a bird's eye view on innovation

A bird's eye view on InnovationPhilippe Souidi, 23ideas

Montag, 17. Mai 2010

What 23ideas does


What is the Idea behind it?

Screening Ideas, Trends, Needs

and Markets

Evaluation and Filtering

Developing Idea Clouds together with

Lead Users and Experts

Experience the Idea Clouds/

Meeting Experts

Developing Productin Cooperations with Externs

Inspiration

Transfer

Implementation Innovation Cycle


Trends which have an impact

on Innovation


Marketing is Value


Shift of Resources

Thinking

Doing

Challenge is to do the step from thinking to doing.


Open Innovation

Open Innovation: The new imperative for creating and profiting from technology

‣“Companies can and should use external ideas as well as internal ideas, to advance their technology”

‣Knowledge is not anymore proprietary to the company

‣Global competition

‣short product life cycles

‣pressure to innovate

...Collaboration leads to rapid Innovation

Henry Chesbrough


http://dict.leo.org/ende?lp=ende&p=5tY9AA&search=pressure

http://dict.leo.org/ende?lp=ende&p=5tY9AA&search=pressure

http://dict.leo.org/ende?lp=ende&p=5tY9AA&search=to

http://dict.leo.org/ende?lp=ende&p=5tY9AA&search=to

http://dict.leo.org/ende?lp=ende&p=5tY9AA&search=innovate

http://dict.leo.org/ende?lp=ende&p=5tY9AA&search=innovate

Lego Innovation

Marketing Business Model Technology

14 millionsold in

Q1 2006

...Use what is available

Steve Jobs


Change in Society

New Media are changing the need of workers and consumers

‣common partial attention

‣Consumers want trust, confidence in this ocean of information

‣Sale, trust, meaning and quality of life

‣move from a Understanding worker to a Wisdom worker

‣Innovation environment, means diverse employees

‣Innovation is the possibility to try things and be able to fail

...Quality of life

Linda Stone


Change in Marketing

Global connectivity's impact on marketing

‣Merging of Physical & Digital

‣Information gets context relevant

‣necessity of transparency / authenticity

‣Advertising has to react on realtime events

‣Perfect match of Audience and Time

‣Know who you are and who your customers are

‣Marketeers should understand technology

‣Brand identity in Realtime

‣Retail becomes media

‣Content becomes service and service becomes Content

...Everything goes Realtime

Steven Overman


Mindset of a Hacker

Innovation approach of a Hacker

‣What can I make this thing do

‣How can I attack the protocol

‣Even malaria has a protocol and process which has a week spot

...Use beyond conception

Paul “Pablos” Holman


Open Source

Mechanism behind Open Source

‣fun

‣common pain / goal

‣transparency collaborate

‣relies early early often

‣community

‣willing to fail

...Common Knowledge

Jan Wildeboer


REALTIME TESTING

Jan Wildeboer

On any consumer product you get instant feedback

‣any product will be tested by the user

‣the voice will be out there immediately

‣use the community to improve

‣Take the voice from beginning in consideration

‣be ready to rework your product

‣willing to fail

...Instant Metrics


Creative Commons

Creative Commons the enabler for sharing

‣Any one can be a creator

‣Any one can protect his work

‣Work is rapidly distributed

‣Sharing of Ideas and Knowledge

...Be able to share

Joi Ito


All will be social

frog design

‣The factor social will reach any strategy decision

‣Product design has to take social in consideration

...You are part of the Network

Tim Leberecht


The Innovation Process


Methodology:Innovation Timeline and Progress

Weeks2 4 6 8

InnovationProgress

Open Product Development

Screening

Filtering

Self Experience

Scenarios/Idea Clouds


Step 1: Screening & Monitoring

Trends from early signals to radical innovation

Low

Low

High

High

Impa

ct

Duration

Climax:Mass Market

Early Adoptors:Trend-Setters

Innovators:Lead Users

Followers:Fast & Late Followers

Retro Trends


Step 2: Ideation


Step 3: Prototyping


Step 4: Testing / Failure / Feedback


Step 5: Adaption


Step 6: Rollout


So what does this all mean?


Is this the Solution?


One Solution


Is there a Innovation machine?


YES!


Open Innovation

Open Innovation

‣No management barriers

‣No Industy barriers

‣No mental barriers

‣Diverse team

...Think about what you can do


Network Innovation

Network Collaboration

‣Global Knowledge available

‣Have the experts on the fingertip

‣Flexible Project structures

‣No Industry barriers

...It is about your Community & Network


Creativity

You need the human factor

‣It is about your Creativity

‣It is about your Wisdom

‣Knowledge comes by your Network

...Brainwork is still the Key


Network Innovation

...Network + Open + Creativity = Innovation

+ +

=


examples


e-mobility


gobandit


#ashmob


Wiesn-Gaudi.Tv


ideas:

23ideas.net

Let‘s get it started....

Philippe Souidi [email protected]://www.23ideas.nethttp://www.facebook.com/souidi


mailto:[email protected]

mailto:[email protected]