IM21 Pvt. Ltd.

A Unit Of Somya Group

BUSINESS PROFILE

Company Profile• IM21 (A Unit of Somya Group) was established in 2007 and provided services in media solutions such as Bulk

SMS, Print Media, Yellow pages and Online Portal.

• Later on moved into institutional sales to start with installation of RO equipments with its brand name “Meetha Paani” and ventured into garments, FMCG products and consumer durables under its brand name Home Shop 21.

• We have diversified our business into two more institutions i.e. distribution rights of all FMCG products in Rajasthan Cooperative Dairy Federation Booths (Jaipur dairy) as well as Rajasthan State Roadways Transport Corporation [RSRTC] bus stand premise stalls and have got the marketing rights for entire Rajasthan of various companies.

• . We have 33 mother depot across Rajasthan which are running on Depot cum SS Model. We have around 200 distributors covering approx 30000 outlets across Rajasthan comprising RSRTC Outlets, Saras dairy outlets and other general outlets.

• We have launched our own brand of packaged drinking water, beverages and namkeen by the name of ‘SPARSH’.

Scanned copy of Letter Dispatched by RSRTC to companies currently selling their stock through RSRTC stalls

Units Of Somya Group

IM21 Pvt. Ltd. has distribution rights for the various FMCG products at RSRTC stalls across

Rajasthan, Dairy Booths etc.

Home Shop 21 is a retail outlet franchisee store .

Companies Own BrandsSparsh is a packaged drinking water brand owned by

Somya Group.

Sparsh also deals in packaged juice of various flavors' like mango, dew, cola and orange.

Meetha Pani is a brand dealing in RO water purifier system .

Current Network & Visibility

IM21 (A Unit Of Somya Group)

RSRTC BUSINESS

Dairy Outlets

Panchayat Stores

Ration Outlets

Co-operative stores

Future Projection

IM21 (A Unit of Somya Group)

UPSRTC BUSINES

S

Dairy Outlets

Panchayat

Stores

Ration Outlets

Co-operative stores

IM21 (A Unit of Somya Group)

HRST BUSINES

S

Dairy Outlets

Panchayat Stores

Ration Outlets

Co-operative

stores

Projection for Uttar Pradesh Projection for Haryana

Distribution Model

The distribution model which we are following for various network such as RSRTC, Saras & others are as follows:-

COMPANIES

33 Depot cum SS

RETAILERS

Distributors @ all tahsil level

Potential Business In Major Towns

Sr.No. Bus StandsOur Business

Potential1 Jaipur 1,57,50,0002 Ajmer 51,30,0003 Beawar 36,00,0004 Udaipur 34,38,0005 Abu road 34,02,0006 Alwar 19,62,0007 Bharatpur 13,86,0008 Bhilwara 30,51,0009 Bikaner 27,36,00010 Chitorgarh 14,85,00011 Ganganagar 27,27,00012 Jhunjunu 25,65,00013 Jodhpur 31,68,00014 Kota 12,06,00015 Nagor 13,68,00016 Pali 10,08,00017 Sikar 28,17,000

Total 5,67,99,000

Total estimated Business across Rajasthan is Approx 10 crores per month

List Of TownsSr. No. BUS STANDS

1 Anoopgarh2 Banswara3 Baran4 Barmer5 Bundi6 Churu7 Dausa8 Dholpur9 Dungarpur10 Deedwana11 Falna12 Hanumangarh13 Hindaun14 Jalore15 Jaisalmer16 Jhalawar17 Khetri18 Kotputli19 Lohagarh20 Phalodi21 Revdar22 Sardar sahar23 Sawai madhopur24 Sirohi25 Shri madhopur26 Tijara27 Tonk

Category Break-up Of Business

50.00%42.50%

5.00%2.50%

SNACKS BEVERAGES CHOCOLATES OTHERS

Share is mentioned in terms of value at price to retailers

Sr. No. Category Current business in Rs.

1 Snacks (Biscuits, Indian & western salties) 5,00,00,000

2 Beverages(carbonated flavor, non-carbonated flavor & water)

4,25,00,000

3 Confectionary(chocolates & hot-melted candies) 50,00,000

4 Others (sauces, personal care etc..) 25,00,000

Expected increase in growth rate is around 25% annually

List Of Companies For Stock

• HINDUSTAN COCA COLA BEVERAGES LTD. • PEPSICO INDIA • PEPSICO CONFECTIONERY [FRITO LAYS]• PARLE AGRO PVT. LTD. • BISLERI INTERNATIONAL PVT. LTD.• DABUR INDIA LTD • ICE BERG FOODS LTD• HORLICKS INDIA • NIMUB BEVERAGES PVT LTD • PARLE PRODUCT PVT.LTD. • BRITANNIA LTD .• MRS BECTOR’S FOOD SPECIALITIES LTD.• PRIYA GOLD• DUKES PRODUCTS INDIA LTD • JAIPUR DAIRY LTD (SARAS)• GUJRAT COOPERATIVE MILK MARKETING

FEDERATION [AMUL]• NESTLE INDIA

• PERFETTI VAN MALLE• FERRERO INDIA PVT LTD• LOTTE INDIA • WRIGLEY INDIA PVT. LTD. • MARS• MOTHER DAIRY• VADILAL HOUSE• HAVMOR • HINDUSTAN UNILEVER LTD.• PROCTER AND GAMBLE INDIA• BAJAJ CORP LTD• DABUR INDIA LTD • COLGATE PALMOLIVE INDIA LTD • ITC LTD. • INDO NISSIN FOOD LTD.• HALDIRAM MANUFACTURING CO. PVT. LTD.

List Of Companies For Stock

• LOTUS DAIRY PRODUCTS PVT LTD • CADBURY INDIA LTD. • VI-JOHN GROUP • EVEREST SPICES• GODFREY PHILLIPS INDIA • EMAMI LTD.• DS GROUP • NIRMA LTD• MONGINIS FOODS PVT. LTD.• OSWAL SOAP• ANIL BIDI WORKS• JOY COSMETICS• SHANTILAL G SHAH KAJUWALA• DESAI BROTHERS LIMITED• TATA GLOBAL BEVERAGES LIMITED• RASNA INTERNATIONAL

• CAVINKARE• SUPERMAX INDIA • BIKAJI • PRATAP SNACKS PVT LTD• BIKANERWALA FOODS PVT LTD • DFM FOOD LTD• BALAJI WAFERS PVT. LTD. • GODREJ INDIA• RAMDEV INDIA• REDBULL INDIA • OTHER COMPANIES AS PER DEMAND

Deliverables Of Suppliers

Transportation to stocking points at various locations

Margins of retailers and schemes as per Market operating price

SS, Distributor margins as per the company norms

Somya Group Margin (IM21 + Manpower cost)

Ensuring Fill Rates, help in proper indenting of stocks and addition of SKUs if

required/demanded by retailers

Fresh stocks/Higher shelf life stocks to be supplied

Provision for Damages in transportation and replacement or liquidation support in

case of products nearing expiry or best before date

Deliverables By IM21 (A Unit Of Somya Group)

Placement of products on bus stand stalls, dairy outlets and other outlets across

Rajasthan

Manpower support for on ground execution

Execution of promos exclusively designed for Rajasthan (If mutually agreed)

Attaining the desired business target in terms of value that has been mutually agreed

upon

Sure business and visibility of products at all outlets across Rajasthan

THANK YOU!!!!

www.somyagroup.comIM21 ( A Unit of Somya Group)

214, Center Tower, Near Cine Star CinemaCentral Spine, Vidhyadhar Nagar

Jaipur- 302023 (Raj.)Ph. No. 0141-5166666, 3080555