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Copyright © 2013-2020 | Social Sales Link, LLC | All Rights Reserved.

A Dozen Tips for Social Selling with for Technology Professionalswith Sally Jo LaMont and Brynne Tillman

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Agenda

1. Profile2. Nurture3. Prospect4. Engage

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LinkedIn for Social Selling... Today!

“Now is the time to build relationships, show real empathy and be a

resource... the sales will come when the time is right.”

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Goal of LinkedIn for Social Selling…Convert Content & Connections to Conversations

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What Do Your Prospects & Clients Need Now?

1. What are their CURRENT challenges?2. What has changed in their business?3. How are they personally impacted?4. What does their team look like now?5. What new solutions do they need?

What insights and value can you bring to them in their current state?

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Earn the Right to Have a Conversation

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Why Would They Want to Talk to You?

ASK

OFFER

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Move Your Profile from a Resume to a Resource

“74% of buyers choose the sales rep who was first to offer value and insights”

– Corporate Visions

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TIP #1 Profile Headline1. Who You Help2. How You Help Them 3. Why Should They Care

NEW:Empowering Growing Companies to Ensure Business Continuity Through Managed IT & Cyber Security Support

OLD: President at Company Name

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TIP #2 Profile: “About Summary” = Resource

1. Read Like a Blog2. Start with the Challenge(s)3. Add Vendor Agnostic Insights4. One Line on How You Help5. Call-to-Action6. Contact Information7. BONUS: Add a Calendar Link

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TIP #3 Profile: Experience

1. About the Company2. How the Company Helps3. Your ”Why”4. Add Deliverables/Solutions5. Media to Support

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TIP #4 Nurture: Search Your Connections

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TIP #5 Nurture: Endorse

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TIP #6 Nurture: Video Messaging

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Social Proximity for Prospecting

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TIP #7 Prospect: Networking Meetings

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TIP #8 Prospect: Client Referrals

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TIP #9 Prospect: Account Search

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TIP #10 Engage: Connections’ Content

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TIP #11 Engage: Hashtags

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TIP #12 Engage: Post & Share1. Text2. Images3. Documents/Presentations4. Native Video5. Celebrate a Team6. Kudos7. Share that You’re Hiring8. Create a Poll

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What You LearnedProfile

• Headline • About Summary

• Experience

Nurture• Search• Endorse

• Video Message

Prospect• Network• Client Referrals

• Account Centric

Engage• Connections’ Content• Hashtags

• Post & Share

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ScheduleaCallwithSallyJo.com

Sally Jo LaMont/in/[email protected]

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