advertiserpresentation engl

© madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de

Advertisermadvertise Mobile Advertising GmbH

1. Overview

madvertise ad network Advantages to other competitors

Content | Overview | Traffic Range | Targeting Options | App KatAPPult | Case Studies | Services | Pricing | Examples

madvertise ad network• Mobile Websites• Mobile applications

Booking options• Direct booking of premium

publishers (CPM & CPC)• madvertise Run of Network (RON)

(CPC)• madvertise targeting options• Prices & bundles

madvertise services

Advantages to other competitors• Clear focus on mobile advertising• New „mobile only“ ad server

technology and thereby pinpointed targeting possible

• Exclusive premium publisher

Market situation and prospects for mobile advertising

• Market data Germany• Reasons for incremental traffic• Mobile data flat rates• Mobile DSL speed


madvertise services• Self-service via madvertise.de or

dedicated account manager• Real-time campaign reporting• Continuous campaign optimization

• Mobile DSL speed• Smartphone penetration

2. Traffic Range


607640

700

1039

69 81

156

300

77

395

560583

607640

100

200

300

400

500

600


Explanatory notes:• The traffic reach is a mix of inventory of own network partners and bookings of 3rd party networks• The traffic reach are partly based on self-data of the partners

10

0

Mai 09 Jul 09 Sep 09 Nov 09 Jan 10 Mar 10

Anzahl der Publisher PI´s in Millionen

2. Traffic - Channels

News AI‘s > 50,200,000


Informations AI‘s > 2,000,000

Sports AI‘s > 5,000,000

Community AI‘s > 30,000,000

Portals AI‘s > 11,000,000

Movie & TV AI‘s > 2,000,000

Technics AI‘s > 1,500,000

Games AI‘s > 1,500,000


Finance AI‘s > 3,500,000

Politics AI‘s > 2,000,000

Car AI‘s > 1,000,000

Shopping AI‘s > 2,000,000

Travel AI‘s > 1,000,000

2. Reichweite - Apps


Information / News AI‘s > 20.000.000

Sports AI‘s > 16.000.000

Movie & TV AI‘s > 6.800.000

Community / Portal AI‘s > 6.000.000

Finance / Car / Diverse AI‘s > 1.500.000


2. Traffic Range - International


Germany, Austria, Switzerland

AI‘s > 155,000,000

Rest of Europe* AI‘s > 128,500,000

Global AI‘s > 6,780,000,000


* a. o. France, Slovenia, Croatia, Serbia, Bulgaria, Greece, Israel

3. Targeting Options


• Mobile

• Mobile phone manufacturer (i.e. Apple, Nokia, Samsung)

• Mobile phone models (i.e. Nokia E71, BlackBerry Storm)

• Cellular mobile provider (i.e. T-Mobile, o2, E-Plus)

• Contents

• Theme channels (i.e. Finance, News)

• Time

• Weekday (i.e. only wednesdays) • Time of the day (i.e. always from 11.00 AM until 2.00 PM)

• Location

• Country (i.e. Germany, Austria, Switzerland)

• City (i.e. Hamburg, Munich) • Zip code (exact match of the 1st


• Demographic

• Gender (i.e. female only) • Age (i.e. user between the age of 35 and 45)

• Zip code (exact match of the 1st three digits)

• Airports only

• Frequency

• Frequency Capping (>95% safety)

mobile

Critical factors for success of an App


Customer reviews

User experiencemobile

added valuePR / Marketing

Number of downloadsper day


per day

Solution


Increase downloads per day!


Advantage


Improved placement delivers free additional downloads!(for new Apps in relation 1:4)


Learnings from online: Example Google



14

Top 25 ranking (Apple) = Top 10 search matches (Google)



15�� Ranking of mobile Apps is the new combination of SEM / SEO

5. Case Study – Search engine provider

Tasks:


Tasks:

Enhancement of usage and visibility of a Search App for mobile devices like iPhone, Blackberry, Nokia and Windows Mobile in Germany

Implementation:

• CPM-booking at famous publishers within madvertise Premium Network � high visibility• CPC-booking within the madvertise Performance-Network• Modulation of the campaign with targeting to different hardware groups• Timeframe: 2009, Dec. 01st until 31st


• Timeframe: 2009, Dec. 01st until 31st

Result:

• 23 Mio. Ad Impressions, 150,000 Clicks• After 7 days campaign runtime, 1st place in the category „Referee”, 13th place in total placement• Extension of the campaign and raise of budget

5. Case Study – TUI Cruises

Task:


Task:

Enhancement of visibility of the free application "TUI Cruises" in the Apple App Store –category Travel put in practice through banner advertising within the madvertise network.

Implementation:

• madvertise run the campaign with targeting on iPhone devices• Direct linking into the App Store after clicking on the mobile ad• Timeframe: 2010, March 09th – 13th


Result:

• Significant increase of App ranking in the category „Travel“ • In only 24 hours the App was catAPPulted 20 places up

and reached place 30• After 48 hours the App reached place 16

6. Services

• Real-time campaign reporting • In-application ad serving SDK for the


• Real-time campaign reporting• Continuous campaign optimization• Automatic fraud detection

• Connection to Media Agency Ad Server :• Ad Tech• Doubleclick• Atlas• Adition

Dedicated customer supportSelf-Service Booking

• In-application ad serving SDK for the following platforms:

• Apple• Google Android• Nokia Symbian S60• Vodafone

• Same booking process like for online campaigns .


• Fast, transparency campaign booking within the madvertise Ad Network

• Individual targeting options utilizable

�� 5% extra discount for self-service bookings

• Individual consulting regarding choice of publishers

• Direct booking at specific publishers

• Personal consulting for the whole campaign period

7. Pricing


Direct booking of single premium publishers• CPM from € 25 up to € 50 premium placement• CPM from € 10 up to € 15 non-premium placement or Run of Portal

Booking of theme channels, depends on theme channel• CPM from € 10 up to € 20 or• CPC from € 0.20 up to € 1.50

Booking within the madvertise network as Run of Network (RON)• CPC from € 0.15 up to € 1.50• incl. CPX optimization


Gladly we provide you detailed offer!

* All Prices plus 19% V.A.T.

8. Examples – In Browser



GMX

Kfz.net

Gewusst -wo.de

8. Examples – In App



X-Ops MyTVizz

madvertise Mobile Advertising GmbHMonbijouplatz 10D-10178 Berlin

madvertise


www.madvertise.de

advertiserpresentation engl

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