Adaptive media experiencesMedia not as solid formed narrative objects

https://www.flickr.com/photos/27461854@N04/3103089694

Storytelling timeline

http://www.flickr.com/photos/feuilllu/302001867/

Engaging, participatory, immersive..

http://www.flickr.com/photos/smcgee/234278571

Storytelling not as a solid narrative

https://www.flickr.com/photos/nickpiggott/5212959770

The pieces make the narrative

https://www.flickr.com/photos/halfbeak/5541818517

Affected by context, location, time...

https://www.flickr.com/photos/haaijk/14196995087

Storytelling with variables

Narrative on Rails

http://www.flickr.com/photos/ag2r/4437697015

Exciting times...1. Everything that’s already in the world when you’re born is

just normal

2. Anything that gets invented between then and before you turn thirty is incredibly exciting and creative and with any luck you can make a career out of it;

3. Anything that gets invented after you’re thirty is against the natural order of things and the beginning of the end of civilisation as we know it until it’s been around for about ten years when it gradually turns out to be alright really.

– Douglas Adams

Attention is a scarce commodity

https://www.flickr.com/photos/dani_vazquez/12644326014

TV as wallpaper

http://www.flickr.com/photos/chrisbartow/5835428673/

The Attention Economy

http://www.themoviedb.org/account/LaTropa64 - Quote from New Line Cinema’s “Se7en”

“Wanting people to listen, you can’t just tap them on the shoulder any-more. You have to hit them with a sledgehammer, and then you’ll notice you’ve got their strict attention” - John Doe

Just a tickle will do

http://www.flickr.com/photos/d_lee/2394548742

Responsive and Adaptive

Perceptive

Responsive Radio

Perceptive Media “Breaking Out”

Perceptive drama

Explainer

http://youtube.com/v/iXKu-b4Afh4

Scalable experiences (50000+)

Variations not versions

http://www.imdb.com/title/tt0816692/ Interstellar – © 2014 – Paramount Pictures

http://www.flickr.com/photos/d_lee/2394548742

It’s the small things

http://youtube.com/v/0ZZgiSUyPDY

Context will define the future

http://www.imdb.com/title/tt2096673// Inside Out – © 2015 - Disney

The emphatic factor

https://www.flickr.com/photos/dollarside/5026135055

Memorable narratives experiences

http://www.imdb.com/title/tt0259711/ Vanilla Sky – © 2001 – Paramount Pictures

Highly relevant

http://www.imdb.com/title/tt0114369/ Se7en – © 1995 - New Line Cinema

Perceptive Radio

Perceptive Radio v2

Perceptive Radio sensors

LocationNumber of peopleEmotionsWeatherTime of DayTemperatureInternet lookups

Media has far more potential

https://www.flickr.com/photos/joaoloureiro/2319668104

Media has far more potential

Wired magazine Top trends for 2013

Media and context meets mobile

https://www.flickr.com/photos/lukew/6171377827

Perceptive media experiences

https://www.flickr.com/photos/barnimages/21796692282/

We are the narrative

https://www.flickr.com/photos/ifraud/2795281745

Storytelling always was/is participatory

Quantified data + Narrative + objects = ?

Let’s experiment, thank you...

Ian Forrester | @cubicgarden | Ian.forrester@bbc.co.uk