acquiring new customers on facebook
DESCRIPTION
Learn how to acquire new customers on Facebook, plus the 3 things EVERY company should be doing on Facebook. *Originally used for a presentation at the Varick Street Incubator.TRANSCRIPT
Acquiring New Customers
On FacebookJennifer SpivakPartner/Managing Director @ Social Fulcrumwww.socialfulcrum.com@jennifer_spivak // @socialfulcrum
Social Fulcrum New York | Boston T 707-234-5365 [email protected] www.socialfulcrum.com
Agile methodology, firm results. Data driven marketing to help your business reach the tipping point.
1 Paid Placements @ SiNY
Our Skill-Set
CUSTOMER ACQUISITIONOur structured testing process identifies key messages and audiences, while driving down the cost of customer acquisition (COCA).
CONTENT MARKETINGWe leverage SEO, Content/Inbound Marketing, and Social Media Marketing to increase visibility, leads, and engagement, respectively.
Our Approach
AGILE MARKETINGOur structured testing methodology allows us to drive results extremely quickly. Our process gives you actionable insight into which marketing messages work with certain audiences, and lowers your costs (by 75% on average) so that you get more customers for the same budget.
ART + SCIENCEEffective online marketing is one part art (design, content creation, compelling copy), and one part science (metrics, measurement, analytics). Our team combines these two crucial to create beautiful, viral digital marketing programs that drive business objectives.
Organic Facebook: What You Should Know1 Paid Placements @ SiNY
Facebook Content Should:1 Paid Placements @ SiNY
Be Native Enhance the consumer’s interaction with a platform, not distract
from it Adhere to the unique language, culture, sensibility, & style that
each platform cultivates
Not interrupt Meld seamlessly into the experience that people are seeking on
social platforms
Not make demands – often Move people’s spirits and build goodwill so that when sales-
focused content is finally posted, users are inclined to make a purchase
Why Paid?1 Paid Placements @ SiNY
3 Things Every Company Should Be Doing On Facebook
Conversion pixels Site retargeting Lookalike audiences
#1: Conversion Pixels
Track specific actions inyour funnel
Know what’s REALLY working
Optimize for conversions
#2: Site Retargeting
Website Custom Audiences (WCA)
Warmer lead; better return
Set it up BEFORE you start advertising!
#3: Lookalike Audiences
Major advertising innovation
Uses Facebook’s data points to find you more customers
Email list, WCA, etc.
BONUS! #4 – Ad Testing
Test one variable at a time
$6,250 vs. $750 [with 5 variations of each + $50 spend/ad]
Start with image/headline tests
