achieve more: the game-changing role of intentional education strategy
DESCRIPTION
Aaron delivered this presentation during the Michigan Association of REALTORS 2013 Achieve Conference on Thursday, Jan. 24, 2013, in Detroit, MI.TRANSCRIPT
ACHIEVE MORE: The Game-changing Role of
Intentional Education Strategy
Thursday, Jan. 24, 2013
Part I: 1:15 – 2:10 p.m.Part II: 2:20 – 3:15 p.m.
@AaronWolowiec
AaronWolowiec.com
Learning Road Map
• Challenges• So what?• Content• Marketing• Instruction• Discussion• Final Thoughts• Q&A• Wrap-up
ENGAGEMENT
Association Challenges
• Certification• Competition• Credit• Experience• Food
•Money• Regulations• Technology • Time• Value
• Create learning experiences that are appealing and engaging
• Develop and consistently apply a quality education strategy
• Implement a more intentional approach to meeting the unique needs of constituents
The Big Picture
Education Engagement Loyalty Membership Return
Education Equation
1. Identifying relevant content2. Effectively marketing
programs3. Innovative instructional
strategies
Identifying Relevant Content
• Needs/preferences• Interviews• Focus groups• Program evaluations• Environmental scan • Urgent/emergent• Job analysis• Best practices
Identifying Relevant Content
Effectively Marketing Programs
• Communication channels
• Multimedia• Branding• Value proposition• Testimonials
• Touch points/ release strategy
• Quality experiences• Differentiation• Sample content• Engage volunteers
Effectively Marketing Programs
Innovative Instructional Strategies
• Engagement• Transference• Genius bars• Idea swaps• Ignite• Lunch/dinner for 6• Bite-size learning• Mobile playgroundResource: http://bit.ly/Qssn2G
Innovative Instructional
Strategies
1. Identifying relevant content2. Effectively marketing
programs3. Innovative instructional
strategies
Next Steps
• Refine ideas– Action items– Resources– Completion dates
• Implement ideas• Accountability– Partner/team
• Evaluate/repeat
Final Thoughts
• The secret to your success is engagement• Education Engagement Loyalty
Membership Return• Identify and present relevant content• Market programs more intentionally• Leverage innovative instructional methods• Implement new strategies within 90 days
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