ABHIJIT DAS

DOB: 8TH Jan, 1988

Mobile: +91 8051044101 / 7060345608

E-Mail: abhijit.das0108@gmail.com

Skype id: abhijit_001

Middle Level Assignments in Marketing / Sales/ Branding / Business Development

“Be the change you want to see in the world“

S K I L L S E T

Sales & Marketing

Market Research

Business Development

CRM and Vendor management

Recruitment and Training

MIS

P R O F I L E S U M M A R Y

A competent professional with over Two year of experience in Marketing and Training, Brand Management, Business Development

Involved in competitor & market analysis to ensure best practices being followed in the organization

Successfully Handled social media accounts and CRM campaigns on multiple channels for the program(web and content marketing)

Handling MIS & training employees for Marketing and Promotion at zonal level and data analysis as per request

Skilled in implementing business plans with a view to promote CSR awareness( fellowship, funding partners) & expand existing ones in close coordination with cross-functional teams

Keen customer centric approach with skills in addressing client/ stake holders priorities & resolving escalations to attain high business & compliance score

Sells products by establishing contact and developing relationships with prospects; recommending solutions

Work Experience ~25 months

Zonal Head, Marketing and Recruitment, Piramal Foundation (Bangalore, Kolkata, Delhi) Jul’13-Dec’15

Key responsibilities include managing the marketing & recruitment system of Gandhi Fellowship program Responsible for preparing zonal strategy and successful execution of the same Developed strategic partnerships with key stakeholders- NGOs, Educational Institutes, Volunteering organizations,

Media Partners, Corporates and Youth-centric Organizations Involved in competitor & market analysis to ensure best practices being followed in the organization Handled social media accounts and CRM campaigns on multiple channels for the program(web and content

marketing); prepare reports by collecting, analyzing and summarizing information. Conceptualized and implemented creative ideas for branding (ATL & BTL)- sharing alumni and fellowship stories,

designed graphic oriented e-mailers & soft copy collaterals, creative online presence (FB & Website) Led a team of 4 members engaged in marketing and branding in east zone/south zone

Prepared MIS on a monthly basis to track productivity, Identifies product improvements & efficiency of the program

Developing relationships with key decision-makers in target organizations for business development

Marketing Executive, RECALL (Kolkata) Jan’10-Dec’10 ~ 12 months

Actively involved in media marketing with offline (print) and online (social & electronic) media Devised promotional strategies for commercial and non-commercial goods in West Bengal Involved in event management for key clients- Bengali movie premiere and music release Engaged in lead generation and negotiations with contractors and vendors for advertising Proactively conducted market research and coordinated with developers to enhance the business intelligence of the

company

Summer Internship (Kolkata) 2 Months

Marketing Analyst, UAE Exchange Financial Services Ltd Apr’12-May’12

Engaged in enhancing consumer awareness among service and manufacturing industries Designed new services based on the customer experience and feedback Proposed changes to introduce flexibility in documentation leading to lower processing time Strategic advisory for new initiatives in line with company’s brand extension

Marketing Intern, Big Bazaar Pantaloons Pvt Ltd Apr’08-Jun’08 2 Months

Live project on apparel and merchandise of both branded and non-branded items

A C A D E M I C R E C O R D

MBA(Marketing) 2013 Indian Institute of

Management, Ranchi 2.75/4.33

BBA(Marketing) 2009 Scottish Church College

(Calcutta Univ.) First Class

Class XII 2006 Assembly of God Church

(C.B.S.E.) First Class

Class X 2004 Assembly of God Church

(C.B.S.E.) First Class

Key Skill Set

Proficient in MS-Office Suite. Well versed with data analysis and regression in Excel & SPSS Experience in search engine optimization , HTML, Social media (FB, Twitter, Mailchimp, Survey Monkey) Received IBM Cognos training certification to report and analyze data for businesses Certificate for CAPSTONE Business Simulation (Business Management) Soft skills include negotiations, strong team player, punctual in meeting deadlines, Sales Planning Presentation Skills, Client Relationships, Emphasizing Excellence, Prospecting Skills, Meeting Sales Goals

Achievements

Secured highest grade in Strategic Marketing and Integrated Marketing Communications Captain of the school cricket team at district level tournaments Co-Authored the Consumer Behaviour academic report on Understanding CSR activity for Bharti, Airtel

P O S I T I O N A N D R E S P O N S I B I L I T Y

Core Member, Student Facilities Committee, IIM Ranchi Jul’11-Aug’13 Responsible for arranging logistics for all the events organized by student council SPOC for all student related grievance handling and admin feedback

Executive Member, Placement Cell, Scottish Church College Final Year 2009 Organised guest lectures and workshops for engaging corporates with the students Designed the placement brochure for the entire batch

Hobbies – Debating, cooking, sketching

Language Known : English, Hindi , Bengali