a picture's worth 1,000 retweets: crafting strong content
TRANSCRIPT
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A Picture’s Worth 1,000 RTs:Crafting Strong Content
Whitney SchepfThe Stamp
Michelle Lopez-MullinsUniversity Career Center
Marty Summa, Jr.Athletics
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HELLO!
Whitney SchepfThe Stamp
Michelle Lopez-MullinsUniversity Career Center
Marty Summa, Jr.Athletics
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What & Why(& how)
What is a dynamic post?
Why should we create them?
How do we create them?
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Let’s getGram Crackin’
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Dynamic Instagram Posts:Incoming User Base & Some Stats
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Dynamic Instagram Posts:Best Practices
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● Interesting● Artsy/Good Composition● Reinforces your
target “lifestyle”● High Quality● “Native” not “Intrusive”
● It’s ok to delete unsuccessful posts
● It’s ok to use hashtags● It’s ok to search out your
audience (ex. Via “Places”)
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Dynamic Instagram Posts:you’re trying too hard
socialeffortscale.com● Too many hashtags, too often● The same style of photo over and over again (esp. If it doesn’t get many likes)● Over-filtering● Over emoji-ing● Too intricate, too often (i.e. avocado roses)
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TOO HARD.
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Dynamic Instagram Posts:More Examples!
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Dynamic Tweets:Who are you reaching?
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Dynamic Tweets:Short is Sweet!
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Dynamic Tweets:NOW or Never - Capitalize on the Moment
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Dynamic Tweets:Have Fun With It
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Dynamic Tweets:Followers ≠ Success
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Dynamic Tweets:You’re Trying Too Hard
Know the meaning behind the hashtag before tweeting
Be sensitive with timing and don’t use exploitive marketing
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Dynamic Tweets:More Examples!
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Dynamic Facebook Posts:but is FB even relevant anymore?
● 82% of 18-29 year-old internet users use FB (Pew)
● “Older” users may be parents, alumni, or potential donors
● FB wins in terms of amount of time spent with the medium
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Dynamic Facebook Posts:Anatomy of a successful [UMD] post
Relatable to a large chunk of our audience
Rich content (here: an article)
timely
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Dynamic Facebook Posts:Anatomy of a successful [UMD] post
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Dynamic Facebook Posts:built-in Facebook metrics
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Dynamic Facebook Posts:boosted posts
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Dynamic Facebook Posts:you’re trying too hard
● Posting too frequently (spamming)
● Grammar! Spelling!
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Dynamic Facebook Posts:More Examples
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Q & A