a journey to go design research 20140212

JOURNEY TO GO A DESIGN RESEARCH PROJECT

Team : UPES Transportation Design Batch 2013-2015(Shahid, Aditya, Anil, Ankit, Jaideep, Palash, Sushim, Vaibhav, Abhishek, Uday)

Guide : Mrs. Shetall NatuuDuration : 2 weeks 3 Feb.- 14 Feb

CONTENTS

• Brief

• Brainstorm opportunity

• Stakeholders and concerns

• Industry overview( specification comparision, financial comparision)

• Cultural context

• Methodology

• User context

• Questioner

• Data collected

• Analysis and insights

• Mind Mapping

• Concept scenario

PROJECT BRIEF

Research and study of the problems of users ( driver or passenger ) in passenger vehicle (Magic Ace and Vikram) which are privately owned.

AsiaBaby taxis, helicopters, mishuk, tuk-tuks, Auto rickshaws, Jumbos, chand gari or Chingchi, tricycles, xe lamWidely used in tourism and other promotional activities

Africa Tuk-tuks, Boda-bodas, Matatus, Bajaj, pousseReplicating the Asian business model for low income groups

Latin AmericaMototaxi or moto, Tuk-tuks, Caponeras, Tuk-tuks, Taxi choloImported from Thailand to test the adaptabilities in American markets

CaribbeanCoco taxisFun loving culture of the nation is depicted in the vehicles

Europe & UKPiaggio Ape, Tuk-tuksAesthetically pleasing shapes representing the European trend

PhillipinesTricycles

MEDIA SEARCH: World regions & auto practices

THE BUSINESS OF A TAXI DRIVER

Topic Keyword Relevance1st,2nd,3rd

Key facts

Taxi Profession

3 wheeler vs. 4 wheeler

1st

1st

2nd

• Share taxi drivers earn profit per ride• Issue of 3 wheeler permit is limited due to environmental law.• 4 wheeler commercial permits are easy to procure

Hiring Preference

Shared taxi advantages 1st

2nd

• Passengers pay lower fares for door to door journeys than they would if travelling alone• Remote areas do not have regular bus service

Benefits Share taxi passengers, share taxi drivers, traffic in cities.

2nd

1st

3rd

• Passenger can board/alight anywhere on the route.• Reduces traffic since it encourages car pooling• Micro financing is available for drivers.

Statistics 3 wheeler industry India 2nd • Bajaj is the leading in passenger segment, Piaggio in goods segment.• Bajaj, Piaggio, Atul Auto, Force have entered into the four wheeler market.

Sales slump 3 wheeler domestic sales 1st • Cap on issue of permits• Environment laws• Increase in interest rate by private sector banks

Human factors

Comfort in 3 wheeler 3rd • No infotainment system for passenger. • Lack of safety• Uncomfortable rides.

Licensing and permits

Motor vehicle Act 1988 1st

1st

1st

1st

• Taxi driver badge is issued only if he possesses a LMV license for 12 months.• For a geared vehicle licence person must be minimum 19 years of age• A taxi registered at the RTO is required to obtain a business permit from the local

government to operate the taxi.• According to Motor vehicle act 1988 section 47, a certificate of registration issue for a

vehicle in a state shall be effective throughout India.

Vehicle Engine Capacity

(cc)

Max. Speed(kmph)

Milage(kmpl)

Fuel Fuel Tank

Capacity(Lit)

No. of cylinders

Power(rmp &

bhp)

Life limits

(years)

Cost(lakhs)

Pictures

MahindraMaximo

909 70 15-18 Diesel 33 2 25@3600

15 3.6

TataMagic

702 64 20 Diesel 30 2 16@3200

15 3.5

TataMagic(CNG)

702 77 20 CNG 70 2 21@3400

15 3.8

Scoter India

Vikram450

395 48 28 Diesel 10 1 18@3600

7 1.5

MarutiOmni

796 115 14.5 Petrol 36 3 57@2500

15 2.51

MarutiOmni(LPG)

796 115 14-18 LPG 3 57@2500

15 2.52

COMPARISON: CITY PASSENGER VEHICLE

BRAINSTORMING FOR RESEARCH OPPORTUNITY

Future System

Tracking System

Specialized tourist buses

Alternative Fuel

India CentricMicro ProblemsCurrent Problems in Dehradun

Vikram And Magic

Ambulance ,Fire, Emergency

Student Community College; School Outstation Students

Waste Management

City Information System , Signages

Maintenance

Luggage Carrying

Safety Rails on Ghats

User Awareness on Car Controls

• 1.1 BRAINSTORMING : Brainstorming was done on fourcategories.

Constraints : Local issues, hilly terrain, public transport

privately owned

• 1.2 RANKING : On basis of the points discussed, 3 areas wereshortlisted.

Constraints : Feasibility, research ease, time management,

scope of the project

• 1.3 KEY CONCERN : In third stage one key concern was finallyselected i.e. Vikram & Magic and Student Community andthey were clubbed together to form a single issue.

USER CONSTRAINS

OVERVIEW OF DEHRADUN

VISION 2025: “A well-managed clean, green, environmentally friendly city with a character of its own defined by scenic beauty, intellectual capital and eco-friendly city through sustained economic growth for all its citizens”.

• The city development plan was taken by government of Uttarakhand with finical aid from Jawaharlal Nehru Urban

Renewal Mission (JNURM) .

• This mission allocated the amount of ₹ 3666.90 cores under two phases from 2006 -2025.

• Due to existence of forests, hills, undulating and dissected terrain the expansion of the city in north and east areas no

space is left.

• So, the city is expanding toward towards Haridwar Road, Saharanpur Road and Chakrata Road, this project is called as

“Greater Doon”.

• Under these scheme team already developed developed 28 acres of land for Transport Nagar on Saharanpur road.

Occupation

Service(28%)

Students(29%)

Others(43)

Below Poverty

7%

Poor47%

Lower Middle

28%

Upper Middle

12%

Rich6%

People

• As a part of development they established and proposed for Earth Station, IT park, Industrial areas.

• The team As a part of development under Traffic & Transportation control they are construction flyovers, widening the

existing roads.

• Literacy rate of the city is 96.7% wherein 90.3% are males and 81.1% are females.

• The city roads are of 453km of which 363 km are maintained by Municipal Corporation and 130 km are maintained by

PWD.

• Out of total vehicular population Sharanpur road, Rajpur road, Gandhi road and Chakrata road sum up to 40% of the

total vehicular population.

• In the city most pedestrian flow is in clock tower, railway station, paltan bazaar, Connaught place .

• The city public transport consists of mini buses, tempos and vikrams(3 Wheeler Auto).

• This will operate in the intra city for short distances by fixed routes and fixed fares.

• There are 1600 vikrams and 141 city buses operate around the city on 10 routes.

Assumption 1: 70% of the population would be travelling by city transport.

Assumption 2: Because of IT and Industrial investments outstated educated professionals would come to the city.

Assumption 3: The geography of the old city doesn't permit large public vehicles therefore private public transport

would ply on the streets.

OVERVIEW OF DEHRADUN

STAKEHOLDERS

Association & R.T.O

• Security• Safety• Reach• Cleanliness

• Money box• Entertainment• Fuel availability• Decoration• Rounds made per day• Relation with union

• Pass for regular commuters• Availability • Tariff• Lonely roads

• Status• Space• Schedule time• Politeness• Seat reservation• Pass for regular commuters

• Cops• Shift timings• Funds• Breakdown assistance

Villagers

• What is the frequency in this route?

• What is the availability?

• How do you plan your activities according to the timings?

• Availability of seats before boarding?

• Getting in and out of the vehicle?

• Handling luggage?

• Comfort?

• Sitting space?

• Ventilation?

• Grip?

• Difficulties faced during monsoons and winter?

• Attitude of drivers?

• Does he change the route midway?

• Does he return change?

• Tariff?

• Is it justified; is the ride worth?

• Tariff hike; its effect?

Date: xx/xx/xxxx Interviewers: xxxx Location: Bidholi village

DATA COLLECTION

Long waiting period

Overcrowding is rampant

Lack of covered shelters affects the elderly and children Villagers walk miles due to unavailability of seats

Unsafe seating due to overcrowding

ETHNOGRAPHIC INTERVIEW: Tools - Videography & Photography

PERSONNA MAPPING - VILLAGER

Name: Rupa Singh

Profession: Homemaker

Hometown: Haridwar

Family background: Wife of a serviceman

Travel time: 45 Minutes to reach city from Bidholi

Distance travelled: 15Kms from home to clock tower

Learning attitude: She aspires to own and drive a car like city bred woman do.

Statement: Both Vikram & Magic should have windows , hanging straps for grip and support.

Pain points: Finds it tough to board the vehicle with a baby.

Wishlist: Floor height of the vehicle should be reduced.

Low

Low

Medium

Medium

High

High

Introvert Extrovert:

Comfort while travelling

PERSONNA MAPPING - VILLAGER

Name: Mahaveer Kumar

Profession: Security Guard

Hometown: Haridwar

Family background: Eldest son of a seven member family.

Travel time: 40 Minutes to reach workplace from Premnagar.

Distance travelled: 9 Kms from home to workplace.

Learning attitude: Wants to own a grocery store.

Statement: Erratic schedule of the vehicle has cost him loss of attendance at workplace numerous times.

Pain points: Sitting on the rearmost seats are too uncomfortable due less headroom and tight shoulder space.

Wishlist: Extending transport service upto 2200 hrs.

Personal rights: Government bus service on this route.

Low

Low

Medium

Medium

High

High


Comfort while travelling

ACTIVITY MAP OF A VILLAGER

ACTIVITY FILE NO.

DESCRIPTION PAIN POINTS INSIGHTS

Waiting• Availability• Frequency• Schedule

IMG_14649.JPG,MVI_1404.MOV

Long waiting for the vehicle; vehiclemoves only when it is full

Plan in advance; dayto day activitiesdependent on thevehicle.

Accountability;Schedule; coveredmain stops

Travel IMG_14699.JPG,MVI_1458.MOV

Overcrowding; speed low due toovercrowding; improper seating andstanding; bumpy rides; no luggagespace; mishandling kids

walking home ifvehicle not available;women abuse notattended; childrenuncomfortable; noisy& drunk passengers;luggage handling

Roof-top carriers;women’s safety;breakdownassistance forpassengers; fixedno. of passenger;seat reservationfor villagers

Tariff IMG_1455.JPG

Tender exact change; routecancellation; stopping mid-way;

Fair tariff; frequenthike; fleecing; notreturning change

Transparencyneeded

USER EXPERIENCEPHYSICAL: Waiting gives fatigue(standing, squatting etc); weatherconditions (rain, sun, cold); hunger,thirst, sanitation; poor healthconditionsCOGNITIVE: Knowing seat availabilityof an approaching vehicle; will thevehicle stopEMOTIONAL: Frustration and anger;inferiority complexSOCIAL: Abuse & fight; drunkendrivers/passengers; harassment; eve-teasing, foul smell, argument due totariffsCULTURAL: No social life after sunset;feeling disconnected; lobbying(cancellation of bus service)

User Profile: Villagers (m+f+c)Destination points: Bidholi to Prem Nagar, Prem Nagar toPondha, Kandoli, Bhauwala & Prem Nagar to Clock Tower

No of users interviewed: 15Journey Time: 30 mins to 1:15 hrs

Procured By: Sushim & Anil

DATA ANALYSIS GRID

EMPLOYEES QUESTIONS

• Do you get the auto according to your timings?

• Do you feel the tariff is right?

• Is there any need of pass/discounts for regular travellers?

• Do you feel safe in Vikram/magic travel?

• Does the auto suits your standard, status?

• Do you feel uncomfortable/ congested during your travel?

• Are the driver & the co-passenger polite and do you face frequent arguments?

• Do you feel inconvenience while climbing in/out?

• Are there any nails popping out or some sharp edges which may hurt you or tear off your clothes?

• Does the auto make too much vibrations and sound?

• Do you feel the roof is too low?

• Leakage of roof and window during rain what problem does it create?

• Do you have to walk a lot to catch the auto?

• Any cleanliness issue in auto?

• What is the waiting time before the auto starts?

• Do you think the autos are not properly maintained, have you ever faced any such case?

DRIVER’S QUESTIONS:

• How are the drivers in term of driving?

• Do they fight for the tariff?

• Do they complain or maybe give suggestion?

• Do they abuse you or other passengers?

• Have there been any cases of women abuse by some Savari?

• And how did you handle the situation.

• Do you think a pass would be as good option so that there is no issue of change management.

Date: xx/xx/xxxx Interviewers: xxxx Location: Bidholi village

ETHNOGRAPHIC INTERVIEW: EmployeesTools - Videography & Photography

Availability, frequency & night shuttle Three wheels unstable for Vikram

xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

PERSONNA MAPPING - EMPLOYEES

Name: Deepak Kumar

Profession: Employee at Pharmaceutical Company in Selaqui

Hometown: Dehradun

Family background: Parents and wife

Travel time: 45 minutes to reach from Prem Nagar to Selaqui

Distance travelled: 15 kms

Learning attitude: He’s enthusiastic about his work and wants to move ahead.

Statement: The frequency and availability of the vehicle should be more during the peak hours and also after sun set

Pain points: Sharp edges inside the Vikram, smell of diesel, unavailability after sun set and engine heat under the seat

Wishlist: Should be a four-wheeler instead of three, doors and windows for security and avoidance of rain and chilly wind

Personal rights: He wants people to be more educated and decent when it comes to women

Low

Low

Medium

Medium

High

High


Tolerance to abuse

PERSONNA MAPPING - EMPLOYEES

Name: Bindu Thapa

Profession: Employee at SIS Securities, UPES

Hometown: Dehradun

Family background: Husband and one son

Travel time: 30 minutes to reach from Prem Nagar to College


Learning attitude: Kind of satisfied with the job, helps in supporting the family

Statement: Magic is better than Vikram when compared; both passenger and driver should try to avoid an argument, if any

Pain points: Drunk drivers at night time; women abuse and misbehave; problem of change regarding tariff; vehicle breakdown

Wishlist: Separate seat for women; some safety measures for women; no overcrowding; bigger vehicle which results in better safety

Personal rights: She wants the drivers to remain sober when they’re driving; people to be decent to women

Low

Low

Medium

Medium

High

High


Tolerance to abuse

ACTIVITY FILE NO.



Long waiting for the vehicle; vehiclemoves only when it is full

Plan in advance Accountability;covered mainstops; schedule

Travel Overcrowding; speed low due toovercrowding; improper seating andstanding; bumpy rides; clothes getdamaged due to the sharp edges;getting in and out of the vehicle isdifficult;

women abuse notattended; noisy &drunk passengers;loud music; vibrationof the vehicle; officeclothes getting dirtybecause of weatherconditions; frontpassengerscomplaining aboutthe diesel smell

women’s safety;breakdownassistance forpassengers; fixedno. of passenger;frequency andsecurity duringnight time; morevehicles inbusiness hours;socialresponsibility(decent behaviourtowards women);better networking;proper windows

Tariff Tender exact change; routecancellation; stopping mid-way;

Fair tariff; frequenthike; fleecing; notreturning change

Transparencyneeded; pass forregular travellers;round figure tariff

USER EXPERIENCEPHYSICAL: Waiting gives fatigue(standing etc); weather conditions(rain, sun, cold)COGNITIVE: Knowing seat availabilityof an approaching vehicle; will thevehicle stop; stress to reach on time,physical maintenance of the vehicle;comfort and cleanlinessEMOTIONAL: Frustration and anger;status and dignity, politeness expectedout of driversSOCIAL: Abuse & fight; drunkendrivers/passengers; harassment; eve-teasing, foul smell, argument due totariffsCULTURAL: No night life; lobbying(cancellation of bus service)

User Profile: EmployeesDestination points: Prem Nagar to ISBT, Rajpurroad to Vikas Nagar, Prem Nagar to Selaqui

No of users interviewed: 13Journey Time: 20 mins to 1.5 hr

Procured By: Jaideep & Aditya K

DATA ANALYSIS GRID

WOMEN CENTRIC

• Do you travel alone or in a group?

• Describe your difficulties while getting in & out of a Vikram/ Tracker?

• Describe your overall experience during travel in a Vikram/ Tracker?

• Do you feel the drivers are polite?

• Were you ever abused in a Vikram/ Tracker? Please elaborate.

• Were you ever involved in a fight with the driver? Please elaborate

• Were you ever involved in an emergency situation? Please elaborate

• In case of abuse what were the measures taken?

• How do you plan your night travel?

• What is your preferred mode of transport Vikram/ Tracker?

COMMON CONCERNS

• Rank in order of your preferences

a. Comfort & safety

b. Cleanliness & maintenance

c. Convenience & security

• How is the frequency & availability of Tracker?

• While going back home in vacation, what are the difficulties you faced in handling the luggage?

• What is the waiting period to get a Vikram/ Tracker?

• Did you face any issues with the tariffs?

• Did you face any issues with the co-passengers?

• Do you plan any dinners/ outings on weekends?

• Do you like to suggest for any improvements in the existing Vikram/Tracker?

• How far do you stay from your destination?

• How many times do you have to change Vikram/ Tracker to reach your destination?

Date: 04/02/2014 Interviewers: Abhishek C & Uday V Location: UPES Campus, Dehradun Uttarakhand

ETHNOGRAPHIC INTERVIEW: College Girl StudentTools - Videography & Photography

Sexual harassment & monetary issues

Drunken drivers & low maintenance of the vehicle

Availability & frequency issue

Breakdown assistance & waiting period

PERSONNA MAPPING

Name: Shubhi

Profession: Student pursuing BBA 2nd year Aviation UPES, Dehradun

Hometown: Nainital

Family background: Eldest daughter of a five member family

Travel time: 45 Minutes to reach college from ‘Nest’ hostel

Distance travelled: 9 Kms from hostel to college

Learning attitude: She is open to pursue a profession which is male dominated

Statement: Driver’s information & License number should be displayed on the back of headrest (driver’s seat)

Pain points: Faced maximum verbal & physical abuse in the area between Ballupur chowk to premnagar.

Wishlist: Women should be provided with ‘Ladies special’ autos

Personal rights: Seat reservation for women

Low

Low

Medium

Medium

High

High


Tolerance to abuse

ACTIVITY MAP OF A COLLEGE GIRL STUDENT

ACTIVITY FILE NO.



Long waiting for the vehicle; vehiclemoves only when it is full; shortage ofattendance due to improper scheduleof vehicle; punctuality;

Plan in advance;night travel

Accountability;covered mainstops; schedule;security duringnight time

Travel Improper seating and standing; bumpyrides; clothes get damaged due to thesharp edges; getting in and out of thevehicle is difficult; women abuse; eveteasing; man handling; Overcrowding

Loud music; vibrationof the vehicle;clothes getting dirtybecause of weatherconditions; womenabuse & sexualharassment notattended; noisy &drunk passengers;luggage handling;smelly passengers

Breakdownassistance forpassengers; fixedno. of passenger;more vehicles inbusiness hours;proper windows;frequency;Women’s safetysocialresponsibility(decent behaviourtowards women)

Tariff Tender exact change; Fair tariff; frequenthike; fleecing; notreturning change

Transparencyneeded; pass forregular travellers;round figure tariff

USER EXPERIENCEPHYSICAL: Waiting gives fatigue(standing etc); weather conditions(rain, sun, cold)COGNITIVE: Will the vehicle stop;physical maintenance of the vehicle;comfort and cleanliness; Knowing seatavailability of an approaching vehicle;stress to reach on timeEMOTIONAL: Frustration and anger;status and dignity, politeness expectedout of driversSOCIAL: Abuse & fight; drunkendrivers/passengers; harassment; eve-teasing, foul smell, argument due totariffsCULTURAL: No night life

User Profile: Women & Outstation studentspoints: Premnagar to Bidholi, Panditwadi, VasantVihar to Uttaranchal University students

No of users interviewed: 20Journey Time: 20 mins to 45 mins

Procured By: Abhishek & Uday

DATA ANALYSIS GRID

DRIVERS OF PASSENGER VEHICLE

• Are you owner of vehicle?

• Issue keeping money?

• Any robbery incidents?

• Need of refreshment or entertainment?

• How do you deal with lonely & haunting situations?

• Is fuel easily available?

• Any assistance system in case of medical emergency/ breakdown?

• What type of footwear do you feel comfortable while drive?

• How do you get to know that passengers are available on next stop or not?

• Opinion about road conditions/ reflectors/ signage?

• What is the procedure to get enrol your vehicle into association?

• What kind of relation between driver & association?

• Do you feel any trouble from police?

• How do you deal with it?

• Timings of working?

• Do driver work in shifts?

• Do you have authorized license?

• What types of permit vehicle have?

• How many rounds do a vehicle completes a day?

• What is vehicle maintenance schedule?

• Which are frequent parts need to be replaced?

• Caught in any accidents?

• Any incident of female abuse?

• Any security & safety facility for female passengers?

• Problems related to passengers?

• Problems related to vehicle?


ASSOCIATION & RTO

• How are the funds generated?

• Different areas where funds are needed?

• Is the association Private or government? And what kind of registration is available and validity of registration

• How are the associations classified? (City, state, area)

• How are the members of association elected?

• Total number of vehicles, types?

• Number of drivers?

• Are the vehicles owned by the association or to the drivers registered to the association?

• Minimum specifications of the vehicle used and insurance and maintenance?

• How is the tariff chart created and on what basis?

• How the various routes are defined as well as the number of vehicles running on each route

• Do they take feedbacks from driver/ passenger and what are the actions taken?

• Role of association during emergencies or unconditional breakdowns of the vehicle?

• Requirements for the driver i.e, license and his medical conditions whether he is fit to drive?


ASSOCIATION & RTO

• How are the associations formed under the RTO? (Requirements, process and licensing)?

• Is there any limit to the number of vehicles/ drivers for an association by the RTO?

• Is there a role of RTO in setting up tariff rates and route allocations?

• Actions taken by the RTO if an association is found faulty?

• How are the permits granted to the association? (No. of vehicles, drivers, area affective, process of permits, validity)

• Load/ passenger constraints specified by the RTO?

• List of prohibited items that are not permitted in a taxi issued by RTO?

• Future plans of RTO for enhancement of this transport system?

• Does the RTO specify any benchmarks to the association?

• Various types and amount of taxes paid by the association to the RTO?

• How are licenses issued or renewed?

• What is the stand of RTO on drunken driving?


Prem Nagar Vikram Stand Total No of Vikram: 80Route: Premnagar to Mandi

Balasundari Mata Tracker Union, Prem Nagar

53 Trackers waiting in stand Route: Premnagar to Bidholi, Bahuwala, Selaqui, Dunga

Vikram waiting in stand PremnagarTotal No of Vikrams: 60Route: Premnagar to Ghantaghar

A passenger paying tariff to the driver Tracker union head along with drivers

DRIVERS OF PASSENGER VEHICLE

PERSONNA MAPPING - Driver

Name: Naresh Bhabhani

Profession: Driver and former tracker association head

Hometown: Kandoli

Family background: Wife and three Childern (2 Daughter,1 Son)

Travel time: 45 -60 min Prem Nagar to Dunga Via bhauwala

Distance travelled: In one Trip (30 km)

Statement: Tata magic ACE is good but engine capacity in nit that much efficient.

Pain points: Magic maintenance cost is high

Wishlist: If Tata launch Magic ACE with three cylinder engine

Personal rights: Cash storage box should provided by the company in taxi vehicle.

Low

Low

Medium

Medium

High

High


Tolerance to reckless driving

PERSONNA MAPPING - Driver

Name: Rajkumar Satleval

Profession: Driver in Balasundarimata Tracker Union,Premnagar,Dehradun

Hometown: Pondha, Premnagar,Dehradun

Family background: Wife, Two kids & parents

Travel time: 30 Minutes from Premnagar to Bidholi to & fro


Learning attitude: He is concerned mainly with the passengers safety

Statement: Passengers should carry the change (i.e coins)

Pain points: Reckless driving between Premnagar and Bidholi especially by the UPES students.

Wishlist: RTO and Owner taxes should be sufficiently reduced as well as number of trips per day should not be fixed.

Personal rights: Increment in minimum fare charges.

Low

Low

Medium

Medium

High

High


Tolerance to reckless driving

FACTS PROBLEMS

SAVARI Seat tracking Incorrect boarding point information bypassengers

BUSINESS MODEL Driver pays Rs 700 per day as rent to owner (Vikram)Rounds made in a day:5Total number of kms: 25Shift timing: 7-7 (for Ace)

Multiple handling of a vehicle by drivers.Tariff Card absent.Vikram drivers unhappy with RTO rates.

ATTRIBUTESIt stops anywhere.Relatively cheap.No rules followed by on road carried by passengers

VEHICLECONDITION

Low pick up in case of Ace Magic.Balancing issues due to odd number of wheels(i.e 3) inVikram

RTO/COPS RTO fixes routes, tariffs & number of passengers per vehicle.Rs 2500 fine for breaking rules in Vikram.Permit cancellation on 3rd offence.

Permits upto 25 kms in Vikram.Passenger tax Rs 1150 per month for AceMagic

ASSOCIATION Rs 20 per vehicle per day for Vikram.Rs 30 per vehicle per day for Ace Magic.Association penalizes if the daily rent is not paid.

Association gives taxi stand & policeprotection.Breakdown Assistance in case of Ace Magic

PAPERS In Vikram,Fitness test at Rs 2000 yearlyPermit renewal at Rs 3000 in 5 yearsBoth are done by agents

Requisites: Painting, Stock condition ofvehicle, no sun films, regular maintenance

HARDSHIPS Rash driving by 2 wheelers.Drunk passengersHandling women harassmentImproper road conditions, lanes, reflectors

Visibility due to fog/unmarked vehiclesIndiscipline traffic rulesExtreme climatic conditions (rain/fog)High beam at night

LOCAL PUBLIC TRANSPORTFACTS:1600 VIKRAMS RUNNING, 783 VIKRAMSPERMITTED88 ACE MAGICVikram permit not issued since 1984

PoliticalPromoting Ace MagicBus association also suppressing VikramRural Bus Service have been suspended infavour of efforts to replace Vikram.

SOCIALVikram is the vehicle for massesEasy to manage & maintain Vikram

ASSOCIATION:2 association for Ace Magic4 association for Vikram

User Profile: Drivers and AssociationDestination points: Premnagar to Various places

No of users interviewed: 15Journey Time: 30 mins to 1:30 hours

Procured By: Vaibhav, Ankit, Shahid & Palash

DATA ANALYSIS GRID

Bull bars are retrofitted, extra horn, lockable glove box, steering retrofitted to right side, music system, extra seat above gearbox, customised switches for

bell, customised interior roof and seats, aluminium beading running throughout the interior, long centre rear-view mirror, side rails for protection, window

grill, grab rail, dividing bar in the driver cabin, nimbu-mirchi and idols as religious sentiments

CUSTOMISATION OF VIKRAM & TRACKER

The fuel tank is vulnerable to impact, cracked windshields, broken doors, worn-out seats, broken lights (headlights, taillights,

indicators), less headroom, first step is high from the ground, torn out window flaps, short backrest, improper angle, small

seats, uncomfortable driver seat, improper rain guards, front wheel prone to excessive wear (in Vikram), sharp edges

protruding out from everywhere, loud music, vibration rattling, head hits the window pillar (in Vikram), luggage space is

inadequate,

PHYSICAL VEHICLE ISSUES

MIND MAPPING

MIND MAPPING

Information Outline

Main BranchesMajor issuesMicro issuesRelation with each otherAssociated ideasParallel references

AssociationOwner

Vehicle

Driver

R.T.O

Rent

LeaseRoute Tariff

Veh

icle

Ren

t

• The vehicle owners and drivers have to register themselves with the association

• Owner of the vehicle is leasing out his vehicle to the association for a rent of 600 /-

• The association is in turn leasing out to the driver for a rent of 700/-

• The driver ply's the vehicle and collects tariff from the passengers and keeps the profit

• The R.T.O specifies the route and tariff details to the associations• The vehicle and driver are on rotation basis

THE BLUE LINE BUSINESS MODEL

Retailer

Vehicle

Driver

R.T.O

Route Tariff

THE BLUE LINE TRANSACTION MODEL

Villager

• There is a Mobile Data Terminal fitted inside the vehicle

• The display has features to select the route and tariff

• There is a card swiping arrangement for transaction

• The passenger swipes his card and the fare gets deducted and gets a receipt

• At the end of the day driver uses his unique card is to check the transaction details

• The retailer sells prepaid common card for mobile/DTH/travel

• Commuter buys the card either daily of on monthly basis

• Uses it while traveling on the MDT Fitted vehicles

• He gets to have a fair and transparent transaction

• Issues of change are eliminated• Driver uses his unique card to check his

transaction balance on the MDT• Uses the same card to withdraw money

Retailer R.T.O

Route Tariff

THE BLUE LINE WOMAN SAFETY

MiscreantsWoman

Vehicle

Parents

Police

Controlroom

• A woman travelling in the vehicle is given a microchip kind of a homing device

• This device could be customised and integrated into any of the daily accessories

• If the woman is harassed in the vehicle there’s an SOS system embedded into the chip that could be activated

• There is also a gps based alarm present in the auto which could be activated

• When the SOS is activated it sends a message to the parents as well as the police control room

• The control room then instructs the officer on field of the location of the woman

• Police personnel are deployed to the place based on communication through walkie talkies

• They reach the place and take the necessary action

REFERENCES

• http://www.thailandtuktuk.com/history-tuktuk-en/

• http://books.google.co.in/books?id=yNax15GoPIkC&pg=PT59&dq=pousse-pousse&redir_esc=y#v=onepage&q=pousse-pousse

• http://socialmediasnews.wordpress.com/2011/09/08/antigua-guatemala-taxi-tuk-tuk-an-auto-rickshaw/

• http://articles.timesofindia.indiatimes.com/2010-06-05/open-space/28273612_1_coco-taxi-canopy

• http://www.3wheelers.com/piaggio.html

• http://www.scientificamerican.com/article/better-engines-for-rickshaws/

• http://en.wikipedia.org/wiki/Auto_rickshaw

• www.the hindu.com/cities/kochi

• www.tfl.gov.uk/modal pages,

• www.findtransfer.com

• www.honors.cs.umd.edu/uploads/students/this is,

• www.academia.edu/779146

• www.indiacode.nic.in/fullact1.asp

Thank You !