a project report 1 - copy megha
TRANSCRIPT
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1. 1 INTRODUCTION
Sar konnect elektra private ltd.
SAR Konnect Group has a long standing association with reliability and quality
since its day of establishment. The group which is established in 2008, but its journey to
execellence commenced 3 decades back, in Mumbai, by the pioneer. Backed with immense
experience, cutting edge technology and strong values, the company aims to carve a niche
in the world market
The Igatpuri plant is located in the picturesque Sahyadari mountain range of Maharashtra
in district Nasik, off Mumbai-Agra National Highway. Spread across an area of 3 acres, it
provides the best working conditions for our people. Today, Sar Konnect has commenced
its operations from unit I (around 25000 sq. ft.)
SAR Konnect boasts of sophisticated technology in all its plants. The new-age, imported
equipment at our manufacturing units ensures that we offer our customers the best quality
products.Every single product undergoes stringent quality norms through our testing facilities to
ensure unmatched performance and reliability.
Sar Konnect as a family of 30 experienced people and around 145 dealers and distributors,
located in all major cities has a competent network of marketing/sales and services. With
this family, we cater to over 15000 satisfied customers from diverse industrial segments
The Sar Konnect Group is an ISO 9001-2008 company. The group commissioned its first
manufacturing unit (unit I) at Igatpuri, Maharashtra in 2008. The idea of Sar Konnect
group was realized with an objective to assimilate technological and commercial brilliance
on a single platform. Inspired by the first generation visionary, our team has achieved
considerable success in manufacturing and services. Our entire range of products is well-
received all over India.
Sar Konnect has a long-standing association with reliability and quality since its
establishment.
Backed with the depth of experience, our cutting-edge technology and strong values, we
are working hard to achieve a niche in the world market for our range of products and
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services.
We operate in three major divisions and have won accolades for our quality and technical
expertise for each of these divisions. Electrical Division, Electronic Controls &
Automation.
Year of Establishment 2008
Legal Status of Firm Private Limited Company
Nature of Business Manufacturer
Number of Employees 101 to 500 People
Turnover Rs. 10 - 25 Crore (or US$ 2 Mn - 5 Mn
Approx.)
TABLE 1.1 : FACT SHEET OF COMPANY
1.2 QUALITY
Ultimate aim of SAR Konnect Elektra Pvt. Ltd. is customer satisfaction. The perpetual &
constant efforts to deliver the best to achieve the best and to improve upon the results
which is achieved by providing qualitative products, Reasonable cost and on time delivery.
This is achieved through involvement of all employees & continual improvement in quality
management system.
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2.1 ELECTRICAL AND ELECTRONIC INDUSTRY OVERVIEW
The worldwide electrical and electronic and computers industry is the most flourishing andextremely diversified sector consisting of manufacturers, suppliers, dealers, retailers,electrical engineers, electricians, electronic equipment manufacturers, and trade unions.This sector has been growing at a rapid pace with the invention of innovative technologiesand an ever-increasing customer inclination towards electronic goods and services.
The Indian electrical equipment manufacturing industry is witnessing a sustained growthmomentum, with the industry registering a growth of 14% in the financial year 2010-11. Due to increased focus on power quality and energy efficiency by utilities, Discoms anduser industries, demand for capacitors surged by 35% in 2010-11.
Buoyancy in demand from Power Grid, IPPs (Independent Power Producer) and someutilities for HV (High Voltage) and EHV (Extra High Voltage) switchgear including
products like AIS, GIS has resulted in a 28% growth. Pent up demand of medium voltage breakers for substation projects resulted in hugegrowth of more than 30%. Low voltage switchgear products like contactors, MCBs ( Miniatures Circuit Breakers),MCCBs ( Moulded case circuit breakers), etc. continue to witness a growth of more than20% due to sustained demand from cement, steel, OEMs (Original EquipmentsManufacturers), construction and infrastructure sectors. Cable sector overall saw a rise in demand of 16%; mostly driven by control cables whichsaw a growth of 32%.
The demand from power generation units is on rise. LV and EHV power cables witnesseda steady growth of about 10%. Transformer industry has witnessed an overall growth of 15%. Distribution transformers segment has seen a renewed growth of 16%. The energy meter sector saw a healthy growth of 15% for both single and poly phasestatic energy meters domestically, coupled with good export demand. Demand for rotating machine industry has grown by 12%; mainly for low voltage motorsand alternators. LT motors - above 355 mm frame size, have witnessed a good demandfrom power and cement sectors, as an alternative for HT motors. Share of energy efficient motors is also increasing in this segment as sectors like paper,textiles and pharmaceuticals are sensitive to energy efficiency. Indian exports of electrical equipment are less than 1% of the global trade. With the electricity sector being a sunrise sector across the entire developing world, therealso exists a significant export potential for the domestic industry.
2.2 THE ELECTRONICS INDUSTRY
The market for electronic products in India has witnessed significant growth in recentyears due to several factors, such as manufacturing growth, ICT penetration, growingdisposable income, retail boom and attractive finance schemes.
The share of electronics production in India 's GDP has been growing over the years, withincreasing importance of this sector. From a level of 1.6% share in India's GDP in 2001-02, it has increased to 1.95% in 2009-10.
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The market size of the electronic industry is projected to exceed US $ 150 bi llion by2015. The largest segment is the consumer electronics segment, while the largest export
segment is of components. India is also an exporter of a vast range of electronic components and products for thefollowing segments - Display technologies, Entertainment electronics, Optical Storagedevices, Passive components, Electromechanical components, Telecom equipment,Transmission & Signaling equipment, Semiconductor designing ,Electronic
Manufacturing Services (EMS) The export performance of electronic goods is expected to touch US $ 15 billion by 2013-
2.3 KEY SEGMENTS OF ELECTRICAL AND
ELECTRONICS INDUSTRYThe global electrical and electronics sector is highly fragmented, comprising of variousauxiliary sectors namely electronic components, computer and office equipment,telecommunications, Connectors, Terminal Ends Copper and Aluminum Lugs, consumerappliances and industrial electronics.Electrical connectors are products that connect an electrical device to the power source.The different kinds of electronic & electrical connectors are adapters, crimp connectors,couplers, plug sockets, electrical sockets, jacks and electric switches. They are used fordifferent purposes like for joining two or more electrical circuits, controlling the flow ofcurrent and also for matching the electrical characteristics of two devices so that a
connection can be made between them. While buying electronic & electrical connectors, itshould be checked that they have a low contact resistance and high insulation value and areresistant to water, vibration, pressure and oil.
The different types of electronic & electrical connectors available in the market can bedifferentiated on the basis of their applications as filter connectors, crimp connectors,terminal splices, adapters, computer connectors, audio connectors, network connectors,signal connectors, RJ connectors, electric switches, terminal blocks, terminators, electricalsockets, plug sockets and jacks. Some commonly used connectors are power connectors,RF connectors, DC connectors. China, India, U.S.A, Taiwan and Malaysia are the largestswitch manufacturers. While the top electrical connectors manufacturers and wholesale
suppliers are AMP Inc, Thomas and Betts Corp, Molex Inc etc. The global demand forelectronic connectors in 2005 achieved an annual growth rate of 8.5% and industryanalysts predict a continuous growth over the next five years, making the electricalconnectors demand in the industry, $6.0 billion by the year 2010, at 8.0% CAGR.
2.3 ELECTRONIC COMPONENTS INDUSTRY:
Comprises of various establishments engaged in designing, manufacturing, marketing,supporting, selling and distributing of broad range of electronic components such as bolts,clamps, fasteners, rivets, lighting, semi-conductor, integrated circuits,microprocessors, cables and wires, switches, sensors, keyboards, sockets, timing devices,laser modules, solar devices, test and inspection equipment, scientific and technicalinstruments etc. US, Japan, Europe, China, Taiwan, and Hong Kong are the leading
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markets of electronic components in the world. Semiconductorsector is the largest andhighly profitable sector. The global semiconductor industry is worth $248 billion, of whichChina accounts for $ 63 billion. China, United States and Japan are the largest
semiconductor producing countries in the world.
2.4 TERMINALS OVERVIEW
A terminal splice is basically employed for electrical connection and termination ofmultiple electrical conduits using a center lug with a hollow body with depressions and amounting flange attached to the body projecting longitudinally outwards.
2.5 VARIANTS
Some of the variants of Terminal Splices are: Splice Closure, Fiber Optical Splice Closure
2.6 APPLICATIONS
These closures are commonly used in modern industrial technical and supporting need.They are also widely used in communication networks.
2.7 MANUFACTURERS
Major manufacture ring countries of terminal splices include China (mainland), HongKong, Taiwan and India.
2.8 EXPORTERS
Exporters of terminal splices consist of North America, South America, Western andEastern Europe.
2.9 SELLING PROPOSITION
Their competitive edge lies in its innovative designs, best quality, sliding lock device andexcellent seal techniques.
2.10 GLOBAL TRENDS
Latest production developments reveal that terminal splices boast of higher capacities ofconnection trays i.e. not just one or two but it can now also accommodate as many as 24cores per tray.
2.11 INDUSTRIAL ELECTRONICS INDUSTRY:
Is made up of various establishments committed to designing, developing, manufacturingand selling of broad range of electronic components and systems used in equipment and
automated processes serving in an industrial environment.
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2.12 MAJOR PRODUCTION AND EXPORT CENTERS
The worldwide electrical and electronics industry is experiencing phenomenal and
remarkable changes these days. The worldwide electronics industry is distinguished by fasttechnological advances and has grown rapidly than most other industries over the past 30years.In Asia Pacific region, Japan, Korea China, Taiwan, India and Singapore are the principalmanufacturing hubs for electrical and electronics products. China is becoming themanufacturing region of electronic products on the globe. Thekey electronics manufacturing destinations are Guangdong province, South Jiangsu,Shanghai and eastern part of Zhejiang.In United States of America, New York, Atlanta, Colorado, Detroit, Florida, New England,San Diego, San Francisco, and Texas are the major industrial hubs of electronics industry.Presently, the electronic products manufacturing is expanding on an unprecedented scale in
Asian region and deflating in the Americas and Europe. In year 2002, Asia occupied 41%of total electronics market share, which has now risen to 56% in 2007.
2.13 FACTORS GOVERNING THE GROWTH OF THIS INDUSTRY
The key factors governing the growth of electrical and electronics industry are as follows: Rising and continuous investments in research and development has led to
increased productivity and higher-value added electrical and electronics products.
Increased foreign investments have resulted in the accelerated growth in terms ofelectronics production and exports. Foreign companies are now making hugeinvestments and are installing extensive production capacities in developing
countries.
Extends support to several global industries namely medical, telecommunications,industrial and automotive sectors.
Rising incomes and living standards have resulted in the increase in demand ofelectronics especially consumer electronics products in the world.
This industry is highly fragmented which comprises of many small and mediumsize enterprises.
Asia Pacific region is emerging as the most spinning place for the consumerelectronics industry, as the markets remain still unbroached.
Rapid pace of innovation in electronics technology is resulting in a consistentdemand for newer and faster products and applications.
2.14 FUTURE OUTLOOK
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The worldwide electrical and electronics industry is experiencing phenomenal andremarkable changes these days. The worldwide electronics industry is distinguished by fasttechnological advances and has grown rapidly than most other industries over the past 30
years.Voluminous production is slowly and gradually moving towards low cost destinations,which in turn are the markets which offer the most long term potential. In today's age ofcompetition,
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3.1 SARKONNECT ELEKTRA PRIVATE LTD.
SAR Konnect Group has a long standing association with reliablitiy and quality
since its day of establishment. The group which is established in 2008, but its journey to
execellence commenced 3 decades back, in Mumbai, by the pioneer. Backed with immense
experience, cutting edge technology and strong values, the company aims to carve a niche
in the world market Industrial Electrical Products :: Cable Terminal Ends/ Lugs (Copper &
Aluminium)
Transmission of power through a quality Lug holds a key to reliable power supply. Our
lugs ensure that the required supply is delivered without compromising on the quality and
quantity of the same. They fulfill both the aspects and are designed for the reliability and
ease of installation that engineers require. We manufacture a entire range of quality lugs
suitable for diverse applications across every industry segment. Moreover, we utilise the
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finest quality oxygen-free, EC grade copper which is devised exclusively to manufacture
the lugs.
SKEPL boasts of sophisticated technology at all its plants. The new-age, imported
equipment at our manufacturing units ensures our customers the very best quality. Every
single lug undergoes stringent quality norms through our testing facilities for unmatched
performance and reliability.
Moreover, our pan India network with panel of experienced, prompt experts, provide
viable solutions to our customers. We have a number of dealers and distributors across
India which cater to over 6000 satisfied customers from diverse industry segments
3.2TECHNICAL SPECIFICATIONS
Electrical & Mechanical Properties Results
Conductivity (IACS) 99.98% Tensile
Strength 25kg/mm2 Minimum
Resistivity (at 200 C) 0.01777 ohm mm2 Maximum
Table 3.1
Copper Ring Tongue Terminal Ends
Non InsulatedAvailability: Min. 1.5 mm2 to Max.150 mm2 |
InsulatedAvailability: Min. 1.5 mm2 to Max. 4-6 mm2 |
Insulated, Reinforced MetalAvailability: Min. 1.5 mm2 to Max. 4-6 mm2
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Copper Open Close Type Soldering Cable Terminal Ends
Availability: Min. 1.5 mm2 to Max. 625 mm2
Copper Tubular Crimping Terminal Sockets
Availability: Min. 1.5 mm2 to Max. 1000 mm2
Soldering Type Copper Tubular Sockets
Availability: Min. 15 mm2 to Max. 1000 mm2
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Copper Pin Type Terminal Ends
Non InsulatedAvailability: Min. 1.5 mm2 to Max. 95 mm2 | Insulated
Availability: Min. 1 mm2 to Max. 16 mm2 | Insulated, Reinforced Metal
Availability: Min. 1.5 mm2 to Max. 16mm2
Copper Rectangular Tongue Fork Terminal Ends
Non InsulatedAvailability: Min. 1.5 mm2 to Max. 10 mm2 | Insulated
Availability: Min. 1.5 mm2 to Max. 10 mm2 | Insulated, Reinforced Metal
Availability: Min. 1.5 mm2 to Max. 10 mm2
Copper Rectangular Special Fork Terminal Ends
Availability: Min. 1.5 mm2 to Max. 2.5 mm2
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Copper Ring Tongue Fork Terminal Ends 'U' Cut
Non InsulatedAvailability: Min. 1.5 mm2 to Max. 16 mm2 | Insulated
Availability: Min. 1.5 mm2 to Max. 16 mm2 | Insulated, Reinforced Metal
Availability: Min. 1.5 mm2 to Max. 16 mm2
Copper Fork Hook Terminal Ends
Non InsulatedAvailability: Min. 0.75 mm2 to Max. 6 mm2 | Insulated
Availability: Min. 0.75 mm2 to Max. 4.6 mm2 | Insulated, Reinforced Metal
Availability: Min. 0.75 mm2 to Max. 6 mm2
Copper Tubular Crimping End Sealing Ferrules
Availability: Min. 0.5 mm2 to Max. 16 mm2
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Copper Insulated Ferrules Availability: Min. 0.5 mm2 to Max. 16 mm2
Copper Insulated Twin Type End Terminals
Availability: Min. 0.5 mm2 to Max. 16 mm2
Aluminium Tubular Terminal Ends
Availability: Min. 150 mm2 to Max. 1000 mm2
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Aluminium Crimping Connector
Availability: Min. 2.5 mm2 to Max. 1000 mm2
3.3 Industrial Electrical Products :: DMC & SMC Insulators
A good insulation system averts many a failure and protects the equipment. At SKEPL, we
know this and offer our customers superlative insulation products designed to sustain the
generated temperature thereby sustaining the bus bar securely in any condition. We
manufacture insulators of all types and sizes that are reliable, fire-proof and sturdy.
SKEPL boasts of sophisticated technology at all its plants. The new-age, imported
equipment at our manufacturing units ensures customers the very best quality; in fact, we
use DMC material of high content of glass fibre. Every single insulator undergoes stringent
quality norms through our testing facilities for unmatched mechanical strength and
electrical performance.
Moreover, our pan India network with panel of experienced, prompt experts, provide
viable solutions to our customers. We have a number of dealers and distributors acrossIndia which cater to over 6000 satisfied customers from diverse industry segments.
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Bus bar supports - conical type
Item Code Type D1 D2 H
SKC 1 30 X M6 30 26 30
SKC 2 30 X M8 30 26 30
SKC 3 40 X M8 40 31 40
SKC 4 40 X M10 40 31 40
SKC 5 50 X M10 50 40 50
SKC 6 60 X M12 50 40 60
Material : DMC / SMC Brass Inserts
Table 3.1
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Stud Terminals
Item Code Type D1 D2 H
SKC 1 30 X M6 30 26 30
SKC 2 30 X M8 30 26 30
SKC 3 40 X M8 40 31 40
SKC 4 40 X M10 40 31 40
SKC 5 50 X M10 50 40 50
SKC 6 60 X M12 50 40 60
Table 3.2
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Bus Bar Supports - Grip Type
Item Code Way A B L H Cd W W1 Od
Skc 4t 2 7.8 5.6 51 26 30 47 38.5 13
Skc 4t1 4 7.4 5.5 76 30 30 47 38.5 1
Mater ialDmc/Smc
Table 3.3
One Way Finger Type
ITEM CODE WAY BUS A L H CD ID T T1
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BAR THK.
SKC 106 1 6 7.4 51.5 65 26.5 9.5 10.5 13.5
SKC 110 1 10 11 51.5 65 26.5 9.5 10.5 13.5
SKC 112 1 12 13 51.5 65 26.5 9.5 10.5 13.5
Table 3.4
Two Way Finger Type
ITEMCODE
WAY
BUS
BAR
THK.
A B L H CD ID T T1
SKC 206 2 6 7.4 7.8 70 66 40 8.5 10 14
SKC 210 2 10 12 9.6 70 66 40 8.5 10 14
SKC 212 2 12 13 12.5 70 66 40 8.5 10 14
Mater ialDMC/SMC
Table 3.6
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Three Way Finger Type
ITEM
CODEWAY
BUS
BAR
THK.
A B L H CD ID T T1
SKC 206 3 6 7.4 7 80 67 50 9 11 14
SKC 210 3 10 11 10 80 67 50 9 11 14
SKC 212 3 12 13.5 12 100 67 50 9 11 14
Mater ialDMC/SMC
Table 3.7
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Four Way Finger Type
ITEM
CODEWAY
BUS
BAR
THK.
A B L H CD ID T T1
SKC 206 4 6 7.4 6 80 67 50 8.6 10 14
SKC 210 4 10 11.5 14.6 118 70 75 10 12 16
SKC 212 4 12 13.5 12 118 70 75 10 12 16
Mater ialDMC/SMC
Table 3.8
Resistance to high as well as sub zero temperature Almost no moisture absorption. Arc resistance ( Among Highest in plastic ) High strength Stiffness comparable to metals Non - flammable fire resistance. Weathering properties for outdoor. Excellent surface finish. Free from warp & sink mark. Chemicals, Acids, Alkalis, Solvents, Oil & Grease resistance
3.4 TECHNICAL SPECIFICATION FOR KONNECT DMC / SMC
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Properties Units Tolerance
Test
Methods
(ASTM)
Values SMC DMC
PHYSICAL
Specific
Gravity+0.05 D-792 1.7 1.9
Glass Contents % < N.A 25 15
Water
Absorption (24
hrs)
% < D-570 0.2 0.15
MECHANICAL
Tensile
StrengthKgf/Cm2 min D-638 700 400
Flexural
Strength Kgf/Cm2 min D-790 1550 900
Compressive
StrengthKgf/Cm2 min D-695 1800 1500
Impact
Strength IzodJ/m min D-265 600 250
ELECTRICAL
Dielectric
StrengthKV/mm min D-149 12 10
Tracking Index Volts min BS-5901 +600 +600
ARC
ResistanceSecs. min D-495 +180 +180
Insulation
Resistance
LLog10
ohmsmin BS2782 12.1 12.1
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THERMAL
Temp. of
Defamation
Under load
0C min BS-2872 200 200
Flammability UL-94Self
ExtinguishingV-0
Table 3.9
3.5 INDUSTRIAL ELECTRICAL PRODUCTS :: PVC CHANNELS
Safety is foremost when it comes to panel wiring. The PVC channels protect the panel
wiring from overheating by the aid of ventilation. It enables a systematic bunching of wires
thereby making it easier to locate and rectify errors in the wiring system.
SKEPL boasts of sophisticated technology at all its plants. The new-age, imported
equipment at our manufacturing units ensures customers the very best quality of calcium
free PVC Channels. Every single piece of PVC Channel undergoes stringent quality norms
through our testing facilities for toughness and durability.
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Technical Specifications
Technical Specifications Results
Mechanical Properties
Tensile Strength 390-420 kg. / cm2
Specific Gravity 1.31.4
Hardness 7075 D
Thermal Properties
Working Temperature 600 C650 C
Flammability UL 94V-0
Burning Rate Self extinguishing
Flame Extinguishing Time Within 30 seconds
Electrical Properties
Dielectric Constant 1.73.00
Insulation Resistance More than 100 mega ohms
Electric StrengthNo breakdown at 2kv X 50 Hz for 15
minutes
Chemical Properties
Water Absorption 1.00-25% weight in 24 hours
Acidic/Alkaline Effects Highly resistant
Table 3.9
Disclaimer: The results are obtained under standard test conditions. Variation may occur
within accepted limits.
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OPTIMAL GRIP LID
Precision's Panel Trunking lid design provides high capacity to sustain leads of wire in the
case of a cable positioned in the centre of the duct and avoids them from riding up.
Quick snapon / off and non-slip assembly forms a firm rigid channel.
Interlocking lid and channel
Interlocking lid and channel is optimised to make the system easier to install and provides
discrete routing of cables. Uniform grip & thickness throughout the length system with
independent non-slip lid, keeps cover in place during high vibration applications
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WALL PERFORATION RIB DESIGN
All wall perforation ribs of Precision Panel Trunking have larger rounded slots for easy
insertion of wires & cables Rounded design with burr-free edges to prevent any injury to
the hand of the user or to the cable insulation.
Comprehensive Range of PVC Channels
Product Code Size (HXW)
SKPVC 1515 15 X 15
SKPVC 2525 25 X 25
SKPVC 4525 45 X 25
SKPVC 6025 60 X 25
SKPVC 7575 75 X 25
SKPVC 4545 45 X 45
SKPVC 6045 60 X 45
SKPVC 7545 75 X 45
SKPVC 4560 45 X 60
SKPVC 6060 60 X 60
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SKPVC 7575 75 X 75
SKPVC 100100 100 X 100
Table 3.10
3.6 APPLICATIONS
Wiring of Control Panel Ducting Tele-Cummunication Computer Lan Wiring Lift Hoist Way WiringAdvantages Provides total electrical Insulation. Allows good looking & systematic wiring Permits faster fault traciing & rectification Avoides bunching of wires.
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3.7 INDUSTRIAL ELECTRICAL PRODUCTS :: DIN / MCB & G
CHANNELS & END CLAMPS
Din Rails are few of the important things in industrial control panels. They offer sturdy
support to the electrical and electronic components. Good quality and durability is taken
into account during the manufacturing of all these products.
SKEPL boasts of sophisticated technology at all its plants. The new-age, imported
equipment at our manufacturing units ensures customers the very best quality, besides; we
use Grade-A CRCA sheet to create Din Rails. Every single Din Rail undergoes stringent
quality norms through our testing facilities for sturdiness and durability. Moreover, our panIndia network with panel of experienced, prompt experts, provide viable solutions to our
customers. We have a number of dealers and distributors across India which cater to over
6000 satisfied customers from diverse industry segments.
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Technical Specifications
Electrical & Mechanical Results
Material Utilized: High quality steel
Steel conforms to: EN 10139DC 04 / DIN 1624ST4 Standards
Tensile Strength: 270350 N/mm2
Fracture Elongation: A80 (Min. % - 38)
Hardness HV: 105 Max.
Disclaimer: The results are obtained under standard test conditions. Variation may occur
within accepted limits.
Reliable & new-age technology | High strength & durability |
Suits diverse customers needs | Manufactured with high quality raw material
Table 3.11
3.8 INDUSTRIAL ELECTRICAL PRODUCTS :: WIRE HARNESS
The Cable & Wire Harnessing division manufactures of Wiring Harness, Battery Cables
and Small Control Panels. Located at Silvassa, Gujarat, we possess a panel of experienced
personnel which provides with quality solutions. Our production team has successfully
manufactured quality wiring harness for Blue Star, Voltas, Carrier and other OEM for the
air conditioning segment. One of our major achievements is the manufacturing of export
quality harness using UL and CE grade materials. Of late, we are under process of
developing diverse range of harness and battery cables for reputed organisations like
Emerson Network Power among others.
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A cable harness, also known as a wire harness, cable assembly, wiring assembly or wiring
loom, is a string of cables and/or wires which transmit informational signals or operating
currents (energy). The cables are bound together by clamps, cable ties, cable lacing,
sleeves, electrical tape, conduit, a weave of extruded string, or a combination thereof.
Commonly used in automobiles, as well as construction machinery, modern-day cable
harnesses provide several advantages over loose wires and cables. For example, many
aircraft, automobiles and spacecraft contain many masses of wires which would stretch
over several kilometres if fully extended. By binding the many wires and cables into a
cable harness, the wires and cables can be better secured against the adverse effects of
vibrations, abrasions, and moisture. By constricting the wires into a non-flexing bundle,usage of space is optimized, and the risk of a short is decreased. Since the installer has only
one harness to install (as opposed to multiple wires), installation time is decreased and the
process can be easily standardized. Binding the wires into a flame-retardant sleeve also
lowers the risk of electrical fires.
3.9 PRODUCTION
Cable harnesses are usually designed according to geometric and electrical requirements. A
diagram is then provided (either on paper or on a monitor) for the assembly preparation
and assembly.
The wires are first cut to the desired length, usually using a special wire-cutting machine.
The wires may also be printed on by a special machine during the cutting process or on a
separate machine. After this, the ends of the wires are stripped to expose the metal (or
core) of the wires, which are fitted with any required terminalsand/or connector housings.
The cables are assembled and clamped together on a special workbench, or onto a pin
board (assembly board), according to the design specification, to form the cable harness.
After fitting any protective sleeves, conduit, or extruded yarn, the harness is either fitted
directly in the vehicle or shipped.
In spite of increasing automation, in general, cable harnesses continue to be manufactured
by hand, and this will likely remain the case for the foreseeable future. In part, this is due
to the many different processes involved, such as:
Routing wires through sleeves, Taping with fabric tape, in particular on branch outs from wire strands,
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crimping Terminals onto wires, particularly for so-called multiple crimps (more than one
wire into one terminal),
Inserting one sleeve into another, Fastening strands with tape, clamps or cable ties.
It is clearly difficult to automate these processes. In spite of this, these processes can be
learned relatively quickly, even without professional qualifications. Thus, manual
production remains more cost effective than automation. For certain vehicles, such as
trucks, there are also a large number of variants (due to different configurations and the
length of the vehicles), which produce very small batch sizes (as low as one). However, the
number of variants has been decreasing in recent years due to the use ofdata bus
technology, such as a CAN bus, in conjunction with intelligent control units. In spite of
this, different variants are produced on the same assembly board. Even here, man has an
advantage over machine, since he can change over to the different variants (no "re-
programming" being required).
3.10 PRE-PRODUCTION
Pre-production, however, can be automated in part. This affects:
Cutting individual wires (cutting machine), Crimping terminals onto one or both sides of the wire, Partial plugging of wires prefitted with terminals into connector housings (module), soldering
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Of wire ends (solder machine), and Twisting Wires.
Testing the electrical functionality of a cable harness can be done with the aid of a test
board. The circuit diagram data are pre-programmed into the test board, where harnesses
can be tested individually or in multiple numbers.
3.11 ELECTRONIC CONTROLS & AUTOMATION DIVISION
This division of Sar Konnect is major player in electronic products and automation. Our
vast experience and technical expertise have made us one of the leading names in this field.
The Electronic Control products are as following :
3.12 ELECTRONIC CONTROLS
Leveraging on our vast experience of two decades, we hold expertise in manufacturing and
exporting comprehensive range of Time Switch Street Light Control, Digital Signal
Balance Timer Indicator and Solar Blinkers. Our product line comprises Traffic Signal
Timer, Time Switches Street Light Control, Digital Balance Time Indicator/ Count Down
Timer, Solar Blinkers , Street Light Feeder Panels and High Mast Panels. Additionally, we
also specialize in offering highly functional LED Lamps, Message Display Systems,
Educational Kits, Process Control Instruments, GSM & RF Based Systems, Cable End
Terminals & Insulators and Energy Saving Devices,astronomical timer,street light,trafffic
signal, data logger' self learning kit, basic electric kit, temp controller, grapfical datalogger,graphical data logger cable end terminal . . . ,copper lugs, aluminium lugs.
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3.13 ELECTRONIC CONTROLS & AUTOMATION :: TIME
SWITCHES
We hold expertise in manufacturing energy saving micro control based Time Switches
Street Light Controls, which is used to switch on and off various electronic devices
including street lamps, garden lights, control lights, neon signs and others. These Time
Switches Street Light Controls come with built in programmed non volatile RAM with
fixed timing to avoid interval programming done by the users. Highly advantageous over
daily dial or weekly timers, these timers comes with two or three outputs to drive
contractors of different ratings by forming different combinations to achieve desired
output. Our range also comes with manual override facility and optional detachable
external keyboard unit to avoid unauthorized access.
3.14 OTHER ELECTRONIC DIVISION PRODUCTS
Time Switches Street Light Controls Solar Blinkers Traffic Signal Timers Countdown Timers Message Display Systems Streetlight Feeder Panels
http://www.sarkonnect.com/division-electronic-time-switches.htmlhttp://www.sarkonnect.com/division-electronic-street-light-lontrols.htmlhttp://www.sarkonnect.com/division-electronic-solar-blinkers.htmlhttp://www.sarkonnect.com/division-electronic-traffic-signal-timers.htmlhttp://www.sarkonnect.com/division-electronic-countdown-timers.htmlhttp://www.sarkonnect.com/division-electronic-messagei-display-system.htmlhttp://www.sarkonnect.com/division-electronic-streetlight-feeder-panels.htmlhttp://www.sarkonnect.com/division-electronic-streetlight-feeder-panels.htmlhttp://www.sarkonnect.com/division-electronic-messagei-display-system.htmlhttp://www.sarkonnect.com/division-electronic-countdown-timers.htmlhttp://www.sarkonnect.com/division-electronic-traffic-signal-timers.htmlhttp://www.sarkonnect.com/division-electronic-solar-blinkers.htmlhttp://www.sarkonnect.com/division-electronic-street-light-lontrols.htmlhttp://www.sarkonnect.com/division-electronic-time-switches.html -
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High Mast Panels Process Control Instruments GSM & RF based Systems Educational Boards Water Level Controllers
3.15 ELECTRONIC CONTROLS & AUTOMATION :: SOLAR
BLINKERS
Leveraging on our vast experience, we have been able to offer Solar Blinkers that are
mounted on various poles to guide and warn various vehicle drivers of an approaching
crossovers, flyovers, underpass and other intersections and accident prone area.
Manufactured using superior quality solar panel, battery and other components, our LED
based range provides clear visibility and improves road safety during fog, rain and other
unfavorable weather condition. Highly functional, our solar blinkers find their application
in highways, construction sites and many more.
http://www.sarkonnect.com/division-electronic-high-mast-panels.htmlhttp://www.sarkonnect.com/division-electronic-process-control-instruments.htmlhttp://www.sarkonnect.com/division-electronic-GSM-RF-based-systems.htmlhttp://www.sarkonnect.com/division-electronic-educational-boards.htmlhttp://www.sarkonnect.com/division-electronic-wate-level-controllers.htmlhttp://www.sarkonnect.com/division-electronic-wate-level-controllers.htmlhttp://www.sarkonnect.com/division-electronic-educational-boards.htmlhttp://www.sarkonnect.com/division-electronic-GSM-RF-based-systems.htmlhttp://www.sarkonnect.com/division-electronic-process-control-instruments.htmlhttp://www.sarkonnect.com/division-electronic-high-mast-panels.html -
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3.16 ELECTRONIC CONTROLS & AUTOMATION :: TRAFFIC
SIGNAL TIMERS
We are instrumental in providing highly accurate and advanced Traffic Signal Timer that is
used as a device for controlling traffic in city as well as inside factory premises. Fabricated
using advanced machines and latest technology, it accurately displays various signals and
remaining time to signal change, allowing vehicles and pedestrian to move and stop. Apart
from signalizing, These Traffic Signals also helps drivers to save fuel by switching off the
engine.
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3.17 ELECTRONIC CONTROLS & AUTOMATION :: STREET
LIGHT CONTROLS
4.1 OBJECTIVES OF THE PROJECT
To know advertising media effectiveness behind sales of Copper & AluminumLugs.
To know consumer perception about price of Copper & Aluminum Lugs. To evaluated major competitors of Copper & Aluminum Lugs. To find out the consumption level of Copper & Aluminum Lugs different sizes.
4.2 SCOPE OF THE PROJECT
The main scope of the research was:
Gather information about the true position in the market.
To find out the customers perception about the product.
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To know about sales potential.
To tap the future market.
To make the advertising media effective.
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CHAPTER - 5
RESEARCH METHODOLOGY
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5.1 DEFINITION OF RESEARCH METHODOLOGY:-
Research can be defined as a systematic inquiry whose objective is to provide information
that can help in solving the problem & reaching decision. One can also define research as
scientific & systematic search for pertinent information on specific topic. In fact, research
is an art of scientific investigation. The research is a careful investigation or inquiry an
especially through search for new facts in any branch of knowledge.
According to the Clifford Woody Research Comprises defining & redefining
problems, formulating hypothesis, organizing & evaluating data making decisions &
reaching conclusions & at last carefully testing the conclusions to determine whether they
fit the formulating hypothesis.
Marketing Research has become most important tool for decision making in
marketing due to the following reasons:
Marketing Research is a media to fill the gap between producers andretailer.
It provides correct and reliable information about retailer, customers,competitors and one's own activities to manage, so that huge amount spenton marketing activities is utilized properly.
5. 3 RESEARCH DESIGN:-
This calls for developing the most efficient plan for gathering the necessary information,
design a research plan, decision on the data sources, research approaches, research
instruments, sampling plan and contact methods. A research design is the specification of
the method and procedure for acquiring the information needed. According to my research
design I have performed the following steps in the project.
1) Deciding objective and sub-objective of the research.
2) To determine the most suitable method of research
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5.4 MARKETING RESEARCH PROCESS
The effective marketing research follows the six steps:
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5.5 RESEARCH TYPE:-
Research designs are of following types:-
a. DESCRIPTIVEb. EXPLORATORYc. CASUAL
5.6 DESCRIPTIVE RESEARCH:-
Characteristic of a particular individual of a group. Descriptive research is a fact finding
investigation with adequate interpretation. It design to gather descriptive information &
provides information for formulating more sophisticated studies. Data are collected by
using interviewing & mail questionnaire. It focuses on particular aspect of problem.
5.7 EXPLORATORY RESEARCH:-
The words exploratory means exploration means investigate systematically. Exploratory
is the process of collecting information to formulate or define management. In exploratory
research major emphasis on discovery of idea & formulating research design.
5.8 CAUSAL RESEARCH:-
Causal research is under taken when the researcher is interested in knowing the Cause and
effect relationship between two or more variables. Such studies are based on reasoning
along well tested lines.
In this project, DISCRIPTIVE type of research design has been used.
5.9 RESEARCH INSTRUMENT
Structured question was used as research instrument. Field survey was done for different
objectives and responses were received from the target audience. Questionnaires were
prepared after thorough research and understanding so that it covers all necessary aspects
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while at the same time, it had to be succinct. Also, all the questionnaires were closed ended
and the respondent were not asked any to open-ended opinion. Evaluation and analysis is
solely based on these sample data and so are the conclusions and recommendations.
5. 10 SAMPLING DESIGN:-
5.10. i Universe of population:-
Population refers to the element about which we wish to make some inferences. Population
element is individual participant or object which the measurement is taken. Population or
other hand refers to the total items about which information is desired.
5.10. ii Universe under study -
Consumers and Individual RetailersinRanchi (Jharkhand)
5.10. iii Sample Size: -
A total of 100 Consumers and 80 retailers were interviewed from the various regions of
Ranchi.
5.10. iv Sample unit: -
The project was mainly conducted on consumers and individual retailers.
5.11 SAMPLING METHOD:-
There are two types of sampling methods
1: PROBABILITY SAMPLING.
2: NON PROBABILITY SAMPLING.
5.11.i Probability Sampling:- In probability sampling each unit of the univers has a
known chance of being selected. The population must be clearly defined & list of target
population must be available.
5.11.ii Non Probability Sampling:- In the non probability sampling, each unit of
population does not have an equal chance of being selected. An estimation of sampling
error cant be made.
The Non Probability Sampling method is used during the survey convenience sampling.
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5.12DATA COLLECTION5.12.i Primary Data :- Primary Data was collected through surveys of consumers and
retailers. It included interviews and their responses to questions specific to the
Questionnaire to understand their opinion on various aspects like awareness of the
brand, pricing and availability of the product, profit-margins, sales-relationship etc.
5.12.ii Secondary Data :- Secondary Data was collected from companys Official
website, public websites like Wikipedia, Google etc., Magazines and personnel at the
corporate head office, Ranchi. This was primarily used in understanding the Marketing
Strategy at Swastik group of companies in the beverage segment.
5.13 LIMITATIONS
Though the study was conducted extensively, it has some limitation:-
Time constraint: the study was done in very little time just in two months, so itwas very hard to cover all the parts.
Money constraint: to conduct this study I had to travel a long distance to collectdata and thats why I am not able to cover all markets.
Wide geographical area: the geographical area which I have covered for mystudy is a small part of the consumers and individual retailers in Ranchi
Inability to get real view: sometime the person never reads the questionnairecarefully or seriously.
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6.1 INTRODUCTION AND DATA ANALYSIS OF MARKET
6.1 .i) SURVEY OF COPPER & ALUMINUM LUGS.
Market survey is one of the most widely used method to collect specific data
concerning the Market that cannot be from the companys internal record or from external
published source of data. Market survey may be various types like census survey.
This survey is all about collecting data from the different outlets present in Igatpuri region
about the availability of Copper & Aluminum Lugs. Here I have collecting data regarding
the number of outlets, nature of outlets, complains, promotion scheme provided by Copper
& Aluminum Lugs and its competitors as well as the availability of products.
The outlets of Igatpuri region to get acquainted with the practical scenario of the
market, response and problem of consumer, Behaviour of the sales person. Test,
purchasing power and brand awareness of customers, buying behaviour etc.
6.2 DATA ANALYSIS AND INTERPETATION
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6.2.i QUESTIONNAIRE
1). which sector you prefer?
Table no-7.1 Sector wise Preference
Co Type No of Cos Percentage (%)
India`s Top 500 12 1%
India`s 501-1000 12 1%
MNC 177 10%
Industry Best 296 17%
SMEs 1238 71%
Graph no-7.2 Sector wise Preference
Interpretation:-
In the outlet mostly of copper and aluminium Lugs are available, SMEs and Industry Best
are the more frequent sectors which is found and other sectors are
available.
Sector wise Preference
India`s Top 500
India`s 501-1000
MNC
Industry Best
SMEs
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2) Major type of company who Manufacture copper and Aluminium Lugs?
Table no- 7.2 Major type of company
Sector No of Cos Percentage (%)
Private Sector 1711 99%
Public Sector 20 1%
Govt Sector 4 0%
Graph no- 7.3 Major type of company
Interpretation:-
In the market the 99% of companies are private. They are the
Manufacturer who produce and sale the copper and aluminium lugs. So the brand need to
focus on this segment of consumer.
Major type of company
Private Sector
Public Sector
Govt Sector
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3). What do you feel about the regional Sale?
Table no-7.3 Regional sale
Regional No of Cos Percentage (%)
North 474 27%
South 451 26%
East 101 06%
West 709 41%
Graph no-7.4 Regional sale
Interpretation:-
According to 41% of the regional sale in western region, whereas 6% in eastern region.
OBSERVATION AND FINDINGS
No of Cos
North
South
East
West
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1. Television is a most effective media of advertising.2. Copper and Aluminum tubs is the big competitors of copper and Aluminum Lugs.3. 70% are respondents happy of price of copper and Aluminum Lugs.4. 53% consumers of copper and Aluminum Lugs are of age group 25-35.5. 69% the total sales of the product Electrical and Hardware Shops.6. Maximum 36% sales of copper and Aluminum Lugs come for Electrical Dealers.7. Most of the consumers that are 59% prefer copper and Aluminum Lugs.8. The consumer response to the new packaging of copper and Aluminum Lugs is
positive as shown in the survey.9. Retailers prefer the small size, because of profit margin.10.copper and Aluminum Lugs are the most saleable transformer i.e. 35%.
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8.1 CONCLUSIONS
1. Mars and Zeeta is the nearest competitors of SAR.
2. Mars has better distribution network than SAR.
3. Most of respondents accepted its pricing is better than other.
4. Advertising plays vital role in selling of Products.
5. SAR has strong brand image in consumer mind.
8.2 SWOT ANANLYSIS
SWOT analysis is the process of analyzing the company and the environment in which it
is operating. This analysis helps in formulating effecting strategies for the company to deal
with competition. SWOT stands for Strengths, Weaknesses, Opportunities and Threats.
Strengths and weakness are internal to the organization, whereas opportunities and threats
are external to the organization.
The strength of an organization can be its infrastructure, its employees. Its marketing team,
its latest product innovation, and its international quality standards prevent its closeness to
the market. The strength can be anything that adds value to its business.
The weakness of the organization can be incompetent management, untrained employees,
unevenly trained sales force, poor marketing strategies, low quality product or lack ofproper financial capabilities. There are some of the factors that may cause severe damage
to the organization and hamper its growth.
There are the internal factors which have to be analyzed from time to time. An
organization should try to improve upon its strength and its weakness, in order to sustain in
the market.
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Opportunities and threats the factors external to the organization and they are critical for be
effective functioning. The opportunities of an organization can be a new potential market
with sample scope for growth, opportunities to have a collaborative advantage (advantage
through strategic alliances and partnerships) or opportunities to fulfill the demand of a
latent market. Any such activity in the environment that helps the organization to grow is
an opportunity for it.
The threats to an organization can be a new competitor in the market, price reduction in the
competitors product or a new product introduced in the market that will eat info the
companys market share. These are some of the threats to an organization. Theorganization should constantly keep a watchful eye on the market so that in can analyze the
opportunities and threats it is facing.
SWOT is the acronym for STRENGTH, WEAKNESS, OPPORTUNITY & THREATS.
Through such an analysis the Strength and Weakness are existing within an organization.
STRENGTH
1. Sar Konnect Electra Private Limited use state of smart technology with fully automatedmachined for the production.
2. It has a very strong distribution network.3. It has a very strong product mix.
WEAKNESS
1. Copper & Aluminum Lugs has not good marketing activities in the rural and urbanarea.
2. The sales promotion schemes do not reach the retailers.3. In consumer, Copper & Aluminum is not able to fulfill the demand.
OPPORTUNITY
1. Rural market is relatively untouched with high growth potential.2. The present supply of Copper & Aluminum is not sufficient to fulfill the demand
during the season, which may be trapped profitability.
3. The industrial area of Nasik, gives a great opportunity for Copper & Aluminum.
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THREATS
1. The entry of new company makes the market more competitive.2. The distribution of Copper & Aluminum is very strong in Nasik district.3. Threats from local brand.
After studying and observation the market situation, demand and supply of the
product, consumer behavior and sales through different marketing channel in Sar
Konnectors Elektra pvt ltd, Igatpuri, Following suggestions can be made.
1. It should focus on advertising and promotional activities.2. It should care small outlet too. All the area should be covered by distribution
channel.
3. It should be improve supply and distribution during summer.4. It should provide some extra scheme for the retailer5. There must be co-ordination among manufacture, dealers and Retailers.6. A market survey should be conducted by company at least once in six month for
increase sales volume.
7. The management should inspect market to check the product availability, deliveryof the product to the retailed at time and do retailers get the scheme, signage,
board etc.
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REFERENCE
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Books:
Marketing Management - Philip Kotler Research Methodology - C.R Kothari Research Methodology- M.V Kulkarni
Websites:
www.sarkonnect.com www.google.com
http://www.swastikgroup.co.in/http://www.google.com/http://www.google.com/http://www.google.com/http://www.swastikgroup.co.in/ -
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ANNEXURE
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Name:
Age Group
(a) 12-17 years (b) 18-24 years
(c) 25-40 years (d) 41-50 years
( e) 51 above
Educational Qualification:
(a) Illiterate (b) Up to 12
th
standard(c) Under Graduate (d) Graduate
(e) Post Graduate
Income Group (If respondent is dependent, then income of his family will be considered):
(a) 3000& Below (b) 3000-6000
(c) 6000-12000 (d) 12000-16000
(e) 16000&Above
QUESTIONNAIRE FOR CONSUMER
1. Major age group of customers who buy Copper & Aluminum Lugs?
(a) 5-15 (b) 15-25
(c) 25-35 (d) 35-45
(e) 45 above
2. What do you feel about the price of Copper & Aluminum Lugs?
(a) Low (b) medium
(c) High (d) Very high
(e) Reasonable
3. Which medium of advertising affect the sales most?
(a) Television (b) Magazine/Newspapers
(c) Display (d) Hoardings
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(e) Campaign
QUESTIONNAIRE FOR RETAILERS
4. Types of outlet.
(a) Factory Store (b) Electrical Shop
(c) Hardware Shop (d) Others
5. Which company have better distribution network.
(a) SAR Konnector (b) Mars
(c) Zeeta (d) Others
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