a. antonio ram í rez. bilingual creative director copywriter & translator. print portfolio
TRANSCRIPT
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A. Antonio Ramírez. Bilingual Creative DirectorCopywriter & Translator.
Print Portfolio
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Roche Labs (Poster and in-store mini brochure attached to associated brands).
HEADLINE: LIFE IS SWEETER IF YOU KEEPDIABETES UNDER CONTROL
SUB HEADLINE: Don’t let time go by. Go to your physician!
BOXED TEXT: Diabetes is the main cause for non-trauma related lower limb amputations.
LOGO: ROCHE LOOKS AFTER YOUR SUGAR (GLUCOSE) LEVEL
(Roche supports www.cuidatuazucar.com, a website created to aid patients in Latin America dealing with diabetes).
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Roche Labs Handout (front) HEADLINE: FreedomTEXT: Controlling anxiety is possible. The first step is to put yourself in good hands. (In the back side there is a link to www.ansiedadcero.com, a Roche supported website created to aid patients in Latin America dealing with anxiety and compulsive - obsessive behavior).
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).
Roche Labs Handout (front) HEADLINE: PeaceTEXT: Controlling anxiety is possible. The first step is to put yourself in good hands. (In the back side there is a link to www.ansiedadcero.com, a Roche supported website created to aid patients in Latin America dealing with anxiety and compulsive - obsessive behavior).
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Unilever´s Peperami Christmas Poster.
He bit the turkey, opened the presents, broke the ornaments…
Someone please finish him up.
TAG: Peperami. It´s a bit of an animal.
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Tetra Pak Packaging Systems (Teenager magazine full page) HEADLINE: Experience the pleasure of telling your dad: “Nope. You can´t borrow it”.TEXT: Win the car you want with Tetra Pak. It´s very easy to win…
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Tetra Pak Packaging Systems (Newspaper double spread) HEADLINE: For those who can´t help taking the wrong path.(In Spanish, doing the wrong thing or miss behaving is referred to as taking a “bad path” or “bad road”).TEXT: Win the car you want with Tetra Pak. It´s very easy to win…
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Mexican Red Cross
(Street backlight).
HEADLINE: Sometimes superheroes
don’t wear masks. They put them on people instead.
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Mexican Red Cross print campaign
(Street backlight)
HEADLINE: Definitively, people are worth
for what they have in their heads*
* In Spanish the word “en” means indistinctively “in” or “on”.
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Promotional posters (Andrew’s Ties, 2005).
Andrew’s Ties (Poster / magazine ad)
HEADLINE: Tie him up thisValentines'
NOTE: In Spanish, to “tie up”can be interpreted in two ways: “to secure” something as well as “bondage” like the sexual game.
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Andrew’s Ties (Poster / magazine ad)
HEADLINE: Today we openat Loreto (Mall)
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Andrew’s Ties (Poster / magazine ad)
HEADLINE: A good tie can take youa long way.
LOWER TEXT BOX: TraineeUPER TEXT BOX: General Manager
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Andrew’s Ties (Poster / magazine ad)
HEADLINE: Summer ‘05
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Roche Labs. Logo & slogan for Psychiatry Today ‘s first annual congress.
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Roche LabsEvent invitation forPsychiatry Today’sSecond annual congress.
HEADLINE: As a goodPsychiatrist, you’d like to know what people have in their heads.
SUB HEADLINE: Especially if they are psychiatry’s world leaders.
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Johnson & Johnson poster.
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Cervezas Cuauhtémoc MoctezumaSol beer(In-Store poster) HEADLINE: My New Year´s resolution is to have more “Sun” (Sol) nights.RED TEXT: What an irony.SMALLER TEXT: And so you don´t miss a single party, mark them down in your new calendar.SLOGAN: Refreshing from “Sol to Sol” (“Sun to Sun”).
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Nestlé’s Carlos V chocolate bar print campaign
(Billboard)
HEADLINE: Attack it
SLOGAN: Carlos V. Always a tasty story.
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Nestlé’s Carlos V chocolate bar print campaign
(Billboard)
HEADLINE: I shoot (In Mexico, “to shoot” is a colloquial way to say “I pay” or “it´s on me”).
SLOGAN: Carlos V. Always a tasty story.
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Nestlé’s Carlos V chocolate bar print campaign
(magazine ad).
SLOGAN: Carlos V. Always a tasty story.
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3M (OOH and In-store flyer)
HEADLINE: Making professional repairs with “knock off” cheap tapes “is in Chinese” *
SUB HEADLINE: It´s better to do your job well and the first time with Scotch Super 33
SLOGAN: 3M. Innovation.
*(In Mexico, the expression “is in Chinese” means it is very difficult or impossible).This campaign was designed
to create awareness about the dangers of low-qualitty, low-cost materials mainly coming as counterfeit
merchandise from China, without explicitly talking about their country of origin..
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Nestlé Chiquitin Petit Suisse kids dessert
(Magazine full page).
HEADLINE: Food for thoughts
HEART ICON: The only one with Lacto-ferrum, that helps
transport oxygen to the brain, thus helping to its proper
development.
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Renault Scénic print campaign
(Magazine double spread).
HEADLINE: You don’t quite know what it is (car or SUV) but you love it.
Don’t worry. Art works on you that way.
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Nestlé Kit Kat
(Movie theatre light box).
HEADLINE: Action!
TEXT: Kitkat in Cinemex
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Nestlé Crunch
(Movie theatre light box).
HEADLINE: Long film / Short film
TEXT: A movie-style Crunch in Cinemex
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Nestlé Crunch
(Movie theatre light box).
HEADLINE: Cop s (flick) / martial arts (flick)
TEXT: A movie-style Crunch in Cinemex
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Nestlé Crunch
(Movie theatre light box).
HEADLINE: Romance (flick) / drama (flick)
TEXT: A movie-style Crunch in Cinemex
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Academia de Música Fermatta (Music School member of Berklee College of Music International Network).
HEADLINE: Accept it
SUB HEADLINE: Music is his life. Make sure he can make a living out of it.
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Academia de Música Fermatta (Music School member of Berklee College of Music International Network) .
Poster at Berklee College of Music, Boston, MA.
HEADLINE: We’re looking for musician tuners
SUB HEADLINE: If you study Music Education (at Berklee), join Fermatta, one of Latin America’s most reputable music schools and member of Berklee International Network. We’re interested in your talent.