1. A BIG THANKS SPONSORS to our amazing

2. WEB/DIGITAL CATEGORY 3. WEB/DIGITAL The website has already earned the Noble Studios team high accolades including two Addys, two Communicator Awards, two W3 Awards, WebAward, and a Summit International Award. Since the website launched in April 2012, NobleStudios.com has received an 85% increase in website traffic and 63% increase in unique visitors, with a 211% increase in visitors from a mobile device. 4. WEB/DIGITAL Our in-house advertising team was able to come up with wide- screen website design concepts, which we used to display large- scale resort photos. We took new photography and virtual tours to create an artistic base for our site. Our web team created a custom CMS, re-wrote all of our original website content to increase SEO effectiveness, programmed forms and widgets for all departments from sales to poker, and implemented responsiveness for all platforms. 5. WEB/DIGITAL The site was launched only about 30 days ago, but we're already seeing increases in many key areas over the previous period. There has been a large increase in visits and unique visitors (30%), increase in search engine traffic (up 10%), increase in pages per visit and time on site - looking at the visitor flow, we're seeing that people are exploring opportunities in a logical path. 6. noble studios noblestudios.com BEST IN WEB/DIGITAL 7. MOBILE CATEGORY 8. MOBILE Finding information about Reno-Tahoe is plentiful online, but once visitors are in the area that situation changes. With the new RSCVA mobile application, all of the great information from the website is now available and because the application uses your location, finding nearby events, hotels, restaurants and even a local pharmacy is a snap. With over 2000 app downloads, average time in app = 6 minutes and counting, the app still has 5 stars 3,000 downloads, more than 7,500 visits and over 25,000 pages viewed. Average time on site is 7:12. AGENCY: KPS|3 9. MOBILE Like the website, the mobile site celebrates Tahoe South as a year-round travel destination and outdoor mecca. The site allows visitors to plan their day by clicking on events to see whats happening now. The site boosts a visual appealing, simple design with quick navigation so visitors can get out of their cars and experience Tahoe South. Before the site was built, Tahoe South didn't have a data-driven strategy for targeting mobile users and travelers on the go. Now they track mobile traffic and make informed content decisions based on measurable results. AGENCY: Noble Studios 10. MOBILE When a mobile phone (carried by an onsite brand ambassador) interacted with a tag it was immediately able to tell if that tag had been used to vote previously - if not, attendees were prompted to vote and walked through the mobile screens by the brand ambassador. The mobile phones interacted with a central database platform and displayed the voting results on a display in the silent auction area of the event (driving people toward the silent auction to see which beer was in the lead). 11. Access Pass & Design BEST IN MOBILE 12. SOCIAL CATEGORY 13. We created a unique social media campaign based on the style of restaurant SoDo was and the type of people we hoped would engage with them. As the restaurant grew and evolved with the patrons so did the engagement of our campaign. SOCIALAGENCY: Dotted and Crossed 14. SOCIAL By being active and having a consistent presence on our social networks we have been successful in getting social media influencers to talk about us and share our content with their networks bringing us more users. 15. SOCIAL We ran an Indiegogo crowdfunding campaign with a goal of $60,000 in presales, and closed in a little over 30 days with $105,232 in presales. Nothing proves results like money in the bank. We have 2500 products presold to people in 34 countries. 16. BEST IN SOCIAL SoDo Restaurant + Bar Dotted and Crossed 17. PRINT CATEGORY 18. PRINT Logged miles are our results! Over 5700 miles logged total. Each rider averaged 42 miles during the week, and collectively we saved the environment from 7.12 metric TONS of CO2. AGENCY: The Glenn Group 19. PRINT On an anecdotal level, the campaign was astounding. Word of mouth was beyond any recent campaign. One of our greatest hurdles to overcome was the combination of a tighter economy and higher award entry fees. AGENCY: CLM Design 20. PRINT Through a strong push of the Saturday is Football Day campaign, we really tried to drive home (in a very in your face manner) that your other activities could wait. This was done by the campaign (it not haircut day, mow the lawn day, laundry day, etc). AGENCY: The Bauserman Group 21. BEST IN PRINT UNR FOOTBALL The Bauserman Group 22. PUBLIC RELATIONS CATEGORY 23. PUBLIC RELATIONS Our story provided an intriguing complement to our unique product. The beauty industry is made of million dollar products that have advertising backing. Our $0 advertising budget was an obstacle, and we needed to compensate with editorials. AGENCY: Abbi Agency 24. PUBLIC RELATIONS We hosted the first ever TEDxUniversityofNevada in January 2013. We had a great venue, speaker line-up, high quality video, and a sold-out audience. We posted 16 videos with the TEDxUniversityofNevada logo to the TEDxYoutube site. Every video contained the Online Executive MBA program logo at both the start and end of the video. We created separate twitter and facebook accounts to help promote our videos once they were posted to the TEDx site. AGENCY: Abbi Agency & UNR 25. PUBLIC RELATIONS We had a surprisingly large turnout, with 800-1500 people in attendance at all events. There was a lot of demand for the event to return and it even spawned a directly competitive event from another organization. 26. BEST IN PUBLIC RELATIONS TEDxUniversityofNevada The Abbi Agency 27. RADIO CATEGORY 28. Our campaign this year features a malapropism-spouting old- school baseball coach who begins each ad with a confused baseball aphorism, which we hope captures the listener's attention; the remainder of the ads feature the Aces' play-by- play announcer talking about the litany of events happening on any given homestand. RADIOAGENCY: BrandLab 29. RADIO No one rolls their eyes when it goes into overtime! AGENCY: The Bauserman Group 30. RADIO Effective radio commercials directly relate to an increase in inquiries. 2012 saw a huge spike in business from radio advertising. Yes, last year we had a record year! 31. BEST IN RADIO Reno Aces BrandLab 32. VIDEO CATEGORY 33. VIDEO We projected a personality unique to our business in a format that is comfortable, yet informative, establishing "the twins" brand identity that is exclusively Paramount's while leading with a memorable message, combining likeability with performance and commitment to exceptional Customer Service. We gave a face (make that two!) to the business that has become recognizable through our Twins Campaign, which has now grown to a field of 10 TV Commercials. 34. VIDEO All new creative focused on (and continues to focus on) the concept of the simplicity of just being a kid. The tagline "Be a Kid" is iterated in all communication as both a concept and often a video or audio tag. AGENCY: 2 Five 8 Design 35. VIDEO The Super Bowl is part of the larger "It's Time" integrated campaign which broke Fall 2012. Additionally, the campaign included a new strategic alliance with the Univ. of Nevada, Reno titled "It's Time to Support the Band," which accomplished it's first year goals 4 months into campaign launch. AGENCY: Ding Communications 36. BEST IN VIDEO GREATER NEVADA CREDIT UNION Ding Communications 37. CAUSE-RELATED CATEGORY 38. CAUSE-RELATED In the restaurant we officially named the Eddy House work experience program "Pies with a Purpose", which included developing a compelling logo and accompanying branding assets and iconography, short copy to tell the story, a redesigned menu to position the story where consumers will organically encounter it and redesigned our staff training to insure that each customer interaction begins with our mission, consumers are thanked for their support, and leave feeling appreciated. 39. CAUSE-RELATED After the dust settled and all the work was done, CAAW walked away with the following items (over $75,000 in value: New Logo & Identity Package, Notecard, Graphic Standards, Custom Photography, 3:00 Marketing Video, Collateral, Stand up banners, Responsive Website, Email Newsletter Powerpoint Presentation, Perforated Information Card for Law Enforcement Partners, Teen Violence Flyer, TPO Brochure, etc. 40. CAUSE-RELATED We documented 32,000+ acts of Kindness across the country (all starting in Reno) via KindnessCards.org & '15 Days of Kindness' elementary program, raised $7,800 for water filters, and had a 43%- 62% increase in student perceived positive school culture and a 22%-38% decrease in bully related incidents within the schools that hosted our school program. (figures based off of pre & post surveys given within each school). AGENCY: GoodStanding 41. BEST IN CAUSE-RELATED RENO WIRED CAAW 42. EVENT-RELATED CATEGORY 43. EVENT-RELATED A photo of team Instagramericans under the old Reno Arch represented our event on Mashable, in addition to being one of only three states to receive a statewide proclamation from our Governor. Roughly 100 participants shared more than 700 pictures to Instagram, Twitter, and Facebook, highlighting 40+ local businesses and landmarks, during the 2 hour event , the hashtag #smdayreno received more than 15,000 impressions on Twitter alone during the week of June 30th 2012. 44. EVENT-RELATED We sought out and earned media partners to spread the word. We gathered the best of local culinary talent and created events and specials as incentives to drive traffic. Our first year participants are happy to be back for the second year. The community truly embraced the event and dined out more than they normally would. Our biggest hurdle was educating the restaurants and the public on what a "restaurant week" entails, as it was the first ever in our city. 45. EVENT-RELATED Through Project Vesto, in what some have called Shark Tank meets Kickstarter, we created a business competition aimed at a new demographic and provided a multi-level value stream for all participants throughout Nevada. Project Vesto received 232 applications from throughout the state of Nevada with an average age of 44 years old. 79% have never participated in a business competition before, 89% very much enjoyed their experience with Project Vesto and 86% would participate again regardless of the outcome. 46. BEST IN EVENT-RELATED PROJECT VESTO NIREC / GOED 47. DIRECT CATEGORY 48. DIRECT: GUERILLA We discovered a submarket that was not being served, a market that was looking for a hip design-forward hotel that was unpretentious. Our strategy of embracing the communal aspect of travel also went very well with our fie pits and communal dinners that resonated with the media and potential guests. AGENCY: Fresh & Clean Media 49. DIRECT: PRINT Our primary goals were to create awareness and visitation to the Nevada Neon exhibit at the Nevada Museum of Art and to cultivate a new, younger demographic for the museum. We did this with creative that equated Nevadas most iconic neon with famous art movements from the past that people would be familiar with, like Impressionism, Surrealism and Dadaism. AGENCY: The Glenn Group 50. DIRECT: EMAIL We worked with local organizations and non-profits by developing programs that brought about fundraising opportunities and cross promotion. We launched a new website with more details and developed a more strategic marketing plan for our social media and email marketing. increasing information on our website 51. BEST IN DIRECT BASECAMP HOTEL FRESH AND CLEAN MEDIA 52. INTEGRATED CATEGORY 53. INTEGRATED Aside from the physical changes, ranging from new restaurants, to a new ultra lounge, to an upgraded casino, GSR upped the ante across the board. With an increased presence in social media, community affairs, special events, entertainment, focus groups, traditional media, and a motivational "Be Grand" message, GSR spoke to the locals as people not just as customers, and encouraged them to be active with and about our property. 54. INTEGRATED In presenting this exhibition, we made no attempt to determine the authenticity of the legendary painting. Rather, the exhibition re-visited its extraordinary story through archival documents, correspondence, photographs, and press materials that have never before been brought together in one place. This unique presentation invited viewers and scholars to draw their own conclusions and weigh in on this great Van Gogh debate. 55. INTEGRATED Real time wait times were posted on the renown.org website, mobile site and streamed live through digital billboards. Print, broadcast, digital, grassroots and out- of-home messaging all pushed consumers to visit the mobile site via QR code and/or URL to check how many people were in line at Urgent Care and ER locations. By driving consumers to a mobile, on-the-go site, they could make an educated decision about which location to go to based on how long they were willing to wait. AGENCY: The Glenn Group 56. BEST IN INTEGRATED JUST GOGH 57. PEOPLES CHOICE CATEGORY 58. INFLUENCER YEAR of the 59. A WORD FEARLESS LEADER about our 60. ITS TIME SOME PRIZES to win 61. THANK YOU