Aerosol Industry PR Strategy

Proposal

Mission: “To change public perception of

aerosol products”

While we cannot guarantee that we will one day change public

perception of aerosol products, we can guarantee failure by not

trying.

Proposal Therefore the WAIB proposes that we

come together and agree as an industry to make every effort to provide a positive image of aerosol products and to orchestrate a campaign of our efforts to reach the public.

We make a Quality Product

Stop defending this package and start promoting what is good about the products that we make.

Recyclable Sustainable

Tamper Proof Stay Fresh

Consistent Delivery

No Spills Reduce Waste Save Money

We make a product that is:

That is why we propose a Compact of Associations

One Partnership One Campaign One Message One Industry

Compact of Associations Action Plan

• One Campaign Message

• Coordination within the industry on Web Sites & Facebook pages

• Partnerships • Funding

One Campaign Message

Web site, Facebook, Partnerships With the following logos we all use the same

artwork - you insert your contact information It can stand alone or add text - but we spread the same message

Outside Partners

• We are Organizations that are in constant contact with our industry and we are preaching to the choir.

Even if we all cooperate and coordinate our web sites and Facebook pages…so…

• Outside partners reach the general public • We appear when they appear

• They go to: • Festivals

• Conventions • Earth Day Events

• Colleges • High Schools

• They call their recycle locations and tell them that aerosols are recyclable and sustainable

Our Partners Can Be

• CAPCO – Science Teachers – children • MAA/EAA - Can Races

• WAIB - E3cho Project

They bring our message with them

We need to give our Partners the tools to support us

One message

aerosols are recyclable, sustainable, stay fresh, tamper proof, etc.

Industry Standard Logos

Coordination of our Online Presence so that our partners can drive the

public to us • Web Pages • Partner Buttons • One message page –design a web site

that we all link to – it will look from your web site as if it is your page but the same page will be on all association web sites – with one message – one program – one set of our partners – and one set of costs – as we update SprayWerks everyone is updated

• Some of what we have covered is already taking place with CAPCO and Can Races and E3cho Project

• But • We are not all pulling together • The Industry can do much more • Reach many more people • Do Good Works

The Power of Facebook

Protests in Egypt orchestrated on Facebook and Twitter

How many “Friends” does your organizations

Facebook page have?

We use outside “partners” to drive people to our message on Facebook

With Contributions to Charitable Organizations

from

Who is SprayWerks? We all are

Here is how it works

www.OneDaysWages.org

692,395 Facebook Fans Our $10,000 Donation

10,000 “Likes” on our Facebook Page Our

Message is out Recyclable, Sustainable, Less Waste

All 692,395 One Days Wages Fans see our positive message about aerosols all are asked to “Like” our Facebook page for One Days Wages to receive $10,000 from us

10,000 or more of these people do “Like” our Facebook page and One Days Wages just earn $10,000. for their “Good Works”

Of the 10,000 that “Like” us – their “Friends” see on their page our message

All of this….for this

What! There is more?

• 692,395 see our message thru OneDaysWages

10,000 people referred by OneDaysWages have “Friends” that see our message on their page

The Power of Facebook

From our original 10,000 “Likes” an estimated additional 600,000 “Friends” have seen our message

• The Average Facebook Person has 60-100 Friends

•We can pick up a few more “Likes” from “Friends” or they find us on our web site SprayWerks

We are “Doing Good Works”

And More… We Do Good Works

$10,000 Donation from us to “Do Good Works” through OneDaysWages helps them in their pursuit to end extreme global poverty

We spread our message to hopefully

1,292,395

This container appears on all of our web sites – “Partner” Describing our “Good Works” thru our SprayWerks program, Facebook and web site

When given a choice what

would you do? Do you buy the product that is promoting social good, is recyclable, sustainable…?

We are Recyclable – Sustainable

And we care

Pepsi Thinks so

• Rather than spending Millions on TV commercials Pepsi is making charitable contributions and using the power of Facebook.

• Visit Pepsi and check it out • http://www.refresheverything.com/?WT.mc_i

d=pep24105

The Pepsi Plan

• “A Year of Doing Good”

Pepsi currently has 3,512,579 “Likes” on their Facebook page – do you think that when given a choice they are drinking Pepsi?

Instead of one TV commercial Pepsi has Funded

• 36 refreshed parks • 74 refreshed schools • 24K volunteers engaged • And supported a variety of projects from the Arts

& Music to Education to Communities Support Projects

Visit this site to see more about Pepsi http://www.refresheverything.com/grant-recipients

Funding

• We propose the creation of a Compact of Associations and raise funds as a unit to spread a positive message about aerosol products and “Do Good Works”

• We have raised funds before – The Aerosol Alliance raised funds for a marketing research campaign.

• It is time to use what we have learned in these marketing research efforts and make a difference.

Facebook & Web Site

• All Associations to design and maintain a Facebook page with the same positive messages link to SprayWerks and each other

• We create the Facebook page and all drive to it.

• We drive our “Partners” to this page – they drive their “Friends” there too.

Structure of Compact for

• Compact Board - 1 Rep each association • 501(C3)Non-profit status – creation donated

CPA Time • Incorporation – working on Attorney donation • Bank Account – easy • By-Laws – internet download – free or

Attorney donation – in progress • Domain Name – not expensive • Web Design & Hosting – need donation

• Once our Non-Profit status is created we contact our member companies for donations

• Level of donations and benefits to be determined but top funding would link to SprayWerks on their websites and benefit from our campaign and partnerships

• We begin to fund projects that will drive people to our on-line presence

• We change public opinion of aerosols

Thank you

• Thank you for your generosity of time to listen to this idea.

• We hope that we will hear from you and your Boards in the near future.