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    1. 1 INTRODUCTION

    Sar konnect elektra private ltd.

    SAR Konnect Group has a long standing association with reliability and quality

    since its day of establishment. The group which is established in 2008, but its journey to

    execellence commenced 3 decades back, in Mumbai, by the pioneer. Backed with immense

    experience, cutting edge technology and strong values, the company aims to carve a niche

    in the world market

    The Igatpuri plant is located in the picturesque Sahyadari mountain range of Maharashtra

    in district Nasik, off Mumbai-Agra National Highway. Spread across an area of 3 acres, it

    provides the best working conditions for our people. Today, Sar Konnect has commenced

    its operations from unit I (around 25000 sq. ft.)

    SAR Konnect boasts of sophisticated technology in all its plants. The new-age, imported

    equipment at our manufacturing units ensures that we offer our customers the best quality

    products.Every single product undergoes stringent quality norms through our testing facilities to

    ensure unmatched performance and reliability.

    Sar Konnect as a family of 30 experienced people and around 145 dealers and distributors,

    located in all major cities has a competent network of marketing/sales and services. With

    this family, we cater to over 15000 satisfied customers from diverse industrial segments

    The Sar Konnect Group is an ISO 9001-2008 company. The group commissioned its first

    manufacturing unit (unit I) at Igatpuri, Maharashtra in 2008. The idea of Sar Konnect

    group was realized with an objective to assimilate technological and commercial brilliance

    on a single platform. Inspired by the first generation visionary, our team has achieved

    considerable success in manufacturing and services. Our entire range of products is well-

    received all over India.

    Sar Konnect has a long-standing association with reliability and quality since its

    establishment.

    Backed with the depth of experience, our cutting-edge technology and strong values, we

    are working hard to achieve a niche in the world market for our range of products and

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    services.

    We operate in three major divisions and have won accolades for our quality and technical

    expertise for each of these divisions. Electrical Division, Electronic Controls &

    Automation.

    Year of Establishment 2008

    Legal Status of Firm Private Limited Company

    Nature of Business Manufacturer

    Number of Employees 101 to 500 People

    Turnover Rs. 10 - 25 Crore (or US$ 2 Mn - 5 Mn

    Approx.)

    TABLE 1.1 : FACT SHEET OF COMPANY

    1.2 QUALITY

    Ultimate aim of SAR Konnect Elektra Pvt. Ltd. is customer satisfaction. The perpetual &

    constant efforts to deliver the best to achieve the best and to improve upon the results

    which is achieved by providing qualitative products, Reasonable cost and on time delivery.

    This is achieved through involvement of all employees & continual improvement in quality

    management system.

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    2.1 ELECTRICAL AND ELECTRONIC INDUSTRY OVERVIEW

    The worldwide electrical and electronic and computers industry is the most flourishing andextremely diversified sector consisting of manufacturers, suppliers, dealers, retailers,electrical engineers, electricians, electronic equipment manufacturers, and trade unions.This sector has been growing at a rapid pace with the invention of innovative technologiesand an ever-increasing customer inclination towards electronic goods and services.

    The Indian electrical equipment manufacturing industry is witnessing a sustained growthmomentum, with the industry registering a growth of 14% in the financial year 2010-11. Due to increased focus on power quality and energy efficiency by utilities, Discoms anduser industries, demand for capacitors surged by 35% in 2010-11.

    Buoyancy in demand from Power Grid, IPPs (Independent Power Producer) and someutilities for HV (High Voltage) and EHV (Extra High Voltage) switchgear including

    products like AIS, GIS has resulted in a 28% growth. Pent up demand of medium voltage breakers for substation projects resulted in hugegrowth of more than 30%. Low voltage switchgear products like contactors, MCBs ( Miniatures Circuit Breakers),MCCBs ( Moulded case circuit breakers), etc. continue to witness a growth of more than20% due to sustained demand from cement, steel, OEMs (Original EquipmentsManufacturers), construction and infrastructure sectors. Cable sector overall saw a rise in demand of 16%; mostly driven by control cables whichsaw a growth of 32%.

    The demand from power generation units is on rise. LV and EHV power cables witnesseda steady growth of about 10%. Transformer industry has witnessed an overall growth of 15%. Distribution transformers segment has seen a renewed growth of 16%. The energy meter sector saw a healthy growth of 15% for both single and poly phasestatic energy meters domestically, coupled with good export demand. Demand for rotating machine industry has grown by 12%; mainly for low voltage motorsand alternators. LT motors - above 355 mm frame size, have witnessed a good demandfrom power and cement sectors, as an alternative for HT motors. Share of energy efficient motors is also increasing in this segment as sectors like paper,textiles and pharmaceuticals are sensitive to energy efficiency. Indian exports of electrical equipment are less than 1% of the global trade. With the electricity sector being a sunrise sector across the entire developing world, therealso exists a significant export potential for the domestic industry.

    2.2 THE ELECTRONICS INDUSTRY

    The market for electronic products in India has witnessed significant growth in recentyears due to several factors, such as manufacturing growth, ICT penetration, growingdisposable income, retail boom and attractive finance schemes.

    The share of electronics production in India 's GDP has been growing over the years, withincreasing importance of this sector. From a level of 1.6% share in India's GDP in 2001-02, it has increased to 1.95% in 2009-10.

    http://www.digitivity.com/computers/http://www.digitivity.com/industry-overview.htmlhttp://www.digitivity.com/industry-overview.htmlhttp://www.digitivity.com/computers/
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    The market size of the electronic industry is projected to exceed US $ 150 bi llion by2015. The largest segment is the consumer electronics segment, while the largest export

    segment is of components. India is also an exporter of a vast range of electronic components and products for thefollowing segments - Display technologies, Entertainment electronics, Optical Storagedevices, Passive components, Electromechanical components, Telecom equipment,Transmission & Signaling equipment, Semiconductor designing ,Electronic

    Manufacturing Services (EMS) The export performance of electronic goods is expected to touch US $ 15 billion by 2013-

    2.3 KEY SEGMENTS OF ELECTRICAL AND

    ELECTRONICS INDUSTRYThe global electrical and electronics sector is highly fragmented, comprising of variousauxiliary sectors namely electronic components, computer and office equipment,telecommunications, Connectors, Terminal Ends Copper and Aluminum Lugs, consumerappliances and industrial electronics.Electrical connectors are products that connect an electrical device to the power source.The different kinds of electronic & electrical connectors are adapters, crimp connectors,couplers, plug sockets, electrical sockets, jacks and electric switches. They are used fordifferent purposes like for joining two or more electrical circuits, controlling the flow ofcurrent and also for matching the electrical characteristics of two devices so that a

    connection can be made between them. While buying electronic & electrical connectors, itshould be checked that they have a low contact resistance and high insulation value and areresistant to water, vibration, pressure and oil.

    The different types of electronic & electrical connectors available in the market can bedifferentiated on the basis of their applications as filter connectors, crimp connectors,terminal splices, adapters, computer connectors, audio connectors, network connectors,signal connectors, RJ connectors, electric switches, terminal blocks, terminators, electricalsockets, plug sockets and jacks. Some commonly used connectors are power connectors,RF connectors, DC connectors. China, India, U.S.A, Taiwan and Malaysia are the largestswitch manufacturers. While the top electrical connectors manufacturers and wholesale

    suppliers are AMP Inc, Thomas and Betts Corp, Molex Inc etc. The global demand forelectronic connectors in 2005 achieved an annual growth rate of 8.5% and industryanalysts predict a continuous growth over the next five years, making the electricalconnectors demand in the industry, $6.0 billion by the year 2010, at 8.0% CAGR.

    2.3 ELECTRONIC COMPONENTS INDUSTRY:

    Comprises of various establishments engaged in designing, manufacturing, marketing,supporting, selling and distributing of broad range of electronic components such as bolts,clamps, fasteners, rivets, lighting, semi-conductor, integrated circuits,microprocessors, cables and wires, switches, sensors, keyboards, sockets, timing devices,laser modules, solar devices, test and inspection equipment, scientific and technicalinstruments etc. US, Japan, Europe, China, Taiwan, and Hong Kong are the leading

    http://www.digitivity.com/industry-overview.htmlhttp://www.digitivity.com/industry-overview.htmlhttp://www.digitivity.com/industry-overview.htmlhttp://www.digitivity.com/consumer-appliances/http://www.digitivity.com/consumer-appliances/http://www.digitivity.com/industry-overview.htmlhttp://www.digitivity.com/semiconductor/integrated-circuits/http://www.digitivity.com/cables-wires/http://www.digitivity.com/cables-wires/http://www.digitivity.com/semiconductor/integrated-circuits/http://www.digitivity.com/industry-overview.htmlhttp://www.digitivity.com/consumer-appliances/http://www.digitivity.com/consumer-appliances/http://www.digitivity.com/industry-overview.htmlhttp://www.digitivity.com/industry-overview.html
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    markets of electronic components in the world. Semiconductorsector is the largest andhighly profitable sector. The global semiconductor industry is worth $248 billion, of whichChina accounts for $ 63 billion. China, United States and Japan are the largest

    semiconductor producing countries in the world.

    2.4 TERMINALS OVERVIEW

    A terminal splice is basically employed for electrical connection and termination ofmultiple electrical conduits using a center lug with a hollow body with depressions and amounting flange attached to the body projecting longitudinally outwards.

    2.5 VARIANTS

    Some of the variants of Terminal Splices are: Splice Closure, Fiber Optical Splice Closure

    2.6 APPLICATIONS

    These closures are commonly used in modern industrial technical and supporting need.They are also widely used in communication networks.

    2.7 MANUFACTURERS

    Major manufacture ring countries of terminal splices include China (mainland), HongKong, Taiwan and India.

    2.8 EXPORTERS

    Exporters of terminal splices consist of North America, South America, Western andEastern Europe.

    2.9 SELLING PROPOSITION

    Their competitive edge lies in its innovative designs, best quality, sliding lock device andexcellent seal techniques.

    2.10 GLOBAL TRENDS

    Latest production developments reveal that terminal splices boast of higher capacities ofconnection trays i.e. not just one or two but it can now also accommodate as many as 24cores per tray.

    2.11 INDUSTRIAL ELECTRONICS INDUSTRY:

    Is made up of various establishments committed to designing, developing, manufacturingand selling of broad range of electronic components and systems used in equipment and

    automated processes serving in an industrial environment.

    http://www.digitivity.com/semiconductor/http://www.digitivity.com/semiconductor/
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    2.12 MAJOR PRODUCTION AND EXPORT CENTERS

    The worldwide electrical and electronics industry is experiencing phenomenal and

    remarkable changes these days. The worldwide electronics industry is distinguished by fasttechnological advances and has grown rapidly than most other industries over the past 30years.In Asia Pacific region, Japan, Korea China, Taiwan, India and Singapore are the principalmanufacturing hubs for electrical and electronics products. China is becoming themanufacturing region of electronic products on the globe. Thekey electronics manufacturing destinations are Guangdong province, South Jiangsu,Shanghai and eastern part of Zhejiang.In United States of America, New York, Atlanta, Colorado, Detroit, Florida, New England,San Diego, San Francisco, and Texas are the major industrial hubs of electronics industry.Presently, the electronic products manufacturing is expanding on an unprecedented scale in

    Asian region and deflating in the Americas and Europe. In year 2002, Asia occupied 41%of total electronics market share, which has now risen to 56% in 2007.

    2.13 FACTORS GOVERNING THE GROWTH OF THIS INDUSTRY

    The key factors governing the growth of electrical and electronics industry are as follows: Rising and continuous investments in research and development has led to

    increased productivity and higher-value added electrical and electronics products.

    Increased foreign investments have resulted in the accelerated growth in terms ofelectronics production and exports. Foreign companies are now making hugeinvestments and are installing extensive production capacities in developing

    countries.

    Extends support to several global industries namely medical, telecommunications,industrial and automotive sectors.

    Rising incomes and living standards have resulted in the increase in demand ofelectronics especially consumer electronics products in the world.

    This industry is highly fragmented which comprises of many small and mediumsize enterprises.

    Asia Pacific region is emerging as the most spinning place for the consumerelectronics industry, as the markets remain still unbroached.

    Rapid pace of innovation in electronics technology is resulting in a consistentdemand for newer and faster products and applications.

    2.14 FUTURE OUTLOOK

    http://www.digitivity.com/industry-overview.htmlhttp://www.digitivity.com/industry-overview.htmlhttp://www.digitivity.com/industry-overview.htmlhttp://www.digitivity.com/industry-overview.html
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    The worldwide electrical and electronics industry is experiencing phenomenal andremarkable changes these days. The worldwide electronics industry is distinguished by fasttechnological advances and has grown rapidly than most other industries over the past 30

    years.Voluminous production is slowly and gradually moving towards low cost destinations,which in turn are the markets which offer the most long term potential. In today's age ofcompetition,

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    3.1 SARKONNECT ELEKTRA PRIVATE LTD.

    SAR Konnect Group has a long standing association with reliablitiy and quality

    since its day of establishment. The group which is established in 2008, but its journey to

    execellence commenced 3 decades back, in Mumbai, by the pioneer. Backed with immense

    experience, cutting edge technology and strong values, the company aims to carve a niche

    in the world market Industrial Electrical Products :: Cable Terminal Ends/ Lugs (Copper &

    Aluminium)

    Transmission of power through a quality Lug holds a key to reliable power supply. Our

    lugs ensure that the required supply is delivered without compromising on the quality and

    quantity of the same. They fulfill both the aspects and are designed for the reliability and

    ease of installation that engineers require. We manufacture a entire range of quality lugs

    suitable for diverse applications across every industry segment. Moreover, we utilise the

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    finest quality oxygen-free, EC grade copper which is devised exclusively to manufacture

    the lugs.

    SKEPL boasts of sophisticated technology at all its plants. The new-age, imported

    equipment at our manufacturing units ensures our customers the very best quality. Every

    single lug undergoes stringent quality norms through our testing facilities for unmatched

    performance and reliability.

    Moreover, our pan India network with panel of experienced, prompt experts, provide

    viable solutions to our customers. We have a number of dealers and distributors across

    India which cater to over 6000 satisfied customers from diverse industry segments

    3.2TECHNICAL SPECIFICATIONS

    Electrical & Mechanical Properties Results

    Conductivity (IACS) 99.98% Tensile

    Strength 25kg/mm2 Minimum

    Resistivity (at 200 C) 0.01777 ohm mm2 Maximum

    Table 3.1

    Copper Ring Tongue Terminal Ends

    Non InsulatedAvailability: Min. 1.5 mm2 to Max.150 mm2 |

    InsulatedAvailability: Min. 1.5 mm2 to Max. 4-6 mm2 |

    Insulated, Reinforced MetalAvailability: Min. 1.5 mm2 to Max. 4-6 mm2

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    Copper Open Close Type Soldering Cable Terminal Ends

    Availability: Min. 1.5 mm2 to Max. 625 mm2

    Copper Tubular Crimping Terminal Sockets

    Availability: Min. 1.5 mm2 to Max. 1000 mm2

    Soldering Type Copper Tubular Sockets

    Availability: Min. 15 mm2 to Max. 1000 mm2

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    Copper Pin Type Terminal Ends

    Non InsulatedAvailability: Min. 1.5 mm2 to Max. 95 mm2 | Insulated

    Availability: Min. 1 mm2 to Max. 16 mm2 | Insulated, Reinforced Metal

    Availability: Min. 1.5 mm2 to Max. 16mm2

    Copper Rectangular Tongue Fork Terminal Ends

    Non InsulatedAvailability: Min. 1.5 mm2 to Max. 10 mm2 | Insulated

    Availability: Min. 1.5 mm2 to Max. 10 mm2 | Insulated, Reinforced Metal

    Availability: Min. 1.5 mm2 to Max. 10 mm2

    Copper Rectangular Special Fork Terminal Ends

    Availability: Min. 1.5 mm2 to Max. 2.5 mm2

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    Copper Ring Tongue Fork Terminal Ends 'U' Cut

    Non InsulatedAvailability: Min. 1.5 mm2 to Max. 16 mm2 | Insulated

    Availability: Min. 1.5 mm2 to Max. 16 mm2 | Insulated, Reinforced Metal

    Availability: Min. 1.5 mm2 to Max. 16 mm2

    Copper Fork Hook Terminal Ends

    Non InsulatedAvailability: Min. 0.75 mm2 to Max. 6 mm2 | Insulated

    Availability: Min. 0.75 mm2 to Max. 4.6 mm2 | Insulated, Reinforced Metal

    Availability: Min. 0.75 mm2 to Max. 6 mm2

    Copper Tubular Crimping End Sealing Ferrules

    Availability: Min. 0.5 mm2 to Max. 16 mm2

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    Copper Insulated Ferrules Availability: Min. 0.5 mm2 to Max. 16 mm2

    Copper Insulated Twin Type End Terminals

    Availability: Min. 0.5 mm2 to Max. 16 mm2

    Aluminium Tubular Terminal Ends

    Availability: Min. 150 mm2 to Max. 1000 mm2

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    Aluminium Crimping Connector

    Availability: Min. 2.5 mm2 to Max. 1000 mm2

    3.3 Industrial Electrical Products :: DMC & SMC Insulators

    A good insulation system averts many a failure and protects the equipment. At SKEPL, we

    know this and offer our customers superlative insulation products designed to sustain the

    generated temperature thereby sustaining the bus bar securely in any condition. We

    manufacture insulators of all types and sizes that are reliable, fire-proof and sturdy.

    SKEPL boasts of sophisticated technology at all its plants. The new-age, imported

    equipment at our manufacturing units ensures customers the very best quality; in fact, we

    use DMC material of high content of glass fibre. Every single insulator undergoes stringent

    quality norms through our testing facilities for unmatched mechanical strength and

    electrical performance.

    Moreover, our pan India network with panel of experienced, prompt experts, provide

    viable solutions to our customers. We have a number of dealers and distributors acrossIndia which cater to over 6000 satisfied customers from diverse industry segments.

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    Bus bar supports - conical type

    Item Code Type D1 D2 H

    SKC 1 30 X M6 30 26 30

    SKC 2 30 X M8 30 26 30

    SKC 3 40 X M8 40 31 40

    SKC 4 40 X M10 40 31 40

    SKC 5 50 X M10 50 40 50

    SKC 6 60 X M12 50 40 60

    Material : DMC / SMC Brass Inserts

    Table 3.1

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    Stud Terminals

    Item Code Type D1 D2 H

    SKC 1 30 X M6 30 26 30

    SKC 2 30 X M8 30 26 30

    SKC 3 40 X M8 40 31 40

    SKC 4 40 X M10 40 31 40

    SKC 5 50 X M10 50 40 50

    SKC 6 60 X M12 50 40 60

    Table 3.2

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    Bus Bar Supports - Grip Type

    Item Code Way A B L H Cd W W1 Od

    Skc 4t 2 7.8 5.6 51 26 30 47 38.5 13

    Skc 4t1 4 7.4 5.5 76 30 30 47 38.5 1

    Mater ialDmc/Smc

    Table 3.3

    One Way Finger Type

    ITEM CODE WAY BUS A L H CD ID T T1

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    BAR THK.

    SKC 106 1 6 7.4 51.5 65 26.5 9.5 10.5 13.5

    SKC 110 1 10 11 51.5 65 26.5 9.5 10.5 13.5

    SKC 112 1 12 13 51.5 65 26.5 9.5 10.5 13.5

    Table 3.4

    Two Way Finger Type

    ITEMCODE

    WAY

    BUS

    BAR

    THK.

    A B L H CD ID T T1

    SKC 206 2 6 7.4 7.8 70 66 40 8.5 10 14

    SKC 210 2 10 12 9.6 70 66 40 8.5 10 14

    SKC 212 2 12 13 12.5 70 66 40 8.5 10 14

    Mater ialDMC/SMC

    Table 3.6

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    Three Way Finger Type

    ITEM

    CODEWAY

    BUS

    BAR

    THK.

    A B L H CD ID T T1

    SKC 206 3 6 7.4 7 80 67 50 9 11 14

    SKC 210 3 10 11 10 80 67 50 9 11 14

    SKC 212 3 12 13.5 12 100 67 50 9 11 14

    Mater ialDMC/SMC

    Table 3.7

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    Four Way Finger Type

    ITEM

    CODEWAY

    BUS

    BAR

    THK.

    A B L H CD ID T T1

    SKC 206 4 6 7.4 6 80 67 50 8.6 10 14

    SKC 210 4 10 11.5 14.6 118 70 75 10 12 16

    SKC 212 4 12 13.5 12 118 70 75 10 12 16

    Mater ialDMC/SMC

    Table 3.8

    Resistance to high as well as sub zero temperature Almost no moisture absorption. Arc resistance ( Among Highest in plastic ) High strength Stiffness comparable to metals Non - flammable fire resistance. Weathering properties for outdoor. Excellent surface finish. Free from warp & sink mark. Chemicals, Acids, Alkalis, Solvents, Oil & Grease resistance

    3.4 TECHNICAL SPECIFICATION FOR KONNECT DMC / SMC

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    Properties Units Tolerance

    Test

    Methods

    (ASTM)

    Values SMC DMC

    PHYSICAL

    Specific

    Gravity+0.05 D-792 1.7 1.9

    Glass Contents % < N.A 25 15

    Water

    Absorption (24

    hrs)

    % < D-570 0.2 0.15

    MECHANICAL

    Tensile

    StrengthKgf/Cm2 min D-638 700 400

    Flexural

    Strength Kgf/Cm2 min D-790 1550 900

    Compressive

    StrengthKgf/Cm2 min D-695 1800 1500

    Impact

    Strength IzodJ/m min D-265 600 250

    ELECTRICAL

    Dielectric

    StrengthKV/mm min D-149 12 10

    Tracking Index Volts min BS-5901 +600 +600

    ARC

    ResistanceSecs. min D-495 +180 +180

    Insulation

    Resistance

    LLog10

    ohmsmin BS2782 12.1 12.1

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    THERMAL

    Temp. of

    Defamation

    Under load

    0C min BS-2872 200 200

    Flammability UL-94Self

    ExtinguishingV-0

    Table 3.9

    3.5 INDUSTRIAL ELECTRICAL PRODUCTS :: PVC CHANNELS

    Safety is foremost when it comes to panel wiring. The PVC channels protect the panel

    wiring from overheating by the aid of ventilation. It enables a systematic bunching of wires

    thereby making it easier to locate and rectify errors in the wiring system.

    SKEPL boasts of sophisticated technology at all its plants. The new-age, imported

    equipment at our manufacturing units ensures customers the very best quality of calcium

    free PVC Channels. Every single piece of PVC Channel undergoes stringent quality norms

    through our testing facilities for toughness and durability.

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    Technical Specifications

    Technical Specifications Results

    Mechanical Properties

    Tensile Strength 390-420 kg. / cm2

    Specific Gravity 1.31.4

    Hardness 7075 D

    Thermal Properties

    Working Temperature 600 C650 C

    Flammability UL 94V-0

    Burning Rate Self extinguishing

    Flame Extinguishing Time Within 30 seconds

    Electrical Properties

    Dielectric Constant 1.73.00

    Insulation Resistance More than 100 mega ohms

    Electric StrengthNo breakdown at 2kv X 50 Hz for 15

    minutes

    Chemical Properties

    Water Absorption 1.00-25% weight in 24 hours

    Acidic/Alkaline Effects Highly resistant

    Table 3.9

    Disclaimer: The results are obtained under standard test conditions. Variation may occur

    within accepted limits.

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    OPTIMAL GRIP LID

    Precision's Panel Trunking lid design provides high capacity to sustain leads of wire in the

    case of a cable positioned in the centre of the duct and avoids them from riding up.

    Quick snapon / off and non-slip assembly forms a firm rigid channel.

    Interlocking lid and channel

    Interlocking lid and channel is optimised to make the system easier to install and provides

    discrete routing of cables. Uniform grip & thickness throughout the length system with

    independent non-slip lid, keeps cover in place during high vibration applications

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    WALL PERFORATION RIB DESIGN

    All wall perforation ribs of Precision Panel Trunking have larger rounded slots for easy

    insertion of wires & cables Rounded design with burr-free edges to prevent any injury to

    the hand of the user or to the cable insulation.

    Comprehensive Range of PVC Channels

    Product Code Size (HXW)

    SKPVC 1515 15 X 15

    SKPVC 2525 25 X 25

    SKPVC 4525 45 X 25

    SKPVC 6025 60 X 25

    SKPVC 7575 75 X 25

    SKPVC 4545 45 X 45

    SKPVC 6045 60 X 45

    SKPVC 7545 75 X 45

    SKPVC 4560 45 X 60

    SKPVC 6060 60 X 60

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    SKPVC 7575 75 X 75

    SKPVC 100100 100 X 100

    Table 3.10

    3.6 APPLICATIONS

    Wiring of Control Panel Ducting Tele-Cummunication Computer Lan Wiring Lift Hoist Way WiringAdvantages Provides total electrical Insulation. Allows good looking & systematic wiring Permits faster fault traciing & rectification Avoides bunching of wires.

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    3.7 INDUSTRIAL ELECTRICAL PRODUCTS :: DIN / MCB & G

    CHANNELS & END CLAMPS

    Din Rails are few of the important things in industrial control panels. They offer sturdy

    support to the electrical and electronic components. Good quality and durability is taken

    into account during the manufacturing of all these products.

    SKEPL boasts of sophisticated technology at all its plants. The new-age, imported

    equipment at our manufacturing units ensures customers the very best quality, besides; we

    use Grade-A CRCA sheet to create Din Rails. Every single Din Rail undergoes stringent

    quality norms through our testing facilities for sturdiness and durability. Moreover, our panIndia network with panel of experienced, prompt experts, provide viable solutions to our

    customers. We have a number of dealers and distributors across India which cater to over

    6000 satisfied customers from diverse industry segments.

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    Technical Specifications

    Electrical & Mechanical Results

    Material Utilized: High quality steel

    Steel conforms to: EN 10139DC 04 / DIN 1624ST4 Standards

    Tensile Strength: 270350 N/mm2

    Fracture Elongation: A80 (Min. % - 38)

    Hardness HV: 105 Max.

    Disclaimer: The results are obtained under standard test conditions. Variation may occur

    within accepted limits.

    Reliable & new-age technology | High strength & durability |

    Suits diverse customers needs | Manufactured with high quality raw material

    Table 3.11

    3.8 INDUSTRIAL ELECTRICAL PRODUCTS :: WIRE HARNESS

    The Cable & Wire Harnessing division manufactures of Wiring Harness, Battery Cables

    and Small Control Panels. Located at Silvassa, Gujarat, we possess a panel of experienced

    personnel which provides with quality solutions. Our production team has successfully

    manufactured quality wiring harness for Blue Star, Voltas, Carrier and other OEM for the

    air conditioning segment. One of our major achievements is the manufacturing of export

    quality harness using UL and CE grade materials. Of late, we are under process of

    developing diverse range of harness and battery cables for reputed organisations like

    Emerson Network Power among others.

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    A cable harness, also known as a wire harness, cable assembly, wiring assembly or wiring

    loom, is a string of cables and/or wires which transmit informational signals or operating

    currents (energy). The cables are bound together by clamps, cable ties, cable lacing,

    sleeves, electrical tape, conduit, a weave of extruded string, or a combination thereof.

    Commonly used in automobiles, as well as construction machinery, modern-day cable

    harnesses provide several advantages over loose wires and cables. For example, many

    aircraft, automobiles and spacecraft contain many masses of wires which would stretch

    over several kilometres if fully extended. By binding the many wires and cables into a

    cable harness, the wires and cables can be better secured against the adverse effects of

    vibrations, abrasions, and moisture. By constricting the wires into a non-flexing bundle,usage of space is optimized, and the risk of a short is decreased. Since the installer has only

    one harness to install (as opposed to multiple wires), installation time is decreased and the

    process can be easily standardized. Binding the wires into a flame-retardant sleeve also

    lowers the risk of electrical fires.

    3.9 PRODUCTION

    Cable harnesses are usually designed according to geometric and electrical requirements. A

    diagram is then provided (either on paper or on a monitor) for the assembly preparation

    and assembly.

    The wires are first cut to the desired length, usually using a special wire-cutting machine.

    The wires may also be printed on by a special machine during the cutting process or on a

    separate machine. After this, the ends of the wires are stripped to expose the metal (or

    core) of the wires, which are fitted with any required terminalsand/or connector housings.

    The cables are assembled and clamped together on a special workbench, or onto a pin

    board (assembly board), according to the design specification, to form the cable harness.

    After fitting any protective sleeves, conduit, or extruded yarn, the harness is either fitted

    directly in the vehicle or shipped.

    In spite of increasing automation, in general, cable harnesses continue to be manufactured

    by hand, and this will likely remain the case for the foreseeable future. In part, this is due

    to the many different processes involved, such as:

    Routing wires through sleeves, Taping with fabric tape, in particular on branch outs from wire strands,

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    crimping Terminals onto wires, particularly for so-called multiple crimps (more than one

    wire into one terminal),

    Inserting one sleeve into another, Fastening strands with tape, clamps or cable ties.

    It is clearly difficult to automate these processes. In spite of this, these processes can be

    learned relatively quickly, even without professional qualifications. Thus, manual

    production remains more cost effective than automation. For certain vehicles, such as

    trucks, there are also a large number of variants (due to different configurations and the

    length of the vehicles), which produce very small batch sizes (as low as one). However, the

    number of variants has been decreasing in recent years due to the use ofdata bus

    technology, such as a CAN bus, in conjunction with intelligent control units. In spite of

    this, different variants are produced on the same assembly board. Even here, man has an

    advantage over machine, since he can change over to the different variants (no "re-

    programming" being required).

    3.10 PRE-PRODUCTION

    Pre-production, however, can be automated in part. This affects:

    Cutting individual wires (cutting machine), Crimping terminals onto one or both sides of the wire, Partial plugging of wires prefitted with terminals into connector housings (module), soldering

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    Of wire ends (solder machine), and Twisting Wires.

    Testing the electrical functionality of a cable harness can be done with the aid of a test

    board. The circuit diagram data are pre-programmed into the test board, where harnesses

    can be tested individually or in multiple numbers.

    3.11 ELECTRONIC CONTROLS & AUTOMATION DIVISION

    This division of Sar Konnect is major player in electronic products and automation. Our

    vast experience and technical expertise have made us one of the leading names in this field.

    The Electronic Control products are as following :

    3.12 ELECTRONIC CONTROLS

    Leveraging on our vast experience of two decades, we hold expertise in manufacturing and

    exporting comprehensive range of Time Switch Street Light Control, Digital Signal

    Balance Timer Indicator and Solar Blinkers. Our product line comprises Traffic Signal

    Timer, Time Switches Street Light Control, Digital Balance Time Indicator/ Count Down

    Timer, Solar Blinkers , Street Light Feeder Panels and High Mast Panels. Additionally, we

    also specialize in offering highly functional LED Lamps, Message Display Systems,

    Educational Kits, Process Control Instruments, GSM & RF Based Systems, Cable End

    Terminals & Insulators and Energy Saving Devices,astronomical timer,street light,trafffic

    signal, data logger' self learning kit, basic electric kit, temp controller, grapfical datalogger,graphical data logger cable end terminal . . . ,copper lugs, aluminium lugs.

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    3.13 ELECTRONIC CONTROLS & AUTOMATION :: TIME

    SWITCHES

    We hold expertise in manufacturing energy saving micro control based Time Switches

    Street Light Controls, which is used to switch on and off various electronic devices

    including street lamps, garden lights, control lights, neon signs and others. These Time

    Switches Street Light Controls come with built in programmed non volatile RAM with

    fixed timing to avoid interval programming done by the users. Highly advantageous over

    daily dial or weekly timers, these timers comes with two or three outputs to drive

    contractors of different ratings by forming different combinations to achieve desired

    output. Our range also comes with manual override facility and optional detachable

    external keyboard unit to avoid unauthorized access.

    3.14 OTHER ELECTRONIC DIVISION PRODUCTS

    Time Switches Street Light Controls Solar Blinkers Traffic Signal Timers Countdown Timers Message Display Systems Streetlight Feeder Panels

    http://www.sarkonnect.com/division-electronic-time-switches.htmlhttp://www.sarkonnect.com/division-electronic-street-light-lontrols.htmlhttp://www.sarkonnect.com/division-electronic-solar-blinkers.htmlhttp://www.sarkonnect.com/division-electronic-traffic-signal-timers.htmlhttp://www.sarkonnect.com/division-electronic-countdown-timers.htmlhttp://www.sarkonnect.com/division-electronic-messagei-display-system.htmlhttp://www.sarkonnect.com/division-electronic-streetlight-feeder-panels.htmlhttp://www.sarkonnect.com/division-electronic-streetlight-feeder-panels.htmlhttp://www.sarkonnect.com/division-electronic-messagei-display-system.htmlhttp://www.sarkonnect.com/division-electronic-countdown-timers.htmlhttp://www.sarkonnect.com/division-electronic-traffic-signal-timers.htmlhttp://www.sarkonnect.com/division-electronic-solar-blinkers.htmlhttp://www.sarkonnect.com/division-electronic-street-light-lontrols.htmlhttp://www.sarkonnect.com/division-electronic-time-switches.html
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    High Mast Panels Process Control Instruments GSM & RF based Systems Educational Boards Water Level Controllers

    3.15 ELECTRONIC CONTROLS & AUTOMATION :: SOLAR

    BLINKERS

    Leveraging on our vast experience, we have been able to offer Solar Blinkers that are

    mounted on various poles to guide and warn various vehicle drivers of an approaching

    crossovers, flyovers, underpass and other intersections and accident prone area.

    Manufactured using superior quality solar panel, battery and other components, our LED

    based range provides clear visibility and improves road safety during fog, rain and other

    unfavorable weather condition. Highly functional, our solar blinkers find their application

    in highways, construction sites and many more.

    http://www.sarkonnect.com/division-electronic-high-mast-panels.htmlhttp://www.sarkonnect.com/division-electronic-process-control-instruments.htmlhttp://www.sarkonnect.com/division-electronic-GSM-RF-based-systems.htmlhttp://www.sarkonnect.com/division-electronic-educational-boards.htmlhttp://www.sarkonnect.com/division-electronic-wate-level-controllers.htmlhttp://www.sarkonnect.com/division-electronic-wate-level-controllers.htmlhttp://www.sarkonnect.com/division-electronic-educational-boards.htmlhttp://www.sarkonnect.com/division-electronic-GSM-RF-based-systems.htmlhttp://www.sarkonnect.com/division-electronic-process-control-instruments.htmlhttp://www.sarkonnect.com/division-electronic-high-mast-panels.html
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    3.16 ELECTRONIC CONTROLS & AUTOMATION :: TRAFFIC

    SIGNAL TIMERS

    We are instrumental in providing highly accurate and advanced Traffic Signal Timer that is

    used as a device for controlling traffic in city as well as inside factory premises. Fabricated

    using advanced machines and latest technology, it accurately displays various signals and

    remaining time to signal change, allowing vehicles and pedestrian to move and stop. Apart

    from signalizing, These Traffic Signals also helps drivers to save fuel by switching off the

    engine.

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    3.17 ELECTRONIC CONTROLS & AUTOMATION :: STREET

    LIGHT CONTROLS

    4.1 OBJECTIVES OF THE PROJECT

    To know advertising media effectiveness behind sales of Copper & AluminumLugs.

    To know consumer perception about price of Copper & Aluminum Lugs. To evaluated major competitors of Copper & Aluminum Lugs. To find out the consumption level of Copper & Aluminum Lugs different sizes.

    4.2 SCOPE OF THE PROJECT

    The main scope of the research was:

    Gather information about the true position in the market.

    To find out the customers perception about the product.

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    To know about sales potential.

    To tap the future market.

    To make the advertising media effective.

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    CHAPTER - 5

    RESEARCH METHODOLOGY

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    5.1 DEFINITION OF RESEARCH METHODOLOGY:-

    Research can be defined as a systematic inquiry whose objective is to provide information

    that can help in solving the problem & reaching decision. One can also define research as

    scientific & systematic search for pertinent information on specific topic. In fact, research

    is an art of scientific investigation. The research is a careful investigation or inquiry an

    especially through search for new facts in any branch of knowledge.

    According to the Clifford Woody Research Comprises defining & redefining

    problems, formulating hypothesis, organizing & evaluating data making decisions &

    reaching conclusions & at last carefully testing the conclusions to determine whether they

    fit the formulating hypothesis.

    Marketing Research has become most important tool for decision making in

    marketing due to the following reasons:

    Marketing Research is a media to fill the gap between producers andretailer.

    It provides correct and reliable information about retailer, customers,competitors and one's own activities to manage, so that huge amount spenton marketing activities is utilized properly.

    5. 3 RESEARCH DESIGN:-

    This calls for developing the most efficient plan for gathering the necessary information,

    design a research plan, decision on the data sources, research approaches, research

    instruments, sampling plan and contact methods. A research design is the specification of

    the method and procedure for acquiring the information needed. According to my research

    design I have performed the following steps in the project.

    1) Deciding objective and sub-objective of the research.

    2) To determine the most suitable method of research

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    5.4 MARKETING RESEARCH PROCESS

    The effective marketing research follows the six steps:

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    5.5 RESEARCH TYPE:-

    Research designs are of following types:-

    a. DESCRIPTIVEb. EXPLORATORYc. CASUAL

    5.6 DESCRIPTIVE RESEARCH:-

    Characteristic of a particular individual of a group. Descriptive research is a fact finding

    investigation with adequate interpretation. It design to gather descriptive information &

    provides information for formulating more sophisticated studies. Data are collected by

    using interviewing & mail questionnaire. It focuses on particular aspect of problem.

    5.7 EXPLORATORY RESEARCH:-

    The words exploratory means exploration means investigate systematically. Exploratory

    is the process of collecting information to formulate or define management. In exploratory

    research major emphasis on discovery of idea & formulating research design.

    5.8 CAUSAL RESEARCH:-

    Causal research is under taken when the researcher is interested in knowing the Cause and

    effect relationship between two or more variables. Such studies are based on reasoning

    along well tested lines.

    In this project, DISCRIPTIVE type of research design has been used.

    5.9 RESEARCH INSTRUMENT

    Structured question was used as research instrument. Field survey was done for different

    objectives and responses were received from the target audience. Questionnaires were

    prepared after thorough research and understanding so that it covers all necessary aspects

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    while at the same time, it had to be succinct. Also, all the questionnaires were closed ended

    and the respondent were not asked any to open-ended opinion. Evaluation and analysis is

    solely based on these sample data and so are the conclusions and recommendations.

    5. 10 SAMPLING DESIGN:-

    5.10. i Universe of population:-

    Population refers to the element about which we wish to make some inferences. Population

    element is individual participant or object which the measurement is taken. Population or

    other hand refers to the total items about which information is desired.

    5.10. ii Universe under study -

    Consumers and Individual RetailersinRanchi (Jharkhand)

    5.10. iii Sample Size: -

    A total of 100 Consumers and 80 retailers were interviewed from the various regions of

    Ranchi.

    5.10. iv Sample unit: -

    The project was mainly conducted on consumers and individual retailers.

    5.11 SAMPLING METHOD:-

    There are two types of sampling methods

    1: PROBABILITY SAMPLING.

    2: NON PROBABILITY SAMPLING.

    5.11.i Probability Sampling:- In probability sampling each unit of the univers has a

    known chance of being selected. The population must be clearly defined & list of target

    population must be available.

    5.11.ii Non Probability Sampling:- In the non probability sampling, each unit of

    population does not have an equal chance of being selected. An estimation of sampling

    error cant be made.

    The Non Probability Sampling method is used during the survey convenience sampling.

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    5.12DATA COLLECTION5.12.i Primary Data :- Primary Data was collected through surveys of consumers and

    retailers. It included interviews and their responses to questions specific to the

    Questionnaire to understand their opinion on various aspects like awareness of the

    brand, pricing and availability of the product, profit-margins, sales-relationship etc.

    5.12.ii Secondary Data :- Secondary Data was collected from companys Official

    website, public websites like Wikipedia, Google etc., Magazines and personnel at the

    corporate head office, Ranchi. This was primarily used in understanding the Marketing

    Strategy at Swastik group of companies in the beverage segment.

    5.13 LIMITATIONS

    Though the study was conducted extensively, it has some limitation:-

    Time constraint: the study was done in very little time just in two months, so itwas very hard to cover all the parts.

    Money constraint: to conduct this study I had to travel a long distance to collectdata and thats why I am not able to cover all markets.

    Wide geographical area: the geographical area which I have covered for mystudy is a small part of the consumers and individual retailers in Ranchi

    Inability to get real view: sometime the person never reads the questionnairecarefully or seriously.

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    6.1 INTRODUCTION AND DATA ANALYSIS OF MARKET

    6.1 .i) SURVEY OF COPPER & ALUMINUM LUGS.

    Market survey is one of the most widely used method to collect specific data

    concerning the Market that cannot be from the companys internal record or from external

    published source of data. Market survey may be various types like census survey.

    This survey is all about collecting data from the different outlets present in Igatpuri region

    about the availability of Copper & Aluminum Lugs. Here I have collecting data regarding

    the number of outlets, nature of outlets, complains, promotion scheme provided by Copper

    & Aluminum Lugs and its competitors as well as the availability of products.

    The outlets of Igatpuri region to get acquainted with the practical scenario of the

    market, response and problem of consumer, Behaviour of the sales person. Test,

    purchasing power and brand awareness of customers, buying behaviour etc.

    6.2 DATA ANALYSIS AND INTERPETATION

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    6.2.i QUESTIONNAIRE

    1). which sector you prefer?

    Table no-7.1 Sector wise Preference

    Co Type No of Cos Percentage (%)

    India`s Top 500 12 1%

    India`s 501-1000 12 1%

    MNC 177 10%

    Industry Best 296 17%

    SMEs 1238 71%

    Graph no-7.2 Sector wise Preference

    Interpretation:-

    In the outlet mostly of copper and aluminium Lugs are available, SMEs and Industry Best

    are the more frequent sectors which is found and other sectors are

    available.

    Sector wise Preference

    India`s Top 500

    India`s 501-1000

    MNC

    Industry Best

    SMEs

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    2) Major type of company who Manufacture copper and Aluminium Lugs?

    Table no- 7.2 Major type of company

    Sector No of Cos Percentage (%)

    Private Sector 1711 99%

    Public Sector 20 1%

    Govt Sector 4 0%

    Graph no- 7.3 Major type of company

    Interpretation:-

    In the market the 99% of companies are private. They are the

    Manufacturer who produce and sale the copper and aluminium lugs. So the brand need to

    focus on this segment of consumer.

    Major type of company

    Private Sector

    Public Sector

    Govt Sector

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    3). What do you feel about the regional Sale?

    Table no-7.3 Regional sale

    Regional No of Cos Percentage (%)

    North 474 27%

    South 451 26%

    East 101 06%

    West 709 41%

    Graph no-7.4 Regional sale

    Interpretation:-

    According to 41% of the regional sale in western region, whereas 6% in eastern region.

    OBSERVATION AND FINDINGS

    No of Cos

    North

    South

    East

    West

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    1. Television is a most effective media of advertising.2. Copper and Aluminum tubs is the big competitors of copper and Aluminum Lugs.3. 70% are respondents happy of price of copper and Aluminum Lugs.4. 53% consumers of copper and Aluminum Lugs are of age group 25-35.5. 69% the total sales of the product Electrical and Hardware Shops.6. Maximum 36% sales of copper and Aluminum Lugs come for Electrical Dealers.7. Most of the consumers that are 59% prefer copper and Aluminum Lugs.8. The consumer response to the new packaging of copper and Aluminum Lugs is

    positive as shown in the survey.9. Retailers prefer the small size, because of profit margin.10.copper and Aluminum Lugs are the most saleable transformer i.e. 35%.

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    8.1 CONCLUSIONS

    1. Mars and Zeeta is the nearest competitors of SAR.

    2. Mars has better distribution network than SAR.

    3. Most of respondents accepted its pricing is better than other.

    4. Advertising plays vital role in selling of Products.

    5. SAR has strong brand image in consumer mind.

    8.2 SWOT ANANLYSIS

    SWOT analysis is the process of analyzing the company and the environment in which it

    is operating. This analysis helps in formulating effecting strategies for the company to deal

    with competition. SWOT stands for Strengths, Weaknesses, Opportunities and Threats.

    Strengths and weakness are internal to the organization, whereas opportunities and threats

    are external to the organization.

    The strength of an organization can be its infrastructure, its employees. Its marketing team,

    its latest product innovation, and its international quality standards prevent its closeness to

    the market. The strength can be anything that adds value to its business.

    The weakness of the organization can be incompetent management, untrained employees,

    unevenly trained sales force, poor marketing strategies, low quality product or lack ofproper financial capabilities. There are some of the factors that may cause severe damage

    to the organization and hamper its growth.

    There are the internal factors which have to be analyzed from time to time. An

    organization should try to improve upon its strength and its weakness, in order to sustain in

    the market.

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    Opportunities and threats the factors external to the organization and they are critical for be

    effective functioning. The opportunities of an organization can be a new potential market

    with sample scope for growth, opportunities to have a collaborative advantage (advantage

    through strategic alliances and partnerships) or opportunities to fulfill the demand of a

    latent market. Any such activity in the environment that helps the organization to grow is

    an opportunity for it.

    The threats to an organization can be a new competitor in the market, price reduction in the

    competitors product or a new product introduced in the market that will eat info the

    companys market share. These are some of the threats to an organization. Theorganization should constantly keep a watchful eye on the market so that in can analyze the

    opportunities and threats it is facing.

    SWOT is the acronym for STRENGTH, WEAKNESS, OPPORTUNITY & THREATS.

    Through such an analysis the Strength and Weakness are existing within an organization.

    STRENGTH

    1. Sar Konnect Electra Private Limited use state of smart technology with fully automatedmachined for the production.

    2. It has a very strong distribution network.3. It has a very strong product mix.

    WEAKNESS

    1. Copper & Aluminum Lugs has not good marketing activities in the rural and urbanarea.

    2. The sales promotion schemes do not reach the retailers.3. In consumer, Copper & Aluminum is not able to fulfill the demand.

    OPPORTUNITY

    1. Rural market is relatively untouched with high growth potential.2. The present supply of Copper & Aluminum is not sufficient to fulfill the demand

    during the season, which may be trapped profitability.

    3. The industrial area of Nasik, gives a great opportunity for Copper & Aluminum.

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    THREATS

    1. The entry of new company makes the market more competitive.2. The distribution of Copper & Aluminum is very strong in Nasik district.3. Threats from local brand.

    After studying and observation the market situation, demand and supply of the

    product, consumer behavior and sales through different marketing channel in Sar

    Konnectors Elektra pvt ltd, Igatpuri, Following suggestions can be made.

    1. It should focus on advertising and promotional activities.2. It should care small outlet too. All the area should be covered by distribution

    channel.

    3. It should be improve supply and distribution during summer.4. It should provide some extra scheme for the retailer5. There must be co-ordination among manufacture, dealers and Retailers.6. A market survey should be conducted by company at least once in six month for

    increase sales volume.

    7. The management should inspect market to check the product availability, deliveryof the product to the retailed at time and do retailers get the scheme, signage,

    board etc.

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    REFERENCE

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    Books:

    Marketing Management - Philip Kotler Research Methodology - C.R Kothari Research Methodology- M.V Kulkarni

    Websites:

    www.sarkonnect.com www.google.com

    http://www.swastikgroup.co.in/http://www.google.com/http://www.google.com/http://www.google.com/http://www.swastikgroup.co.in/
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    ANNEXURE

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    Name:

    Age Group

    (a) 12-17 years (b) 18-24 years

    (c) 25-40 years (d) 41-50 years

    ( e) 51 above

    Educational Qualification:

    (a) Illiterate (b) Up to 12

    th

    standard(c) Under Graduate (d) Graduate

    (e) Post Graduate

    Income Group (If respondent is dependent, then income of his family will be considered):

    (a) 3000& Below (b) 3000-6000

    (c) 6000-12000 (d) 12000-16000

    (e) 16000&Above

    QUESTIONNAIRE FOR CONSUMER

    1. Major age group of customers who buy Copper & Aluminum Lugs?

    (a) 5-15 (b) 15-25

    (c) 25-35 (d) 35-45

    (e) 45 above

    2. What do you feel about the price of Copper & Aluminum Lugs?

    (a) Low (b) medium

    (c) High (d) Very high

    (e) Reasonable

    3. Which medium of advertising affect the sales most?

    (a) Television (b) Magazine/Newspapers

    (c) Display (d) Hoardings

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    (e) Campaign

    QUESTIONNAIRE FOR RETAILERS

    4. Types of outlet.

    (a) Factory Store (b) Electrical Shop

    (c) Hardware Shop (d) Others

    5. Which company have better distribution network.

    (a) SAR Konnector (b) Mars

    (c) Zeeta (d) Others

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