May 16, 2014

Welcome to AAICEC S. C.

Introduction

●AAICEC share company is a state of the artconvention and exhibition center thatprovides world-class venues for businessevents and entertainment which createsgreat economic benefits to the businesscommunity and the country as a whole.

IntroductionIt

1. is a first in its kind in East Africa as a result of itssheer size and international standard.

2. is a public-private partnership venture pioneerwith Addis Ababa administration and A.A.Chamber of commerce working together as two ofthe initial major share holders.

3. has secured 11 hectares (over 110,000m2 ) of landin a prominent location.

4. its profitability has been substantiated by the wellknown Industrial Projects Service bureau (IPS).

Problem

• No easy way exists to access an international standard venuein Addis Ababa that is critical for the expansion of business,investment and export in Ethiopia.

• Currently, Ethiopia has no world-class convention andexhibition center to host major summits and internationallyrenowned events that can be crucial drivers of economic growthas well as strengthen local trade and intellectual engagement.(WTO)

• Ethiopia is missing from over a trillion dollars annual outputMICE industry.

Solution

• The development of one of the key urbaninfrastructures. That is a state of the art conventionand exhibition center called Addis-Africa InternationalConvention and Exhibition Center (AAICEC) sharecompany to:

Host nationally and internationally

renowned events

Be a focal point of business in Africa

Facilitate regional and international trade and

investment

Extend access to global markets for Ethiopian

firms

Increase publicity of Addis, Ethiopia and

Africa

Create revenue by multifaceted

integrated services

Market Validation

Regions No. of venues

Size of venues

(Million m2)

Shares (%) in

2011

No. Size 2006 2010 2011 2006 2010 2011

North America 359 370 389 7.1 7.7 7.9 32.50 24.09

Europe 465 477 496 14.3 16.2 15.6 41.44 47.56

Asia 127 143 163 3.9 4.6 5.8 13.62 17.68

Oceania 16 17 21 0.3 0.3 0.8 1.75 2.44

Middle East 32 33 33 0.6 0.9 0.9 2.76 2.74

Africa 25 24 25 0.5 0.5 0.5 2.09 1.52

Latin America 38 40 70 0.9 0.9 1.3 5.85 3.96

Total 1,062 1,104 1,197 27.6 31.1 32.8 100 100

Sources: The Global Exhibition Industry Statistics http//www.ufi.org;

Global trend in the number of exhibition centers and available spaces.

Market Validation

North

America, 12,500

South America,

1,200

Europe, 13,700

Asia and Pacific, 2,770

Middle East, 700 Africa, 500

Sources: The Global Exhibition Industry Statistics (2011) http//www.ufi.org;

No. of exhibitions

0

50

100

150

200

250

300

Number of Visitors in M

No. of Visitors in M

Market Validation

, 0.00%

Europe, 54.00%

Asia/Middle East, 18.20%

North America, 12.00%

Latin America, 10.00%

Africa, 3.30% Oceania, 2.50%

Source: ICCA Statistics Report: The International Association Meetings Market (2012)

Market Share per Region by Number of Meetings

U.S

.A.

Ger

man

y

Spai

n

Un

ited

Kin

gdo

m

Fran

ce

Ital

y

Bra

zil

Jap

an

Net

her

lan

ds

Ch

ina

Sou

th A

fric

a

Eth

iop

ia

833

649550

477469390360341315311

977

No. meetings

Top 10 Countries Ranking by Number of Meetings Organized

Market Validation

10,000

11,000

13,200

16,700

18,000

18,000

19,600

20,600

20,668

24,000

26,700

27,000

31,000

33,200

36,300

51,000

56,300

83,000

213,700

Namibia

Madagascar

Sudan

Zambia

Malawi

Ghana

Libya

Angola

Mozambique

Togo

Zimbabwe

Senegal

Morocco

Egypt

Tamzania

Nigeria

Algeria

Tunisia

South Africa

Source: The Global Exhibition Industry Statistics http//www.ufi.org;

African countries ranking in total indoor exhibition space (m2) 2011.

Market Validation

1.16T USD MICE industry annual global output (2011).

57 new venues and 3.4 million m2 additional exhibition space 2006-2011 globally.

The biggest expansion by emerging economies.

14% more trade fairs & 21% growth in exhibition space 2006-2012 in the Middle Ease.

15% more trade fairs & 33% growth in exhibition space 2006-2012 in Africa.

About 1/3 of exhibition spaces are in South Africa

Source: www.UFI.org

Market Validation

Source: Addis Ababa Exhibition Center

0

5

10

15

20

25

30

35

Local Exhibition International Exhibition

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

1,600,000

1,800,000

2,000,000

Number of visitors

Product

State of the art facilities

World class services

Competent & professional

staff

Modern health

facilities

Innovative business center

ProductFacilities to be built in phases

Exhibition Hall – 1

Exhibition Hall - 2 (50%)

Outdoor exhibition ground

Multi-purpose hall

Conference Center

Office

Shops

Cafe and restaurant

Amphitheater

Phase One

Exhibition Hall – 2 (50%)

Exhibition Hall – 3

Exhibition Hall – 4

Shops

Phase Two

Play ground

Plaza

Hotel

Phase Three

Business Model

Total investment capital - 1.9B

Yearly revenue at full capacity - 990m

Internal Rate of Return - 32.56%

Net Present Value at 10% discount rate - 2.758B

Payback period is 5 years after completion of construction

Net profit is 220M at completion of phase one, and 644M at the end of the project life.

That is a 51%-65% net profit as% of sales revenue.

Feasibility study done by IPS

CompetitionHotels providing conference venues

Venues for exhibition and entertainment

Competitive Advantage

1st to Market International Standard

Geographic location

Safety and Security

Design and BrandKey Diplomatic

Center

Thank you

Presented by: Meseret MamoD/G/Manager - MarketingMob 093 800 8872Tel 011 667 0082/011 667 0279mamomess@gmail.com

Medihanialem Bldg. 6th floor, room No. 601

Visit us on WWW.AAICEC.com