IM21 PVT. LTD.

A UNIT OF SOMYA GROUP

BUSINESS PROFILE

Company Profile IM21 (A Unit of Somya Group) was established in 2007 and provided services in

media solutions such as Bulk SMS, Print Media, Yellow pages and Online Portal.

Later on moved into institutional sales to start with installation of RO equipments with its brand name “Meetha Paani” and ventured into garments, FMCG products and consumer durables under its brand name Home Shop 21.

We have diversified our business into various institutional channels across Rajasthan and have got the marketing rights for entire Rajasthan of various companies.

. We have 33 mother depot across Rajasthan which are running on Depot cum SS Model. We have around 200 distributors covering approx 30000 outlets across Rajasthan comprising RSRTC Outlets, Saras dairy outlets and other general outlets.

We have launched our own brand of packaged drinking water, beverages and namkeen by the name of ‘SPARSH’.

Units Of Somya Group

IM21 Pvt. Ltd. has distribution rights for the various FMCG products at various institutional

channels.

Home Shop 21 is a retail outlet franchisee store .

www.dukanwale.com is online portal which Somya Group will launch very soon.

Companies Own Brands

Sparsh is a packaged drinking water brand owned by Somya Group.

Sparsh also deals in packaged juice of various flavors' like mango, dew, cola and

orange.

Meetha Pani is a brand dealing in RO water purifier system .

Current Network & Visibility

IM21 (A Unit Of Somya

Group)

RSRTC BUSINESS

Dairy Outlets

Panchayat Stores

Ration Outlets

Co-operative

stores

Future Projection

IM21 (A Unit of Somya Group)

HRST BUSINESS

Dairy Outlets

Panchayat

Stores

Ration Outlets

Co-operative stores

IM21 (A Unit of Somya Group)

UPSRTC BUSINE

SS

Dairy Outlets

Panchayat

Stores

Ration Outlets

Co-operative stores

Projection for Uttar Pradesh Projection for Haryana

Distribution Model

The distribution model which we are following for various network is as follows:-

COMPANIES

33 Depot cum SS

RETAILERS

Distributors @ all tahsil level

List Of Companies For Institutional

1. HINDUSTAN COCA COLA BEVERAGES LTD. 2. PEPSICO INDIA 3. BISLERI INTERNATIONAL PVT. LTD.4. ICE BERG FOODS LTD5. NIMUB BEVERAGES PVT LTD 6. PARLE PRODUCT PVT.LTD. 7. BRITANNIA LTD .8. SURYA FOOD & AGRO LTD.9. DUKES PRODUCTS INDIA LTD 10. GUJRAT COOPERATIVE MILK MARKETING

FEDERATION [AMUL]11. CADBURY INDIA LTD. 12. NESTLE INDIA13. PERFETTI VAN MALLE14. HINDUSTAN UNILEVER LTD.

15. PROCTER AND GAMBLE INDIA16. ITC LTD. 17. PEPSICO CONFECTIONARY (FRITOLAYS) 18. SHIVDEEP INDUSTRIES LTD.[BIKAJI]

19. PRATAP SNACKS PVT LTD20. BIKANERWALA FOODS PVT LTD 21. BALAJI WAFERS PVT. LTD. 22. BHIKARAM CHANDMAL23. NEXT CARE DEO24. HAMDARD25. MAPRO LTD.26. BAJAJ27. CAVINKARE28. EVEREST MASALA29. TULSI DRY FRUITS30. HERSHEY’S JUMPIN31. HIMALYAN32. JOY COSMETICS33. GLAXO SMITH KLINE34. JYOTHY LABORATORIES

List Of Companies For Rajasthan

MbgPaam (Saga Noodles) VKC Dry Fruits Triveni Sugar Aasha Confectionary Mahendra Industries KripalConfectionary Works Shri Bankey bihari foods

Tulsi Dry Fruits Foodex Group Sanghvi Group To be continued…….

The various companies whose Rajasthan right we are having for all channels are as follows:-

Deliverables Of Suppliers

Transportation to stocking points at various locations

Margins of retailers and schemes as per Market operating price

SS, Distributor margins as per the company norms

Somya Group Margin (IM21 + Manpower cost)

Ensuring Fill Rates, help in proper indenting of stocks and addition of

SKUs if required/demanded by retailers

Fresh stocks/Higher shelf life stocks to be supplied

Provision for Damages in transportation and replacement or liquidation

support in case of products nearing expiry or best before date

Deliverables By IM21 (A Unit Of Somya Group)

Placement of products on bus stand stalls, dairy outlets and other outlets

across Rajasthan

Manpower support for on ground execution

Execution of promos exclusively designed for Rajasthan (If mutually agreed)

Attaining the desired business target in terms of value that has been mutually

agreed upon

Sure business and visibility of products at all outlets across Rajasthan

THANK YOU!!!!

www.somyagroup.comIM21 ( A Unit of Somya Group)

214, Center Tower, Near Cine Star Cinema

Central Spine, Vidhyadhar Nagar

Jaipur- 302023 (Raj.)

Ph. No. 0141-5166666, 3080555