a cohesive social media strategy
DESCRIPTION
Walk through some examples of how to "marry" SEO basics and Social Media best practices. Webinar originally presented during Dealer Marketing Magazine's webinar series on March 5, 2013.TRANSCRIPT
A Cohesive Social Media Strategy That Makes Sense
Christine Rochelle@CLRochelle
VideoYouTube (owned by Google)Vine (owned by Twitter)
Bookmarking SitesDiggRedditStumbleUpon
Photo-sharingInstagram (owned by Facebook)Flickr (owned by Yahoo!)
Business check-ins/ReviewsFourSquareYelp
In a League of Their Own (also a good movie)TwitterFacebook (can check-in to locations)Pinterest (bookmark photos)
BloggingWordpressBloggerTumblr
Wish they were FacebookGoogle+ (Google, of course!)MySpace (owned by Justin Timberlake)
Get ProfessionalLinkedInEmail marketing
VideoYouTube (owned by Google)Vine (owned by Twitter)
Bookmarking SitesDiggRedditStumbleUpon
Photo-sharingInstagram (owned by Facebook)Flickr (owned by Yahoo!)
Business check-ins/ReviewsFourSquareYelp
In a League of Their Own (also a good movie)TwitterFacebook (can also check-in to locations)Pinterest (bookmark photos)
BloggingWordpressTumblrBlogger
Wish they were FacebookGoogle+ (Google, of course!)MySpace (owned by Justin Timberlake)
Get ProfessionalLinkedInEmail marketing
2/18/13
Get Digital!
Get OrganizedContent calendarConsistent message
Get OptimizedKnow your keywordsUse keywords in videos, blogs, content, title/alt elements, & social hashtags
Get VisualGain attention span through social friendly imagesUse video to present your team as experts in field
Get SocialUnderstand your markets on each networkSwitch up titles/descriptions when sharing links
Get ROIReport on metrics using Google Analytics
organic searchreferrals
2/18/13
Get Organized….or Go Home.
Content calendar is a must
Plan for consistent messages to be delivered across all channels
2/18/13
Step 1: Use the Google Keyword Tool Find your keywords
Step 2: Optimize your meta dataKeep it shortUse your keywords Engaging descriptions=higher CTR
Get Optimized: SEO Basics
META TITLE
META DESCRIPTION
SEO BasicsStep 3: Build a blog
On-site or WordpressPost min. 2x month
Step 4: Build your linking roads3-4 links per post
to inventory, specialsUse alt and title elements
Anchor text – phrase “SEO Basics” links to another blog
“title” of the link is “SEO Basics” to show Google how to identify what the link is about
Keyword Focus: Jackson Oil Change
1st link:Anchor text: oil change
Link to: Service Dept page on main site
Title element: oil change jackson
2/18/13
Get Visual: Instagram is Your Photo Friend
• Create social-friendly photos with Instagram
• Use within your blog and social networks
• Get creative! Think of Instagram as joining an art community!
• Use hashtags with your keywords
2/18/13
Get Visual: Create a How-To on YouTube
• How-to video of the oil change/service
• Embed in blog, use for additional content on social
• Keep it short
• Use keywords in title, description
• Link to related blog/page in description, not just root domain
Get Social: Share on Google+ Use hashtags for keywords
Original keyword focus: Jackson oil change
Same meta title and meta description mentioned in SEO basics that is visible in Google Search
Get Social: Post an offer on Facebook
• Post a link to your same blog on Facebook
• Add an image of a coupon related to the blog
• Start a conversation – ask what kind of offers they would like to see next
• Post from 1pm-6pm for best CTRs
2/18/13
Get Social: Tweet it up• Post blog/offer to Twitter,
ask for Retweet (“Please RT”)
• Twitter mining – search for users in your area talking about servicing their car, send them the offer directly
• Use hashtags of keywords to get found
• Your activity on Twitter should be HIGHER than Facebook, due to how the feeds work
Get Social: FourSquare reflects current deals/offers
2/18/13
Get Social: Email• Filter your CRM by
customers who haven’t serviced their car recently or due for an oil change
• Send email only to that list with current oil change coupon
• Keep email short, to the point, and with engaging headline
• Allow them to print coupon or display it on smartphone
2/18/13
Get ROl: Google Analytics
• Referrals
• Organic search
• Track popular keywords
• Measure traffic spikes vs. email campaigns, social offers
2/18/13
Get Digital!
Get OrganizedContent calendarConsistent message
Get OptimizedKnow your keywordsUse keywords in videos, blogs, content, title/alt elements, & social hashtags
Get VisualGain attention span through social friendly imagesUse video to present your team as experts in field
Get SocialUnderstand your markets on each networkSwitch up titles/descriptions when sharing links
Get ROIReport on metrics using Google Analytics
organic searchreferrals
