a new way to present, measure and monetize ads in games ... · & launch partner acquisition...

vreo.io1

ico.vreo.iovreo.io is a product of Project: Gateway VR Studios GmbH and

currently in a beta phase

A New Way to Present, Measure and Monetize Ads in Games, Secured Through Blockchain Technology

Table of contents

Executive summary 3 Vreo Features Summary 16

Company development 4 How big has it become? 17

Team 5 The biggest ad-industry 18

Advisory board 6 How does it work? 19

Partners 7 Blockchain use cases 20

Launch partners 8 Token model - dual token 21

Democratizing the games industry 9 Market strategy 22

Iconiq Lab partnership & token launch acceleration 10 Competition 23

Problems with current advertising 11 Revenue model of Vreo 24

Vreo 2.0 sneak peek 12 Funding Gateway sneak peek 25

Vreo overview 13 Outlook: Funding Gateway 26

Our AD solution: Vreo 14 Our funding solution: Funding Gateway 27

Vreo use cases 15 Contact 28

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Executive SummaryQuick summary of our plans and developments

Our technology enables monetizing untapped potential on every platform: Using

our unique plugIns, we are able to create a landscape of digital billboards on

unused spaces in games and apps – ads embedded directly and immersively into

the surroundings and the world of the game.

All ad views are tracked and evaluated before they get written into the

blockchain, where every interaction is stored for zero possibility of

manipulation and maximum trust.

Blockchain is the future: which is why we will connect other ad models with our

blockchain model later on as well.

Especially small developer teams or studios, so called Independent (Indie)

developers have a hard time funding their projects. We want to help them by

providing solutions for both funding (Funding Gateway) and monetization (Vreo)

once the project is live.

Gamers fuel the whole industry and will be rewarded with a share of advertising

income using self-sovereign IDs and profiles.

We provide an automated billing routine that calculates gathered view data into

batches, calculates the price in Token and exchanges it into FIAT, making the

whole payment process faster and cheaper.

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Company developmentFounded late 2015 by Alfred Steiof, Kai Nitsche and Andreas Schemm

EARLY 2016

Software development for

Virtual Reality (Gamification)

SUMMER 2016

First funding in summer 2016

LATE 2016EARLY 2017R&D of advertising marketplace, first version available

05/2017

SUMMER 2017

MVP state of Vreo plugin reached

Q4 2017

Vreo marketing & launch partner acquisition start

Q1 2018

Successfully undergone due

diligence by Iconiq Lab

Q2 2018

Work on market implementation

begins

Q3 2018

The GlobalRoadshowcontinues

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TeamWith enthusiasm, but also patience, careful planning and configurationthe team of Project: Gateway is preparing to establish highly innovativeproducts like Vreo and Gryphon VR into a high-tech market

Helped tech and entertainment start-ups grow since 2004, taking over leading roles in PR, marketing and community building. Established LaserTag in the German market with up to 14 subsidaries.

Seasoned entrepreneur with strong focus on sales&acquisition and finance. Founded, managed and exited Ensys AG, a 500million+ revenue business in the energy sector.

ANDREAS SCHEMM

CEO & Co-Founder

Ali Pasha has worked for both bluechips and startups. He rallies in the fieldsof software architecture and modern development processes. Vreo will benefit from his 18+ years of experience

ALI PASHA FOROUGHI

CTO

ALFRED STEIOF

Managing Partner, Co-Founder

Experienced designer and social media marketing specialist, having worked for both start-ups and well- known companies like C&A and Frosch.

KAI NITSCHE

Head of Design

Marketing and Communication expert with

years of experience in International

companies. An enthusiastic person who is

driven to succeed at whatever project she

is engaged in

KATERINAKOICHEVA

Marketing

Tino is our key member for market

analysis and accounting

TINOKÜGLER

Analysis and Algorithms

Engine and C# specialist with strong

knowledge of plugIn developmentCHRISTIAN JUNGEN

Senior Coder

Strong skills in sales, key accounting and project management, worked for one of the world leading IT distributor (Asbis & DHL) – a true all-rounder with strong connections into EE.

EGOR MALYCHEV

Head of Partnerships

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Advisory boardTo help us achieve our goals and find the most success, we rely on our versatile advisory board and partners. Together we cover a broad range of skills and knowledge for the best results possible

Lukasz is a Co-Founder andPortfolio Director at Iconiq Lab. Heworked as an Investment Managerwith years of experience in finance,private equity and venture capitalafter acquiring a BA in EconomicRelations and an MS in Finance

LUKASZ MUSIALSKI

ICONIQ LAB

Sam launched his first project in 1999. Today he helps us understand all the aspects of distributed systems like the Blockchain, while his focus is on business models beyond coin speculation

SAMATER “SAM” LIBAN

Digital Transformation & Blockchain consultant

CEO of MediaPlier, is a real veteran of the gaming industry. He held various management positions in mobile- and online-gaming companies. With his vast knowledge of brand and performance marketing he helped many startups with their rollout

VOLKER DRESSEL

Gaming and Marketing Advisor

FRYDERYK OVCARICDirector of Business development at Skillz

Fryd is the Director of Business development at Skillz, the leading mobile eSports platform. Prior to Skillz, Fryd lead business development for 8i and Omnivirt, two VR focused companies. Fryd also founded Instapray and was the US General Manager of Social Media Interactive.

Head of the Frankfurt School Blockchain Center at the Frankfurt School of Finance & Management. The expertise of Prof. Sandner in particu-lar includes blockchain technology, crypto currencies, digital transfor-mation and entrepreneurship

PROF. DR. PHILIPP SANDNER

Frankfurt School Blockchain Center

Josef is a technology-driven multilingual business developer since 12 years, with vast experience in the Distributed Ledger Technology investment space and co-founder of 3 successful startups, including Cryptoinvest.es, the biggest Spanish speaking crypto-network

JOSEF SALCMANCryptoInvest

KEYNESS CHENGGM of Global Development in Merculet

Mr. Keyness Cheng is working as GM of GlobalDevelopment in Merculet, focusing on bridgingChina and overseas, including mobile apps &blockchain projects.He has 8+ years experiences in global business andsuccessfully brought several China products & appsto overseas as well as establishing a China officeand building a local team for the US based platformTaboola, signing 100+ partners in 1 year.

Ralf Heim is a German Technology Entrepreneur and Founder of Fincite and Fincite Ventures, who create Asset Management for a connected, digital world. Before Fincite, Ralf lead the business development of a BI/big data company and built analytical systems for companies/central banks

RALF HEIMFincite


Barış Özistek led the sale of twosuccessful internet companies in theSHR Group, which he joined as CEO inearly 2011, to foreign investors. Since2013, he has been serving as the CEO atNetmarble EMEA.Mr. Özistek is one of the foundersand a board member of“StartersHub”, the largest venturebuilding program that supportsstartups in Turkey.

MR.BARIşÖZISTEKCEO of Netmarble

PartnersTo help us achieve our goals and find the most success, we rely on our versatile advisory board and partners. Together we cover a broad range of skills and knowledge for the best results possible

HILL & KNOWLTONPublic Relations

Part of one of the largest media groups in the world, Hill & Knowlton specializes in PR with a vast network all around the world

CROCBlockchain/IT experts

CROC has been working in the IT market since 1992 and is today one of the top 10 IT companies and the top three consulting businesses in Russia with strong knowledge of blockchain development

PROKSARTWeb developer

A versatile developer that handles our market places as well as our webdesign and is also able to draw on a huge business network all over Eastern Europe

NETPEAK SEO, PPC specialist

A specialist in analysis and strategy development for the whole web presence, especially SEO, SEA and Social Media. They specialize in customer attraction and brand awareness

ICONIQ LABAcceleration. Blockchained

Iconiq Lab is an Initial Coin Offer and Token Launch accelerator program that sources, funds, developsand accelerates the best crypto, blockchain and tokenizable startups

SERGEJ STEIN, DLTCBlockchain experts

A strong network of blockchain experts, companies, investors, lawyers, and mentors helps your business to grow fast and sustainable. DLT Capital is the partner for startups throughout the whole process

IBMBusiness partner

As a business partner, Vreo will work with IBM on end-to-end programmatic approaches, tap into the Cloud capabilities and aligne the business with world-class expertise


Launch partnersThanks to our vast network of Launch Partners we have already garned a potential reach of 230Mil. Gamers and 140Mil. USD in advertisement budget, which is growing continuously. We are constantly working on further developing and establishing our solution in the Gaming and Ad Industries

230MPotential Gamer reach


$140MPotential advertisement budget

Democratizing the games industry

— Shifting revenues from up-front payments to continuous monetization

— Reduced purchase prices lead to a bigger userbase

— This also enables gaming access for lower per-capita-income regions

— Vreo empowers gamers to participate, earn and shape games


Iconiq Lab partnership & token launch accelerationAfter first meeting in September 2017, Vreo applied for the IconiqLab accelerator program. Iconiq Lab sources, funds, develops andaccelerates the best crypto and Blockchain startups.

— Vreo was selected for the first batch out of 165 applications after successfully undergoing the full-scale due diligence process by Iconiq Lab

— Their intensive screening ensures only real-world, sustainable business solutions are accepted and accelerated, making Vreo stand out from an increasing flood of obscure blockchain projects

— Iconiq Lab supports us further with expert services on tokenization, legal frameworks and best practices as well as their ever-growing blockchain and investor network


Problems with current advertisingSome of the problems (and our solutions) with the current state of digital advertising


AD FRAUDUp to 12.5 billion USD were lost due to so-called

invalid traffic, 50% of that being on mobile. Writing ad data into an encrypted blockchain guarantees the absence of manipulation, pairing view data with digital profiles also reduces risk of bots

USERBACKLASHNobody wants to get ripped out of the immersion by pop-ups or other intrusive ad formats. Embedding ads is the best way to place advertising according

to multiple studies, with acceptance rates as high as90%+

MISSING MARKET CONNECTIONS

The gaming market is lacking market intelligence,especially for small and independent developers.Vreo not only provides that, but also connects thethousands of game studios with brands all aroundthe world

AD BLOCKINGUp to 25 billion USD could be lost in 2020 due to ad

blocking. Embedding ads directly into the surroundings, not interrupting the experience with popups, eliminates that risk

Vreo 2.0 sneak peek

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Vreo overviewVreo is a platform to connect developers, advertisers and brands MVP available

PROGRAMMATICADVERTISINGConnecting parties fast and easily

Online marketplace connec-ting software developers, advertisers/brands and gamers

GAMERPARTICIPATIONGiving back to the gamers


MARKETPLACE

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Our AD solution: VreoIn-game advertising was never this easy!

EMBEDDED ADVERTISING

Unique implementation of ads:

embedded directly into the

software for ad showings before

while or after it is running

CROSS PLATFORM

Offering ADs for all platforms, especially

the barely opened up PC & console

market as well as the already

flourishing mobile market

AD BLOCKER AVOIDANCE

Vreo can bypass available AD blockers

through integrating ADs directly into the

surrounding software

TRACKING & EVALUATION

Evaluation of user behavior and

optimization of AD showing

though machine learning

MADE FOR EVERYONE

Vreo can be used by independent

developers or major AAA studios

alike

MONETIZATION

Offering a continuous revenue

stream for developers

Vreo Use Cases

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Unique decentralized

ecosystem which

brings all 3

participants of the

market together

Grants easy access

to advertisement

campaigns and

market intelligence

Expands

advertisement reach

paired with geo

targeting

More immersion

through embedded

advertisement

Marketplace

approach enables

easy access and

demanded scalability

Enables way of

advertisement

which fits the game

environment

Allows access to a

new and major target

audience

No interruptive

elements during

gameplay

PlugIn integration

to graphical

engines eliminates

boundaries of

devices

Easy and fast

processes, no game

updates or patches

required

Easy to use and fast

processes ensures

scalability

Incentivized to

participate and

shape the future of

gaming by supporting

Developers

Substantial reduction

of Ad fraud through

use of immutable

Block- chain and

elimination of

Adblockers

Additional and

continuous revenue

stream post launch

Provides strong

analytical tools

secured through

tokenized

impressions

Get higher voting

power based on the

Scores you gathered

while playing


VREO FOR ADVERTISER FOR DEVELOPER FOR PLAYER

Vreo Features Summary

How big has it become?The gaming market in numbers

The gaming market consists of around 2,4 billion gamers worldwide that spend

over 3 billion hours per week with gaming, which is about double the time spent

on watching YouTube videos.

The average gamer is between 18 to 49 years old.

The gaming industry achieved an annual revenue of around 100 billion dollars in

2016 while growing with up to double-digit percentages.

The gaming market generates more revenue than the music or film industry – our

technology allows us to increase the revenue potential even further.


How big has it become?The gaming market in numbers

The gaming market consists of around 2 billion gamers worldwide that

spend over 3 billion hours per week with gaming, which is about double

the time spent on watching YouTube videos.

The gaming industry achieved an annual revenue of around 100 billion

dollars in 2016 while growing with up to double-digit percentages.

The gaming market generates more revenue than the music or film

industry – our technology allows us to increase the revenue potential

even further.

The budget of digital advertising has reached and in 2016 even surpassed

the spending for TV advertising.

Mobile internet ad spending is the fastest changing ad market with

growth rates in the higher double digits.

We further add to this enormous potential by monetizing thus far unused

space and presenting the user with links to seen ads in his profile, for

follow-up actions.

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US TV vs Digital Ad Spending Share, 2011-2020

Mobileadvertising

In-game advertising

Vreo add: PC market potential

Vreo add: Console market potential

How does it work?The Vreo tech explained

Developers create campaigns offering ad spots directly

integrated into the software using our plugIns.

Advertisers find partners through a matching algorithm.

On software start, the ad gets streamed to the user, their

interaction is evaluated and reported.

Based on constantly generated data our algorithms optimize

the selection process for ad showings through machine

learning.

Our ads get delivered using IDs and Hashs to identify game,

user, ad and advertiser. After showing the ad statistical data

gets reported back into our blockchain.

All view data values are calculated into batches and then

processed through our blockchain. Using cryptcurrency<-

>FIAT conversion enables us to pay out revenue much faster

and cheaper than current models.


Blockchain use casesWhy use Blockchain technology for Vreo?

We have two quite different use cases for tokens. One can be

exchanged publicly and holds what we like to call a “Proof

of merit”. The other one is used by our platforms customers

to ensure our unique and worlds first in-game advertising

solution can be made as transparent as possible.

We make each view of an advertisement a unique transaction,

therefore anyone issuing, placing or actually viewing an

advertisement will perform transactions. This ensures the

utmost open and transparent level of economic interaction

imaginable, today.

What we need from a fitting blockchain: high throughput,

information/transactions can be made opaque, conformity

with jurisdictions.

For this, we have long researched the market to distinguish

which technology fits best. Due to promising projects releasing

updates in late spring/early summer, we will not fixate on a

certain technology as of now, but will monitor the process

of these projects: especially EOS and Cardano, but also new

developments as Hyperledger and Hashgraph.


Token model – dual token

— Internal platform token

— Every ad impression is tokenized

— Not tradeable on secondary markets


— VREO can be locked up in a smart contract to gain access to various features— Features include:

○ Reduction of transaction fees○ Access to market intelligence○ Voting rights○ And more...

VIEWTOKEN (VIT)A SYSTEM TOKEN

MERITCOIN (VREO)A UTILITY TOKEN

Market strategyFinding our clients

We will approach developers and advertisers with separate

messages due to different needs and appeals, for example setting

up a professional blog, targeting each group differently – with

editorial policies based on extensive market research.

To identify developers with high potential, we make use of market

analysis tools like apptopia and steamspy.

We plan to reach developers attending, sponsoring and exhibiting

at trade shows and events like gamescon, pocket gamer, casual

connect, GDC and dmexco as well as doing roadshows and visiting

the developers at their studios.

The developers we acquire for Vreo are also a great target

demographic for advertisement (game-in-game ads).

To reach publishers and marketing/advertising agencies, we focus

on direct contact and acquisition supported by targeted online

marketing/SEO/SEA/press articles.

Our own PR&marketing efforts will be backed by one of the world’s

leading PR firms, Hill&Knowlton: they help us with press tours,

workshops, trade shows, influencer campaigns.

All efforts are supported by strong social media, professional

forums, press and portal presences.


PC

Being a barely opened up

market, the biggest potential

competitor Rapidfire offers in-

game advertising as an agency

MARKETPLACE

Only a few competitors offer a

marketplace with an auctioning system,

but those are the fastest growing

CROWDFUNDING

There are a few marketplaces like Kickstarter

for general crowdfunding or KICKICO for ICOs,

but none has the synergy we have with Vreo

CompetitionWe are not alone, but we are unique!


MOBILE

For example AdMob, UnityAds, Appnext.

These companies focus on group, but with

different advertising Interstitials, CPI, CPC,

CPM and CPA – solution is a perfect addition

Revenue model of VreoWhere’s the money?


Developers and advertisers can

set various parameters like total

budget, cost-per-quality-view

(CPQV), sectors, genres

SET UP PARAMETERS

Depending on viewtime and

screen percentage of the ad,

every unique view is calculated

based on the CPQV of the

campaign

CPQVCALCULATION

For the provision of the plugIns,

marketplace and support we

charge a commission of the

advertising budget spent per

month

COMMISSION

FUNDING GATEWAY

For providing financial forecasts

and our platform enabling

developers to launch their own

fundraising campaign, we take a

commission of their issued Token

Funding Gateway sneak peek

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Outlook: Funding GatewayWhile we focus on our in-game advertising solution at the moment, we know there are more problems in the gaming industry that need to be solved. One of these is games funding, for which we have a solution in mind: Funding Gateway is a funding platform where software developers can launch their own fundraising campaigns through it, using our expertise and market intelligence gathered by Vreo

PLATFORMOnline marketplace connecting software developers, advertisers/brands and gamers

PROJECTSPre-screened and evaluated projects

FUNDING PRE-SELECTED FINANCIALFORECASTSBased on statistical data provided by Vreo platform


Our funding solution: Funding GatewayGames funding based on reliable financial forecasts backed by Vreo data

MADE FOR EVERY

VREO USEREvery user of Vreo can apply

for the funding platform with a

short campaign containing the

most important facts about their

project

GAMERS CANPARTICIPATEGamers get a share of AD revenue

through watching placed ADs. With

Funding Gateway, they can exchange

their token or even fund a project they

like!

GAMES

FUNDINGBefore a project takes off,

resources are usually scarce

and there are little means for

funding. Funding Gateway helps

with that!


EVALUATIONWe carefully screen and evaluate every

project before releasing it on the

marketplace, based on provided

information, potential, economic

outlook and track record

PRE-SELECTION AND

HUGE MARKET

POTENTIALThere are millions of

independent developers within

the gaming industry - a lot of

which can’t get creative due to

missing funds

MARKET

INTELLIGENCEIt isn’t easy to get a game

funded, because there is next

to no market intelligence

available for small/independent

developers

Contact Interested in a conversation or to find out more?

Contact:

[email protected]

vreo.io

ico.vreo.io

Online Presence and media:

twitter.com/pg_vreo

facebook.com/pgvreo

t.me/vreoio

medium.com/@vreo

youtube.com/channel/vreo

steemit.com/@vreo

linkedin.com/company/vreo

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mailto:[email protected]

https://vreo.io/

https://ico.vreo.io/

https://twitter.com/pg_vreo?lang=en

https://www.facebook.com/pgvreo/

https://t.me/vreoio

https://medium.com/@genesisplayer/vreo-video-airdrop-new-exclusive-8b79541b9c9d

https://youtube.com/channel/vreo

https://steemit.com/gaming/@vreo/vreo-embedded-in-game-advertising-secured-by-blockchain

https://www.linkedin.com/company/vreo

a new way to present, measure and monetize ads in games ... · & launch partner acquisition...

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