a better place make the world - fifa industrialised countries to con-tribute 0.7% of their gdp...

MAKE THE WORLD A BETTER PLACE

Mission, goals and programmes of the FIFA Football for Hope movement

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WORLDWIDE NETWORK – PAST & CURRENT PROGRAMMES

Criteria 20Peace Building 21Antidiscrimination & Social Integration 24Health 30Children’s Rights 34Good Governance 40Environment 41Emergency Aid 42Partnership – Together for a Better World 44Strategic Alliances & Implementing Partners 45

FOOTBALL FOR HOPE – FOR THE GOOD OF SOCIETY

Vision 8Mission 9Goals 10Strategy 12Guiding Elements of Football for Hope: Football and Education 14Football for Hope Movement 16

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The activities and development pro-grammes of the Football for Hope move-ment are intended to relieve or even torid society of certain injustices throughthe medium of football. Via the Footballfor Hope movement, FIFA defends therights of children and teenagers, spreadsthe message of peace, combats discrimi-nation and safeguards good health.

Football spreads hope. What first startedin 1995 with various social and humani-tarian aid programmes is now being pursued through the Football for Hopemovement. In addition to the con-siderable resources dedicated to develo-ping football worldwide, FIFA has setitself the target of allocating at least0.7% of its total revenue into football-for-development activities. This is the

same percentage set by the InternationalConference on Financing for Develop-ment held in Monterrey in 2002, whichrequired industrialised countries to con-tribute 0.7% of their GDP towards development aid – a percentage of reve-nues that only very few countries in theworld have reached.

FIFA nurtures the vision of committingitself to creating a better world, usingthe positive power of football as a cata-lyst. It is a vision that transcends sportand imbues football with a responsiblerole in moulding our future.

Joseph S. BlatterFIFA President

“Football now fulfils the roleof actively helping to make theworld a better place.“

The reason why football is a success story is that it has reached the hearts and

minds of humankind and it is our duty to channel this untold potential into

making the world a better place.

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FOOTBALL FOR HOPE

FOR THE GOOD OF SOCIETY

“Make the game better and take it to the world” has been FIFA’s guiding force

in recent years. Now that the vision has begun to take shape, FIFA’s mission has

acquired a new dimension with the addition of the words: “…and make the

world a better place”. This new guiding principle has prompted FIFA to take its

social responsibility even more seriously. Under the umbrella of the Football for

Hope movement, football-for-development programmes are being promoted

and conducted all around the world.

“…and make the worlda better place.”

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Access to and participation in sport provide an opportunity to experiencesocial and moral integration for peopleotherwise marginalised by social, cultural or religious barriers caused bygender, disability, or other forms ofdiscrimination. Sport – and football in particular – can be somewhere toexperience equality, freedom and adignified means of empowerment.

Football is an excellent tool to achieveall kinds of development objectives. Itsenormous potential is especially evidentin youth work, where it teaches qualitiessuch as fair play, discipline, respect, solidarity and, with an ever-increasingnumber of girls playing, it also teachesequality. Football is also a way to accessyoung people who cannot beapproached in any other way.

FIFA strongly acknowledges its socialresponsibility, which sets the course andguides the organisation in its efforts to accomplish its mission. Football is nolonger considered only as a global sport,but also as unifying force whose virtuescan and must contribute to making abetter world.

In line with that vision and as defined byits Statutes, FIFA’s mission is to “improvethe game of football constantly and promote it globally in the light of its uni-fying, educational, cultural and humani-tarian values, particularly through youthand development programmes.”

There can be no doubt that football is of social, cultural, educational, econo-mic and political relevance, and FIFApromotes the universalisation of suchvalues both inside and outside the orga-nisation. World football’s governingbody acknowledges the prominent roleof sport – and especially the popularityof football – as a vehicle to tackle somemajor social issues. In short, FIFA is fullyaware of its responsibility to society.FIFA is committed to protecting andpromoting human, social and economicdevelopment as well as peace via itsown programmes and in cooperationwith a global network of partners thatshare the same values and objectives.

�MISSION�VISION

FOOTBALL FOR HOPE


“Football for Hopeharnesses the positivepower of football tomake a better world.” Edson Arantes do Nascimento, Pelé

Football and Education – the two

basic elements of FIFA’s social

responsibility programmes.

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Antidiscrimination & social integration –Everyone has the right to participatefully in society, and to have the opportu-nity to reach their full potential. FIFAdoes not tolerate the development ofconditions in which alienation, racismand violent disorder can flourish – eitherin sports or in society as a whole.

Health promotion – health programmesand education contribute significantlytowards preventing disease, injury, violence and mental disorders. FIFAhelps to apply the principles of healthpromotion to a variety of populationgroups, risk factors and diseases.

Children’s rights – The Convention onthe Rights of the Child guarantees allchildren the right to play and participatein recreational activities. FIFA helps boysand girls to fulfil their rights throughfootball-related programmes, fosteringself-confidence and integration and pro-viding them with the necessary tools toenhance their chances of a better future.

Good governance – Good governancefollows the rule of law, democracy andsustainability. This principle protectsagainst corruption and safeguards therights of minorities. FIFA sets an examplein the processes of decision-making andimplementation.

�GOALS

FOOTBALL FOR HOPE


Football and its integrational qualitiessuch as tolerance, team spirit and equal-ity of opportunities have a strong impacton society. Football for Hope makes themost of this potential by targeting certain social and human themes.Football can play a pivotal role in thefollowing social issues:

Peace-building – Peace-building refers toactivities aimed at assisting nations andpeoples to cultivate the promotion ofpeace before, during and after conflict.FIFA supports humanitarian activitiesand programmes that promote peacethrough football.

Environment – Energy consumption, air pollution, emissions of greenhousegases and ozone-depleting substances atfootball events, waste disposal, wasteusage and its impact on biological diver-sity are issues that the football familyshould address. FIFA acts as a catalyst toprotect and enhance the environment.

FIFA is committed to reacting rapidlyand providing the help of the footballcommunity. In the case of natural disasters, FIFA is actively involved inrelief work, assisting people and institu-tions in emergencies, and coordinatingthe solidarity work of the football family. In addition to the reconstructionof destroyed football infrastructure,FIFA supports and helps those affected,particularly children and young people,to find a way back to normality.

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Assigning appropriate financial resourcesto implement these programmes andsupport partner organisations. At theInternational Conference on Financingfor Development in Monterrey in 2002, world leaders pledged “to makeconcrete efforts towards setting aside0.7% of their national income towardsinternational aid”. In a similar effort –and in addition to its considerableexpenses for football developmentworldwide – FIFA is pledging to allocate0.7% of its total revenue to its Footballfor Hope activities.

Using FIFA competitions and organisingfootball matches as platforms for advocacy campaigns, as well as raisingawareness and funds for establishedsocial causes. The FIFA World Cup™ andall other FIFA tournaments draw anincredible amount of attention fromspectators and media worldwide thatcan be used proactively to convey messages that support good causes.

Promoting fair play both on the pitchand in society. In addition to its nume-rous activities designed to improve thesporting environment for everyoneinvolved in football, FIFA is committedto encouraging fair play in society too,leading by example and showing fair-ness, impartiality and solidarity amongall of its groups.

FOOTBALL FOR HOPE


To reach the targets of social commit-ment, emphasis has been put on the following strategic points:

Building up a network of partners withmember associations, UN agencies,NGOs, national development and coope-ration agencies, and other organisationsto implement programmes jointly forthe good of human development.

�STRATEGY

Focusing efforts on programmes thattackle peace-building, antidiscriminationand social integration, health promotion,children’s rights, good governance, andenvironmental issues.

Setting an example of commitmenttowards social responsibility. FIFA’sbroadening in scope through the thirdelement of its mission (“make the worlda better place – through football”) is aclear sign of its commitment to helptackle the most pressing social issues ofour day. The creation in 2005 of theCorporate Social Responsibility Depart-ment at FIFA and the allocation of human and financial resources to it, is further confirmation of FIFA’s commit-ment in this field.

“After football trainingsessions, the childrenattend two free writinglessons.”Maria Banda, Programme Manager,Zambia

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Football is our sport and area of exper-tise, and therefore FIFA’s best way of becoming involved in activities thatcontribute to human development. The educational value of all program-mes guarantees a long-lasting effect of the results achieved and the sustaina-bility of our efforts.

FOOTBALL FOR HOPE


�FOOTBALL AND EDUCATION: GUIDING ELEMENTS

Football and education are consideredkey elements in all the programmes ofthe Football for Hope movement. Theyare mandatory components, and musthelp tackle at least one of the six socialissues on which the movement focuses.

“FIFA Football for Hope programmes focus on footballand education.”

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�FOOTBALL FOR HOPE MOVEMENT

FIFAVision

Network of partners

Totalcommitment

SOCIAL ISSUES

GUIDING

ELEMENTS: FOOTBALL AND EDUCATIO

N

FIFA’S SOCIAL RESPONSIBILITY STRATEGY

Focus on definedsocial issues

Raising awareness at FIFA competitions

Proper financialresources

Promotion of fair play

Peace-building Environment

Anti-discrimination and social integration

Good governance

Health promotion

Children’srights

All football-for-development program-mes and social responsibility activitiesare grouped under a unique umbrella,

the Football for Hope movement, andare represented by the Football forHope logo.

FOOTBALL FOR HOPE


“Football has reached thehearts of humankind.”

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WORLDWIDE NETWORK

PAST & PRESENT PROGRAMMES

The programmes of the Football for Hope movement are of a variety of types,

including community-based educational programmes, advocacy campaigns,

fund-raising campaigns, infrastructure and equipment programmes, courses,

and institutional and governance support.

“FIFA runs and supportsfootball-for-developmentprogrammes worldwide.”

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Conscious of the power of football andof its social responsibility, FIFA runs andsupports football-for-development pro-grammes worldwide.

Football can bring relief to the localpopulation, especially in the developingworld where it is the undisputed numberone sport, and contribute to develop-ment if combined with a professionallyand methodically devised educationalprogramme.

Programmes that are part of theFootball for Hope movement – or in theprocess of becoming part of it – fulfilvarious criteria, both in terms of contentand the characteristics of the organisa-tion behind them.

Criteria• programmes have football as a

central element;• programmes have educational

value to guarantee sustainable success;

• programmes adhere to FIFA’sStatutes and structures as well as to FIFA’s focal social issues;

• programmes and partner organisations are non-political,non-religious, non-discriminatory;

• programmes have ambitious but realistic objectives and provide evaluation of results and accountability;

• FIFA’s participation increases theprogramme’s chances of success;

• programmes have a medium tolong-term approach;

• programmes respect the local identity;

• programmes are cost effective andhave low overheads

NETWORKED WORLDWIDE


�PEACE BUILDING

Football-Kits for 100,000 Children in 12 Countries – In 2004, FIFA helped UNICEFprocure Sport-in-a-Box kits for countriesthat use football in their efforts to fosterpeace after periods of conflict. As aresult of this donation, 1,200 sets weredistributed to twelve countries that havebeen especially riven by conflict: Afgha-nistan, Bosnia-Herzegovina, Burundi,Colombia, Guinea, Haiti, Liberia, theoccupied territories of Palestine,Rwanda, Sierra Leone, Somalia andSudan.In many countries, the donations launched projects that use football as

the primary focus of programmes tofoster peace. Such projects can bridgedivides between warring factions andrestore a sense of normality among chil-dren and youngsters affected by conflict.They also support existing psychologicalprogrammes for children and youngstersand teach tolerance and non-violence inschools, communities and society ingeneral.100,000 children took part in these pro-jects, which were run in close coopera-tion with ministries of education,schools, local NGOs and internationalaid organisations.

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FOOTBALL FOR A BETTER WORLD

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Football for conflict-affected communi-ties (Rwanda, Sierra Leone, Palestine) –In 2004 and 2005, FIFA financed the construction of mini-pitches in Kigali,Freetown and Nablus to be used as partof a social integration programme run by the municipal authorities and theorganisation Glocal Forum.As part of the “We are the Future” project, FIFA is helping children to livetheir childhoods and develop a sense ofhope for the future by providing themwith a range of basic knowledge and lifeskills that may be life-saving as well asproviding recreational activities crucialto the developmental process.

WORLDWIDE NETWORK


Football for reconciliation (FYRMacedonia) – The “Football Friends”programme in FYR Macedonia has beenpart of FIFA’s Football for Hope move-ment since 2006. FIFA’s support helps theproject to achieve its aim of enrichingthe life of children and young peoplethrough football, especially those whosuffered in the region during the 1990s.The programme gathers together children from different backgroundsfrom the capital Skopje and gives themhope by playing football.

Empowerment for peace (Africa,America, Asia, Europe) – As part of thetwo-week exChange for Peace educa-tional programme with special emphasison the topic “How can sport createpeace”, a group of 30 young peoplefrom crisis-affected countries/regionsvisited FIFA in 2005 in order to exchangeideas and comment on their experience.FIFA supported the project to empoweryoung leaders to use sports as a tool for peace and reconciliation in theircountries.

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WORLDWIDE NETWORK


�ANTIDISCRIMINATION & SOCIAL INTEGRATION

Fighting racism in football (worldwide)– FIFA aims to rid the game of racism anddiscrimination by combining resourcesof anti-racist football organisations, supporting and nurturing anti-racistgroups and coordinating differentefforts against racism. To make this aimpossible, FIFA established a strategic alliance with the FARE (Football againstRacism in Europe) Network. Joint pro-grammes aim at constantly analysing theincidence of racism in football and deve-loping effective action plans against it,promoting the exchange of good practi-ces among fans’ groups, and supportingspecific fan-based projects worldwide.

Football against violence (Colombia) –The “Goals for a better life” programmein cooperation with the organisationColombianitos, is a successful endeavourto help Colombian children affected by war and extreme poverty, throughintegrated rehabilitation, education andrecreation. FIFA financially supports the

expansion of the existing programme tothe city of Cartagena, which shouldreduce crime and drug addiction andpromote education through football inan underprivileged community withthousands of children at risk.

Integration of individuals with intellec-tual disabilities (Botswana, Namibia,Tanzania) – The FIFA-Special OlympicsDevelopment Project started in 2006 andseeks to use the sport of football tomake a significant contribution to thevisibility, acceptance and well-being ofindividuals with intellectual disabilitiesin Africa. It creates participative footballopportunities for 800 players, competitionpossibilities, recruitment and training oflocal coaches, education of parents andrelatives of individuals with disabilitiesand provides medical screening andbasic immunisation if needed. The pro-ject started in Botswana, Namibia andTanzania and will extend to otherAfrican countries in the future.

Participation of people with physicaldisabilities (Afghanistan, Morocco) –Together with Handicap International,FIFA supports the social integration andpersonal development of people withphysical disabilities and promotes theirparticipation in sports, specifically infootball.The cooperation with HandicapInternational started in 2004 inAfghanistan and continued in 2005 withthe support of a similar project inMorocco, as part of the Football forHope movement.

Prevention of HIV/AIDS discrimination(Botswana, Ghana, Uganda, SouthAfrica, Zambia) – As part of its long-termcooperation with the World HealthOrganisation (WHO), FIFA participatedin the production and dissemination of aspecial cartoon to fight discrimination ofHIV/AIDS-affected people in Africa. Thecartoon is about a dialogue amongyouths on HIV/AIDS around a footballfield, a setting which has relevance formost communities around the world.FIFA's participation provided a crucialforum to stimulate awareness of humanrights and HIV/AIDS.

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WORLDWIDE NETWORK


Football as a catalyst for improvement(Argentina) – In 2006, FIFA included theArgentinian project, Defensores delChaco, in its Football for Hope move-ment and supports the initiative whichserves more than 1,200 children andyoung adults on a daily basis. The programme is a clear example of howfootball can be a catalyst for culturalactivities and social integration in thecommunity.

Football for education re-integration(Peru) – Through the enthusiasm forfootball, young people can also be motivated to learn at school. Thus, the“Schools for Sport and Life” teach thechildren solidarity, social integration andteam spirit – on and off the footballpitch. The schools are very successful in achieving re-integration of the chil-dren in the education system. FIFA hasbeen supporting the programme since2006 as part of the Football for Hopemovement.

Football for community development(Kenya) – The Mathare Youth SportsAssociation (MYSA) has pioneered theuse of football as a tool to encouragecooperation, raise self-esteem and promote physical and environmental

health in the Mathare community inKenya. MYSA is using football as anentry point towards social, personal andcommunity development and is suppor-ted by FIFA, especially in the develop-ment of activities for girls and raisingawareness for their participation.

Football for Darfur (Sudan) – In 2005,FIFA provided material support to theSport for Darfur initiative, to allow the practice of football by Sudaneserefugees in the UNHCR camps in Chad.

Fight against discrimination (world-wide) – Various awareness campaignsagainst discrimination were held at FIFA competitions worldwide, such asthe FIFA Confederations Cup France2003, FIFA Confederations Cup Germany2005 and FIFA World Youth Champion-ship Netherlands 2005, as well as the2006 FIFA World CupTM. At the initiativeof FIFA President Joseph S. Blatter, theFIFA Ambassadors against Racism wascalled into being: a multi-racial team ofcurrent and former distinguished footballplayers and coaches, led by ThierryHenry, whose task is to help disseminatea strong and unified message againstracism worldwide.

FOOTBALL BUILDS CHARACTER

“FIFA supports social programmes toreduce crime, prevent drug addiction andpromote education through football.”

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WORLDWIDE NETWORK


Football for HIV/AIDS prevention(Nigeria) – As part of the Football forHope movement since 2006, the Searchand Groom programme in Nigeria receives FIFA’s support to organise foot-ball activities as a medium for healthprevention and to include HIV/AIDSawareness campaigns into differentfootball curricula. Different projects tofoster ethnic harmony and religioustolerance amongst the ethnic groups inNigeria are also implemented.

�HEALTH PROMOTION

Kick polio out of Africa – FIFA and theAfrican Football Confederation (CAF)used the occasion of the 2000 AfricanCup of Nations in Ghana and Nigeria tosupport the World Health Organisationand its partners in a campaign to ridAfrica of polio.Football, once again, used its massiveappeal in the African continent to pro-mote preventive treatment. Preventionis the only possible way to eliminatepolio, an incurable disease which mainlyaffects children under three, often causing irreversible paralysis.

Life skills through football (Ghana,Malawi, Senegal, South Africa, Zambia)– Five country programmes of the PlaySoccer organisation were incorporatedinto FIFA's Football for Hope movementin 2005. FIFA's commitment and financialsupport are used to expand the numberand scale of the programmes, and tobroaden and improve their scope andquality. The year-round recreationalgrassroots football activities are inte-grated into a programme for the health,physical and social development andnon-formal education of children andyouth, aged 5 to approximately 14 (girlsin particular) in the most vulnerable anddisadvantaged communities in Ghana,Malawi, Senegal, South Africa andZambia.

Football fights HIV/AIDS (CentralAfrican Republic) – In 2004, an HIV/AIDSawareness and prevention campaignwas launched in cooperation with theFédération Centrafricaine de Football(RCA) in the Central African Republic,financed by FIFA.One of the ten most HIV/AIDS-affectedcountries in the world, the CentralAfrican Republic was a natural focus of attention for FIFA in its attempt to provide football and financial means forthe fight against HIV/AIDS.

FIFA can contribute to a better

world through football-related

programmes.

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WORLDWIDE NETWORK


Football against smoke (worldwide) –Back in 2002, during the FIFA World Cup Korea/Japan™, FIFA supported the campaign Smoke-Free Soccer which was launched by the World HealthOrganisation (WHO) and the UnitedStates Department of Health andHuman Services.The aim of the programme was toencourage young people to follow ahealthy and active lifestyle. The platformof the largest sport event on earth heavily contributed to the success of theawareness messages about the dangersof smoking.

HIV/AIDS awareness (Malawi) – Incooperation with the Malawi FootballAssociation, Kicking-Aids-Out, theMalawi Football League and BBC WorldService Trust, in 2005 FIFA organised an HIV/AIDS awareness day, with theparticipation of national players and thetop teams of the country.At the same occasion, FIFA and the BBCWorld Service Trust started a collabora-tion to provide special training to aspiring sports journalists in Malawi, whowould also support the dissemination ofawareness messages in the future.

FOOTBALL PROMOTES GOOD HEALTH

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WORLDWIDE NETWORK


Go girls! Education for every girl (world-wide) – The joint Go Girls! Education forEvery Child global campaign markedUNICEF's and FIFA’s efforts to open upnew avenues for girls in the developingworld. The FIFA Women’s World CupUSA 2003 was a perfect platform to highlight two crucial areas of childdevelopment: the right to play and theright to education.Several countries in which UNICEF is helping to boost low school enrolmentrates for girls participated in the campaign.

Learn & play (Afghanistan) – Back in2004, the “Learn & Play” football projectof the AfghanistanHilfe Paderborn orga-nisation for schools in Afghanistan waslaunched together with the German FA(DFB). The programme is also supportedby FIFA Women’s World Player BirgitPrinz, who attended it twice.The schools, in the north and west of Kabul, focus not only on the usualschool subjects but also give the childrenthe opportunity to play football as ameans of attracting them back into theclassroom.

�CHILDREN’S RIGHTS

Sport facilities at SOS Children Villages(worldwide) – As part of long-term collaboration started in 1995, FIFA supports the SOS Children’s Villages byfinancing the construction of sports facilities. Football activities are developedin the villages from which not only thechildren living in them but also the sur-rounding communities can benefit.After 10 years of solid partnership, FIFAfunded facilities in more than 40 coun-tries and offered hundred of thousandsof children an opportunity for recreationand participation in sport.

6 Villages for 2006 – FIFA’s long-standingpartnership with SOS Children’s Villageshas reached new heights. By the end ofthe 2006 FIFA World Cup™, enoughmoney will have been collected to enable six new SOS Children’s Villages tobe built in Brazil, Mexico, Nigeria, SouthAfrica, Vietnam and Ukraine.The “6 Villages for 2006” is the officialcharity campaign of the 2006 FIFA WorldCup™ and one of the most ambitiousfundraising projects ever set in the history of football.

Elimination of child labour in the soccerball industry (Pakistan) – FIFA has worked in close cooperation with theInternational Labour Organization (ILO),through its International Programme onthe Elimination of Child Labour (IPEC) inthe “Elimination of Child Labour in theSoccer Ball Industry” programme since1997. The project has been a trendsetterin combating child labour in Sialkot,Pakistan. The successful combination ofworkplace monitoring with an educationand social protection programme, togeth-er with an increased awareness amongthe children and their parents as well ascommunities at large about the value of education and negative impacts ofpremature involvement of children inwork, has contributed to the progressiveelimination of child labour in Sialkot.Since the inception of the programme in 1997, FIFA’s participation has been crucial to its success. FIFA’s financial support for these initiatives amountedto USD 1,100,000 in the first two phases.For the third phase starting in 2006, FIFAhas already committed an additionalamount of USD 540,000.

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FOOTBALL FIGHTS FOR CHILDREN’S RIGHTS

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WORLDWIDE NETWORK


Say yes for children campaign (world-wide) – In 2002, FIFA dedicated the FIFAWorld Cup Korea/Japan™ to the causeof children. Together with UNICEF, itlaunched a worldwide campaign tohighlight the situation of children andan appeal to respect them and theirrights.

Red card to child labour (worldwide) –An awareness campaign in cooperationwith the International Labour Organis-ation (ILO) and its International Pro-gramme for the Elimination of ChildLabour (IPEC) was run at FIFA competi-tions and continental championships.Awareness messages were also displayedin the public transportation systems ofthe biggest European cities.

FIFA for the rights of adolescents (Peru)– Several activities have been organisedby FIFA and UNICEF in connection withthe FIFA U-17 World Championship Peru2005 all around the country, raisinggreat awareness about the cause of therights of adolescents as well as creatingwidespread media hype around thecampaign “Los chicos siempre ganan”.The aim of the campaign was to showthat adolescents are a valuable resourcefor solving many of the country’s problems and to improve people's concept of them, reducing discriminationand intolerance.Activities run during the tournamentincluded formal meetings between adolescents, representing the variousregions of Peru, and local and regionalauthorities, at which commitments forbetter cooperation were expressed andagreed by all parties.

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“Through the enthusiasm for football,young people can also be motivated tolearn for school.”

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WORLDWIDE NETWORK


Supporting sports policy (worldwide) –FIFA is one of the few sports organisationmembers of the Sport for DevelopmentInternational Working Group. It activelyparticipates in the group’s commitmentto bringing the best practices in the fieldof sports for development and peace intopolicy. The worldwide recognition ofsports as a powerful tool for human development and the adoption of sportspolicies by all countries is the long-termgoal of the group.

Adoption of environmental principles(worldwide) – In 2005, FIFA signed theUNEP declaration of Aichi, agreeing toadopt and promote environmental activities and helping tackle global environmental problems through sportsto create a sustainable society.

Green goal: an environmentally neutral2006 FIFA World Cup™ (worldwide) –The Green Goal environmental projectshould enable the 2006 FIFA WorldCup™ to be environmentally neutral by adopting environmental-friendlymeasures in the 12 stadiums in Germany.It should also neutralise the approxima-tely 100,000 tons of CO2 that the eventwill produce by investing in climate-protection projects worldwide.FIFA’s financial support helped compen-sate 40,000 tons of CO2 through projectsin South Africa.

�GOOD GOVERNANCE �ENVIRONMENT

Alliance to promote football’s socialdimension (worldwide) – FIFA has established a strategic alliance with thestreetfootballworld network organisa-tion in the field of human developmentthrough football. streetfootballworld,being also a centre of competence in thisfield and working closely with networkpartners worldwide, can provide FIFAwith the necessary support in the choice,access and evaluation of various programmes.streetfootballworld and its network sup-port FIFA in promoting the power of football in its social dimension, recog-nising the specific local contexts andactivating the resources in place.

Empowerment through football(Oceania) – In cooperation with theOceania Football Confederation (OFC),FIFA supports part of the programme of the Pacific Youth Festival. The projectprovides an excellent opportunity forFIFA to provide the best practices of football for development to the youngleaders representing the 22 participatingcountries.

Task force “For the Good of the Game” –In 2005, FIFA created a special task forcewhich has the mission of strengtheninggood governance and transparency inthe football world and especially withinthe football associations, with the aim ofmaking best use of football’s resourcesin favour of youth.

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WORLDWIDE NETWORK


a Football for Hope match was orga-nised by FIFA and UEFA in Barcelona inFebruary 2005, with the participation oftop players led by Ronaldinho andShevchenko.

Hurricanes (Central America, Carribbean)– In 2004 it was the Caribbean, in 2005Central America. The devastating effectsof the hurricanes constituted unprece-dented disasters, causing untold humanand social desolation as well as loss anddamage to their infrastructure.FIFA’s solidarity for the Central Americanand Caribbean countries affected was quick on the uptake. Funds for the reconstruction of football facilities and the establishment of football programmes for affected children havebeen channelled directly to the projects,under the control of the local football associations.

Earthquake in Pakistan – FIFA did notremain indifferent to the tragic situationin the northern regions of Pakistan,after the devastating earthquake thatended the lives of almost 100,000 peopleand left more than 3,000,000 without

�EMERGENCY AID

Cholera epidemic in Mozambique –In 2003, the cholera outbreak inMozambique required immediate inter-vention and international support aswell as stronger long-term preventivemeasures.FIFA allocated financial resources to helpcontrol the epidemic and provide immediate response to strengthen thecholera control measures recommendedby the WHO and the national Ministry ofHealth.

Tsunami (Asia) – Immediately after thedevastating tsunami in southern Asia of 2004, FIFA and AFC established a solidarity fund to collect the generouscontributions of the global footballfamily and make them available to theaffected regions for the reconstructionof football.The football family put together morethan USD 10 million, which were distributed by the FIFA/AFC Tsunami TaskForce to Indonesia, Sri Lanka, India,Maldives, Thailand and Bangladesh.Among the activities that showed foot-ball’s solidarity to the tsunami affectedregions and raised funds for them,

shelter in 2005. Substantial financial aidwas allocated to the Pakistani FootballFederation to help the reconstruction offootball facilities in the region and to

create football programmes aimed athelping overcome the traumatic situationespecially affecting children and theirslow return to normality.

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In addition to the 207 member associa-tions and 6 confederations, UnitedNations agencies and non-governmentalorganisations are the types of externalentities with which FIFA has alliances to implement programmes within the framework of social responsibility.

Collaboration with donor entities such asnational development and cooperationagencies and the private sector are alsopossible for specific projects.

As a sporting organisation, FIFA cannottackle worldwide existing complex issueswithout the cooperation of specialisedentities that carry proven know-how invarious areas of expertise. Therefore“partnership” is a key word in FIFA’s strategic approach to social responsibility.For a partnership to exist, a commonground of objectives among partners isnecessary. It then needs accurate jointplanning, mobilisation of resources andgood advocacy work to be successful.

�STRATEGIC ALLIANCES�PARTNERSHIP � IMPLEMENTING PARTNERS

UNICEF (United Nations Children’s Fund)ILO (International Labour Organisation)WHO (World Health Organisation)UNDP (United Nations DevelopmentProgramme)UNEP (United Nations EnvironmentProgramme)SOS Children’s VillagesstreetfootballworldFARE Network (Football Against Racismin Europe)

FIFA’s member associations and confede-rationsPlay Soccer, AfricaColombianitos, South AmericaSpecial Olympics, Europe/AfricaHandicap International, worldwideGlocal Forum, Africa/AsiaAfghanistanHilfe Paderborn, AsiaCanton of Basle and UNHCR, AfricaexChange for Peace, Africa/America/Asia/EuropeMathare Youth Sports Association, AfricaDefensores del Chaco, South AmericaSearch and Groom, AfricaFootball Friends, EuropeEscuelas Deporte y Vida, South AmericaUnion Polynésienne pour la Jeunesse,OceaniaThe FIFA Football for Hope movement

is a powerful commitment of the foot-ball family to embrace football-for-deve-lopment programmes worldwide, to support organisations active in this field,and to contribute proactively towardsimproving the lives of those most inneed.

“Football has the

power to instil hope.”

Joseph S. Blatter

WORLDWIDE NETWORK


TOGETHER FOR A BETTER WORLD

UN Secretary-General Kofi Annan,upon the signature of the strategicalliance between FIFA and the UnitedNations, in June 1999:“I am very pleased to announce todaya new partnership between the onlytruly global organization – the UnitedNations – and the only truly globalsport – football.”

TRULY GLOBAL

PublisherFIFA – Fédération Internationale de Football AssociationFIFA-Strasse 20, P.O. BoxCH-8044 Zurich, SwitzerlandTelephone +41-(0)43-222 7777 Fax +41-(0)43-222 7878www.FIFA.com

PresidentJoseph S. Blatter

General SecretaryUrs Linsi

Concept, layout & productionPopeye Ltd, Zurich

PhotosZambia: Andreas Schwaiger, ZurichBolivia: Luca Zanetti, Zurich

Printingrva Druck & Medien AG, Altstätten

FOOTBALL CAN CHANGETHE WORLD

FIFA – Fédération Internationale de Football AssociationFIFA-Strasse 20 P.O. Box CH-8044 Zurich SwitzerlandTelephone +41-(0)43-222 7777 Fax +41-(0)43-222 7878www.FIFA.com

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