a case for video at blogher '13

Download A Case for Video at BlogHer '13

Post on 15-Apr-2017

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A Case for Video

A Case for VideoSARAH PENNABig Frame, @severshedINSTRUCTOR

#BH13Case4VideoINTERNET SSID: BlogHer | No Password Required

Where we are today Huge, engaged audiences (>1bn monthly users) driven by Generation CThriving communities and sub-culturesHigh mobile penetration (>40% views, 25% of revenue)Vibrant creator community in a flourishing ecosystemMultiple audience member touch points for better brand awareness

#BH13Case4VideoINTERNET SSID: BlogHer | No Password Required

Where we are Headed Verticalized content Scarcity in the marketplace for higher CPMs New distribution platforms for premium contentGreat mobile integration

#BH13Case4VideoINTERNET SSID: BlogHer | No Password Required

BlogHer is a snake meal of ideas in a wonton wrapper of love. Afterwards you need a 2-day nap, then it nourishes you for a year. @debontherocks