about ceeor 2015
TRANSCRIPT
About CEEOR
Company Introduction
2015
Founded 2006 by Dr Aleš Tichopád - an expert in biotechnology and
medical statistics and Dr. Igor Gembula, an expert in marketing andinformation technologies
Headquartered in Prague, Czech Republic with offices in Slovakia, Hungary,
Poland and Austria
Expansion into 15 new European markets in April 2015 following acquisition
of IMS’ Promo.Track offering
Specialists in late phase research and analytical services for Pharma,Biotech and healthcare companies in Europe and beyond
More than 100 research projects successfully accomplished
Syndicated market intelligence through access to > 18,000 doctors
Proud of our reputation for Innovation, Customer
Focus and nimble approach
Who are we?
CEEOR Services
CEEOR Institute
Late Phase Research
Real World Evidence
Commercial Effectiveness
Marketing Effectiveness
Sales Effectiveness
Market Insights
Primary Market Research
Doctors, Patients, KOLs,
Regulators
Trusted, continuous panels of physician collaborators
Innovative data capture and processing tools
Where do we work?
CEEOR Institute
RX, OTC, Devices, Diagnostics,Supplements, Policies & programs
Leveraging strengths in Biostatistics andEconometrics
Trusted, permanent panels ofphysicians
Academic and commercial credibility
119 projects since 2006
Late Phase Research
Health Economics and
Outcomes Research
Regulatory and legal support
Use of HE tools in multichanel
marketing
Commercial Excellence
Marketing Support
Market Insight
Primary Market Research
Deep Research expertise and
experience
Quantitative and qualitative
methodologies
Flexible and nimble approach
CEEOR’s proprietary technology
solutions allow data to be
reported in real time in
advance of formal research
findings
Customized online research enablinganalysis of results in real time
Collection of real world data from patientsvisiting doctors
Add custom questions to CEEOR’sstandard PromoMonitor questionnaire
Commercial Effectiveness
Insights into sales and promotional effectiveness
Optimise segmentation, targeting, and campaign timing
Critical Key Performance indicators
PromoMonitor - Real-time, continuous insights available in 20 countries
Promo.Track – acquired from IMS, available in 16 countries
What our clients say about us
”CEEOR’s PromoMonitor supplies key customer feedback right to our desktops in real-time, allowing us topromptly develop and coordinate our commercial strategies and adapt local tactics accordingly. In Tevawe pay increasing attention to basing our commercial decisions on real world data so consequently it is ofgreat importance to us to receive continuous, genuine customer feedback. This helps us to gain
competitive advantage on the market and implement a customer centric culture.”
Vladislav Urda - Commercial Excellence Director Europe at Teva Pharmaceuticals
”At Astellas, we have learned to make PromoMonitor an essential part of our business management. Thedeep insight into the market provided by PromoMonitor allows us to better understand our customers andrapidly respond to ever changing situations.” Gabriela Mrovcova - Brand Manager Urology-Gynecology at
Astellas
”Our experience with CEEOR was excellent. Because of their insight and establishment in the Europe region,we were able to set up and conduct our non-interventional study successfully. Their staff is experiencedand dedicated, this made our communication seamless, and our project completed as planned.” Moh-Lim
Ong - Sr. Director Global Medical Affairs, Rare Disease, Global Innovative Products, Pfizer Inc
”CEEOR is a very professional and reliable partner. During our cooperation for HO studies I truly appreciatedthe high expertise and quality of the work provided by CEEOR. The team has a very good understanding ofthe local healthcare environment, including systems & procedures in the respective countries meaning animportant asset when performing projects.” Brigitte Sloesen - HE&PH for Vaccines Europe at GSK
CEEOR s.r.o
Křemencova 178/10
110 00 Praha 1
Czech Republic
+420 257 215 056
www.ceeor.com
Jan Kalafut
Market Intelligence Specialist
M: +421 948 320 663
www.ceeor.com