COMPANY PROFILE

The Chairman of “The Aditya Birla Group” is “Dr. Kumar Mangalam Birla”. The

Aditya Birla Group is one on the largest Business Houses in India operating in India since

1947. With a turnover of over Rs. 280 billion, an asset base valued at over Rs. 265 billion,

spread over 17 countries worldwide.

Its major companies in India are Grasim, Hubdalco, Indo Gulf, Ultra Tech Cement and

Indian Rayon.

The Group reaches out to the core sector in India, like Cement, Aluminium, Copper,

Fertilizers, Power, Branded Apparel, Viscose Filament yarn, Sponge iron,

Telecommunications, Viscose Staple fibre, Chemicals, Insulator, and Financial services.

Its Joint Venture includes IDEA cellular (Birla-Tate-AT&T, [Telecom], Birla Sun life

(Financial Services) and Birla NGK (Insulators).

Its 66 state-of-the-art manufacturing units and sectoral services span India, Thailand,

Indonesia, Malaysia, Philippines, Egypt, Canada, Australia and China.

Global scenario:

The Aditya Birla Group is India's first truly multinational corporation. The Group's

products and services offer distinctive customer solutions. Over 75 units in India and

overseas (Thailand, Indonesia, Malaysia, Philippines, Egypt, and Canada) as well as

international trading operations spanning Singapore, Dubai, UK, USA, South Africa,

Tanzania, Myanmar, China and Russia, Truly made it India’s first Multinational group.

Over 30 per cent of its revenues flow from its operations across the world. Global

Finance has cited him among the "10 Super Stars of Corporate Finance".

VisionTo be a premium global conglomerate with a clear focus on each business.

MissionTo deliver superior value to our customers, shareholders, employees and

society at large.

Values

Integrity

Commitment

Passion

Seamlessness

Speed

Board of Directors

Mr. Kumar Mangalam Birla, ChairmanMrs. Rajashree BirlaMr. M. L. ApteMr. B. V. BhargavaMr. R. C. BhargavaMr. Y. P. GuptaMr. Cyril ShroffMr. S. G. Subhrahmanyan

Mr. Shailendra K. Jain (Whole-time Director)Mr. D. D. Rathi (Whole-time Director)Mr. S. B. Mathur

Business Heads

Mr. Shailendra K. Jain, viscose staple fibreMr. Saurabh Misra, cementMr. Ravi Kastia, sponge ironMr. S. K. Saboo, textiles, spinningMr. Vikram Rao, textiles, fabricsMr. K. K. Maheshwari, chemicals

Whole-time Director and Chief Financial Officer

Mr. D. D. Rathi

Company Secretary

Mr. Ashok Malu

The Aditya Birla Group is the worlds:

Largest Producer of Viscose Staple Fibre

Largest integrated producer of Aluminium and amongst the World’s lowest cost

producer.

Third largest producer of Insulators.

Fifth largest producer of Carbon Black

Largest refiner of Palm oil at a single location

Largest producer of White Cement in South East Asia.

The Aditya Birla Group in the National Level:

Largest producer of Cement in India.

India’s largest and Among world’s largest producer of white cement

India’s Largest producer of Insulator

India’s Largest Branded apparel company.

Largest Private sector mutual fund in India.(Financial Service)

Second Largest producer of Carbon Black. in India.

India’s Second Largest producer of Viscose filament yarn and also a market leader.

The Aditya Birla Group is a value based and caring corporate citizen on the social front,

the inherently believes in a Trusteeship concepts of management. Are of the groups

profits are being utilized into meaningful welfare driven initiatives that makes a

qualitative and quantity difference to the lives of citizens.

KEY BUSINESS OF THE GROUP

Sector Company Units in India and overseas at

Aluminium

HindalcoRenukoot - Metal and fabricated productsRenusagar - Power Generation

Indal

Silvassa – aluminium foil, alloy wheels

Durgmanwadi, Lohardaga – Bauxite

mines

Alupuram, Hirakud – smelters

Belgaum, Muri – Alumin refineries

Belur, Taloja – Sheet rolling

Kalwa – Foil rolling

Alumpuram - extrusions

Cement –Gray and White Grasim

Jawad – Gray Cement

Raipur – Gray Cement

Shumbhupura – Gray Cement

Malkhed – Gray Cement

Hotgi – Gray Cement grinding

Sikka – Grey Cement

Trichy, Reddipalayam – Grasim South

(Gray Cement)

Kharia Khagar – White Cement

Baroda – Glass Fiber Reinforced Cement

Viscose Staple Fiber (VSF)

and Rayon Grade Pulp (RGP)

Grasim Negda – VSF

Harihar – VSF & RGP

Kharach - VSF

Thai Rayon PT Indo

Bharat Rayon AV Cell Inc

Thailand – VSF

Indonesia – VSF

Canada – RGP

Textile ( Yarns and

Fabric/apparel)

Grasim Gwalior – Fabric and Apparel

Bhiwani - Fabric and Apparel

Malanpur –Yarns

Indian Rayon

Verval – Viscose Filament Yarn

Rishra – Yarns, Fabrics

Midnapur – yarns

Bangalore – Apparel

Indo Thai Synthetics Thailand – Yarns

Century Textiles Thailand – Fabrics

PT Elegant Indonesia – Yarns

PT Indo Liberty Indonesia – Yarns

Indo Phil Textiles Mills Philippines – Yarns

Fertilizers Indo Gulf Jagishpur – Urea

Copper Indo Gulf Dahej

Precious Metal Refinery Indo Gulf Dahej

Telecommunication Birla, Tate, AT&T, BPLPuna(Head office)

Mumbai

Financial ServicesBirla Global Mumbai (Head office)

Birla – Sun Life Mumbai (Head office)

IT & Software DevelopmentBirla Technologies Ltd. Mumbai

PSI Data Systems Bangalore

Carbon Black Indian RayonRenukoot Gummiddipoondi

Alexandria Carbon BlackAlexandria (Egypt)Thailand

Thai Carbon Black Thailand

Insulators Indian RayonHalol

Rishra

INTERNATIONAL

The Aditya Birla Group, seen today as India's first truly global corporation, has a significant presence in South East Asia, Africa, North America, Australia and China. The Group is present in Thailand, Indonesia, Malaysia and Philippines in the Asian sub-continent, Egypt in Africa, Canada in North America and has recently forayed into China and Australia.

Country Company Products / services

Thailand Thai Rayon viscose staple fibre (VSF)

Indo Thai Synthetics spun and fancy yarns

Century Textiles fabrics

Thai Acrylic Fibre acrylic fibre

Thai Carbon Black carbon black

Aditya Birla Chemicals (Thailand) Ltd.

sodium phosphates, speciality phosphates, epoxy resins (bis-a and bis-f), diluents, curing agents and allied products, sodium sulphite, sodium metasulphite, sodium bisulphite, caustic soda, chlorine, epichlorohydrin, hydrochloric acid, allyl chloride

Thai Peroxide hydrogen peroxide, peracetic acid, calcium peroxide

Philippines Indo Phil Textile Mills yarns

Indo Phil Cotton Mills yarns

Indo Phil Acrylic Mfg. Corp.

Yarns

Indonesia PT Indo Bharat Rayon viscose staple fibre (VSF)

PT Elegant Textile Industry

yarns

PT Sunrise Bumi Textiles Yarns

PT Indo Liberty Textiles yarns

PT Indo Raya Kimia carbon disulphide

Malaysia Pan Century Edible Oils refined palm oil, palm olein, stearin and PFAD

Pan Century Oleochemicals

fatty acids, glycerine

Egypt Alexandria Carbon Black Company S.A.E

carbon black

Alexandria Fiber Company S.A.E

acrylic fibre

China Liaoning Birla Carbon Co. carbon black

Ltd.

Canada AV Cell Inc. softwood/ hardwood pulp (for VSF manufacture)

AV Nackawic Inc. dissolving pulp (for VSF manufacture)

Australia Aditya Birla Minerals Ltd Copper

SWOT ANALYSIS OF READY MIX CONCRETE

1) STRENGTHS

Superior Quality product

Better Product Performance

Computerized mixing

Time saving

Fast setting

Convenient

No Wastage

2) WEAKNESS

Cannot use for small requirement.

High Price compared to conventional site mix concrete.

3) OPPORTUNITIES

Huge construction has been happening in bangalore,

4) THREATS

Increasing number of competitors of global caliber.