a mooc experiment for corporate learning
DESCRIPTION
Presented at DevLearn, October 2014 The promise of MOOCs is appealing … massive to scale an organization’s limited resources, online on any device, open to people who wouldn’t otherwise have access, but that course part? It gets boring fast. Courses can be too linear, too logical, and too long for digital learners. It’s time to face up to the fact that courses are an artificial way to learn, invented 150 years ago to make farmers into obedient assembly line workers. In this session you will explore a new way of looking at MOOCs and how they can be applied to corporate learning. You will learn how MOOCs can be fascinating, engaging communities that have bite-sized content at their fingertips. You will explore the results of a recent experiment—a MOOC on corporate MOOCs—and discuss many of the lessons learned along the way. You will leave this session with a number of tips that can be applied to help build a fascinating MOOC people will love. In this session, you will learn: Alternatives to traditional course models in MOOCs Strategies for creating bite-sized learning opportunities Lessons from a public MOOC implementation Tips to apply in building your own MOOCTRANSCRIPT
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The MOOC on Corporate MOOCs An experiment in…not being boring.
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Massive
Open
Online
Course
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Why make a
MOOC on
Corporate MOOCs?
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Relax. It’s pre-curated.
to get a user name and password.
The June course is archived and
open to anyone.
Public Service Announcement
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PRESENTED BY:
START HERE
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What did we learn?
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FROM WATCHING
• Typical MOOC
participation
• Atypical MOOC
participation
• Emails, events, and
MOOC platform
complete the user
experience
• Priming is fascinating
• What to expect
• What not to expect
• Information overload
• It sneaks up on you
• Badging & Completion
• Achievements are
implicit and need to
be explicit
• Design for recognition,
not recall
• The learning experience
is equal parts
• Usable platform
• Consumable
content
• The narrative arc
FROM LISTENING FROM REFLECTING
WHAT DID WE LEARN? 8
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6 Basic Emotions 7 Academic Emotions
Curiosity
Delight
Flow
Engagement
Confusion
Frustration
Boredom
Focus on these once
they’re committed to
learning.
Source: Annie Murphy Paul
Anger
Disgust
Fear
Joy
Sadness
Surprise
To get people’s attention,
appeal to these.
Source: Paul Ekman
We make decisions with emotional brain & justify them with rational brain. 9
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“A toast to the doers
and those willing to get dirty.” -Lacey Jennings
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JUDY ALBERS Intrepid Learning
Learning Strategist & MOOC Instructor
@Judy_Albers
Judy combines marketing, learning and technology
expertise to help leading companies take their online
learning to the next level.
Judy was the lead learning strategist for online
customer learning experiences that have won major
learning, marketing, strategy and website awards.
Prior to Intrepid, Judy served as First Vice President,
Learning Technology, at JPMorgan Chase, and
facilitated Bank One’s learning governance council
during its 3 straight years as the top rated bank in the
TRAINING Top 100.
Her M.S.Ed. in instructional design is from Purdue
University.
Learn more at http://intrepidlearning.com
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