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9 EPIC CONTENT MARKETING EXPERT ASKED QUESTIONS

The Best of Joe Pulizzi and Friends from the B2B Inbound Expert Interviews Podcast:

Joe Pullizi on How to Tell a Different Story with Epic Content Marketing

9 EPIC CONTENT MARKETING EAQs

A B2B Inbound Expert Interviews Slidecast Production: 9 Epic Content Marketing

Expert Asked Questions

These Experts Asked JOE PULIZZI Anything They Wanted About Epic Content Marketing

Jay Baer Steve Lazuka Mark Levy Doug Kessler Kristi Hines John Lee Dumas Bernie Borges

With Host Greg Elwell

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How did you build CMI?

Influencer Strategy

90% Of Content From Outside

Contributors Over 100 Experts Helped Write

Epic Content Marketing

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The Story of Orange An orange & gray volleyball People started to notice Became a competitive advantage What’s your orange?

How did you originally embrace orange?

Jay Baer Convince and Convert

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How much epic vs. non-epic content?

Steve Lazuka Zerys

You need both…it’s all about quality, have home run

content around a subscription

strategy…

I wonder what Joe thinks of

the Trent Richardson

Trade?

Fellas, if we talk football we’ll be here

forever!

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What’s it mean to tell a different story?

Greg Elwell B2B Inbound

Storytelling References in Epic

Content Marketing: 259 in 330 Pages (Kindle Edition)

I had no idea you could do that with Kindle…Look, the

bar has been raised…storytelling

is critical…

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“Epic content marketing means that your

company is telling a consistent story”

6 PRINCIPLES:

1. Fill a need 2. Be consistent 3. Be human 4. Have a point of view 5. Avoid “sales speak” 6. Be best of breed

(Chapter 8: What is Epic Content Marketing?)

How do you know their top questions?

Mark Levy Levy Innovation

The majority of marketers don’t actually talk to their

customers…how do you know what their pain points are and what keeps them up at night

unless you talk to them? Have a goal to talk with a certain number

of your customers each month.

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What can large brands outsource?

Doug Kessler Velocity Partners

Brands should own their strategy in-house

Execute strategy outside with agencies

Joe Pulizzi CMI

“As large companies build out their

content marketing teams, is there any kind of activity you think that makes sense for them to

do with an agency?”

Out of House vs. In House?

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How to build authority with freelancers?

Kristi Hines Kikolani

I’ve seen both work…the more people you can invite into your community, the more they will share with your

audience.

Should the business have freelancers claim authorship, or is it better to have a blog by the business itself with each of the

writers white-labeling the content for them?

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Should podcasters provide a transcript?

John Lee Dumas EntrepreneurOnFire

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I don’t think people just want to read a transcript. Re-

imagine it into something that makes sense for your

customers…a book perhaps!

PODCASTS ARE HOT!

Ways to get content from employees?

Bernie Borges Find and Convert

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Some orange More Orange

Chapter 18: Extracting Content from Employees: Brands already have a ton of content Do a content audit with employees Put content from audit in story form Use Freewriting to help create better content

How can you win more by marketing less?

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Less of product, feature-

benefit and interruptive types of marketing

Could be a time for less content if it becomes a quality issue

Focus on high-quality and sharable…home run content!

Jay Baer Convince and Convert

Epic Content Marketing Book Page

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EpicContentMarketing.com

Experience The Expert Interviews Podcast

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Podcast Version This Show B2BInbound.com/Experts

The Complete Epic Content Marketing Interview with Joe Pulizzi: B2BInbound.com/Epic

Subscribe on iTunes B2BInbound.com/iTunes

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Show List: B2BInbound.com/Podcast

Subscribe on iTunes B2BInbound.com/iTunes

LEARN MORE FROM THE EXPERTS

Jay Baer: Create Massively Useful Marketing With Youtility Steve Lazuka: Tools For Better Content Mark Levy: Become A Thought Leader Through Freewriting Doug Kessler: Build A Great Content Brand Kristi Hines: Build Traffic With Guest Blogging And Blog Post Promotion John Lee Dumas: How To Launch A Podcast Bernie Borges’ Social Business Engine Digital TV Show