A D V E R T I S I N G G U I D E L I N E S

P R E F E R R E D A D B U I L D I N G P R O G R A M SADOBE INDESIGNAdobe PhotoshopAdobe Illustrator

QUALITY STANDARDS (NEWSPAPER)

P R E F E R R E D A D D E L I V E R Y S Y S T E MADOBE PDF WITH FONTS EMBEDDEDEPS FILE WITH FONTS EMBEDDED

Photos and backgrounds must be a minimum of 200DPI (dots per inch) with ad at 100% scale Text and line illustrations should be at least 600DPI All color should be defined as CMYK

(This includes all photos and illustrations)

Fast Fact: Colors and shades of grey will be adjusted automatically for best visual contrast on the paper that we use to print the ad.Bitmapped images (Photos and flat art) will be adjusted slightly differently than“Vector” images (defined by boxes and other shapes) Never try to blend Bitmapped and Vector art seamlessly. It will not work.

Photos and backgrounds must be a minimum of 300DPI (dots per inch) with ad at 100% scale Text and line illustrations should be at least 600DPI All color should be defined as CMYK

(This includes all photos and illustrations)Fast Fact: Our magazine ad sizes are different from our regular newspaper sizes. All full page ads are designated as “Bleeds” unless otherwise noted by the customer. An ad that “bleeds” must have at least .25” of overflow to be “true bleed.” A “Bleed” means to extend the background outside of the document.(More is always better) Most full page magazines ads prefer to run as a bleed; it gives a more professional and sophisticated look to an ad. Make sure to discuss this option with your rep when you are booking a full page ad in any of our magazines.

QUALITY STANDARDS (MAGAZINE)

Proofread the ad for typographical and grammatical errors.Make sure border lines are at least 1 point thick. Convert all images to CMYK for color ads.

(This includes all photos and illustrations)Convert all images to greyscale for black & white ads.(This includes all photos and illustrations) Image resolution should be 300DPI Line art resolution should be 600DPI

Fast Fact: Total ink limits for Line Art/(Vector Art ) in newsprint should be no higher than 220. (Explanation: Using C (Cyan),M (Magenta), Y (Yellow) and B (Black) adjust the CMYK color bar to 220 or lower. Newspaper soaks up the ink and will generally darken your ad when printed.

BEFORE CREATING A PDF OF YOUR AD:

Fast Fact: For clarity and readability we recommend using type sizes of 6 points or larger. Reverse type should be no smaller than 8 points and only be used in ares containing at least a 40% screen.NOTE: Fonts that are not embedded or subset will be grounds for rasterizing (Flattening) the file. Missing fonts in a file will not output.Tips: Avoid rotating objects within a document Document should be set up to the exact size

of the ad Avoid excessive vertical and/or horizontal

scaling of graphics Make sure to flatten all layers of document

Go to Save As: PDF

CREATING A PDF IN PHOT SHOPOR ILLUSTRATOR:

Go to Export As: PDF

CREATING A PDF IN INDESIGN

Electronic ads are intended to be “camera ready” ads. This means that the ad should be fully completed once submitted and should require minimal manipulation on the part of the Desert Sun Media Group.

The electronic ad will be output as supplied. We will not be responsible for errors in ads supplied electronically.

ADVERTISING DISCLAIMER

HOW TOBUILD A

PRESSREADYPRINT

AD

Dr. Jack LebbyAdvanced Optometry

Comprehensive Eye Exams Monday thru Saturday

We accept Medicare& Most Vision Plans

A D V E R T I S I N G G U I D E L I N E S

COMPACT EDITION SIZESImpact.

Units designed for advertisers seeking maximum visibility within the newspaper and on the page

Identity.Units designed for advertisers seeking balance between page dominance and frequency

Impression.Units designed for advertisers seeking to optimize reach and frequency

IMPACT (STANDARD SIZE NEWSPAPER PAGE)

FULL PAGE6 COL.(10”) W x 21” H

3/4 PAGE HORIZONTAL6 COL.(10”) W x 15.75” H

2/3 PAGE VERTICAL4 COL.(6.61”) W x 21” H

1/2 PAGE HORIZONTAL6 COL.(10”) W x 10.5” H

1/2 PAGE VERTICAL3 COL.(4.92”) W x 21” H

IMPRESSION (STANDARD SIZE NEWSPAPER PAGE)

1/8 HORIZONTAL3 COL.(4.92”) W x 5.5” H

1/9 PAGE VERTICAL2 COL.(3.2”) W x 7” H

1/14 PAGE HORIZONTAL3 COL.(4.92”) W x 3” H

1/3 PAGE VERTICAL2 COL.(3.22”) W x 21” H

1/4 PAGE VERTICAL3 COL.(4.92”) W x 10.5” H

IDENTITY (STANDARD SIZE NEWSPAPER PAGE)

1/3 HORIZONTAL6 COL.(10”) W x 7” H

3/8 PAGE VERTICAL3 COL.(4.92”) W x 15.75” H

2/3 PAGE HORIZONTAL6 COL.(6.61”) W x 14” H

1/4 PAGE HORIZONTAL6 COL.(10”) W x 5.25 H

1/6 PAGE VERTICAL3 COL.(4.92”) W x 7” H