a bird's eye view on mobile

A bird's eye view on Mobile

Philippe Souidi, 23ideas

Montag, 22. März 2010

The four pillars of the Mobile Phone Ecosystem

Devices Network OS Content


Devices


The Mobile Phone can see

...Augmented Reality


The Mobile Phone senses it‘s environment

...Sensor Technology


Computing Power is increasing enormously

Android Phone Grows Up, Becomes Brain for Real

Robot...


The Mobile Phone can do a lot more of course


So, what is missing?


The User Interface still needs some work

There are interesting solutions

NTT Docomo Eye Controlled Mobile Phone

Bone Conduction


MIT Sixth Sense Project shows what is possible

The MIT Sixth Sense Project

shows the possibilities of human machine

interface


What‘s happening elsewhere?


Storage is not a Problem anymore

Silicon Power crams 128GB into 400x Compact Flash card


The Net-Book, Cheap and Powerful

The Net-book is light, cheap and has enough power. The Laptop

finally got mobile.


A Mobile device for a Home application?

iPad

A magical and revolutionary product at an unbelievable

price? Starting at $ 499


What about the Desktop Computer?

Google Europe boss John Herlihy says that desktop computers

will be “irrelevant” in three years. Instead, mobile devices will be the main way people interact with the internet.


Network


LTE - The Solution?

The LTE specification provides downlink peak rates of at least 100 Mbps, an uplink of at least

50 Mbps and RAN round-trip times of less than 10 ms. LTE supports

scalable carrier bandwidths, from 20 MHz down to 1.4 MHz and supports both frequency division duplexing (FDD) and time division duplexing

(TDD).


Wi-Fi is still in the Game


Network Potential trough Business Structure

T-Home and T-Mobile will join forces to

better respond to the challenges facing the industry by offering integrated solutions and services from a

single source.


Operating System

Based on Smartphone Sales Q2 2009


OS dominance?

Microsoft shows off single game running on Windows, Windows Phone and Xbox


Mobile Browser as solution to access most mobiles?

Global dominance of iPhone so far


Content


How do you Access Content?

Downloads

Widgets

Apps

Browser

The Cloud

Changing variables are connection time and network


Google declares „Mobile First“

"We understand that the new rule is mobile first," Schmidt said at his keynote speech at the Mobile

World Congress 2010. "Mobile first in everything. Mobile first in terms of applications. Most

first in terms of the way people use things. And it means … that we have a role now to inform, to

educate through all these devices."


Apple is a mobile device company, COO Tim Cook says

Apple is a mobile device company. That transition began in 1991. Even the Macintosh business has become mostly mobile. The vast

majority of Apple's revenue comes from mobile devices or content

for mobile devices.Apple is the largest digital Media Company in the world.


The race for the digital ecosystem is starting

It is all about: creating the strongest digital ecosystem by allowing data to flow freely

between the nodes.


So, What does this all mean?


Sorry to tell you, but...

...the Smart Phone will soon lose its „Phone“ part. It will just be Smart


But, the PAP will be born

PAP - The Personal Access

Point

Personal Access Point

PAP


The PAP is directly tight to one person

Identification device

Personal

Location Body Metrics


The PAP is Connection Hub, Access Key and Data Center

Connecting with any available Network

Access

Creating it‘s own Network

Interconnecting and controlling

all devices


The PAP is the main device needed

Point

It will interact with different UI‘s and

the Cloud.


Let‘s get it started....

Philippe S. Souidi (MBA) - CEO

[email protected]://www.23ideas.net
