advanced social media marketing --tactics & tools for your tourism business
DESCRIPTION
This is a shortened version of a workshop presented at NTA's Travel Exchange 2014 Advanced Social Media Marketing—Tactics & Tools for your Tour business Delve into savvy practices to grow your fans & followers, influence new relationships and use new tools to drive your business to the next level. In this advanced interactive session we’ll clarify and show examples of how you can create and implement strategies to engage your clients across existing platforms. We’ll explore new emerging platforms while studying the time and resources needed to keep ahead of the curve. Don’t miss these ways to understand what’s relevant to measure and monitor NOW. Your core competencies will include: • Growing your group and FIT business with proven and emerging strategies • Enticing engagement tactics to get your audience talking • Using unique content to offer added-value • Maximizing media integration When you decide to leverage your social marketing efforts and get serious about galvanizing your strategy, this is the session for you. A comprehensive worksheet will be provided. ~50 word synopsis Are you ready to push your social media into the next realm? Join the conversation and explore new ways to engage and uncover emerging social platforms that leverage your time and talent. This advanced session will maximize you strategy and give you tactics you can implement immediately in your tour business.TRANSCRIPT
Advanced Social Media MarketingTactics & Tools
NTA Travel Exchange2014
Los AngelesCatherine HeegCustomized Management Solutions
NOTE: This has been shortened for the on-line audience.
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Today
• Grow• Engage• NEW!• Measure• Cutting Edge
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Grow
• Research• Advertising with Facebook Power Editor
• Auto-Responding tools• Added Value
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Key Word Research
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Cool!
Pages liked by People who Like….your company name here
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Cool!
Pages liked by People who Like….your company name here
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Interests
Favorite interest of People who Like….your
company name here
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Favorite Interests of people who like your company name here
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Facebook Power Editor
Adva
ntag
es• Saved Audiences• Placement• Bulk Editing
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In the next five years, marketers expect
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social to account for
15.8% of (ad) spending.”
Auto Respond Easily
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InfusionSoft
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What Can I do for YOU?
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•Insider tips•Packing tips•Photo album •Whitepaper•Checklist•Top 10 lists•Video•User Generated Content
Brand Ambassadors
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@HiltonSuggests
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What Can I do for YOU?
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Source: http://youtu.be/zIEIvi2MuEk
http://bit.ly/WSxmas
FUN!
http://www.youtube.com/watch?v=2lXh2n0aPyw
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What Works for YOU
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NEW!
Customized Management SolutionsSource: www.boeing.com
Social networks
• Vine and Instagram Video• Snapchat• Path• Thumb
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Source: http://mashable.com/2013/02/08/vine-video-apps/
Video
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Source: http://blog.vfmleonardo.com/vine-and-instagram-part-1/
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Snaps = 1-10
seconds
Path = 150 contacts
Thumb = Crowdsourcing
opinions
NEW
thumb
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Unique Integration
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Facebook Custom Apps
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Advanced Link Use
• LinkedIn Company page• Twitter• Pinterest - verify• Blog directories• Google Authorship • Google +• You-Tube channel• Instagram• Vine• Facebook
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Measurement tactics
Emphasis on pure
financial metrics is waning
Source: http://w
ww
.forbes.com/sites/daviatem
in/2013/12/03/dont-waste-m
oney-make-your-social-m
edia-advertising-sm
arter-more-original-m
ore-effective/
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YOUR Metrics to Measure
Custom metrics for your business
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Measurement Tools
• Simply Measured• Radian 6• Sysomos• Viral Heat• Other
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Share the KnowledgeSocial Networks
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Video Thumb Other
Measurement Tools
Simply Measured Radian6 Other
What’s NEXT?Customized Management Solutions
Tech
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The Nymi bracelet
Misift's Shine
Samsung Galaxy Gear
of travelers remain active on social mediaSource: http://visual.ly/travel-industry-trends-2012
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70%
while traveling.
accounts for
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Mobile
20%of Travel Sales in
2013
Source: http://www.eyefortravel.com/mobile-and-technology/essential-mobile-and-social-stats-travel-industry-movers-and-shakers
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61% of passengers want
more personalization
before engaging
more with mobile commerce
http://socialm
ediatoday.com/gonzogonzo/1726806/how
-our-flying-experience-changing-infographic
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www.cmsspeaking.com
Catherine J. HeegCustomized Management Solutions
Phone: 403 726 0171 Fax: 403 726 [email protected] cmsspeaking.com
www.twitter.com/catherineheeg www.linkedin.com/in/catherineheegFacebook.com/CustomizedManagementSolutions
Pinterest.com/CatherineHeeg
Twenty years from now you’ll be more disappointed by the things you didn’t do than
by the ones you did do.Mark Twain