLING PLAN
SAMPLE SIZEThe sample size for the survey is of 200 (100 of consumers + 100 of retailers)
Data analysis tools
Charts (line, pie, bar, column)