Submitted by,Jothin N

JeevanSumit GuptaVishal

Kamble

•A USD 40 billion Corporation by revenue size, the Aditya Birla Group is in the league of fortune 500.

•Among the largest and the most reputed business houses in India

•Operating in 36 countries across 6 continents with more than 53% of revenue flowing from its overseas operations

Facts and Files

Flagship listed companies: Aditya Birla Nuvo (Conglomerate) Grasim & Ultratech (VSF & Cement) Hindalco- Incl. Novelis (Aluminium & Copper) Idea Cellular (Telecom)

Ranked 4thin the global top companies for leaders & 1st in Asia Pacific (Source: Aon Hewitt, Fortune Magazine & RBL - 2011)

Positioning

Diversification

• Hindalco - Aluminium,• Grasim - Cements and Textiles • Columbian Chemicals Co- Carbon black worldwide.• Idea cellular- Telecom Services • UltraTech Cement

The group follows a Unrelated Diversification strategy. There is no direct fit with the existing business.

In & Around

• There are no moves to divest any of these industries as there are much scope in domestic and foreign market.

• The world's largest aluminium rolling company• Biggest producer of primary aluminium in Asia• Among the top 10 cement producers globally• The No.1 producer of carbon black in the world• Fourth-largest producer of insulators in the world• Fifth-largest producer of acrylic fibre in the world• Among the best energy efficient fertiliser plants.

Building Positions in New Industries

• The Aditya Birla Group is well-positioned to explore the potential of the power sector with its large installed base of captive power plants in various businesses and its exposure to mining.

• Renewable energy, especially solar energy has been identified as a sunrise business opportunity by the Aditya Birla group.

• Aditya Birla group to acquire terrace bay pulp mill for $110mn

Cross business value chain & Relationships

• Diversified Aditya Birla Group will buy a 27.5 percent stake in unlisted media group Living Media India Ltd, which publishes the popular India Today magazine, for an undisclosed sum.

• Aditya Birla Group is considering bidding for Australia's New Hope Corp, a $5bn coal miner.