biblia advertising and public relations

7/28/2019 biblia Advertising and Public Relations

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Advertising and Public Relations

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Multiple Choice Single Answer

Question

In a crisis, in management team, every person must be capable of working

under extreme :-

Correct Answer

Pressure

Your Answer

Pressure

Select The Blank

Question

It is difficult task as it is peoples actions that builds or destroys ________ of an

organization.

Correct Answer

Reputation

Your Answer

Image

Multiple Choice Multiple AnswerQuestion

In Egyptian era the Governments have always engaged in what is known as :-

Correct Answer

Public Information , Public Relations , Public Affairs

Your Answer

Public Information , Public Relations , Public Comunicators

Select The Blank

Question

Public ________ is stronger than legal right or miltary might.Correct Answer

Opinion

Your Answer

Opinion

Match The Following


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Question

Correct Answer

Your Answer

Stories

newworthy

Pyramid

Date

Heading

Date of Birth

Copy

Pyramid

newworthy

Accuracy

Life blood

Year of coperation

Multiple Choice Multiple Answer

Question

The invitation format should also cover :-

Correct Answer

Why , How , What

Your Answer

Why , How , What


The feature story is valuable publicity tool and an idea vehicle for helping people

understand :-

Correct Answer

How to choose , Buy , Use product or service

Your Answer


Select The Blank

QuestionThe copywriter is responsible for writing the copy of the advertisment in terms

of ________

Correct Answer

Words

Your Answer

Words


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Question

Advertising contributes to

Correct Answer

Profits

Your Answer

Increase in sales


Question

Advertsment actually grew up after the

Correct Answer

Second World war.

Your AnswerSecond World war.


Question

A brand is a valuable :-

Correct Answer

Assest

Your Answer

Name

Select The Blank

Question

The ________ revolution led to number of inventions that had an impact on

communications.

Correct Answer

Industrial

Your Answer

Industrial

Multiple Choice Single AnswerQuestion

Advertisments in those days were laid out like our present day

Correct Answer

Classified advertisment

Your Answer



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Question

Business magzines are categorised into the following :

Correct Answer

Trade Publications , Industrial Magzines , Professional Magzines

Your Answer



Question

If press conference does not have the purpose it will result in loss of :-

Correct Answer

Credibility

Your AnswerCredibility

True/False

Question

Over all 60 cities were selected for nation wide press conference in J AND J

case.

Correct Answer

False

Your Answer

False

True/False

Question

Tests were made on 9 million recalled capsules of J AND J

Correct Answer

False

Your Answer

False


If any of your media contacts express a strong wish not to be reminded make a

note of that and honour their :-

Correct Answer

Preferences

Your Answer


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Preferences


Question

While releasing the press release check for the

Correct Answer

Headline , Double spaced , Avoided passive voice

Your Answer


True/False

Question

FYI stands for For Your Information

Correct Answer

TrueYour Answer

True

True/False

Question

Erik Thovaldson named the island as greenland.

Correct Answer

True

Your Answer

True

Select The Blank

Question

J AND J also campaigns with the ________ .

Correct Answer

Government

Your Answer

Government


The typed lines should be kept :-

Correct Answer

50 to 60 characters long

Your Answer

50 to 60 characters long


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True/False

Question

In Television advertising the sequence followed is Middle, End, Beginning

Correct Answer

False

Your Answer

False


Question

A some what humorous detour on the road of Public Relation history lies in :-

Correct Answer

Exaggerations , Real Estate promotion

Your AnswerExaggerations , Real Estate promotion

True/False

Question

Unfortunately statistics prove that more often it is the female employees who

get harassed by their male counterparts.

Correct Answer

True

Your Answer

True

True/False

Question

The first advertisinment on A AND F pears bought a picture tilted "bubbles" was

launched in 1886.

Correct Answer

True

Your Answer

True

Select The Blank

Question

Johnson AND Johnson shampoo for kids is an example of ________.

Correct Answer

Demographic

Your Answer


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Demographic


Question

Advertising is any paid form of non personal presentation and promotion of

ideas, goods, services by an

Correct Answer

Identified sponsor

Your Answer

Identified sponsor


Question

To become a good and well known Public Relation practitioner, one should

develop numerous :-Correct Answer

Skills

Your Answer

Skills


Question

A PR practitioner have access to a lot of information and are constantly in touch

with news sources related to :-

Correct AnswerTechnology Advancements , Social Changes

Your Answer

Technology Advancements , Social Changes

Select The Blank

Question

Testimony means actual user share their________ in the form of an ad.

Correct Answer

Experience

Your AnswerExperience


Question

These are Traditional Service Brands

Correct Answer


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Food World , Cox AND Kings , FedEx

Your Answer



Question

Erik Thorvaldson discovered an uninhabited of ice and snow in North :-

Correct Answer

Atlantic

Your Answer

Atlantic


Question

Media relations are very important this is largely due to the vast number of :-Correct Answer

Publications , Television AND Radio Channels , Websites

Your Answer



Question

People forget mistakes than brow beaten by

Correct Answer

Cunning , Manipulative , ExplanationsYour Answer

Cunning , Manipulative , Explanations

True/False

Question

India is the hope of free world.

Correct Answer

False

Your Answer

False


Question

Marketing objectives are referred in terms of :

Correct Answer

Sales


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Your Answer

Sales

Select The Blank

Question

During the test revealed in J AND J case, it was found that ________ capsules

contained Cyanide.

Correct Answer

75

Your Answer

75


Question

Knowledge of group attitudes and beliefs helps the communicator to tailormessage that are :-

Correct Answer

Salient , Answer a felt need , Logical course of action

Your Answer


Select The Blank

Question

Samples of new safety packaging were ________

Correct AnswerDistributed

Your Answer

Distributed


Question

The term "Publics" means these are all those :-

Correct Answer

People on whom the success or failuer depends

Your AnswerPeople on whom the success or failuer depends

Select The Blank

Question

In the DAGMAR model it is based on the premise that there are series of

________ steps through which a brand must climb.


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Correct Answer

Mental

Your Answer

Mental


Question

Choosing a city for press conference depends upon the level you are working

with :-

Correct Answer

National , Regional , Business

Your Answer


Select The BlankQuestion

Apple computers made their campaign in the year ________ which people were

dying to see.

Correct Answer

1984

Your Answer

1984

True/False

QuestionA fact sheet runs into a single page

Correct Answer

False

Your Answer

True

Match The Following

Question

Correct Answer

Your AnswerAdvertising in eighties saw

Address to specific consumers


The Beginning of Advertising

Exchange of goods

Exchange of goods


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Invention of the printing press

Johann Gutenberg

Johann Gutenberg

Advertsing of 1660

For toothpaste

For toothpaste



Question

By which sign the end of your release is marked ande which is repeated several

times?Correct Answer

####

Your Answer

****


Question

Newspaper advertising has the following advantages :

Correct Answer

Market Penetration , Selectivity , Audience InvolvementYour Answer

Market Penetration , Selectivity , Audience Involvement

Select The Blank

Question

In the DAGMAR model it is based on the premise that there are series of

________ steps through which a brand must climb.

Correct Answer

MentalYour Answer

Six


Question

A crisis by its very nature comes :-


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Correct Answer

Unannounced

Your Answer

Unannounced

True/False

Question

The HRD departement reports to the agency Management.

Correct Answer

False

Your Answer

False

True/False

QuestionGEC is an Organizational Brand

Correct Answer

True

Your Answer

False


Question

The feature story is valuable publicity tool and an idea vehicle for helping people

understand :-

Correct Answer


Your Answer

How to choose , Use product or service , The material


Question

Advertising primarily reaches out to customer through :-

Correct AnswerPrint , Radio AND TV , Internet

Your Answer

Print , Radio AND TV , Internet

Select The Blank

Question


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dying to see.

Correct Answer

1984

Your Answer

1984


Question

The PR practitioner has to understand and be skilled in the usage and

application of all :-

Correct Answer

Communication Media

Your Answer

Communication Media

Select The Blank

Question

Sometimes female employees have to travel ________

Correct Answer

Outstation

Your Answer

Outstation

True/False

Question

A journalist is a observer.

Correct Answer

True

Your Answer

True


QuestionPeople get involved with issues or pay attention to message that appeal to their

psychic or :-

Correct Answer

Economic needs

Your Answer

Economic needs


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Question

Advertsment actually grew up after the

Correct Answer

Second World war.

Your Answer

Second World war.

True/False

Question

The art director and the copy writer work together as a team.

Correct Answer

True

Your AnswerTrue

Match The Following

Question

Correct Answer

Your Answer

Relationship

Symmetrical Model

Geometic Model

Publicity

Press Agentry Model

Press Agentry Model

Information

Public Information Model

Public Information Model

Advocacy

Asymmetrical Model

Asymmetrical Model


Question

These are Traditional Service Brands

Correct Answer


Your Answer


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Cox AND Kings , FedEx , Food World

True/False

Question

Corporate success depends on a workforce.

Correct Answer

False

Your Answer

True


Question

The liability coverage takes care of :-

Correct Answer

Loss of property , Medical Condition , Internal Harrasment in the organizationYour Answer

Loss of property , Medical Condition , Internal Harrasment in the organization


Question

People are prone to forgive :-

Correct Answer

Mistakes

Your Answer

Mistakes

Match The Following

Question

Correct Answer

Your Answer

Advertising in eighties saw


Exchange of goods

The Beginning of AdvertisingExchange of goods

USA


Johann Gutenberg

Johann Gutenberg

Advertsing of 1660


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For toothpaste

For toothpaste


Question



Correct Answer

Preferences

Your Answer

Preferences


Question

When a mistake is been committed :-Correct Answer

Do not lie , Do not try to cover up things , Do not pretend to be right

Your Answer

Do not lie , Do not try to cover up things , Do not pretend to be right

True/False

Question


Correct Answer

True

Your Answer

True


Question

One can interact with PRO at the :-

Correct Answer

Railway Station , Government Offices , Press

Your AnswerRailway Station , Government Offices , Press

True/False

Question

After three and half years another death occurred the vicitm was 60 years old

woman from New York


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Correct Answer

False

Your Answer

False

True/False

Question

Very often the presence of a well known celebrity can liven up a routine

company function

Correct Answer

True

Your Answer

True


During the test revealed in J AND J case, it was found that ________ capsules

contained Cyanide.

Correct Answer

75

Your Answer

45


Question

The rule in a crisis is that you cannot be handicapped by a lack of :-

Correct Answer

Infrastructure

Your Answer

Professional people


Question

Press releases are called :-Correct Answer

Publicity Program

Your Answer

Publicity Program



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Question

What should the feature story highlight?

Correct Answer

Unkown facet , Product , Cause

Your Answer



Question

The filler items should be in paragraph form with :-

Correct Answer

Typed , Typed on single page , Double Spaced margin

Your Answer

Double Spaced margin , Typed , Typed on single page

Select The Blank

Question

In green land ice melts for only a few________.

Correct Answer

Months

Your Answer

Days

Select The Blank

Question

"People working with you" this means offering them Salary, Promotions

________, and Training opportunities to motivate them.

Correct Answer

Perks

Your Answer

Perks

True/False

QuestionThe most important information is down the air.

Correct Answer

False

Your Answer

False


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Question

The invitation format should also cover :-

Correct Answer

Why , How , What

Your Answer

Why , What , Whose


Question

SWOT stands for

Correct Answer

Strengths AND Weakness , Opportunities , Threats

Your Answer

Strengths AND Weakness , Opportunities , Threats

Select The Blank

Question

It is very difficult to attribute a rise of sales due to ________

Correct Answer

Advertising

Your Answer

Advertising


Question

Crisis means an unexpected development that often frightens the :-

Correct Answer

Public

Your Answer

Customer

Select The Blank

QuestionThe advantage of outdoor advertising is that, message is available for

________ hours.

Correct Answer

24

Your Answer

24


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Question

The modern day advertising has its roots in

Correct Answer

USA

Your Answer

USA


Question

The functions of an advertising agency are

Correct Answer

Account Management , Planning, Creativity,Production , Media and Agency

ManagementYour Answer

Account Management , Planning, Creativity,Production , Media and Agency

Management

Select The Blank

Question

In Retentive stage the product reaches its________ stage.

Correct Answer

Maturity

Your Answer

Decline

Select The Blank

Question

If you do the right think you have to make sure that people ________ about it.

Correct Answer

Hear

Your Answer

Hear


Question

All the releases should start with a :-

Correct Answer

Heading


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Your Answer

Heading

True/False

Question

The advertising plan basically focuses on Target, Message AND Media

Correct Answer

True

Your Answer

True

Select The Blank

Question

Fillers are material used to fill in the empty at the ________ minute.

Correct AnswerLast

Your Answer

Last


Select The Blank

Question

Cities where the local press usually gives a favourable ________ for press

conference.

Correct Answer

Coverage

Your Answer

Coverage

True/FalseQuestion

Public relations does not have a strong industry association to guide its growth

in a controlled manner.

Correct Answer

True

Your Answer


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False


Question

Reputations are not built overnight they are the sum of cumulative actions over

a period of :-

Correct Answer

Time

Your Answer

Time

True/False

Question

During the press conference it is advisible to only communicate the news it

should be one way communication.Correct Answer

False

Your Answer

False


Question

The Bryan-McKinley presidential campaign was first to mount an all out effort of

public opinion in :-

Correct Answer

1896

Your Answer

1875


Question

The functions of an advertising agency are

Correct Answer

Account Management , Planning, Creativity,Production , Media and AgencyManagement

Your Answer

Planning, Creativity,Production , Media and Agency Management , After sales

AND Services Management



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Question

What should the feature story highlight?

Correct Answer


Your Answer


True/False

Question

Research shows that 70% of buying decisions are made in store.

Correct Answer

True

Your Answer

True

True/False

Question

The Body Copy consists of the main text.

Correct Answer

True

Your Answer

True

Select The Blank

Question

The observers are paid to watch and ________

Correct Answer

Write

Your Answer

Write


Question

A crisis by its very nature comes :-Correct Answer

Unannounced

Your Answer

Unannounced

Select The Blank


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Question

More and more people began to read newspaper and ________

Correct Answer

Magzine

Your Answer

Magzine


Question

The spokesperson should have following skills :-

Correct Answer

Convincing AND Inspiring , Good Orator , Able to address gathering

Your Answer



Question

The corporate identity of an organisation is sum of all :-

Correct Answer

Visual cues

Your Answer

Social workforce

True/False

Question

Internet is part of electronic media

Correct Answer

False

Your Answer

False


Question

The process of identifying and advertising to a group of prime prospect is calledas

Correct Answer

Target Marketing

Your Answer

Target Marketing


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True/False

Question

Very often the presence of a well known celebrity can liven up a routine

company function

Correct Answer

True

Your Answer

True


Question

A Public Relation professional who counted over 500 different definitions for PR

was known as :-

Correct Answer

Rex HarlowYour Answer

Dennis Martin


Question

Public information came into the exsitence at the time of ancient egyptians

which are :-

Correct Answer

5000 years ago

Your Answer

5000 years ago


Question

Adams legacy also inculded :-

Correct Answer

Newspaper essays , Speeches , Parades

Your Answer

Newspaper essays , Speeches , Posters


Question

Public Relation practitioners play a dual role, they are advisiors as well as :-

Correct Answer

Counsellors


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Your Answer

Counsellors

Select The Blank

Question

If you do the right think you have to make sure that people ________ about it.

Correct Answer

Hear

Your Answer

Hear

Select The Blank

Question

If you have a website include the ________ in your heading.

Correct AnswerURL

Your Answer

URL

True/False

Question

The advertising plan basically focuses on Target, Message AND Media

Correct Answer

True

Your Answer

True

Select The Blank

Question

Skilful media relations involves treading the fine line between catering for the

________.

Correct Answer

Organization

Your AnswerOrganization


Question

The Creative services department includes

Correct Answer


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Creative Director , Art Director , Copy Writer

Your Answer



Question

Research planning includes

Correct Answer

Designing a questionnaire , Data Collection , Tabulation, Analysis and Results

Your Answer



Question

People are good at :-Correct Answer

Reacting

Your Answer

Reacting


Question

Culture means

Correct Answer

Values , Perception , Beliefs

Your Answer


Select The Blank

Question

The advantage of outdoor advertising is that, message is available for

________ hours.

Correct Answer

24Your Answer

24

True/False

Question

In the style always use a passive voice


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Correct Answer

False

Your Answer

True


Question

The Body Copy is also called as

Correct Answer

Main Text

Your Answer

Text


QuestionIn every organisation there are requirements for the management to

communicate with different audiences this sort of communication is called as :-

Correct Answer

One to many communication

Your Answer

Public Speech


Question

The financial information can be reached by the way of :-

Correct Answer

Annual General Report , Minutes of AGM , Quaterly Reports

Your Answer

Annual General Report , Quaterly Reports , Share Prices

Match The Following

Question

Correct Answer

Your AnswerPromoting AND Elaborating events

Boston Massacre

Pamphlet

Public Relation Startegies

Publications

Publications


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Persuasive communication

Western Social

Newspaper

Harvard

Pamphlet

Western Social

Select The Blank

Question

Organisations use a variety of spokespersons depending upon the ________and

the audience.

Correct Answer

Message

Your Answer

Message


Question

In advertsement collateral material refers to

Correct Answer

Brochures , Video Tapes , Product Leaflets

Your Answer

Insertions , Brochures , Product Leaflets

Select The Blank

Question

The video tele conference of J AND J was of ________ minutes.

Correct Answer

90

Your Answer

90

True/False

QuestionThe print media consists of newspaper and magzines.

Correct Answer

True

Your Answer

True


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True/False

Question

Day by day the crime rate is controlled through out the world.

Correct Answer

False

Your Answer

False

Match The Following

Question

Correct Answer

Your Answer

Invitations

Reporter

Editor, JournalistPhotographs

Invitation

TV Crew

Media Events

Press Conference

Technicians

Reminder calls

Editor, Journalist

Press Conference


Question

The catcholic Church reponded with its own counter reformation by means of :-

Correct Answer

Speeches , Books , Pamphlets

Your Answer



Researching, conducting and evaluating on a continual basis are program of

action. These are done to achieve public understanding, these may also include

:-

Correct Answer

Marketing , Financial fund raising , Employee Community


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Your Answer

Marketing , Financial fund raising , Employee Community


Question

There are three type of situtations in which you can paln an interview with a

journalist these are :-

Correct Answer

Proactive , Reactive , Crisis

Your Answer


Select The Blank

Question

In print media rates depends upon the size, Colour and ________Correct Answer

Position

Your Answer

Position

Select The Blank

Question

Traditionally the PR program is divided into ________.

Correct Answer

Internal AND External programs

Your Answer

Internal AND External programs


Question

Advertisers describe consumer audience through

Correct Answer

Demographics

Your AnswerPhsycological

Select The Blank

Question

Tapping groups attitudes is called as ________.

Correct Answer


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Channeling

Your Answer

Channeling


Question

In DAGMAR model the different stages are:

Correct Answer

Awareness , Comprehension , Conviction

Your Answer

Awareness , Comprehension , Conviction

True/False

Question

Tests were made on 9 million recalled capsules of J AND JCorrect Answer

False

Your Answer

False

Select The Blank

Question

Story-board corresponds to the layout which is illustrated ________

Correct Answer

Frame by Frame

Your Answer

Frame by Frame

Select The Blank

Question

The copywriter is responsible for writing the copy of the advertisment in terms

of ________

Correct Answer

WordsYour Answer

Words


Question

A number of agencies are now focusing on :


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Correct Answer

Research

Your Answer

Consumers

True/False

Question

The market share fell from 37 % to 23%.

Correct Answer

False

Your Answer

False


QuestionThose who work for the organization are called as :-

Correct Answer

Internal Public

Your Answer

Internal Public


Question

The following "firsts" were observed during the period :-

Correct Answer

1900-1921

Your Answer

1900-1921


Question

Advertising that is delivered directly to the consumer by mail refers to

Correct Answer

Direct MailYour Answer

Direct Mail


Question

Media relations are very important this is largely due to the vast number of :-


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Correct Answer


Your Answer

Television AND Radio Channels , Websites , Advertisements


Question

The spokesperson should be :-

Correct Answer

People friendly

Your Answer

Smart AND Intellegent

Select The Blank

QuestionThe internal publication which was a 4 page news letter was called as

________.

Correct Answer

Update

Your Answer

Update


Question

While releasing the press release check for the

Correct Answer


Your Answer

Headline , Double spaced , Written in a perfect square


Question

Invitations for press conferences should be always :-

Correct AnswerTyped

Your Answer

Typed

True/False

Question


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Correct Answer

False

Your Answer

False


Question

Pope Urban II used communication systems which involved :-

Correct Answer

Writing , Word of Mouth , Slogans AND Symbols

Your Answer

Writing , Word of Mouth , Slogans AND Symbols


The Creative services department includes

Correct Answer


Your Answer



Question

A crisis often gathers momentum with great :-

Correct Answer

Rapidity

Your Answer

Speed


Question

Knowledge of group attitudes and beliefs helps the communicator to tailor

message that are :-Correct Answer


Your Answer


True/False


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Question

In all press conferences there is a demonstration of the product.

Correct Answer

False

Your Answer

False


Question

The catcholic Church reponded with its own counter reformation by means of :-

Correct Answer


Your Answer

Hoardings , Books , Pamphlets

Match The Following

Question

Correct Answer

Your Answer

Motivation

Monetary, Emotional Return

Monetary, Emotional Return

External Public

Media, Suppliers, Trade Associations

Media, Suppliers, Trade Associations

Advertisement

To inform Potential buyers

To inform Potential buyers

Maintaining Relationships

Long term associations

Long term associations

Select The Blank

QuestionCities where the local press usually gives a favourable ________ for press

conference.

Correct Answer

Coverage

Your Answer

Chance


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True/False

Question

Over all 60 cities were selected for nation wide press conference in J AND J

case.

Correct Answer

False

Your Answer

False

True/False

Question

Abraham Maslow was a great Philosopher.

Correct Answer

FalseYour Answer

True

True/False

Question

The better informed employees are likely to spread damaging misinformation.

Correct Answer

False

Your Answer

True


Question

A successful advertisment works when it fulfills desire and

Correct Answer

Need

Your Answer

Need

Select The Blank

Question

Do not choose a location just because it has network affiliated stations since the

networks often do not use material from their affiliates except for ________

and major crimes.

Correct Answer


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Disasters

Your Answer

Disasters

Select The Blank

Question

The The release should end with ' -30-' or ________

Correct Answer

"****"

Your Answer

"****"


Question

Advertsment actually grew up after theCorrect Answer

Second World War

Your Answer

First World War

Match The Following

Question

Correct Answer

Your Answer

Media Strategy

Determine Geographic spread

Determine Geographic spread

Print Media

Newspapers AND Magazines

Newspapers AND Magazines

Electronic Media

Redio, Television

Redio, Television

Media ObjectiveTarget Audience, Reach AND Frequency

Target Audience, Reach AND Frequency

True/False

Question

Unfortunately statistics prove that more often it is the female employees who


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get harassed by their male counterparts.

Correct Answer

True

Your Answer

True

Select The Blank

Question

In communication process the source ________ the messages.

Correct Answer

Encodes

Your Answer

Encodes


Reputations are not built overnight they are the sum of cumulative actions over

a period of :-

Correct Answer

Time

Your Answer

Time


Question

Expert communicators use a number of devices such as :-

Correct Answer

Drama , Statistics , Examples

Your Answer

Statistics , Examples , Shows


Question

In nineteenth century food processing industry began famous and reputednames which came into lime light were

Correct Answer

Nestles , Cadburys , Kellogs

Your Answer

Nestles , Cadburys , Kellogs


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Question

Business magzines are categorised into the following :

Correct Answer


Your Answer


Select The Blank

Question

You may work within a ________ constrained by policies and procedures.

Correct Answer

Hierarchy

Your Answer

Hierarchy


Question

The most persuasive messages are :-

Correct Answer

Direct , Simply expressed , Contains one primary data

Your Answer


Select The Blank

Question

The advocacy model was built during the middle of ________ century.

Correct Answer

20th

Your Answer

18th

Select The Blank

QuestionIf you have a website include the ________ in your heading.

Correct Answer

URL

Your Answer

URL


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Question

A number of activities at the community level that are practised are :-

Correct Answer

Providing Summer jobs for youth , Practicing environment protection drives ,

Cleaning up the neighbourhood

Your Answer




Question

Media agencies handles:

Correct Answer

Media Planning AND BuyingYour Answer

Media Planning AND Buying

True/False

Question

Day by day the crime rate is controlled through out the world.

Correct Answer

False

Your Answer

False

True/False

Question

The spokesperson should be Verbose.

Correct Answer

False

Your Answer

False


Question

Check for the passage ways, door ways, and elevators large enough to

accommodate :-

Correct Answer

Bulky equipment


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Your Answer

Bulky equipment


As world becomes a ________ place, where news travel with great speed.

Correct Answer

Smaller

Your Answer

Tiny


Question

Press releases are called :-Correct Answer

Publicity Program

Your Answer

Publicity Program


Question

Crisis communication staff needs to be throughly trained to work together as a

:-Correct Answer

Team

Your Answer

Good communicator

Select The Blank

Question

The copywriter is responsible for writing the copy of the advertisment in terms

of ________

Correct AnswerWords

Your Answer

Words

Select The Blank

Question


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Fillers are material used to fill in the empty at the ________ minute.

Correct Answer

Last

Your Answer

Last


Question

The advertising agency plays a key role in:

Correct Answer

Creating advertising

Your Answer

Creating advertising


All large companies develop a ________ identity manual

Correct Answer

Corporate

Your Answer

Corporate


Question

In a corporate identity if the building is constructed of granite and glass it sends

out signals of :-

Correct Answer

Prosperity AND Competence

Your Answer

Prosperity AND Competence

Match The Following

Question

Correct AnswerYour Answer

1982

America

America

Audio

Philadelphia


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Philadelphia

Recovery Campaign

New York

Texas

Situation

Chicago

New York

True/False

Question

Influencer acts as a consultant.

Correct Answer

True

Your Answer

True


Question



Correct Answer


Your Answer

Proactive , Reactive , Informal

True/False

Question

Internet is part of electronic media

Correct Answer

False

Your Answer

False

True/FalseQuestion

The journalist can publish whatever he wants.

Correct Answer

False

Your Answer

False


45/62


Question

Persuasion is used to change or neutralise hostile :-

Correct Answer

Opinion

Your Answer

Opinion


Question

Marketing objectives are referred in terms of :

Correct Answer

Sales

Your AnswerSales


Question

The modern day advertising has its roots in

Correct Answer

USA

Your Answer

USA


Question

The most persuasive messages are :-

Correct Answer


Your Answer



A corporate identity is very important part of the Company image and

Correct Answer

Communications

Your Answer

Communications


46/62


Question

The filler items should be in paragraph form with :-

Correct Answer

Double Spaced margin , Typed , Typed on single page

Your Answer

Typed , Typed on single page , Double Spaced margin

Select The Blank

Question

Firestone used to sell millions of tyres at the rate of ________.

Correct Answer

50$

Your Answer50$

True/False

Question


Correct Answer

True

Your Answer

False

Match The Following

Question

Correct Answer

Your Answer

Advertising in eighties saw



The Beginning of Advertising

Exchange of goodsUSA


Johann Gutenberg

Johann Gutenberg

Advertsing of 1660

For toothpaste


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For toothpaste


Question



Correct Answer

Preferences

Your Answer

Crew


Question


Correct AnswerConvincing AND Inspiring , Good Orator , Able to address gathering

Your Answer


True/False

Question

Research shows that 70% of buying decisions are made in store.

Correct Answer

True

Your Answer

True


Question

Crisis means an unexpected development that often frightens the :-

Correct Answer

Public

Your Answer

Share Holder

True/False

Question

Good companies always speaks first and performs later.

Correct Answer

False


48/62

Your Answer

False

Select The Blank

Question

The production department is responsible for ________ the creative concepts.

Correct Answer

Translating

Your Answer

Translating

Select The Blank

Question

"We very much prefer to see the ________ before they are released", says an

editor of an Popular Indian Computer Publication.Correct Answer

Product

Your Answer

Product


Question

The following "firsts" were observed during the period :-

Correct Answer

1900-1921

Your Answer

1899-1925

True/False

Question


Correct Answer

False

Your AnswerFalse

Select The Blank

Question


dying to see.


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Correct Answer

1984

Your Answer

1985


Question

Culture means

Correct Answer


Your Answer



QuestionChoosing a city for press conference depends upon the level you are working

with :-

Correct Answer


Your Answer



Question

Check for the passage ways, door ways, and elevators large enough to

accommodate :-

Correct Answer

Bulky equipment

Your Answer

Bulky equipment


Question

Research planning includesCorrect Answer


Your Answer

Designing a territory , Data Collection , Tabulation, Analysis and Results



50/62

Question

Knowledge of group attitudes and beliefs helps the communicator to tailor

message that are :-

Correct Answer


Your Answer

Salient , Answer a felt need , Analysing the facts

True/False

Question

In all press conferences there is a demonstration of the product.

Correct Answer

False

Your Answer

False

True/False

Question

India is the hope of free world.

Correct Answer

False

Your Answer

True


Question

A number of activities at the community level that are practised are :-

Correct Answer



Your Answer

Practicing environment protection drives , Cleaning up the neighbourhood ,

Organising Blood Camps


Question

People forget mistakes than brow beaten by

Correct Answer


Your Answer


51/62


Select The Blank

Question

For testing the advertisement, adveretisers uses ________

Correct Answer

Focus Groups

Your Answer

Target Audience


Question

Marketing plan starts with:

Correct Answer

Situation AnalysisYour Answer

SWOT Analysis

Select The Blank

Question

You may work within a ________ constrained by policies and procedures.

Correct Answer

Hierarchy

Your Answer

Hierarchy

Select The Blank

Question

Tapping groups attitudes is called as ________.

Correct Answer

Channeling

Your Answer

Communicators


Question

The lesson learnt from Tylenol case was :-

Correct Answer

Open Communication policy , Adhering to companys policy regarding customer

safety , Establishment of Media control


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Your Answer




Question

Advertisments in those days were laid out like our present day

Correct Answer


Your Answer

Classified advertisement


QuestionAll good companies have a manual of :-

Correct Answer

Operations

Your Answer

Operations

True/False

Question

Internet is part of electronic mediaCorrect Answer

False

Your Answer

True

True/False

Question

Good companies always speaks first and performs later.

Correct Answer

FalseYour Answer

False


Question

The term "Publics" means these are all those :-


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Correct Answer


Your Answer


Select The Blank

Question

In print media rates depends upon the size, Colour and ________

Correct Answer

Position

Your Answer

Number of words in the ad.

Select The Blank

QuestionFor holding a press conference invitations are to be sent and ________ has to

be selected.

Correct Answer

Venue

Your Answer

Venue

Select The Blank

Question

The words in your headings will usually be for ________ release

Correct Answer

Immediate

Your Answer

Immediate

True/False

Question

J and J offered a reward of $200,000 for capturing the perpetrators.

Correct AnswerFalse

Your Answer

False


Question


54/62

The lesson learnt from Tylenol case was :-

Correct Answer



Your Answer




Question

A PR practitioner have access to a lot of information and are constantly in touch

with news sources related to :-

Correct Answer

Technology Advancements , Social Changes

Your AnswerSocial Changes , Financial Changes , Political Changes


Question

A PR should always have a track of :-

Correct Answer

Bottlenecks

Your Answer

Quality of communication exchange


Question

Advertising research is an :-

Correct Answer

Information Tool

Your Answer

Information Tool


Advertisment copy consists of the body copy, Slogans and

Correct Answer

Head Line

Your Answer

Head Line


55/62

True/False

Question

During the press conference it is advisible to only communicate the news it

should be one way communication.

Correct Answer

False

Your Answer

True

Select The Blank

Question

It is the PR practitioners task to ________ and enhance the organisations

reputation.

Correct AnswerProtect

Your Answer

Build

Select The Blank

Question

Planning and Implementation are the efforts done by the organization to

influence or ________ public Policy.

Correct Answer

Change

Your Answer

Improve


Question

The various types of advertisments are

Correct Answer

Consumer and Retail , National and International , End product or Industrial

Your AnswerConsumer and Retail , National and International , End product or Industrial


Question




56/62

Correct Answer


Your Answer



Question

Another internal roles of PR are that of :-

Correct Answer

Teaching , Instructing Executives for clear writing , Effective speaking

Your Answer

Teaching , Instructing Executives for clear writing , Effective speaking


QuestionEveryone has an image, an individual or an organization. The question is, is it

bad or

Correct Answer

Good

Your Answer

Good


Question

A press conference should be called when there's a reason for :-

Correct Answer

Two way communication

Your Answer

News to tell


Question

If there are pictures with the release, use the phrase with :-

Correct AnswerArt

Your Answer

Art


Question


57/62


Correct Answer

Convincing and Inspiring , Good Orator , Able to address gathering

Your Answer

Convincing and Inspiring , Good Orator , Able to address gathering


Question

Choosing a city for press conference depends upon the level you are working

with :-

Correct Answer


Your Answer

National , Regional , Global

True/False

Question

Once you have invited the reporters there is no need to remind them.

Correct Answer

False

Your Answer

False

True/False

Question

The fundamental democracy that played a major role in the American Campaign

Correct Answer

True

Your Answer

True


Question

The design princples can been arranged by different elements viz.Correct Answer

Balance , Proportion , Sequence

Your Answer

Balance , Proportion , Sequence



58/62

Question

In a corporate identity if the building is constructed of granite and glass it sends

out signals of :-

Correct Answer

Prosperity and Competence

Your Answer

Rich and Famous

True/False

Question

A fact sheet runs into a single page

Correct Answer

False

Your Answer

False


Question

The buyers buy for business or non profit motives, these consists of

Correct Answer

Businesses , Government , Non-Government Organisation

Your Answer

Businesses , Government , Non-Government Organisation

Select The Blank

Question

Firestone used to sell millions of tyres at the rate of ________.

Correct Answer

50$

Your Answer

40$

Select The Blank

QuestionJohnson and Johnson shampoo for kids is an example of ________.

Correct Answer

Demographic

Your Answer

Demographic


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Match The Following

Question

Correct Answer

Your Answer

Speakers on Radio and TV

Showcase of Unique abilities

Advertising

Generating Publicity

Good Work of Organization

Long term Business Strategy

Urgent Information to be communicated

Media Community

Media Community

Invite Speakers

Long term Business StrategyGood Work of Organization

True/False

Question

Many companies do not use symbols.

Correct Answer

True

Your Answer

False

Select The Blank

Question

Skilful media relations involves treading the fine line between catering for the

________.

Correct Answer

Organization

Your Answer

Customers

True/False

Question

The print media consists of newspaper and magzines.

Correct Answer

True

Your Answer


60/62

True


Question

If press conference does not have the purpose it will result in loss of :-

Correct Answer

Credibility

Your Answer

Credibility

Select The Blank

Question

Public ________ is stronger than legal right or miltary might.

Correct Answer

OpinionYour Answer

Opinion


Question

The San Diego and Electric company had placed order with certain :-

Correct Answer

Arab companies

Your Answer

Arab companies


Question

The press kits desgined by Johnson and Johnson included :-

Correct Answer

J and J history , Name of top people , Financial results

Your Answer

J and J history , Name of top people , Financial results


Question

While scheduling the press conferences be aware of the :-

Correct Answer

Media Deadlines

Your Answer


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Media Deadlines

Select The Blank

Question

Organisations use a variety of spokespersons depending upon the ________and

the audience.

Correct Answer

Message

Your Answer

Message

True/False

Question

In Mumbai there are reporters who specialize in stories relating to the

Government.Correct Answer

False

Your Answer

False

Match The Following

Question

Correct Answer

Your Answer

Clarity of message

Audience understands the message

Audience understands the message

Expert Communicator

Mass Media endorsements

Mass Media endorsements

Manipulation Techniques

Illogical reasoning

Illogical reasoning

Persuasive speakingPartial commitment

Partial commitment


Question

A some what humorous detour on the road of Public Relation history lies in :-


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Correct Answer

Exaggerations , Real Estate promotion

Your Answer

Exaggerations , Plausible , Uninhabited


Question

The crisis management team should have the ability of :-

Correct Answer

Irregular Hours , No Sleep , Working hours long

Your Answer

Irregular Hours , Working hours long , to handle situation effectively

Select The Blank

QuestionSamples of new safety packaging were ________

Correct Answer

Distributed

Your Answer

Distributed

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