activate media growth 2011
TRANSCRIPT
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325 BILLIONGROWTH DOLLARS
REDEFINE
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MEDIA COMPANIES HAVE A CHANCE
TO BE THEREDEFINERS
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ExISTING
NEW
MEDIA
GROWTHDOLLARS
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NEW BuSINESSGROWTH MATTERS MOST
$325 BILLION MEDIA GROWTH DOLLARS
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WHO WILLWIN?
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HOW MEDIA COMPANIES CAN BuILD NEW
GROWTH BuSINESSES
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THEREDEFINERS
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WHO ARE THE REDEFINERS?
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REDEFINERS ARE FREE FROM THELIABILITy OF LEGACy
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NATIVE TO THE WEB AND APPS ERA
FOCuS ON BETTER SERVINGINCuMBENTS CORE CuSTOMERS
DRIVEN By A BETTER ExPERIENCE
RESuLT IS A NEW BuSINESS
REDEFINERS
REDEFINERS:
SuCCESSORS TO DISRuPTORS
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WHO WILL REDEFINEyOuR BuSINESS?
IF ITS NOT yOu
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ExPECT HITSFROM NOWHERE
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Instagram
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HITSyET TO COME
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REDEFINERS DONT WANTALL THE CuSTOMERS,
MOST VALuABLE
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WHEN SOMEONEGETS
RICH
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TECHNOLOGy DOESNT STOP
WHEN SOMEONE GETS RICH
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HACk THEORGANIzATION
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EVERyONES INNOVATION quESTION
Buy OR BuILD?
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yOu CANBuy TALENT,Buy INNOVATION.
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THE RARE ACquISITIONS THAT HAVE THRIVED WERE
GIVEN SPACE TO INNOVATE
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EVERyONES INNOVATION quESTIONBuy OR BuILD?
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GROWTH DOLLARSBuILDING yIELDS
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BuILDING A NEW BuSINESS MEANS
HACkING yOuR
ORGANIzATION
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HOW TO
HACk yOuR ORGANIzATION
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HACkING MEANS BuILDING A
VIRTuAL STARTuP
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BuILD A VIRTuAL STARTuP:
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THE HEIST FILM STARTuP MODEL
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BuILD-FIRSTSTRATEGy
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WORkSHACkING
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yOuRE A MEDIACOMPANyNOT ADATA CENTER
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DONT INVENT TECHNOLOGy
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AS TECHNOLOGyEVOLVES
THRIVE
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LEARNING FROM
REDEFINERS
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AN uNFAIR
ADVANTAGE
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EVERy STARTuP WISHES THEyHAD GREAT CONTENT
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quALITy CONTENT
uNFAIR ADVANTAGE
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CONTENT COMBINED WITH TECHDELIVERS NEW ExPERIENCES
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TECH BECOMES A COMMODITy,
CONTENT DOES NOT.
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quALITy CONTENT
BuILDBuy
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quALITy MATTERS:CONTENT FARM SuBSIDIES ARE DEAD
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A NATIVE ExPERIENCE ON EVERy DEVICE
quALITy DEMANDS
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AND MORE DEVICES MATTER
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REDEFINED MEDIA COMPANIESDONT JuST MAkE MEDIA,
THEy HELP PEOPLE
CREATE MEDIA
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yOuR FINISHED PRODuCT IS THEIRRAW MATERIAL
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LET THE MASSES MANuFACTuRE
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REDEFINING
STRATEGy
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DIGITAL STRATEGy
STRATEGy
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STARTuPS OVERuSE
THE WORD
PIVOT
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WHy IS EVERyONE TALkING
ABOuT PIVOT?
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PIVOTTO BIG BuSINESSES
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GROW A
WEB-SCALEAuDIENCE
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GIVE PEOPLE A REASON TO PAy
$
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MAkE ADVERTISING ACCOuNTABILITy
AN OPPORTuNITy
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WIN.REDEFINERS
WILL
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TO CAPTuRE MEDIA GROWTH
DOLLARS, BECOME A REDEFINER
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CREATED By
http://activate.com/redefinershttp://twitter.com/#!/chrismorfmailto:chris%40activate.com?subject=Redefiners%3A%20Capturing%20Media%20Growth%20Dollarshttp://twitter.com/#!/himeshbhisemailto:himesh%40activate.com?subject=Redefiners%3A%20Capturing%20Media%20Growth%20Dollarshttp://twitter.com/#!/micheleactivatemailto:michele%40activate.com?subject=Redefiners%3A%20Capturing%20Media%20Growth%20Dollarshttp://twitter.com/#!/anildashmailto:anil%40activate.com?subject=Redefiners%3A%20Capturing%20Media%20Growth%20Dollarshttp://twitter.com/#!/mjwmailto:michael%40activate.com?subject=Redefiners%3A%20Capturing%20Media%20Growth%20Dollars