academic branding in the digital age
DESCRIPTION
Presentation by LSU's Curriculum Theory Graduate Student Collaborative professional development session on November 4, 2014.TRANSCRIPT
Academic Branding in the Digital Age
Paul Eaton (@peatonla)Maria Wallace (@MFGWallace)
Dr. Cameron Thrash (@DrJCThrash)Curriculum Theory Project (@LSUCTP)
#CTGSCPD
Tools to Use
• Professionally Developed Platforms
– Linked In
• www.linkedin.com
– Chronicle Vitae
• www.chroniclevitae.com
– Academia.edu
• www.academia.edu
#CTGSCPD
Tools to Use
• Social Media
– Twitter/Tweetdeck
• www.twitter.com or tweetdeck.twitter.com
– YouTube Channel
• www.youtube.com
#CTGSCPD
Tools to Use
• Digital Portfolios
– Examples from Communication across the Curriculum (CxC)
• http://www.logandelabarrehays.com
• http://mattwyatt.org
• http://www.megangtalley.com
Additional Examples and Tips can be found through CxC
• http://sites01.lsu.edu/wp/cxc/digital-portfolio-examples/
#CTGSCPD
Tools to Use
• Blogs & Personal Websites
– Maria’s Website Development
• www.mariafgwallace.weebly.com
– Paul’s Personal Blog
• www.Pweaton.wordpress.com
– Dr. Thrash’s Lab Website
• www.thethrashlab.com
#CTGSCPD
Sharing Research through Digital Technologies
• Examples from Dr. Thrash
• Blogging/Personal Website
• Buzzfeed Articles
• LinkedIn Posting
• Infographics
• Slideshare
• Tweegram/Visual Graphics
#CTGSCPD
Tips for Scholarly Connection
• Hashtags (#)– Consistent use of hashtags helps you connect with a
group of scholars or conversation• #colorismconversations and #ACPADigital
– Follow backchannels at events/conferences/symposiums/events your not attending, or to participate in communities• Bergamo: #Bergamo2014
• African American Male Educational Summit: #LSUAAMS
• AERA Brown Lecture: #AERABrownLecture
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Tips for Scholarly Connection
• Twitter Chats
– Examples
• Student Affairs Chat: #sachat
• New Teacher Chat: #ntchat
• Teacher Preparation Chat: #tpchat
#CTGSCPD
Tips for Scholarly Connection
• Promoting your Presentations
– Create your own backchannel
#CTGSCPD
Tips for Scholarly Connection
• Groups
– Smaller communities of like-minded individuals/researchers/scholars/practitioners
– Professional Association Groups
– Create your own group or list
Tips for Scholarly Connection
• Re-tweeting/Re-posting/Talking through Social Media
– Look for and follow scholars/practitioners in your field
– Re-tweet and mention connections in your tweets/posts/etc.
– Pull people into conversations or to draw attention to an event
#CTGSCPD
Retaining and Curating Information
• Storify
• Tracking your impact
– Academia.edu: Sign-up for email updates
– Wordpress: Graph of Views
– Twitter: Business Analytics
– LinkedIn Professional
#CTGSCPD
In Conclusion
#CTGSCPD
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