accorhotels global development …...dry cleaning on demand 24/7 reception fitness center business...

Adagio Paris Birmingham

ACCORHOTELS GLOBAL DEVELOPMENT

FEBRUARY 2018

ADAGIO

Open to the cityDiscover over 100 addresses located in the heart of the city, from Paris to

Rio de Janeiro, to Berlin or Dubai. Adagio combines the autonomy of

apartment living with the hospitality of hotel life, Adagio offers guests a

number of hotel services to ensure the best possible experience.

Open to everyoneAdagio is a perfect solution for short, mid and long term stays: privacy,

autonomy and flexibility. Aparthotels Adagio provide three ranges of

products within the one core Adagio brand: Adagio access, Adagio and

Adagio premium.

Tiered pricing from 4th night onwards: the more you stay, the less you pay.

Open to friendlinessAdagio offers living spaces where you can socialise, explore and relax;

whether you are on your own, with colleagues or with your family. Feel

welcome and explore the local sights recommended by our Adagio team.

WHY INVEST IN ADAGIO APARTHOTEL | 1


44

#1Aparthotels network in

Europe >60%Gross operating profit

88%Brand average of

satisfied & very

satisfied

guests


NETWORK

In 2018

105 aparthotels

11,600 apartments

11 countries


FLAGSHIPS

UNITED KINGDOM

ADAGIO EDINBURGH

ADAGIO ACCESS

COLOMBES

FRANCE

WHY INVEST IN ADAGIO APARTHOTEL |

2

11

1

2

France

UKGermany

Russia

Brazil

5

2016 OPENINGS

FRANCEColombes

Malakoff

BRAZILJundiaí

Alphaville

GERMANYFrankfurt

RUSSIAMoscow

UNITED KINGDOMEdinburgh

France

Netherlands

Morocco

Saudi Arabia

Brazil

Qatar


2017/18 OPENINGS

2017

BRAZILSalvador

Barra Funda

Sao Bernardo do Campo

2018

FRANCEMontpellier

& 5 Hipark by Adagio:

Paris

Marseille

Nice

Grenoble

Serris

BRAZILCuritiba Batel

SAUDI ARABIAJeddah

QATARDoha

NETHERLANDSAmsterdam

MOROCCOCasablanca


Free WiFi

Breakfast

Room Service/F&B Offer

Conciergerie

Laundry Facilities

Swimming Pool/Spa

Dry Cleaning On Demand

24/7 Reception

Fitness Center

Business Corner

7

SERVICES

Grab & Go


Day time

Night time

Fully equipped kitchen

Dining space

Large living space

Working space

Bathroom (shower or bath)

Murphy bed

Flat screen television 36’’

8

COMFORTABLE STUDIO THE ONE BEDROOMAPARTMENT

Bedroom with double bed

Living room with trundle bed

Modular table

Total floor area

35sqm net

Total floor area

25sqm net

Studio equipment +

6.10

5.85

3.50

3.50

7.50

7.50


STUDIOS

Studio 2 pax Studio 4 pax

Total floor area

20sqm net

Total floor area

25sqm net

3.15

6.35

6.35

4.15

Double murphy bed

Storage space

Fully equipped kitchen

Studio 2 equipment +Single murphy bed

Sofa bed


THE CIRCLE CONCEPT

Called ‘The Circle’ to symbolize the spirit of

community, this new real marker is a space of

socialization, open and welcoming.

Based on methodology of design thinking, the

places were designed to bring more modernity,

making hybrid places that serve different times

of the day, to enhance usability and re-enchant

guest experience.

New functions are introduced as objects library

to borrow, shared kitchen, new welcome desk,

regular events… to encourage interactions

between guests and the team.

« The Circle » Concept

Adagio Paris Bercy Village,

France

Shared Kitchen

Object library

The Shop

Reception posture

«THECIRCLE»CONCEPT


BUSINESSMODELTHE APARTHOTEL POSITIONING IN THE ACCOMMODATION LANDSCAPE

HOTEL

Full Services

Reception, Restaurant,

Spa Facilities etc.

1 to 3Nights

APARTHOTEL

4 to +90Nights

Selected services

Reception, Breakfast,

housekeeping etc.

LONGER-STAYS ENABLE THE MAXIMIZATION OF OCCUPANCY, ESPECIALLY IN LOW-DEMAND PERIODS

CAPACITY CAPACITYOCCUPANCY

Longer-stay business

is more stable

throughout the year

OCCUPANCY

Well-optimized aparthotels can reach

90%*average occupancy

1-3 night stays 4-27 night stays 28+ night stays

* Not contr

actu

al

Hotel schedules

tend to be

polarized


BUSINESSMODELA HIGHLY PROFITABLE SYSTEM

Well-optimized

aparthotels can

reach

90%*

average occupancy

OCC. RATE

AVERAGE DAILY ROOM

REVPAR

ROOM REVENUE %

TOTAL REVENUE

GOP

NOI

PROFIT/SQM

4*

HOTEL4* APARTHOTEL

80%

€145

€116

72%

€9.5 MILLION

49% - €4.6 MILLION

40% - €3.8 MILLION

€442

88%

€135

€119

93%

€7.8 MILLION

63% - €4.9 MILLION

53% - €4.2 MILLION

€488

Source: WATG Report

OPERATIONAL

PROFITABILITY

LOW CAPITAL

EMPLOYED

• Very high occupancy• Optimized ARR

• Low operating costs

• Efficient space usage (FOF vs BOH)• Limited BOH areas• Optimized construction costs

GOP > 60%

HIGH ROI

of Adagio guests in Europe are either satisfied or

very satisfied

85%

of our guests would recommend Adagio

84%

Source: TrustYou survey (GSS) 2017


BRANDQUALITYPERFORMANCEADAGIO

#1 APARTHOTEL IN EUROPE

4.5/5*

4.5/5*

Birmingham City

Toulouse Parthénon9,1/10*

9/10*

*January 2017

4.5/5* 8,9/10*

Edinburgh Royal Mile


AVAILABLE IN

34 VERSIONS

& 18 LANGUAGES

Dedicated corner for

Adagio

The online reference for

extended stay

New website launching in

July 2018

A STRONG PRESENCE

14

COMMUNICATIONPERFORMANCE

TV AD CAMPAIGN

ADAGIO-CITY.COM

PRESS MENTIONS

FACEBOOK

INSTAGRAM

PINTEREST

TWITTER

LINKEDIN

https://youtu.be/I6EY-AijoiU

https://youtu.be/I6EY-AijoiU


ACCORHOTELS OFFERS > 110 GLOBAL DISTRIBUTION

PARTNERSHIPS AT BEST MARKET CONDITIONS

15

ACCORHOTELSDISTRIBUTION

YTD End of 2017

The Central Reservation System generates on

average

66%of a hotel room revenue


ADAGIODISTRIBUTIONSOLUTIONPOWERED BY ACCORHOTELS

STRONG SALES CHANNELS

TARGETING EXTENDED STAY

YTD End of 2017

FOCUS ON WEB DIRECTAccorHotels.com + Adagio.com + mobile websites

ADAGIO ROOM

NIGHTS173,000

ADAGIO ROOM

REVENUE€18M

MOBILE GROWTH(ADAGIO ROOM REVENUE)

+76%

34%HOTEL

PMS

68%OF ADAGIO ROOM

REVENUE COMES

THROUGH

ACCORHOTELS

CENTRAL

RESERVATION SYSTEM

CALL CENTERS, INTRA HOTEL

& CLUSTER SERVICES

ACCORHOTELS WEB

WEBSITES, MOBILE SITES &

APP

WEB PARTNERS (OTAS)

GDS / IDS

29% DIRECT SALES

38% INDIRECT SALES

19%

10%

32%

6%


LECLUBACCORHOTELSACCORHOTELS OWNS THE MOST INTERNATIONAL

LOYALTY PROGRAM

YTD End of 2017

Loyalty members - Worldwide

Le Club AccorHotels FRS loyalty program

Huazhu loyalty program

40 MILLION

of members as of

December 2017

Launch in sept. 2008

A Worldwide program:

14 brands

3,400 hotels in 93 countries

Free enrollment

100% Web based program

More than 23,000 new members

every day

Le Club AccorHotels represents

30.6% of AccorHotels revenue

Partnerships with large

Airlines loyalty program:

Skyteam,

One World, Star Alliance…

Specific Welcome to members

Members expenses

vs. non-members

x2

106M

145M

Americas17%

Asia-Pacific28%

Mediterranean, Middle East & Africa

12%

Central & Eastern Europe

12%

France13%

Northern Europe18%

Guests’ origin - Worldwide


25.4%of revenue generated by

card holders

ROI of 17.2For €1 spent in LCAH, the

gain is €17.2

18

LECLUBACCORHOTELS


DEVELOPMENTCRITERIA

LOCATION

Major

domestic

destinations

Smaller cities

& attractive

touristic

destinations

Key

destinations

cities

Prime

Location

Secondary

Location

Suburbs-

airports

BRAND PROGRAMMING

APARTMENTSADAGIO ADAGIO ACCESS

- Average number of apartments

- Apartment average size(1) (sqm)

- Total Gross Floor Area(1) (sqm)

90-120

25-34

44

90-120

19-25

32

FOOD & BEVERAGE Breakfast room

Grab & Go

WELL-BEING Fitness center (25 sqm.

Min) (for Adagio only)

No swimming pool

No spa

MEETINGS, EVENTS &

OTHERS

Web or city corner (for

Adagio only)

[email protected]

[email protected]

[email protected]

accorhotels global development …...dry cleaning on demand 24/7 reception fitness center business...

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