H-Factor Indexfrom Made in Italy to global economya tool to convert heritage into competitive advantage

Daniele Pozzi, PhDdaniele.pozzi@h­factor.it

an index to measure corporate heritage● using corporate history as value for the future● from the study of Made in ItalyÕs success● a multidisciplinary approach

Preserving your own memory doesn't mean to seek for receipts for the future. It signifies to collect ideas, experiences, like a container of accounts which enriches the value of the company and helps you to be protagonist in the present.

Tommaso Fanfani, Piaggio Foundation

heritage is● a bridge connecting past and future generations● an inimitable competitive advantage● an often untapped resource

MADE IN ITALYis a successful story coming from a shared

e x p e r i e n c ew i t h a s t r o n g h e r i t a g e

heritage in action: food Made in Italy

AuthenticityTradition

Nostalgia

heritage in action: fashion Made in Italy

InspirationCraftsmanship

Icons

the idea● measure corporate heritage to better use it● start studying the Made in Italy case

the tool● a multidisciplinary index● starting from research on the field

• HISTORY• Primary sources• Secondary sources• Quantity / Quality

historiography• Openness to research• Museum• Relevant events• Relevant people• Relevant products• Interaction with national

history• ...

• BUSINESS• Communication• Actions towards heritage• Ownership / governance• Location• Continuity products• Logo / Corporate image• Identity• Corporate history

internal awareness• Awareness within the

market• ...

a multi-variable analysis

the goal● help companies to better capitalise heritage● compare cases between industries/countries● merge development and tradition● spread best practices

t h e h i g h e s t t r e e shave the deepest roots

i n d e x