Download - A Cohesive Social Media Strategy
A Cohesive Social Media Strategy That Makes Sense
Christine Rochelle@CLRochelle
VideoYouTube (owned by Google)Vine (owned by Twitter)
Bookmarking SitesDiggRedditStumbleUpon
Photo-sharingInstagram (owned by Facebook)Flickr (owned by Yahoo!)
Business check-ins/ReviewsFourSquareYelp
In a League of Their Own (also a good movie)TwitterFacebook (can check-in to locations)Pinterest (bookmark photos)
BloggingWordpressBloggerTumblr
Wish they were FacebookGoogle+ (Google, of course!)MySpace (owned by Justin Timberlake)
Get ProfessionalLinkedInEmail marketing
VideoYouTube (owned by Google)Vine (owned by Twitter)
Bookmarking SitesDiggRedditStumbleUpon
Photo-sharingInstagram (owned by Facebook)Flickr (owned by Yahoo!)
Business check-ins/ReviewsFourSquareYelp
In a League of Their Own (also a good movie)TwitterFacebook (can also check-in to locations)Pinterest (bookmark photos)
BloggingWordpressTumblrBlogger
Wish they were FacebookGoogle+ (Google, of course!)MySpace (owned by Justin Timberlake)
Get ProfessionalLinkedInEmail marketing
2/18/13
Get Digital!
Get OrganizedContent calendarConsistent message
Get OptimizedKnow your keywordsUse keywords in videos, blogs, content, title/alt elements, & social hashtags
Get VisualGain attention span through social friendly imagesUse video to present your team as experts in field
Get SocialUnderstand your markets on each networkSwitch up titles/descriptions when sharing links
Get ROIReport on metrics using Google Analytics
organic searchreferrals
2/18/13
Get Organized….or Go Home.
Content calendar is a must
Plan for consistent messages to be delivered across all channels
2/18/13
Step 1: Use the Google Keyword Tool Find your keywords
Step 2: Optimize your meta dataKeep it shortUse your keywords Engaging descriptions=higher CTR
Get Optimized: SEO Basics
META TITLE
META DESCRIPTION
SEO BasicsStep 3: Build a blog
On-site or WordpressPost min. 2x month
Step 4: Build your linking roads3-4 links per post
to inventory, specialsUse alt and title elements
Anchor text – phrase “SEO Basics” links to another blog
“title” of the link is “SEO Basics” to show Google how to identify what the link is about
Keyword Focus: Jackson Oil Change
1st link:Anchor text: oil change
Link to: Service Dept page on main site
Title element: oil change jackson
2/18/13
Get Visual: Instagram is Your Photo Friend
• Create social-friendly photos with Instagram
• Use within your blog and social networks
• Get creative! Think of Instagram as joining an art community!
• Use hashtags with your keywords
2/18/13
Get Visual: Create a How-To on YouTube
• How-to video of the oil change/service
• Embed in blog, use for additional content on social
• Keep it short
• Use keywords in title, description
• Link to related blog/page in description, not just root domain
Get Social: Share on Google+ Use hashtags for keywords
Original keyword focus: Jackson oil change
Same meta title and meta description mentioned in SEO basics that is visible in Google Search
Get Social: Post an offer on Facebook
• Post a link to your same blog on Facebook
• Add an image of a coupon related to the blog
• Start a conversation – ask what kind of offers they would like to see next
• Post from 1pm-6pm for best CTRs
2/18/13
Get Social: Tweet it up• Post blog/offer to Twitter,
ask for Retweet (“Please RT”)
• Twitter mining – search for users in your area talking about servicing their car, send them the offer directly
• Use hashtags of keywords to get found
• Your activity on Twitter should be HIGHER than Facebook, due to how the feeds work
Get Social: FourSquare reflects current deals/offers
2/18/13
Get Social: Email• Filter your CRM by
customers who haven’t serviced their car recently or due for an oil change
• Send email only to that list with current oil change coupon
• Keep email short, to the point, and with engaging headline
• Allow them to print coupon or display it on smartphone
2/18/13
Get ROl: Google Analytics
• Referrals
• Organic search
• Track popular keywords
• Measure traffic spikes vs. email campaigns, social offers
2/18/13
Get Digital!
Get OrganizedContent calendarConsistent message
Get OptimizedKnow your keywordsUse keywords in videos, blogs, content, title/alt elements, & social hashtags
Get VisualGain attention span through social friendly imagesUse video to present your team as experts in field
Get SocialUnderstand your markets on each networkSwitch up titles/descriptions when sharing links
Get ROIReport on metrics using Google Analytics
organic searchreferrals
