A2 MEDIA – ADVERTISEMENT PRESENTATION

By Hayley Joy

MAIN PRODUCT AND ANCILLARY PRODUCTS

I have decided to produce 2 short advertisements,

probably around 30 seconds long each about a

campaign that is centred around the recycling of

newspapers into bags. One will be an animated

advert, consisting of pictures, videos and text and

the other will be a hand filmed advert with people in

it. My ancillary products will be a radio

advertisement discussing the campaign and the

product and a television sponsorship programme.

SUMMARY OF MAIN PRODUCT

My main product will be 2 30 second adverts about a campaign

that is centred around the recycling of newspapers into bags. The

first will be an advert consisting of pictures, videos and text and

the other will start possibly off with someone entering a shop and

buying something and the shop assistant puts it into a newspaper

bag, leaving the customer to wonder why. After that it may

develop into the newspaper bag appearing in several places

amongst various people, to emphasise its popularity and wide

spread through other countries.

EXAMPLE OF EXISTING PRODUCTS

I have looked at some advertising campaigns on

recycling, focusing on how they aim to capture

peoples attentions, and the certain aspects that they

use. I have also tried to focus on newspaper related

adverts. Below is a link to an advertising campaign

focusing on recycling.

http://www.youtube.com/watch?v=J5EVlEv2Y3A

C O D E S A N D C O N V E N T I O N S C H A R A C T E R I S T I C S O F G E N R E O F M A I N

P R O D U C T

Expectations of an advert

Writing – headings, titles

Logos

Persuasive language used to engage the reader

The product itself and someone trying to sell it

Music – songs, useful sounds

Recyclable product

Bright/colourful – able to catch someone's attention immediately

CHARACTERISTICS OF TARGET AUDIENCE

My target audience for this product will most

probably be environmentalists and people in general

who are interested in preserving recyclable

materials and care about the environment. My target

audience can also be everyone of any ages.

MOOD B OARD

SOUND SAMPLE

I may use a song that is well known by a well

known artist. I have considered for this using

ellie gouldings song, ‘anything could happen’

because its popular and upbeat.

http://

www.youtube.com/watch?v=5hzgS9s-tE8

PRACTICAL CHALLENGES

Location recce – finding the perfect location may be difficult because

I want the advert to make sense and I need to feel like I have picked

the right spot before I start shooting.

Time – I only have a certain amount of time to have a final decision

on everything.

Weather – the weather for this advertisement has to be sunny,

because rain will postpone the filming.

Finding someone to appear in the project

Planning the shots and making sure everything's in the right order

TARGET DATE/ACTION PLAN

My presentation of the idea that I have come up

with has to be finished by the 5th/6th of November at

the latest.

I also need to hand in a rough copy of the material

that I have by the 16th of December.

I WOULD BE SATISFIED IF…

I get a higher grade than what I got last year.

made an advert that looks professional and that

people would want to watch more than once and

spread around.