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advertising for public relations

23
Types of Advertising • Consumer/product – National – Local/retail – Trade/b-to-b • Public relations – Institutional/Image – Investor/Financial relations – PSAs – Issue/advocacy – Political – Announcements – Trade industry

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Page 1: Advertising for Public Relations

Types of Advertising

• Consumer/product– National– Local/retail– Trade/b-to-b

• Public relations– Institutional/Image– Investor/Financial relations– PSAs– Issue/advocacy– Political– Announcements– Trade industry

http://www.oclc.org/advocacy/images/maguirewicked.pdf
http://www.oclc.org/advocacy/images/maguirewicked.pdf
http://www.oclc.org/advocacy/images/maguirewicked.pdf
http://www.oclc.org/advocacy/images/maguirewicked.pdf
http://www.oclc.org/advocacy/images/maguirewicked.pdf
http://www.oclc.org/advocacy/images/maguirewicked.pdf
Page 2: Advertising for Public Relations

PSAs

Page 3: Advertising for Public Relations

PSAs

Page 4: Advertising for Public Relations

PSAs

Page 5: Advertising for Public Relations

PSAs

Page 6: Advertising for Public Relations

PSAs

Page 7: Advertising for Public Relations

PSAs

Page 8: Advertising for Public Relations

PSAs

Page 9: Advertising for Public Relations

PSAs

Page 10: Advertising for Public Relations

PSAs

Page 11: Advertising for Public Relations

PSAs

Page 12: Advertising for Public Relations

PSAs

Page 13: Advertising for Public Relations

PSAs

Page 14: Advertising for Public Relations

PSAs

Page 15: Advertising for Public Relations

PSAs

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PSAs

Page 17: Advertising for Public Relations

PSAs

Page 18: Advertising for Public Relations

PSAs

Page 19: Advertising for Public Relations

PSAs

Page 20: Advertising for Public Relations

Issue/Advocacy

Page 21: Advertising for Public Relations

Issue/Advocacy

Page 22: Advertising for Public Relations

Issue/Advocacy

Page 23: Advertising for Public Relations

Announcements


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